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BabyTV.Com – First Internet TV Station for Parents

written by John Chow on April 27, 2007

The Ultimate Online Profit Model

As a parent of a newborn, I’m always on the look out for good parenting and baby information sites. Last week I noticed a Baby Videos link showed up under the Featured Sites section. The link went to a site call BabyTV.com. My first thought was, “Wow! This site is not a mom and pop operation.” Indeed, it is not. BabyTV.com is the latest website venture of publicly traded BabyUniverse, Inc. In addition purchasing a text link, BabyUniverse ordered up a ReveiwMe review for BabyTV.com. It must be nice to have a big advertising budget. :)

BabyTV.Com – The First Internet Television Station Dedicated to Parents

babytv.jpg

Launched in December 2006, BabyTV.com brings a rich user experience with high quality video content and interactive functionality for parents, parents-to-be, and caregivers. BabyTV.com offers an extensive catalog of streaming television programming targeted to new and expectant parents from recognized experts throughout the industry.

BabyTV.com is the first Internet-based television network dedicated to moms. BabyTV.com allows new and expectant parents to tune in to broadcast-quality streaming television, upload videos to share with the community, interact with live events, engage in e-commerce transactions, browse links on the web, and participate in BabyTV.com’s robust online community.

Viewers can tune into the 24/7 schedule featuring entertaining and informative videos from content partners Oxygen Media, Alpha Mom, The HealthCentral Network and Real Savvy Moms. In addition parents can share self-produced videos through the MyBabyTV section of the site. MyBabyTV offers an easy way to share opinions about BabyTV content by providing feedback on specific videos, participate in polls, and post original comments in video forums. Mostly, it’s a great place to post and view baby videos like this one.

BabyTV.com also offers a library of text-based articles written by industry experts that are available to users of the site. The articles are divided into four sections: Preconception, Pregnancy, Baby, and Parenting.

I wish BabyTV.com was around when Sarah and I were going through “our pregnancy.” I could have used a lot of its advice. However, the baby and parenting section is still very relevant for me. For such a new site, BabyTV.com offers an amazing amount of information. But you expect that from a website started by a multi-million dollar company.

First To Broadcast From The JPMA

BabyTV.com was the first site that was allowed to bring a Camera and broadcast from the JPMA (Juvenile Products Manufacturers Association) Live. In addition to live reporting from the show floor, BabyTV.com will also broadcast JPMA-sponsored events such as the Innovation Awards and New Product Showcase, as well as conducting product demonstrations with participating show exhibitors.

The BabyTV.com Business Model

BabyTV.com is a great example of a content based eCommerce site. While BabtTV.com does make money from advertising on the site and the TV show, its main purpose is to drive targeted traffic to BabyUniverse’s online stores. Through its websites BabyUniverse.com, Dreamtime Baby and Posh Tots, the company is a leading online retailer of over 30,000 brand-name baby products.

Being a content-based site, BabyTV.com has a much easier time being indexed by Google. This Search traffic can be easily monetized with advertising and joint promotions with the eCommerce stores. You can see an example of this with the BabyTV.com cash bonus program.

You can tell BabyUniverse, Inc. is putting a lot of money behind BabyTV.com. Buying a link and ReviewMe review from this blog is just tip of the promotional iceberg. Just imagine how much they paid for the BabyTV.com domain name! I wish them the best of luck. This will be an interesting site to keep an eye on from both a parent and Internet business model standpoint.

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{ 38 comments }

Shawn Knight April 27, 2007 at 9:56 pm

Now John is spawning Evil babies… the world is doomed! :mrgreen:

Everyday Weekender April 28, 2007 at 9:46 am

can you imagine.. a bunch of little evil johnny’s runnin around lol

Linux operating system April 29, 2007 at 12:24 am

With more and more people getting into this, I think we will see that soon, but maybe John will still be ahead of all of them.

Monetize Your Blog April 30, 2007 at 4:22 pm

lol, that’s a good one

Kumiko April 27, 2007 at 10:29 pm

That idea is real genius. I’m sure lots of new parents are searching the net for advice constantly and that site not only grabs them but then leads them into an online store. Brilliant.

Ronaldo April 27, 2007 at 10:39 pm

Yes, brilliant, especially if we consider that it’s an ever expanding market. They will never run out of potential customers :smile:

Marc April 28, 2007 at 8:14 am

It’s not ever-expanding… While there will always be parents having kids, if you check the segment of the population that would be into this kind of thing, I would suspect that you’ll find that the birthrate is declining.

That being said, it’s still a significant market and they’ve got a great chance to do well.

