Audit Your Website for Best SEO Results

Search engine optimization can be a very tricky business. It seems that “there are 8 opinions for every 5 experts,” and you can never get the definitive answer regarding the best possible strategies for getting to the top of the search engine rankings.

To help alleviate some of these concerns, you could try your hand at the WebSite Auditor utility from the folks at Link-Assistant. Over the course of this review, we’ll take a look at “how you can create 100% Google-friendly webpages that hit top rankings with a marksman’s accuracy.”

All About Onpage Optimization

There are a lot of SEO tools out there on the Internet and a good number of them focus on all sorts of off-page optimizations. They’ll help you get backlinks through article marketing, links in forums, blog marketing, and similar strategies. However, these won’t do you very much if your website content isn’t up to snuff.

For this reason, WebSite Auditor focuses exclusively on your on-page optimization. It looks at the different factors you can influence right on your own webpages, viewing the website as an intertwined system rather than just a series of individual pages.

You can get a good sense of what WebSite Auditor does by watching the demo video, which is almost eleven minutes long. In short, the tool will scan through your site and provide useful information about each and every page.

This includes things like the individual page ranks of each page, whether any page is generating an HTTP status error (e.g., 404), and so on. The entire process can take quite some time, though, as the initial scan of my blog took almost half an hour.

Broken Links, Link Juice, and Captcha Codes

There are a lot of features in WebSite Auditor, but most of them will require some manual effort on your part. It’ll scan and detect your problem areas, and even recommend some action steps, but the onus is ultimately on you.

For instance, if you see that a page on your site contains a couple broken links, you’ll need to dive into that page and fix those links. The tool won’t do that for you. It’s up to you to use the information provided in the best possible way.

One hiccup that I encountered was that I was stuck entering a bunch of Captcha codes during the secondary scan process. I suppose this isn’t really the fault of Link-Assistant, per se, but it would have been nice to have some kind of workaround.

I should also note that there are different versions of the software. The free one has many significant limitations, like the inability to save your reports. It will also only scan and provide information on one-third of your site’s webpages.

Overall, I found WebSite Auditor to be a no-nonsense software package that offers a huge wealth of information about your site. It’ll generate reports based on this data with recommended steps you should take.

Interestingly, it can also look up the top ten sites for any keyword of your choosing, analyzing those results and extrapolating what makes them so successful. You can then capitalize on this experience and knowledge, applying the techniques to your own site.

Making Money with the Affiliate Program

In order to make the most of WebSite Auditor, you really need to buy one of the licensed editions. To help you recoup some of that cost, in case you’re not making it back with better SEO in the first place, you can sign up for the affiliate program.

This pays you a 33% commission on every sale generated and it offers a one-year cookie duration. They also track IP addresses to ensure that you get paid on every sale that you refer, even if it’s months after the initial referral.

If someone buys the cheaper “professional” edition of WebSite Auditor, you earn $32.91. If they opt for the largest “enterprise” edition of SEO PowerSuite, which includes other utilities from Link-Assistant, you earn a whopping $197.67.


37 thoughts on “Audit Your Website for Best SEO Results”

  1. Jason says:

    I use a tool called Web CEO and it does a lot of the same things. It will analyze your pages and show you how optimized they are and will let you know if your headers, alt tags, anchor text, and the content within the body of your paragraphs make us of your keywords.

    It will give you suggestions on how you can improve pages by showing you your keyword density and the basic version is free!

    I have been using it with great results!

    1. Jason says:

      Another great tool to help with the optimization of your blog, is to use The World Wide Web Consortium’s (W3C) online validation tool.

      Just search Google for this! With this tool, you can input your URL and it will scan your entire website and will tell you what things within your code are not up to current coding standards.

      By correcting these errors, it will allow Goggle to crawl your site more easily!

      1. d3so says:

        Any good tools that are free?

        1. There is a free version of this one but is it “good”?

          “The free one has many significant limitations, like the inability to save your reports. It will also only scan and provide information on one-third of your site’s webpages.”

          1. On Page SEO is also important. Another tool I have heard about is websitegrader ( by HubSpot. Any thought on that?

          2. HubSpot gives you some good ideas but I don’t like it that much. They count gravatars in people’s comments as images and tell you you have too many. That is silly.

