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Behind Blogging Glory Is Consistent Production

written by Guest Blogger on May 12th, 2009

What do you bring to the table? Some come across John, Darren, or Seth’s site, and wonder why they are not at the same level of followers or income. They might make excuses to themselves like “I didn’t start early enough”, “I’m not as passionate about the topics I write about”, “It would take too long for me to develop the raw abilities these guys have”, or ” I they don’t have a separate company that supplements my site.” Their focus should instead be on that which generated/generates this high positional status.

John Chow has written what I would assess as an average of two posts a day for an extensive period of time. How many times have you checked your Reader feed updates to see a new notice of an article by John? When I think of similarly active individuals like Daniel Scocco or Seth Godin, the first thing that comes to mind is volume and relevancy. There is a steady stream of on-topic material coming from the ones who have the biggest follower-ships.

Focus On Effort, Not Numbers

Anyone who is frustrated with the high profits and subscriber counts of other individuals should go through this process: take the money and follower amount out of the equation. By following this simple mental activity, you will then be focused on the right area to analyze, which is the effort put out to consistently bring relevant content to the masses. Sites that are getting more and more for their written material are worth every penny and follower, because their continued diligence is what keeps followers from feeling like they are being used, as opposed to being appreciated. We seek consistency in our environment, and for those that subscribe to feeds, a lack of consistency leaves an empty feeling, often leading to un-subscription.

Remove the money and book deals that Seth Godin gets, as well as his followers, and you are then able to see that what you have is an individual putting out loads of writing and ideas. We start to take it for granted that big bloggers can continue to come up with current discussions on their topic of choice. Imagine yourself in Seth Godin’s position. You would have a huge following, and an overabundance of feedback coming your way, but you would also have to accept that as normal and focus on bringing inventive marketing points out through your daily articles. I would guess that anyone who really put themselves in the mindset of a big-time blogger would feel overwhelmed. We normally tend to see all the benefits, but refrain from looking at a site from a production standpoint, and this is probably because our minds can’t imagine keeping up with the workload.

Although this is not a message meant to say that you should become Seth Godin #2, it is a message meant to bring those perplexed individuals seeking monetary and social success more in line with reality. Anyone looking to rise to a position of prominence, and who doesn’t perform up to par with those who are currently already there, will be frustrated until their ambitions are lowered, or their action-taking/ability increases. If you are not in a big blogging/writing/entrepreneurial position right now, that is 100% of your own choosing.

Armen Shirvanian writes for Timeless Information on the topics of mindset development and social interaction. He has recently created a compilation eBook that contains thorough discussion about 11 valuable quotations.

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  1. Yes, nicely put. Bloggers need to stop comparing followers to profit and constantly moaning about why they’re not making as much money as the Probloggers. They need keep pounding out great fresh content and try to understand that persevearance will be your saviour. But be smart, having knowledge in marketing and branding can really go a long way.

    Robby G’s last blog post: Adding a Third Member To Sexual Fantasy

  2. Yes, nicely put. Bloggers need to stop comparing followers to profit and constantly moaning about why they’re not making as much money as the Probloggers. They need keep pounding out great fresh content and try to understand that persevearance will be your saviour. But be smart, having knowledge in marketing and branding can really go a long way.

  3. Great post Armen! I have to agree that people need to eliminate the fascination of trying to emulate other bloggers on the monetary aspect and focus on the foundation of building and maintaining credibility from their posts.

    A person will only take their project/enterprise as far as they are willing to go. The ones that get discouraged, and obviously lacking ‘success’ are so because they were busy chasing the illusion of immediate financial gains without looking at the bigger picture and seeing the work ethic and commitment involved.

    Aman@BullsBattleBears’s last blog post: Freebie Monday #23 – Free Gillette Fusion Razors and MORE!!

  4. I agree! I need to break out the blue print of my site and evaluate it again!

    Michael Zhao’s last blog post: End of Second Week.

  5. “We start to take it for granted that big bloggers can continue to come up with current discussions on their topic of choice.”

    Yeah. I don’t take this for granted as it certainly hasn’t been true anytime lately, unless you’re regarding product shill posts and “I just ate a hamburger lol” as discussions relevant to the “big bloggers” nominal topics of choice.

    Anyone else remember when the “big bloggers” used to post (gasp) actual useful and relevant content on their sites? I can. Barely.

    needmoney.com’s last blog post: An Introduction to Pay Per Click (PPC)

  6. getting content consistently is one problem that almost most blogger is not able to do it. To be honest, blogging everyday is not my cup of tea, and sometime, is just human thoughts that we sometime like to compare with others.

    The Bad Blogger’s last blog post: An Open Post To Anyone Who Is Serious To Make His First Dollar Online And Is Now Ready To Make His First Serious Step !

  7. Well said. At the end of the day, it always comes back to content and consistency.

    Matt SF’s last blog post: 20 Questions to Ask Yourself Before Choosing an Online Discount Broker

  8. That’s my problem! I’m not consistent and my articles/posts are not up to par (yet), but I know I just have to tough it out and keep writing and keep learning.

    “You just can’t climb in the ring with Ali ’cause you think you can box.” -Jesse “The Fast and the Furious”.

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  9. That certainly rings true for me. A while ago I was wondering why people like John Chow constantly get richer and why everyone else gets left behind. After actually taking some time to read the posts here and with other major bloggers its quite obvious. They don’t do this for money, they do this because they want to. The fact that they get paid is because they have taken their hobby and made it work. But love and quality are definately the first ingredients here.

    Cam Birch’s last blog post: Steps To Business Success – Choosing Your Business

    • Cam: Although I didn’t discuss the motivation that leads to consistent production, your point here is certainly valid; you couldn’t pay anyone enough to put out as much content as the prominent individuals we know of by name do, if they didn’t want to be publishing and managing the content. There is only so much we can take that is outside of our interest set.

