Basics Of Link Building (And Some Unorthodox Tactics)

It is very important for an online marketer to know ways to link build. Links are after all the easiest way for ranking sites like Alexa or Google, to determine whether a web page is trustworthy or important.

Link building is also making your web page accessible to many people, that way they will be able to spread your message to other online users as well. The more links you create or build the better your ranking is in the search engines.
How to develop authority and accessibility – ways to link build:

  • Visitors should easily understand your web page’s content (because in return, they’ll be sharing your content)
  • Edit your content; avoid wrong grammar and wrong spelling
  • Create a privacy policy that is easily accessible
  • Have an “about us” section, and have your picture included. This will create trustworthiness and authority.

Other ways to link build:

  1. Create traffic by joining a pay per click campaign. When many people visit, your site there is a possibility that they will link to it.
  2. Write and submit articles to news websites.
  3. Make surveys or studies that will stir people’s interest and make them feel important, this will get you high quality links too.
  4. Submit your site to free directories or paid directories, these are ways to link build.
  5. Link your site to local government resources, local libraries and to manufacturers or retailers you buy from.
  6. Create a blog and post great content regularly, this will create great links.
  7. Link your blogs to other blogs. Other bloggers are interested to know where there traffic is coming from; this is one way of getting them to notice you and link back to you.
  8. It is also useful to comment on other blogs, if your comments are good, other bloggers will be interested to read your blogs and possibly link to it.
  9. Offer free resources, you can attract visitors by anything that is Free.
  10. Employ writers who write better than you do, to create great articles for your blog or site.

10 Natural ways to link build:

  1. Sponsor or organize a yearly competition or contest.
  2. Sponsor a yearly charitable event.
  3. Create a partnership with a similar service provider.
  4. Offer rebates to disadvantaged group like the disabled, senior citizens, or special groups like students.
  5. Offer free music downloads.
  6. Write about healthy recipes and advice on healthy living.
  7. Offer important advices on self-improvement.
  8. Republish and translate your content into different languages.
  9. Initiate a green movement like “clean air” website or plant a tree movement. These is one of the great ways to link build.
  10. Create a regularly updated list of useful resources.

Avoid low quality links and stop spending money on overly expensive ways to link build. Use natural ways to link build.

This will not only save you money, you will soon realize that these are better ways to link build.

You can create sustainable, genuine links.  However, always remember that content is important, so publish or create contents that can shape, mold or change peoples’ lives.

Andre Conferido has been in the internet marketing business for over 5 years mainly doing “niche blogging”. Andre is also a writer at the make money online blog

50 thoughts on “Basics Of Link Building (And Some Unorthodox Tactics)”

  1. Abhik says:

    Nice post, Andre.
    But, I highly doubt if sponsoring something can be called as natural way to build links.

    All I know, if you create quality content, people will eventually link to it.

    1. Just keep adding quality instead of quantity and that also on timely manner. Not like adding one post today and next post after 15 days.

      At least add one post per week and fixed that day.

      1. dotCOMreport says:

        Quality content is good, essential in fact. But do not turn your nose up at quantity.

        1. Exoclyps says:

          I suppose Quality is what make people decide on following your blog. Quantity is what makes them come back everyday?

          1. Robin Gupta says:

            Quality is the important ingredient to all kind of business. You can take food or clothes or anything else.

            If you have quality product than people are ready to pay you extra money.

        2. Lucian says:

          The fact is that if you write high quality but no audience you have nothing. Write quality and then do some marketing, even paid to get visitors to like you.

    2. d3so says:

      I think he mixed you the natural ways to link build with other ways to link build.

      1. Is “link build” the right grammar?

        I highly doubt it. Link building is OK but link build sounds strange and “build links” should be used instead.

        Furthermore, doesn’t Alexa rank based on traffic? I doubt that they care about links even though they show how many sites are linking to your site.

    3. Lucian says:

      I think sponsorship can be assumed as natural. When you pay for a link you look to get the best keyword match, but if you are a sponsor you’ll get a link, but it is not targeted. The point is to create awareness, people to go to your website and see quality stuff and then come back and share.

  2. there are really many ways to link build and i do belive this need some work to figure out how to be smart with that !
    loved the tips so much , Having an “about us” section is a great idea and bet everyone needs to add it in case he/she hasn’t ! all the points you mentioned about the ways are great and very helpful and i really can’t talk about one that i loved cause i found them all very useful definitely ! thank you for sharing this 🙂

  3. Exoclyps says:

    Some great tips. One section that I missed on getting links, or rather traffic I suppose is to join social networks. After I joined twitter and dedicated some time on it my visitors almost doubled. True that I didn’t have much to start with.

    Another way, which is of course related to Social Networks is to add “Like it” “Tweet” buttons and the like in a nice way on your articles/pages. This way people can with just a few clicks link your site to their network.

