Apple has taken their “I’m a Mac and I’m a PC” TV commercial online with a new campaign that combines the fun of the original TV ads with a creative use of site ad space. Instead of simply using a video ad, the campaign utilizes a right hand box and a top leaderboard ad with both characters appearing to look at the message the Leaderboard is displaying.
The campaign has been spotted on sites including Engadget, PCMag and News.com. On the News.com site, the ad was displayed on a page reviewing Windows Vista. That’s getting pretty evil. I wonder what the CPM is on an ad like that? While Apple computers still sucks, I have to admit their ads are pretty damn cool.