Search engine optimization can be a very tricky business. It seems that “there are 8 opinions for every 5 experts,” and you can never get the definitive answer regarding the best possible strategies for getting to the top of the search engine rankings.
To help alleviate some of these concerns, you could try your hand at the WebSite Auditor utility from the folks at Link-Assistant. Over the course of this review, we’ll take a look at “how you can create 100% Google-friendly webpages that hit top rankings with a marksman’s accuracy.”
All About Onpage Optimization
There are a lot of SEO tools out there on the Internet and a good number of them focus on all sorts of off-page optimizations. They’ll help you get backlinks through article marketing, links in forums, blog marketing, and similar strategies. However, these won’t do you very much if your website content isn’t up to snuff.
For this reason, WebSite Auditor focuses exclusively on your on-page optimization. It looks at the different factors you can influence right on your own webpages, viewing the website as an intertwined system rather than just a series of individual pages.
You can get a good sense of what WebSite Auditor does by watching the demo video, which is almost eleven minutes long. In short, the tool will scan through your site and provide useful information about each and every page.
This includes things like the individual page ranks of each page, whether any page is generating an HTTP status error (e.g., 404), and so on. The entire process can take quite some time, though, as the initial scan of my blog took almost half an hour.
Broken Links, Link Juice, and Captcha Codes
There are a lot of features in WebSite Auditor, but most of them will require some manual effort on your part. It’ll scan and detect your problem areas, and even recommend some action steps, but the onus is ultimately on you.
For instance, if you see that a page on your site contains a couple broken links, you’ll need to dive into that page and fix those links. The tool won’t do that for you. It’s up to you to use the information provided in the best possible way.
One hiccup that I encountered was that I was stuck entering a bunch of Captcha codes during the secondary scan process. I suppose this isn’t really the fault of Link-Assistant, per se, but it would have been nice to have some kind of workaround.
I should also note that there are different versions of the software. The free one has many significant limitations, like the inability to save your reports. It will also only scan and provide information on one-third of your site’s webpages.
Overall, I found WebSite Auditor to be a no-nonsense software package that offers a huge wealth of information about your site. It’ll generate reports based on this data with recommended steps you should take.
Interestingly, it can also look up the top ten sites for any keyword of your choosing, analyzing those results and extrapolating what makes them so successful. You can then capitalize on this experience and knowledge, applying the techniques to your own site.
Making Money with the Affiliate Program
In order to make the most of WebSite Auditor, you really need to buy one of the licensed editions. To help you recoup some of that cost, in case you’re not making it back with better SEO in the first place, you can sign up for the affiliate program.
This pays you a 33% commission on every sale generated and it offers a one-year cookie duration. They also track IP addresses to ensure that you get paid on every sale that you refer, even if it’s months after the initial referral.
If someone buys the cheaper “professional” edition of WebSite Auditor, you earn $32.91. If they opt for the largest “enterprise” edition of SEO PowerSuite, which includes other utilities from Link-Assistant, you earn a whopping $197.67.