BabyTV.Com – First Internet TV Station for Parents

As a parent of a newborn, I’m always on the look out for good parenting and baby information sites. Last week I noticed a Baby Videos link showed up under the Featured Sites section. The link went to a site call My first thought was, “Wow! This site is not a mom and pop operation.” Indeed, it is not. is the latest website venture of publicly traded BabyUniverse, Inc. In addition purchasing a text link, BabyUniverse ordered up a ReveiwMe review for It must be nice to have a big advertising budget. :)

BabyTV.Com – The First Internet Television Station Dedicated to Parents


Launched in December 2006, brings a rich user experience with high quality video content and interactive functionality for parents, parents-to-be, and caregivers. offers an extensive catalog of streaming television programming targeted to new and expectant parents from recognized experts throughout the industry. is the first Internet-based television network dedicated to moms. allows new and expectant parents to tune in to broadcast-quality streaming television, upload videos to share with the community, interact with live events, engage in e-commerce transactions, browse links on the web, and participate in’s robust online community.

Viewers can tune into the 24/7 schedule featuring entertaining and informative videos from content partners Oxygen Media, Alpha Mom, The HealthCentral Network and Real Savvy Moms. In addition parents can share self-produced videos through the MyBabyTV section of the site. MyBabyTV offers an easy way to share opinions about BabyTV content by providing feedback on specific videos, participate in polls, and post original comments in video forums. Mostly, it’s a great place to post and view baby videos like this one. also offers a library of text-based articles written by industry experts that are available to users of the site. The articles are divided into four sections: Preconception, Pregnancy, Baby, and Parenting.

I wish was around when Sarah and I were going through “our pregnancy.” I could have used a lot of its advice. However, the baby and parenting section is still very relevant for me. For such a new site, offers an amazing amount of information. But you expect that from a website started by a multi-million dollar company.

First To Broadcast From The JPMA was the first site that was allowed to bring a Camera and broadcast from the JPMA (Juvenile Products Manufacturers Association) Live. In addition to live reporting from the show floor, will also broadcast JPMA-sponsored events such as the Innovation Awards and New Product Showcase, as well as conducting product demonstrations with participating show exhibitors.

The Business Model is a great example of a content based eCommerce site. While does make money from advertising on the site and the TV show, its main purpose is to drive targeted traffic to BabyUniverse’s online stores. Through its websites, Dreamtime Baby and Posh Tots, the company is a leading online retailer of over 30,000 brand-name baby products.

Being a content-based site, has a much easier time being indexed by Google. This Search traffic can be easily monetized with advertising and joint promotions with the eCommerce stores. You can see an example of this with the cash bonus program.

You can tell BabyUniverse, Inc. is putting a lot of money behind Buying a link and ReviewMe review from this blog is just tip of the promotional iceberg. Just imagine how much they paid for the domain name! I wish them the best of luck. This will be an interesting site to keep an eye on from both a parent and Internet business model standpoint.

39 thoughts on “BabyTV.Com – First Internet TV Station for Parents”

  1. Shawn Knight says:

    Now John is spawning Evil babies… the world is doomed! :mrgreen:

    1. can you imagine.. a bunch of little evil johnny’s runnin around lol

      1. With more and more people getting into this, I think we will see that soon, but maybe John will still be ahead of all of them.

    2. lol, that’s a good one

  2. Kumiko says:

    That idea is real genius. I’m sure lots of new parents are searching the net for advice constantly and that site not only grabs them but then leads them into an online store. Brilliant.

    1. Ronaldo says:

      Yes, brilliant, especially if we consider that it’s an ever expanding market. They will never run out of potential customers :smile:

      1. Marc says:

        It’s not ever-expanding… While there will always be parents having kids, if you check the segment of the population that would be into this kind of thing, I would suspect that you’ll find that the birthrate is declining.

        That being said, it’s still a significant market and they’ve got a great chance to do well.

    2. well, i’m not so sure about that. I’m a father of 2, but I just don’t buy it

  3. tell me how baby’s fit into this site :mrgreen:

    1. John Chow says:

      It fits because I am a dad! 😈

      1. blogdinero says:

        Jojo, that hears so funny

    2. Kumiko says:

      Miscellaneous ramblings, right? Tell us what DOESN’T fit into this site?

    3. Ed Lau says:

      Every reader was or is, at some point, a baby.

      Do not pass go, do not collect $200.

      1. not me.. i don’t remember ever being a baby.. 😮

        1. Shaun Carter says:

          I’m still a baby… or so I’m told!

    4. Everything fits into this site (see the word “miscellaneous” in the header. Besides, since it is all about money, and this is a paid review…

  4. John isn’t wasting any time, is he; widening his reader base and affecting people as early as INFANCY — ingeniously evil. 😈

  5. Spud Oregon says:

    THANK YOU JOHN! That was the last thing I expected to see on, but it couldn’t have come at a better time. I’ll become a dad in July, and since I live in Japan, will be a fantastic source of English information! 😀

    1. hey congrats Spud!.. do you know what you’re having.. or are your waiting for the surprise?

      1. Nick says:

        It’s a boy!! But we got a lot of pink hand-me-down clothes from my mother-in-law’s friend 😯 Poor little guy!

  6. Robert says:

    Very interesting idea!

  7. i had a similar idea when i first stumble upon…

  8. Dave says: sounds more like a website for Babies, they should’ve called it :)

    I bet the domain cost a lot of money :)

    1. I thought the same. I love the idea though.

  9. Nate W. says:

    Babies aspire to make money online too!

  10. Definitely an interesting niche. On a related tone, I was doing some research on the baby names niche. It’s actually quite lucrative. No wonder all these baby name sites are now popping up :mrgreen:

  11. Court says:

    Even though it sounds like a site for babies, you have to admit that it’s a much stickier name than

  12. blogdinero says:

    what´s the next? sale condons? 😆

    1. Would you mind that? 😉

  13. Eric says:

    This is definitely a site where you would have to be a parent to appreciate it! I look on the front page, and see ‘why labor hurts’ and it takes me about 5 seconds to realize… I don’t want to know why labor hurts! Haha, EXCELLENT site though, quality stuff. Great find John!

  14. It truly is one of those sites with a specific target audience/reader base. However, it can also be a great resource site for non-parents, too.

  15. Nicely targeted website! Now, who can think of others: or or (my favorite)… !

  16. Yeah, I dabbled around with the baby keyword in wordtracker and it is highley searched term and there is some opportunity out there for sites designed around the baby. If we could only compete with the big boys though…..

  17. Wow John,

    Great Site … I bet they did pay alot for BabyTV.Com … but being a public company i’m sure they have alot behind them to be able to do these types of things …

    Good luck to them!

  18. I will make sure and read this site when I have my first new born!…but for right now I’m good!

  19. Uhhh… Not really sure that this is the audience for a ReviewMe like this, but hey… another great review nonetheless.

    -Sam from Market Matador

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