Affiliate Summit West 2010 – Killer Facebook Advertising Tactics

Facebook Advertising Session

The Facebook advertising session at Affiliate Summit West 2010 was one of the most anticipated session of the entire conference. The session was moderated by Jim Kukral. The speakers were Mark Colacioppo of Globalizer, Markus Frind of Plenty of Fish, Dr. David Klein of Purpose Inc., Alex Schultz of Facebook and Shoemoney. Missing from the session was Dennis Yu so those hoping to see a big fight break out between him and Shoe were disappointed.

The session started with all the speakers doing a short introduction about themselves. Then Dr. Klein did a fascinating case study on how he optimized a Facebook campaign for a MAA promotion. He manged to reduced the cost of each lead down to only $1.14, from nearly $10. Extremely impressive stuff. Alex Schultz of Facebook said this may the last year for affiliates to take advantage of Facebook Ads because they’re getting so big, they are attracting the big brand advertisers who will eventually push out the affiliate marketer.

Facebook advertising

Like at Affiliate Summit East in New York, the Facebook session took a lot of questions from the audience. Most of the session time was reserved for Q&A. And the audience asked some extremely good questions. Jim did a great job moderating the panel. The sound quality in the room wasn’t that great but overall, this was one of the best session of Affiliate Summit West.

38 thoughts on “Affiliate Summit West 2010 – Killer Facebook Advertising Tactics”

  1. chester says:

    Wow those are pretty good stats. We never made any money from Facebook ads. Maybe it’s time to revisit it again.

    1. You just have to keep on trying. I tried for a long time to get something going with Adwords and finally did…then they took my account away. But I’ve moved on to other stuff.

  2. Paul B says:

    I’ve never know an ad platform split people like FaceBook. There are some people getting amazing ROI percentages whilst it seems the majority of people can’t get any sort of conversion. I must have totalled a couple of grand for nothing in my Facebook ad experiments.

    To be honest I’m going to sign up with the Shoemoney System just in the hope that he covers exactly what’s he’s doing in Facebook.

    1. Most of the stuff I’ve tried at Facebook has failed miserably and a huge percent has never been approved. Is it still as hard to get ads approved as it was in the past?

      1. S Ahsan says:

        Well Mark needs to work on that. The more people are joining FB, its getting wilder and thus difficult for getting certain ads approved. Wait for the heads up from shoe.. he knows a lot on this and can explain better

    2. purposeinc says:

      I can’t recommend the Shoemoney system enough. Info I got from one of its earlier incarnations is exactly what my presentation was based on. That plus what I got from Tim Ash’s book, Landing Page Optimization.

      There is money to be made there if you figure it out, but the code must be cracked first. πŸ˜‰

      Getting ads approved, as I said in my talk, is easy if your ad and product do not harm the consumer.

      John, thank you for the pics and kind words.

      1. John Chow says:

        It was great to finally meet you in person. Your session was an eye opener!

        1. ibnujusup says:

          oh my god… 2 great multi millionaire guru here… πŸ™‚

      2. Paul B says:

        Has Shoe got a release date for this yet?

  3. Justin says:

    Do you know if the presentation will be published?

    1. John Chow says:

      The presentation will be published online but it’s only viewable by attendees who went to the Summit.

      1. Aaargh! Why is that the case? Will there be an option to purchase the presentation then?

        1. Bidet says:

          I agree there should be some sort of option to purchase the presentation.

        2. John Chow says:

          No. Only attendees can see it.

          1. hackcorp says:

            I believe it is platinum pass only. πŸ™‚ Yes, was a good presentation. As shoemoney mentioned, I wish people would ask more detailed questions about the affiliate marketing and perhaps more profitable examples. πŸ™‚

  4. ok, so how did he actually do it?

    1. John Chow says:

      Mostly with a lot of split testing.

  5. I can’t see the big brand names pushing out affiliate marketers in a year. If that was the case, media buying would also be fading out. There is lots of room for everyone to advertise on a site like Facebook. Facebook might just need to make more room. When you look at your page layouts – you can tighten things up a bit to make space available.

  6. Ben Collins says:

    Well it’s a crying shame if we affiliate marketer’s get pushed out. Personally I think we’ll have to do what we always do and just get smarter.

    As usual we the people find out how and the big fish take over the pond. Competition will always be around the corner.

  7. HAven’t really been able to do that well with FB. I made a little money with a few dating campaigns, but not much else.

  8. S Ahsan says:

    Did Dennis Yu show up at the panel?

    1. It says in the post that Yu wasn’t there. Too bad, it would have been interesting.

  9. I am just patiently waiting for Shoemoney to release his system to hopefully see what exactly it is people are doing to make money on Facebook.

    1. It would be nice to know some of Shoemoney’s FB secrets.

  10. Tim Ash says:

    It was a great session. Very smart people on the panel. DK – thanks for the shout out about my

  11. Tried to play with facebook ads, but never got round it. Facebook ad system is not as good as Google Adwords. If facebook is becoming big and as stated its the last year for affiliates, I think I will look back into it and give it a good try and see if I can make any money from it.

  12. Sad to hear that time is limited on facebook ads. So best you get stuck in while you can folks. %$#@ corporates suck, big time!

    1. I think smart affiliates will always be able to make some money off of Facebook.

  13. I was under the impression affiliate marketing is dead!

  14. Bidet says:

    Facebook seems like a great way to advertise, but I never seemed to have any luck with it. Maybe I am not doing it right.

  15. Sad to hear that time is limited on facebook ads.

  16. big brand advertisers who will eventually push out the affiliate marketer. this what is going on with other sites? John, why don’t you put out a free definitive Facebook advertising ebook so we can take advantage immediately because the learning curve on this would take too long ❓

  17. Dan Wedin says:

    I’ve had the same problems with Facebook advertising as some of the other commenters. I highlight some differences with Facebook compared to paid search(adwords) here: Intent or Environment? Adwords or Facebook?

  18. I was under the impression affiliate marketing is dead!

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