Becoming a Teacher – How To Build Your Blog Authority Through Content

Marina Orlova
Marina Orlova of Hot for Words, The Internet’s sexiest teacher.

In blogging and business in general, authority is often your most important asset. Why is it that almost every large company spends millions or billions of dollars on simply building its brand name? It is to establish themselves as an authority in their respective industries.

Fortunately, the blogosphere provides some more economical ways to build a brand name and a lot of these tactics are related to the content that you produce. One of the easiest ways to build authority through content is to become a teacher.

In the real world, teachers and professors and almost always seen as authoritative figures when it comes to knowledge. They are credible sources of information. Hence, there is no reason why this should not transfer over to the blogosphere, especially since it is all about creating and sharing information.

Look at any niche in the blogosphere. Almost every large blog in that niche will be written by a well known blogger who teaches their readers about the subject that they cover. The make money online niche is the perfect example. John is an authority in this niche because he teaches you how to make money online. He shows you how he does it and how you can apply his knowledge to do the same. This is why you keep coming back to read his latest posts.

Becoming a teacher is easier than it sounds. All you have to do is change the structure and tone of your posts. Write posts in a manner where the emphasis is on sharing your knowledge and expertise on the subject. For this tactic to be successful, you cannot simply rehash content you find on other blogs. YOU need to have experience in the subjects that you are covering and need to share and need to share YOUR experiences with your readers.

Yet, this tactic is a double edges sword. It can build your reputation and make you an authority, but only if you actually know what you are talking about. Hence, you canโ€™t simply talk about what other bloggers are covering, you need to find your own voice and share your expertise. If you havenโ€™t had a lot of experience in your niche, then positioning yourself as an expert or teacher will backfire and readers will see right through you, hurting your overall credibility.

If you happen to be a newcomer to your niche, do not try this tactic. Instead, show that you are just getting started and share your journey as you gain more experience and become an expert. Once you have gotten your feet wet and have had some of your own success, you can begin teaching others.


In the blogopshere where content and information is king, teachers are the ones who succeed. To start a successful advice blog, you need to format your content in such a way that you share what you know and what you have done with your readers. If you havenโ€™t had much experience in your field, DO NOT try this tactic. Instead, share your journey towards becoming an expert, sharing what you do and what you have learned every step along the way.

This post was written by Aditya Mahesh, founder of, a complete resource for entrepreneurs complete with advice articles, start-up profiles, interviews, news analysis, and more.

72 thoughts on “Becoming a Teacher – How To Build Your Blog Authority Through Content”

  1. Desire says:

    I have a blog Frugal Cape Cod and I feel that I am more of a teacher. I LOVE to write about saving money and I love to shop smart. I like to write about frugal shopping in a different way than other people. I hate to read the same post over and over on multiple blogs, I just write my own version. I like this post! Thanks.

    1. Money-Era says:

      Teaching is one thing and attracting users another. For the latter photos like of Marina Orlova might be a magnet for new users coming to the site ๐Ÿ˜‰
      Remember ShoeMoney photos with girls? Yeah.

  2. Blogging says:

    Yep, so true, I “love” finding those kinds of blogs where obvious newbies promote their “secrets to make money online” One ever favourite of mine was a blog post where somebody wrote about “getting a PR9 backlink from Amazon” by creating a multitude of a-stores and linking them all back to one homepage. Pretty much BS in SEO terms as we all know, but I really get worked up with this wannabee teachers, come on guys and gals, give us a break ๐Ÿ˜‰ First learn, then teach what you have learned, not the other way round! SY

    1. You know what they say… Those who can’t do… Teach! Clearly such a tactic is not worth much if anything, but afterall the person is teaching

  3. I couldn’t agree more – lots of great points here. Teaching and sharing is the focus in my blog, but this is something that I will have to work with continuosly. Finding the right voice and tone of the posts is important as well, I think.
    My approach is to share what I discover in my daily work with SEO and Joomla and thy to convey it to my readers in the best possible manner. There are always someone who knows less than you ๐Ÿ™‚

    1. Clarky says:

      Using the voice and tone of teacher in posts, that is really a great idea. At the beginning of every posts, you may say “hi, dear students, let’s begin today’s class …”, that sounds so cool :).
      I will try it, will it could make a authority.

  4. Great words of advice. When people who regularly have 0 comments and have a terrible alexa ranking (i know it doesn’t matter…), I have a hard time believing they know what they are talking about. If their advice is good, why aren’t they following it. Unless they stole someone else’s work…..

    BTW… The link to didn’t work for me

    1. John Chow says:

      The link is working for me. The blog might have been down during the time you checked it.

