Asking The Pros About SEO – Affiliate Summit West 2011

SEO – Ask the Pros is a panel session moderated by Bruce Clay and panelists Todd Friesen, Greg Boser and Stephan Spencer. The session started with a quick introduction and what each panelist think will be key to affiliates in the next 12 month. Since these are SEO pros, it also means their answer is the same: links, links and more links. The panel then took questions from the audience.

The first question was about the use of article spinners and whether they work to increase ranking. All the panelist agreed that it doesn’t and any increase it will have will be temporary. Stephen Spencer feels that articles spinners are not a good return on investment from an SEO standpoint. It’s better to create real unique articles. Other advice the panel recommend include.

  • Stephen Spencer gave an example on how he used Shoemoney to do a contest by having readers design Shoe’s new business card. The contest got picked up by many design blogs and the company that ran the promotion with Shoe got ranked number one on Google for the term “Business Card.”
  • Inforgraphics can make great linkbait.
  • Don’t focus too much on exact match keywords. Google is getting good at detecting gaming of exact match keywords.
  • Authority is important than the anchor text.
  • Offer to speak at a university to get a .edu link.
  • You can manage your link on a link level.
  • Google is dialing back domain name with keywords on it by not giving it as much weight.
  • Avoid domains with more than two hyphens as Google considers them spammy.
  • Never write any post about how good you are doing in Google.

Ask the SEO Pros

30 thoughts on “Asking The Pros About SEO – Affiliate Summit West 2011”

  1. Travis says:

    All good information, even if pretty cookie cutter in the SEO industry. The reality is that SEO is a constantly moving target and NO ONE has all the answers. Basic principles are that links are good, don’t make Google look stupid, and give people a reason to link to you.

    1. dotCOMreport says:

      @ Travis, I don’t think it was an ‘all the answers’ affair as much as a few suggestions to point people in the right direction.

      John, I particularly liked the last point.

      1. d3so says:

        Those are pretty good tips. You’d never think that google would get so smart it would render past strategies irrelevant.

    2. so this is not a good news for those people who have articles spinner.

      But i think manually rewriting is good option.

    3. Well said, I think we try to push SEO as some kind of hard science, like solving differential equations……………………just doesn’t work that way.

    4. Was Matt Cutts invited?

  2. Darryl Tott says:


    Great information provided. I am sure the session would have been fascinating. Here is my one tip:

    Do not continuously use 1 keyword. I am to use between 5 – 11% keywords only if I am specifically writing for SEO benefit.

    Look forward to tomorrows updates,


    1. quite agree with you.

      Infact you should also include those words which are less important.

    2. wrong…3% is good enough..anything more than that is spam!

  3. Allen Walker says:

    “Since these are SEO pros, it also means their answer is the same: links, links and more links”

    LOL 😀

    But those are some great tips. Thanks for the updates. 🙂

  4. John,

    I agree with what the pros have said and i follow them.

    I don’t use spun article and i also think writing unique article is the way to go. As far as exact match keywords, They are working very well for me. Some of my sites are doing very well mostly ranking on page 1.


  5. Dino says:

    I use spun articles all the time and it works wonders and is much easier and free 😉

    1. Yeah but how competitive are the niches your targeting?

      1. d3so says:

        What service or program do you use Dino?
        And what kind of traffic do those articles bring?

        1. The articles probably won’t bring any traffic. Its the contextual relative link your creating. I use senuke but to be honest after awhile if you want to rank for really hard keywords you have to do some serious manual SEO. The automated stuff only gets you so far and then you plateau.

          I am sure Dino uses something similar, but the auto stuff is great for easy keywords. You can rank in no time.

  6. Time and again, i’ve wasted enough dollars only to find that money can be made by spamming links. Doesn’t matter how good your content is, you just need loads of links. Whether it’s posting comments on autoapprove blogs or just spinning articles and even building high pr profile backlinks. We should never stop building links. However, that’s not what the experts would reveal to you, and that is why i just do what i feel is right for the moment.

    1. thx sharing the valuable info, do you use software or rewrite the content and making blog comment to do follow blogs with high pr?thx again man

    2. Yea, but QUALITY links will beat spun articles every day, every time.

  7. Hei Guys, so your saying spinninng articles won’t get you ditch by G, and making backlinks as well, wow thx i think i’l just do that ASAP.

  8. fas says:

    There are other ways to get .edu links.

  9. Domain Nitro says:

    Domain Names can help and at the very least can’t hurt so I always use keywords if possible. The links are a work in progress because I don’t like the spammy services. Any thoughts on a reputable service or would it be better to just continue writing good content and building up slowly?

    1. I have some exact match keyword domain and they are doing pretty good.

  10. Domain Nitro says:

    Domain Names with keywords do still help, but I think they are becoming less relevant if you don’t have appropriate content.
    I haven’t found any link builders I didn’t feel dirty even visiting their sites so if anyone knows of any that actually are professional please let me know.

  11. PPC Ian says:

    Great tips! Thanks for sharing. Bruce Clay has built quite the powerhouse practice when it comes to SEO training and consulting.

  12. Getting natural links requires a lot of work and age to pass doing that all repetition in the daily life and what sucks that’s the main reason behind we should follow the experts and the summits like this where more focus occurs on the same topics to improve the blog or web ranking and popularity.

  13. GTA 5 says:

    Thanks for sharing these updates, there are some really interesting tips 😉

  14. Yea, don’t write about how you are ranking #1 for any keyword in Google, they will screw you.

    Hmm, I wonder if you write about how terrible you rank for a money keyword if the big G will bump you up? Just a thought.

    1. Harshad says:

      LOL. If that works, there will me millions of people crying and writing on how they rank bad on Google.

  15. I pretty much agree with Shoemoney’s opinions on SEO. For anyone who doesn’t know what I’m talking about, just go to his blog & search for “SEO”.

  16. Thanks for the post. SEO is something not really easy to learn, but Shoemoney knows everything about it. His blog is worth a check.

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