More and more, people are starting to realize that Twitter is not only useful as a social networking platform, but it is also a very powerful marketing tool. The trouble is that it can be difficult to wrap your head around just how to use Twitter effectively in this manner. You have to deal with building followers, tweeting out the right things, and reaching the right audience.
It certainly isn’t going to be for everyone, but Tweet Attacks could prove to be a valuable resource for anyone who wants to use Twitter for marketing purposes. Over the course of this review, we’ll explore some of the features that it has to offer, its user interface, and whether it is worth the purchase price.
What Is Tweet Attacks?
Basically, Tweet Attacks is a Twitter marketing software package that allows you to automate a great deal of the tasks that you would normally have to undertake manually.
There are a lot of seemingly similar programs out there that do many of the same things. You may have encountered some web services, for example, that are set up to automatically follow people based on keyword searches, unfollowing them automatically if you don’t get the reciprocated follow. However, this Twitter software is more comprehensive than that.
In addition to helping you get more followers, you can use Tweet Attacks to send direct messages, automate replies, spin tweets, schedule tweets, and so on. It’s also important to note that Tweet Attacks posts directly on the web, rather than using an API call. This means you don’t need to worry about API limits and it also helps to make the tweets look more natural.
Starting with the Interface
Some people prefer web-based interfaces, but Tweet Attacks is a local installation on your computer. This can be either a pro or a con, depending on your perspective. I did find the user interface to look a little on the clunky side, so it’s important that you take a look through the manual before really getting started.
The software is effectively broken down into a number of “modules” that can be selected from the menu near the top. The first is the follow/unfollow module, shown above. This allows you to automatically follow people based on a keyword search, but you can also set the criteria to follow people who are already following a certain account. You can set delays and limits, helping your actions look more “human-like” to Twitter.
Other modules include direct messaging, tweet scraper, tweet manager, tweet poster, @mention generator, wait and reply, retweet attacks, and account statistics. Each module is displayed in a similar manner, but it is not as intuitive as I had hoped. Let’s take a look at the @mention generator as an example.
Generating Replies Based on Keywords
To do this, first you need to search for people who have tweeted your target search term. This is under the “scrape users” tab. After fetching the number of results that you’d desire, you swap over to the tab to generate a reply.
You cannot compose the tweet directly. You have to import a text file (using “spinning” syntax, if you’d like). Tweet Attacks can then make your embedded links unique by adding insignificant random text to the end (i.e., http://example.com becomes http://example.com?ab3).
Then, you need to select the users that were scraped in the first step, click on the “generate on selected” button, click on the “send to tweet manager” button, go to the Tweet Manager module, define your posting schedule, and click on the “start posting from web” button. That’s far too many steps for something that’s supposed to make things automatic.
How Much Does It Cost?
In this review, I only took a look at two of the main features. You can browse through the sales page to explore some of the others, but this should give you a sense of what to expect.
For my part, I’m not a fan of the “bots” that send out automatic tweets based on keyword searches. They’re generally annoying and detract from the point of Twitter. That said, it’s completely up to you if you want to take this path for your Twitter marketing. It is good to see that the developers have made some effort to make the tweets appear more human, but whether or not this is effective is debatable. It’s also quite possible that they could face a trademark infringement suit for using “tweet” in the name, not unlike how TweetLater had to become SocialOomph.
Tweet Attacks is available in both full ($147) and lite ($57) editions. The latter lacks the reply generator module, the wait and reply module, the multi-user tweet poster module, and the retweet attacks module.