      1. It just worked for me too. Must have been down like you said. Thanks

        1. Earningstep says:

          everthing link from johnchow blog must have lot of traffic….lol…

      2. Clarky says:

        Really sexy :).
        I think that nobody would refuse a so hot girl or article, great join you have done.
        I have learn one thing from you: using sexy :).

        1. Earningstep says:

          yah… you will got nice traffic if put some sexy picture on your blog..try it.. and report here if got any nice feedback

          1. She knows this art and I think she is trying it by putting her photos on her blog.

            But that should be relevant I think … ๐Ÿ™‚

          2. Benjamin Cip says:

            I think putting her own pictures have more impact than showing someone else picture. She has some nice shape and a very nice face. Too bad we have to subscribe to her blog in order to comment… appart from that the blog looks nice.

  5. Ms. Freeman says:

    It really is all about the tone.

  6. Nathan says:

    This is a good post. It’s true that you gain reputation in writing blogs authoritative blogs. Actually it’s my main goal to be an expert on something both offline and online world. ^_^

  7. Aqif says:

    This is really a good post.
    Actually blogging is simple..It is how you can create a value for your readers.

    I do believe content is a king. ๐Ÿ™‚

  8. LetUpdate says:

    It think that we can still to be teacher even do not have deep knowledge about something. We can teach base on our experience about it. I my self do not have deep knowledge in blogging, but i try to share about my blogging experience. And it may look like teach something simple about blog. ๐Ÿ˜€

    1. Make Money says:

      I agree with that to an extent. Often times the best teachers aren’t always the best at getting results for themselves. Sometimes they are, sometimes not. Some of the worlds best sporting coaches “teachers” were never more than mediocre players themselves.

    2. I believe that this works better than being a super-expert teaching. If you are starting from square one, then you have the same base experience as most of your potential audience.

      As you share exactly what you have done, your results, and what you would do differently then you are teaching. It works even better when you followup later with the results of your improved efforts.

  9. Diabetis says:

    What a hot teacher.

  10. Jen says:

    I’d love to teach but my blog is not informational, it’s humorous and I don’t have a clue how to teach someone how to have a sense of humor. That said the article is right in that if you don’t know what you are talking about you should sit back and observe for a bit. Well written for sure.

    1. Blogging says:

      Now that I call a challenge, teaching sense of humor to people, could be quite a humorous enterprise ๐Ÿ˜‰ SY

  11. I think one of the problems of the blogosphere is that too many people act like teachers when they don’t know what they are talking about.

    1. I agree. Especially in the make money blogging/online niche. I really like the suggestion to new bloggers to write about the journey rather than acting like the destination has been reached. I always try to mention a more reputable source than me when I’m not an expert and writing about something.

      1. LetUpdate says:

        But, sometimes new blogger must have self confidence according what they write. It may make new blogger like teach something.

        1. Blogging says:

          Yes, but self-confidence and being over confidential is not the same. Who teaches has a responsibility to make sure that the stuff they teach is correct, SY

          1. So many “real-life” teachers are negligent in this area…

    2. Earningstep says:

      lol… i really love your comment.. it just too much blogger that act like will be great if people think that i was not one of the guys you are talking about……

  12. Have you always had the trackbacks listed? I JUST noticed it.

  13. Earningstep says:

    I DON’t think can learn anything with this sexy teacher.. lol…

    1. Diabetis says:

      I agree! It would be harder to concentrate when we could see her boobs and legs all the time.

      1. Blogging says:

        Hm, perhaps that is the reason why we woman learn more easily new things? We get less distracted, SY *Runs and hides*

        1. Benjamin Cip says:

          haha totally agree with you Hospitalera.. but I guess lady get distracted by men as well… but not in the same way…

        2. Benjamin Cip says:

          haha totally agree with you Hospitalera.. but I guess ladies get distracted by men as well… but not in the same way…

  14. Steve says:

    A lot of the appeal is the Hot and not so much the Words.

  15. Lead with hot babe + playboy bunny = WIN.

  16. I hate Hot For Words. I cannot see or think of anything else but boobies every time I watched it. I need too watch at least 3 times to even get what words she’s talking about.

    1. HotForWords says:

      3 times the views equals 3 times the ad revenue! Now you know my secret!! ๐Ÿ™‚


        1. Benjamin Cip says:

          hehe, that’s nice. I checked the site, and I tend to like the design.. I’ll take more look into the content when I’ll have time to get a better opinion!

      1. Blogging says:

        I love your slogan “Intelligence is sexy!” so many men need to learn that! SY

  17. Jennifer says:

    John – Thanks for this post.
    There must a be a fine balance because at some point the blogger moves from being a newbie to being an expert. What about those of us who are “in between”? We know some things quite well, yet others remain a mystery.
    Very interesting topic. You’ve got me thinking now! ๐Ÿ˜‰

  18. andrea says:

    I’d like to increase my blog traffic.
    Can you help me?