  10. I do agree that once you take a hobby they do very seriously and taking action on them do you really succeed online. They have made something they love so much into something that gives them a guaranteed income month after month, year after year

  11. I’m still not convinced that missing on keeping a consistant post schedule really causes too many to unsubscribe.

    It actually makes sense that more would subscribe so they don’t have to check the site everyday for the next time a post is written.

    I’ve gone weeks without writing at times because of more important family matters that pulled me away, but each and every time, I’ve always seen my subscriber numbers significantly increase.

    I think those bloggers with lower subscriber numbers see bigger changes when a consistent schedule isn’t followed, which leads to a big misconception of why those numbers actually do drop.

    There will be people who unsubscribe if you don’t post consistently, but they will be a minority, most especially if you write great content that readers are interested in.

    I think the majority of the decreases in traffic to a blog when consistency isn’t adhered to, is the traffic coming from places like social media sites.

    Steven-Sanders’s last blog post: Reading To Become A More Successful Blogger

  12. I always hate how some people feel the need to top other people when it comes to their blogging income. Just do your own thing & make money for yourself.

    TYCP Entertainment Magazine’s last blog post: Courtney Van Dusen Interview

  13. I don’t agree. Consistent posts is NOT important.

    Just look at John Reese, Rich Schefren and Frank Kern. They NEVER post on a consistent basis, but still gets massive hordes of readers.

    The only consistency that counts is having a consistent PERSONALITY, or consistent OPINIONS.

    If John Chow is controversial and suddenly becomes conservative, I’m pretty sure he’ll lose readers like a losing water from a collapsing water dam .

    Your readers need to trust you before they come to you for advice. Without a consistent YOU, trust cannot be built. Having a consistent YOU is all that really matters.

    Consistent posting is just something that shows people you are a consistent person.

    Charles’s last blog post: How to Attract a Massive Crowd of Readers the Starbucks Way (Part III)

  14. I agree what Armen said above but i think Numbers do matter. ask me am doing hard to increase those. with off course offering good content on my blog.

    Shanker Bakshi’s last blog post: Here is Your Lethal Money Making Tool

  15. And in the end it’s all about content, nothing else really matters

  16. John Chow never really cared about making money from this blog, it was just an experiment and hence you can see how successful it is.

    fas’s last blog post: Online Marketing Is The Way Of The Future

  17. No matter how hard I try I am a failure when it comes to writing frequently. But due to the niche market I am targeting and thanks to high payouts of my affiliate programs I get a decent income and enjoy good levels of visitor activity.
    After reading this, I am determined once again to write more.

    Crete a blog’s last blog post: Recession Proof Blogging

  18. i’ve been looking for a good guide on how to blog better. well i think this is utterly important if you know what it takes to build a good blog. thanks for the info

  19. Well, sometimes I’m lazy writing articles–even more good and original blogs for my site. I think numbers really matter when it comes to blogging. But, of course, I think we should never compromise the quality of what we write.

    Internet Marketing Tips’s last blog post: Maverick Money Makers Review – Is it legit or counterfeit?

  20. Thanks for the commentary, as I picked up some items I hadn’t thought about as well. I would also add that I wanted to present a higher priority on general consistency in appreciating the interests of one’s audience, as opposed to consistency in specific posting amount and days, although that is fairly relevant as well.

    I want to thank John for the e-hospitality and opportunity to present the point that I wanted to get across, and which I saw as fitting for no other site.

  21. I remember the first video saw with John Chow being interviewed by a Canadian TV anchowoman. She snickered when John said he wasn’t doing it for the money, but it was more a passion for writing and giving advice. “But you’re making $30,000 a month”, she said. It was difficult to explain his concept. She only saw the part about $30,000 a month. Increasingly, I’ve come to better understand the passion, the fun, the need to show what interest him and to make friends. And that skill takes time, patience, persistent research, writing interesting blogs and wise decisions to link to others.

    • Well, I understand the part that says we are not focusing on the money, but for me I would be lying if I say I’m not doing it for the money at all.

      I intend to earn money from my blog. Besides, I’ve invested my time and my time is my life.

      What we bloggers are saying is we are focusing on adding value to other people through writing, and passion is what fuels us, not the money.

      When we help other people, we know that the money will come naturally.

    • I remember that. She can snicker all she wants, but he’s still [most likely] making more than what she makes each year.

  22. Very well written post. It is very true that new bloggers after 6 months they start complaining that they are not making money. You have to understand none of these top guys just started out making money from the beginning. John said he write on avg. 3.8 posts on his blog a while back when I saw him speak. Which shows that it takes alot of work.

  23. Just another great post..

    I guess we just have to follow John blog to do better, thanks John.

    Derrick’s last blog post: What Is Affiliate Marketing ?

  24. Well put Armen, I think we must focus more on our own effort than others people success, maybe just looking at them to be motivated.

    Marketing Business Review’s last blog post: New Theme Finally Fix It

  25. i4VE JUST READ a similar post about this topic blogging frequency and it’s just as great .

    العاب شمس الدين’s last blog post: صائد الجزر

  26. Certainly quite agree with you. Consistency is quite important in every kind of work to get the success.

    ZK @ Web Marketing Blog’s last blog post: SEO Marketing by Digital Third Coast

  27. Nice post, finding a good post frequency that works with your lifestyle is a good way to get consistancy

    Tim @ Blog Tips For Beginners’s last blog post: 5 Things You Should Know About Making The Digg Front Page

  28. Top bloggers do make good money blogging but they’ve been at this for awhile. And in fact when you take away their income from blogging and the followers, you just have quality content. They got where they are today by writing great content over time.