    1. Robin Gupta says:

      Yes twitter and facebook is good to get traffic but traffic which really count is search engine traffic.

      And to get search engine traffic you should have quality backlinks and should gain the faith of Google.

      1. If you have the quality content than those twitter visitors will be your loyal visitors.

        So simply give more and more emphasis on quality.

        1. Hey Robin,

          Did you mean trust? I don’t think that Google has faith in anything.

          1. Abhik says:

            Yeah!! I guess that’s what he meant.

      2. Lucian says:

        I have a subscription website and amazingly, conversion rate on facebook is 10 times better than conversion from google.

  4. Great post. Very helpful info on link building. Content is still King.

    1. d3so says:

      True. If your content is awesome, links will come naturally.

      1. PPC Ian says:

        Yep, content is and will always be king! However, it doesn’t hurt to do a little proactive about link building to get a new site off the ground.

        1. Exoclyps says:

          Agree’d to it all. Content is needed for people to come back and choose to link to you by their own will.

          But without doing some linkbuilding on your own, you won’t get the visitors there in the first place.

          1. Robin Gupta says:

            Yes quality content and quality link building both are important.

            If you do not know how to build quality links than you should hire professionals.

    2. Abhik says:

      That’s right.
      Content is still the king. If your content is good, people will link to it and you will get a high ranking as well.

      1. Though its always nice to get the natural links but however we should try from our end as well … so that our blog can get maximum exposure.

        1. Abhik says:

          It actually depends..
          Building links in form of a reciprocal exchange is the worst policy IMHO. Other hand, natural links are one way thus giving us the most exposure.

    3. Lucian says:

      And who is the queen ? Marketing ?

  5. PPC Ian says:

    Great tips. However, I would advise against using paid search with the hopes of getting links. This is a very expensive method of link building and there are much better alternatives (such as the other ideas you present).

  6. Good post. I think one of the best ways is to offer what no one else is offering. It’s not easy, but it definitely pays off in the end.

    1. TYCP,

      Usually if nobody else is offering something, it means that there is no market for it.

      Having to develop a market from scratch will give you no links for a very long time.

      1. Lucian says:

        I fallen into this trap few years ago when i went into a market with practically didn;t existed.

  7. Robin Gupta says:

    There are many ways through which you can build your links. But the most important thing is build your website or blogs in such a way that it can provide value to its readers.

    I always prefer –

    # Article Submission
    # Hub Pages Links
    # Squidoo Links
    # Niche based link building.

    There are many other ways such as forum posting, blog comments, link wheel and all.

    1. You know these things better because you are into SEO business.

      Thanks for adding few more options.

      1. Robin,

        Very good and helpful comment. The post was a bit too much to use and implement. Too much info and very little how to do things.

        1. Abhik says:

          That’s why there is “Unorthodox Tactics” in the title 🙂

    2. Abhik says:

      well, I never saw backlinks coming up from hubpages and squidoo. I have like 100s of them (hubs and lenses) online and none of the are in Yahoo or GWT backlinks.

    3. Lucian says:

      My favourite is involving in community, help, teach, and recommed.

  8. I read so many blogs that speak about building links but never go into depth on how to actually do it. I feel that we all understand the method of quality content and the consistence that you are to have with it but how to get those links actually the action behind the content that you were to do?

    1. Hey Justice,

      Very good and a huge point. I see posts listing what needs to be done all the time but very few of them tackle the how.

      This post certainly does not help with the how at all.

    2. Lucian says:

      The problem is that you expect to see a list with pages where you can put your link with one click. And to be perfect that link should count a lot for your backlinks.

      That place don’t exist. Maybe link building guides for a specific domain may help

  9. 3ddi3 says:

    Link building are great if your website is positioned to rank for a high traffic keyword. It’s overrated though if your keyword is a low traffic one (i.e. mini sites going for the long tail)

  10. Link building the way we can move on in this competitive keyword world of highly targeted websites coming live each and everyday.

    1. Abhik says:

      Building links is actually lot more than that..

  11. Farouk says:

    thank you for the tips John:))

  12. Authority over quantity. It doesn’t take 2000 back-links to get a good ranking. Thanks for the tips John!

  13. An awesome short article!

    Thanks for the fast tips on how to create back links to our websites so we can rank higher in the search engines.

    So how many back links do you have to your blog? I bet you have too many to count.

  14. fas says:

    I think the blog commenting is a good idea.

    1. Lucian says:

      I think blog commenting is overrated.

  15. Caleb says:

    Another great way to build strong backlinks is to leave informative responses in various high page ranked forums.

    Regardless of what some may say forums are not dead!

  16. Zenolta says:

    Since I am new in blogging these tips will help me a lot to get links to my blog.. Anyways running an Article / Web link directory

  17. ikki says:

    great advices, i will follow them

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