    1. Nick Aviles says:

      My opinion, get involved in forums and provide fresh content, update on the daily basis.

      1. Benjamin Cip says:

        Show sexy photos of yourself and teach people how to make money online, and I think you’ll increase your traffic withing few weeks. (even few day depending on how you promote your site)

  19. DJ says:

    Great read. The main goal of my blog is not really to teach, but more of an informational blog. I like to put what I know down in writing and I think it is a good idea to share it with others. It is also a great learning experience too.

  20. james M. says:

    “…show that you are just getting started and share your journey as you gain more experience and become an expert.”

    Exactly what I’m doing in my blog. That’s why I often use the word ‘newbie‘ or ‘beginner‘ in my articles when I refer to myself. I used titles like ‘How I made xxx work in my blog‘ instead of ‘How to make xxx work‘. And in my article, for instance, about the Power of the Keyword-In-The-Domain-Name, I wrote it not as a blogger who teaches but as a blogger who has, by my own experiments, found out that what the gurus have been preaching were indeed right. (Sorry, just got so tempted to plug that article’s link in. Anyway, it illustrates one point of this post).

  21. Sam says:

    With nowaday’s competition, the only way to stand from the croud (apart using a favicon ^^) is to create good content.

    And good content just means helpful content. ๐Ÿ™‚

    1. Another option is to be performing actual physical tasks that people are interested in.

      For example, you could be manufacturing board games….

    2. Nick Aviles says:

      I have found that good content does really attract the crowd. But you need to make your content good enough to keep them coming back.

  22. fas says:

    That girl is hot, I want her to be my teacher, LOL

  23. S Ahsan says:

    This is an amazing pos! for me, CONTENT IS KING!! and teaching sells!!

  24. DirectAgents says:

    Youโ€™ve got a lot of good points here. While it may be economically easier to build authority in the blogosphere, itโ€™s still just as important to actually have the knowledge which you are trying to impart on others.

    1. Nick Aviles says:

      Of course, if someone doesn’t have the knowledge it will be rather obvious.. Therefore, he won’t succeed in whatever it is.

  25. Teen money says:

    Teachers are the people who are destined to succeed here in internet. John you are not a teacher but our Friend..
    Humor apart it is a very good informative post.

  26. That is exactly what I am trying to do with my My Brute blog

    1. Benjamin Cip says:

      I used to create many brute before… but I forgot their name..

  27. So another great and well targeted post from Aaditya …

    So Aaditya in which way you want to be a teacher … ?

  28. Nick Aviles says:

    I don’t think it’s good marketing those ads AzoogleAds are putting up.. Are they looking for business, or for horny guys?

  29. Katie says:

    I agree that the girl is pretty sexy and makes the review more exciting. Pretty girls always seem to do that.

    1. Nick Aviles says:

      When I want to read a review about blog content, putting a “sexy girl” picture does not really improve the quality or the content in any way, and unless I’m reading some kind of porn review, it doesn’t make it much more exciting.

      1. Well put Nick! What I have found is that the new trend in video clips on blogs has led to a plethora of attractive people doing their thing and being successful. They do seem to have an advantage in keeping the attention of their audience!

  30. S.K Sharma says:

    But I believe on the teacher who teaches with Demonstrations and relevant examples.

  31. videostar says:

    The teacher is sexy but that doesn’t mean she can’t teach and be pursuasive.

  32. I run a blog that discusses articles related to ship design and naval architecture. I now understand that a blog besides having good content, it needs to be sexy both in wording and in picture presentation. Thanks.

  33. Pretending to be an authority when you really are not is a very risky approach, not just in the internet world, where you have the luxury on non direct face to face communition to act as a bit of a buffer whilst you can gather your thoughts and get your story straight, but especially so in the real world, where you will fail miserably when confronted by technical questions.

  34. Hello Marina,
    It is indeed sexy to be intelligent, isn’t it.
    For what it’s worth, I thumbs up yr blog
    coz u have both brains & beauty.

  35. The highest value of being teacher doesn’t come from knowledge or even success. But it comes from comfort to share with competitors without being issues of insecurity, personal growth & competition.
    Great thought!

  36. Money-Era says:

    I have heard of another idea to build a blog; especially in the niche that is unknown to us. We can treat the blog as the universal Knowledge Database and
    – store there all useful information found somewhere on the net,
    – publish our thoughts that can be reviewed by other readers,
    – make notes and write down ideas
    – create a link archive for useful sites.

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