#ASE11 – Industry Clash: Balancing CPS & CPA Marketing

Affiliate Summit East opens today in New York with a lively decision on which is better: CPS or CPA? The panel was made up of:

The panel discussed strategies to find balance on both sides of the industry. They knocked down the stereotypes, debate differences and present best practices. Everything was on the table.

CPA stands for Cost Per Action and generally deals with offers that require the target to do something like filling out a form or a zip/email submit. CPS stands for Cost Per Sale. The main difference between the two is CPS requires a sale to pay out while CPA can trigger a payout without making an actual sale.

Most CPA offers are run with a paid traffic and a lot of landing page testing, while CPS offers are done more with SEO and developed websites.

CPA and CPS have advantages and disadvantages, and the panel went into a nice debate over which is better. There was no winner in the debate. It all depends on what business model you want to work with.

I do both CPS and CPA offers. In my experience, I’ve found that CPA offers are easier to run but CPS offers make me more money. I don’t think you need to run one or the other. There’s no rules that say you can’t run both. The panel agreed that the key is the find a balance that works best for you.

Look for more coverage from Affiliate Summit East later.

13 thoughts on “#ASE11 – Industry Clash: Balancing CPS & CPA Marketing”

  1. Andy says:

    Both i’ve never use yet , but i think cpa more likely easy to get the sell than cps ,anyway thank john for this information ,maybe i will try cpa on my site in future

    1. So John you are keeping both in optimum balance so that you can generate more and more …

      1. I agree, that’s the trick, keep trying both and stick to the one which works.

        1. Hey John,

          I tend to agree that one doesn’t need to limit oneself to only one of them provided it won’t lead to being too scattered.

          1. Dani Allen says:

            try everything that the internet had to offer is the key to success… for me , CPA , CPS , adsense and many more money making strategy should be try at least one.. to gain the real knowledge as much as possible. visiting john chow is also one of the way 🙂

  2. Keith says:

    Both sound great! Thanks again for the Gold to #ASE11, just came out of the breakout session “a blueprint to blowup a site by @joshuaziering and it was awesome! In the next one now called “How to produce 6 figure Affiliate Webinars”

  3. fazal mayar says:

    cpa marketing needs a lot of traffic btu it can be done.

  4. While it’s easy to make money with CPAs but as you said money is in CPS, you can get enough money through one sale which can some time be more than the money you earn through 20 CPAs.

  5. d3so says:

    Definitely, there’s isn’t a better one because both are different strategies.

    1. I’d say that for some people one is better than the other because of their personal preference. Some can only focus on one thing which is the best way to go for them. Not everybody can handle doing both equally.

  6. Dress Making says:

    yes we need to learn something about the cpa marketing

  7. PPC Ian says:

    Awesome stuff. Seems like a great panel. I’m a big fan of CPA and CPS. These align the company and affiliate so everyone wins.

  8. Dress Making says:

    Thanks for the information about cpa marketing

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