Before You Send Out That News Release

I get a ton of emails from other bloggers asking me to write about a post they wrote or give their blog a plug. Most of them go unanswered not because I want to be evil (I do) but because the blog or article is not newsworthy. Before you send out that news release to other blogs asking for a plug, make sure the following items are place.

Your Blog Has More Than One Post

Today, I received a request from a blog that “shows webmasters all the ways they can monetize their website.” The email asked that if I find the blog useful, I can write about it. I go to check out the site and the only post on there was a welcome post. There were no other posts.

Know The Blog You’re Targeting

Before you send out that news release you should know the blog you’re sending the release to. This way you have a much better idea on whether they will be interested or not.

Yesterday, I received an email from someone who claimed to be a longtime reader. He wanted to tell me about a great new service call AGLOCO. He tells me that AGLOCO pays you to surf the web and you get paid for referring other people into the program. Wow! That’s amazing stuff right there. Where do I sign up?

Do Not Beg For A Post

If your content is good, you won’t have to beg other bloggers to blog about you. I’ve received some very creative emails begging for posts before. If these people would put that same creativity into their blogs as they do in their begging emails, they may actually get some traffic.

Get To The Point

I receive hundreds of emails everyday. Please don’t make your news release a 1,000 word essay. Just tell me what the article is about and list the URL to the post. You’ll have a much better chance of getting a plug doing than trying to fluff up the release.

An Example Of A News Release Done Right

Hello Again John,

I wrote a WordPress Plugin that I figured you may be very interested in. It adds navigation links to travel back and forward through posts when you are in the single view. I specifically had themes like this one in mind that do not add these links in by default.

Look it over, try it out, see if it is something you like. And if you really do like it, I would really appreciate a post about it since I know so many of your readers model their sites off of yours and specifically choose to use the same theme.

The Plugin’s WebPage: http://blog.reformatthis.com/plugins/bobsnav/

Thanks for your time John!
Bobby

Good work Bobby. I believe you’re two for two now.


34 thoughts on “Before You Send Out That News Release”

  1. Matt Jones says:

    No begging Duely noted! :mrgreen: Mogul – Smogul? argh πŸ˜†

    1. Paul says:

      No begging indeed πŸ˜‰ There is nothing more annoying. Great blog post (as usual).

  2. Haha, now you let everyone know that you are willing to hear about new article with the possibility of posting about it. Now watch you emails increase by 50%. Hopefully people know better, but often they don’t.

    Adam

  3. Shaun Carter says:

    I never understood people who beg for handouts. I get that everyday in my restaurant and it makes no sense.

    Good advice… and hopefully it will lighten your e-mail load a little too!

    1. Matt Jones says:

      Now thats just plain spam, kill him John, πŸ‘Ώ

      1. I don’t think it’s spam. I think John wrote a great post so I told him so.

        1. Matt Jones says:

          OK Great Dog Site, I don’t want to start a flame war.

  4. LMAO on the ONE page review heheheh…What the, it’s not even a sale page πŸ˜› . Hey, John would you like to help out your ‘future’ potential competitor out by taking a peak my almost perfect SEO blog :mrgreen: ? Heheh, better yet subscribe to my RSS for up-to-date info on how to make money online 😎 .

    Heheh, so I’ve seen you in bumpzee…Where is the widget John, or is it way hard to put the widget on?

  5. James says:

    I have always felt that if you had to beg for it, you probably were not ready for it. At least when it comes to coverage from another blog.

    1. Desperation makes you do things you aren’t even aware you can do (ie BEG); it’s sad, really, but it happens.

  6. Bobs says:

    Thank you very much for the mention again John! I appreciate your support and kind words!

  7. John, I’m not an expert in news releases, but how can i be sure that they will not consider my news release as spam (and maybe sue me)? Is this a consolidated habit for news sites/bloggers?

    I’m asking because I would like to try it, but I’m a little scared…

    1. Simonne says:

      You don’t have to be scared! What is the worst possible thing that may happen? Ignore you? They ignore you anyway! Bringing your news into attention gives you a chance to get noticed.

  8. Rene Kriest says:

    Bobby just rocks. πŸ˜€

    @Daniele Salatti
    Just do it. Do not fear failure. It is all about experience. Good luck! πŸ™‚

    1. Thank you! I will try to use news releases and John’s suggestions on How To Start A Tech Site to push my HiTech related news site/blog…it’s online since March, so I also need hardware things to review!

  9. blogdinero says:

    Is very important that the post be interesant to the writer before to fill a space to make traffic.

  10. simply says:

    your blog is very good when you write about money,like me.

    1. Are you saying your blog is good or that you simply write about money? πŸ˜•

      1. Matt Jones says:

        I think hes trying to say that he/she liked Johns blog when he wrote about making money online.

  11. I have never asked for someone to write a post about me, but i have asked for a link in their blogroll.

  12. Dj Flush says:

    lol John thats more like children begging teachers to pass them in exam hehehe

    and Evil teachers [like you] still do not cater their requests πŸ˜›

    well I have a wordpress theme coming on my way looks like I have to beg you πŸ˜€ for publicizing it haha πŸ˜†

  13. so thats why you dont respond to my emails. πŸ˜†

    no, really

  14. Here’s news you can use when you are hungry. I’ve moved to my own website and it contains over 100 Italian recipes, all original and all easy. πŸ˜†

    Your friendly cooking teacher…

  15. The way I see it, if you want to get a dot com mogul’s attention, you’ve gotta be fierce, no-nonsense, and you have to back up your “sales pitch” with a pretty good product — in this case, your site or your blog.

    1. Matt Jones says:

      Thats good advice, that would explain why Kumiko got the mention πŸ™‚

      1. Kumiko’s got some pretty solid stuff there, doesn’t she. Yeah, my point exactly — promote if you’ve actually got something worthwhile to promote.

  16. vinod says:

    great post..

  17. Amanda says:

    begging does suck its very annoying and especially when you get the fake emails just from people who are money hungry.

  18. blogdinero says:

    the problem with the post, if thereΒ΄s a mistake is not the rss, but the suscribers.

  19. I feel that the “begging” gets borderline unbearable when the same people who do this actually THINK they’re getting somewhere by boot-licking.

  20. Simonne says:

    Be better than the one you target and you’ll get into his attention. πŸ‘Ώ

  21. Great advice for n00b bloggers! Definitely builds a solid foundation with this advice.

    -Sam from Market Matador

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