Monetize Your Blog April 30, 2007 at 4:24 pm

well, i’m not so sure about that. I’m a father of 2, but I just don’t buy it

Make Bank Online April 27, 2007 at 10:36 pm

tell me how baby’s fit into this site :mrgreen:

John Chow April 27, 2007 at 10:58 pm

It fits because I am a dad! :twisted:

blogdinero April 28, 2007 at 9:51 am

Jojo, that hears so funny

Kumiko April 27, 2007 at 11:35 pm

Miscellaneous ramblings, right? Tell us what DOESN’T fit into this site?

Ed Lau April 28, 2007 at 4:24 am

Every reader was or is, at some point, a baby.

Do not pass go, do not collect $200.

Everyday Weekender April 28, 2007 at 9:47 am

not me.. i don’t remember ever being a baby.. :eek:

Shaun Carter April 28, 2007 at 11:24 pm

I’m still a baby… or so I’m told!

Cool tips and tricks April 30, 2007 at 3:25 am

Everything fits into this site (see the word “miscellaneous” in the header. Besides, since it is all about money, and this is a paid review…

Cheap Custom Content April 27, 2007 at 10:38 pm

John isn’t wasting any time, is he; widening his reader base and affecting people as early as INFANCY — ingeniously evil. :twisted:

Spud Oregon April 27, 2007 at 11:53 pm

THANK YOU JOHN! That was the last thing I expected to see on JohnChow.com, but it couldn’t have come at a better time. I’ll become a dad in July, and since I live in Japan, BabyTV.com will be a fantastic source of English information! :grin:

Everyday Weekender April 28, 2007 at 9:48 am

hey congrats Spud!.. do you know what you’re having.. or are your waiting for the surprise?

Nick April 28, 2007 at 11:33 pm

It’s a boy!! But we got a lot of pink hand-me-down clothes from my mother-in-law’s friend :shock: Poor little guy!

Shaun Carter April 28, 2007 at 11:25 pm

Congratulations!

Spud Oregon April 28, 2007 at 11:34 pm

Thanks Shaun!

Robert April 28, 2007 at 3:47 am

Very interesting idea!

Best CD Rates April 28, 2007 at 5:21 am

i had a similar idea when i first stumble upon theknot.com…

Dave April 28, 2007 at 6:08 am

BabyTv.com sounds more like a website for Babies, they should’ve called it ParentingTV.com :)

I bet the domain BabyTv.com cost a lot of money :)

Great Dog Site. April 28, 2007 at 10:58 am

I thought the same. I love the idea though.

Nate W. April 28, 2007 at 12:03 pm

Babies aspire to make money online too!

Cheap Custom Content April 28, 2007 at 1:37 pm

Definitely an interesting niche. On a related tone, I was doing some research on the baby names niche. It’s actually quite lucrative. No wonder all these baby name sites are now popping up :mrgreen:

Court April 28, 2007 at 2:15 pm

Even though it sounds like a site for babies, you have to admit that it’s a much stickier name than parentingtv.com

blogdinero April 28, 2007 at 5:07 pm

what´s the next? sale condons? :lol:

Cool tips and tricks April 30, 2007 at 3:26 am

Would you mind that? :wink:

Eric April 29, 2007 at 1:06 am

This is definitely a site where you would have to be a parent to appreciate it! I look on the front page, and see ‘why labor hurts’ and it takes me about 5 seconds to realize… I don’t want to know why labor hurts! Haha, EXCELLENT site though, quality stuff. Great find John!

Cheap Custom Content April 29, 2007 at 2:09 am

It truly is one of those sites with a specific target audience/reader base. However, it can also be a great resource site for non-parents, too.

Investorblogger April 29, 2007 at 6:17 am

Nicely targeted website! Now, who can think of others: moneyTV.com or BlogTV.com or (my favorite) JohnChowTV.com… !

Rare Baby Names April 29, 2007 at 1:19 pm

Yeah, I dabbled around with the baby keyword in wordtracker and it is highley searched term and there is some opportunity out there for sites designed around the baby. If we could only compete with the big boys though…..

Search Engine Marketing April 29, 2007 at 5:58 pm

Wow John,

Great Site … I bet they did pay alot for BabyTV.Com … but being a public company i’m sure they have alot behind them to be able to do these types of things …

Good luck to them!

How to start a clothing line from scratch April 30, 2007 at 11:46 am

I will make sure and read this site when I have my first new born!…but for right now I’m good!

Market Matador May 1, 2007 at 4:15 pm

Uhhh… Not really sure that this is the audience for a ReviewMe like this, but hey… another great review nonetheless.

-Sam from Market Matador