        2. Just read the two comments above yours and there is always Google’s own Webmaster Tool, SY

    2. Paul B says:

      Another vote for WebCEO, does the same job for free and works brilliantly.

    3. I feel like this tool could be great if you don’t want to put the time or effort into doing this yourself, but it would definitely be possible.
      You could go through your pages and check your links yourself, check your keyword optimization using rank checker, and do almost all these functions separately using free tools. This just provides a convenient and quicker method of doing the same thing… and you have to pay for it.

      1. Good grief, time is money! Imagine to do this kind of testing for a big site with several hundred pages / posts! SY

  2. Eric Bisson says:

    Pretty good post πŸ™‚ The software is not that expensive I’m willing to give it a try πŸ™‚

      1. Try the free version – there is a download link at the end of the post…..

  3. Samuel says:

    Nice informative post here, thanks man i need to check it out!

  4. As the business is growing and we see new kid is coming to this world we have to keep ourselves always update with latest tool and information.

    Thanks John.

    1. There are plenty of other tools to check on page SEO.

      Michael, as usual, has done a good job reviewing this.

      1. As for the price of the tool it’s not out of the range in comparison with other similar products.

        Michael is right when he says that nobody really agrees on anything regarding SEO.

        I’ve had the same page rank, disappear and come back up again without doing anything at all.

  5. Well nice to see that they are doing affiliate directly …

  6. I’m downloading it right now to try it out. I usually don’t pick up new SEO tools because a lot of them are just rehashed versions of already working programs.

    I probably wouldn’t sell this though. Doesn’t look like it is worth the dough.

    1. d3so says:

      That’s the main reason why I gave up on tools like these.

  7. Simon Bunker says:

    Interesting piece of software might be worth checking out, although I can’t help thinking that it might be just like all the “other” improve your SEO rankings software that crop up pretty much everywhere you look!

    1. d3so says:

      Yea I’m feeling skeptical as well.

      1. If you are skeptical just don’t bother with it. Learn the SEO basics which are plastered all over the place and do them.

        In the end it’s up to the search engines where they’ll place you and they don’t just look at your on site optimization but at many different factors.

        1. That’s exactly what I think too. Why pay someone to do something you can do yourself with a little more time and effort? Unless you’re already making millions πŸ™‚ Then you can think about outsourcing!

          1. PPC Ian says:

            I’m a bit skeptical because I don’t think there’s a magic formula to SEO. It’s all about educating yourself and then building a great website with great content. Why waste time with tools when you can just go out there and execute on the projects you know will grow your site. That said, if you’ve hit a brick wall, perhaps this tool can help generate some new initiatives.

  8. I’m skeptical to try it since money is not that easy to be made.

  9. ibnujusup says:

    will surely check it out.. thanx johnn

  10. Ret says:

    Auditing is really useful in any kind of business, whether offline or online business. I am a financial auditor. This article really helps me get an idea on how the audit on SEO works. Thanks.

  11. Salman Aslam says:

    Seems like a great tool however i hope it does the job as they claim it to be

  12. Sometimes my head starts to spin when I see another seo tool, I have been online for so long now that I’m numb to the seo world.

    I will say this tool is great and will give you a lot of insight on where you need to go with your pages.

    But I got one word of advice to anyone trying to make it in this seo world. Be yourself, be yourself..Why..because if you do what you have to do, then people will see you and will follow your materiel.

    This doesn’t mean you still don’t have to buld relationships, it just mean don’t stress too much about seo..concentrate on being yourself.

    Love the post Micheal.

    “TrafficColeman “Signing Off”

  13. Marcus says:

    Hey John,
    this software looks good, I’ll try this. They have some heavy hitters among their clients…

    1. PPC Ian says:

      I think the reason they have some heavy hitters as clients is the tool is super cheap for a corporation. Whereas the price of this tool may be a bit expensive for an individual, it’s really nothing to a company.

  14. Great tools, thanks John.

  15. Garry Booton says:

    The price for the full program may still be out of the reach of many newbies and these are the people that could realy do with something like this in their tool kit.
    I would advise though that once you are beginning to make some regular money online this could be a worthwhile purchase.

  16. Off page optimization is a lot more important than on-page factors. that’s not to say ignore the on-page, they’re both important. nice tool.

    1. I’d say that overall both on page and off page are equally as important.

      If you have a great off page optimization and none or not so good on page one which includes a good content the end result will eventually be brought down.

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