Behind Blogging Glory Is Consistent Production

What do you bring to the table? Some come across John, Darren, or Seth’s site, and wonder why they are not at the same level of followers or income. They might make excuses to themselves like “I didn’t start early enough”, “I’m not as passionate about the topics I write about”, “It would take too long for me to develop the raw abilities these guys have”, or ” I they don’t have a separate company that supplements my site.” Their focus should instead be on that which generated/generates this high positional status.

John Chow has written what I would assess as an average of two posts a day for an extensive period of time. How many times have you checked your Reader feed updates to see a new notice of an article by John? When I think of similarly active individuals like Daniel Scocco or Seth Godin, the first thing that comes to mind is volume and relevancy. There is a steady stream of on-topic material coming from the ones who have the biggest follower-ships.

Focus On Effort, Not Numbers

Anyone who is frustrated with the high profits and subscriber counts of other individuals should go through this process: take the money and follower amount out of the equation. By following this simple mental activity, you will then be focused on the right area to analyze, which is the effort put out to consistently bring relevant content to the masses. Sites that are getting more and more for their written material are worth every penny and follower, because their continued diligence is what keeps followers from feeling like they are being used, as opposed to being appreciated. We seek consistency in our environment, and for those that subscribe to feeds, a lack of consistency leaves an empty feeling, often leading to un-subscription.

Remove the money and book deals that Seth Godin gets, as well as his followers, and you are then able to see that what you have is an individual putting out loads of writing and ideas. We start to take it for granted that big bloggers can continue to come up with current discussions on their topic of choice. Imagine yourself in Seth Godin’s position. You would have a huge following, and an overabundance of feedback coming your way, but you would also have to accept that as normal and focus on bringing inventive marketing points out through your daily articles. I would guess that anyone who really put themselves in the mindset of a big-time blogger would feel overwhelmed. We normally tend to see all the benefits, but refrain from looking at a site from a production standpoint, and this is probably because our minds can’t imagine keeping up with the workload.

Although this is not a message meant to say that you should become Seth Godin #2, it is a message meant to bring those perplexed individuals seeking monetary and social success more in line with reality. Anyone looking to rise to a position of prominence, and who doesn’t perform up to par with those who are currently already there, will be frustrated until their ambitions are lowered, or their action-taking/ability increases. If you are not in a big blogging/writing/entrepreneurial position right now, that is 100% of your own choosing.

Armen Shirvanian writes for Timeless Information on the topics of mindset development and social interaction. He has recently created a compilation eBook that contains thorough discussion about 11 valuable quotations.

55 thoughts on “Behind Blogging Glory Is Consistent Production”

  1. Robby G says:

    Yes, nicely put. Bloggers need to stop comparing followers to profit and constantly moaning about why they’re not making as much money as the Probloggers. They need keep pounding out great fresh content and try to understand that persevearance will be your saviour. But be smart, having knowledge in marketing and branding can really go a long way.

    Robby G’s last blog post: Adding a Third Member To Sexual Fantasy

    1. I couldn’t agree anymore with you because I do agree with your points that’s exactly what I would’ve said myself hadn’t you said them.

      social bookmarking demon’s last blog post: Review Of The Email Messenger “Mostly Known” As AWEBER

    2. Robby: I would agree and elaborate using a quick point. If one person spends 5 hours repeatedly viewing the success rates of numerous people, while another person spends one hour crafting content for publication, you can guess which person will learn more and expand at a quicker pace.

      1. Jake Stone says:

        What I find interesting here is that third member. Robby dear, could you elaborate whether you mean a body part or a whole new body. Uh, forget it, I’m not waiting for the answer, I’ll just check your post.

        Jake Stone’s last blog post: Business cards for book publishers

    3. That reminds me of some forums. I always see some people whining about how they’re not making enough money. Patience is virtue.

  2. Robby G says:

    Yes, nicely put. Bloggers need to stop comparing followers to profit and constantly moaning about why they’re not making as much money as the Probloggers. They need keep pounding out great fresh content and try to understand that persevearance will be your saviour. But be smart, having knowledge in marketing and branding can really go a long way.

    1. you said the same thing twice buddy

      social bookmarking demon’s last blog post: Review Of The Email Messenger “Mostly Known” As AWEBER

      1. Jake Stone says:

        Not to mention the message itself was redundant so it was actually a triple echo. Now that’s what I call repetition of a sales message.

        Jake Stone’s last blog post: Business cards for book publishers

  3. Great post Armen! I have to agree that people need to eliminate the fascination of trying to emulate other bloggers on the monetary aspect and focus on the foundation of building and maintaining credibility from their posts.

    A person will only take their project/enterprise as far as they are willing to go. The ones that get discouraged, and obviously lacking ‘success’ are so because they were busy chasing the illusion of immediate financial gains without looking at the bigger picture and seeing the work ethic and commitment involved.

    [email protected]’s last blog post: Freebie Monday #23 – Free Gillette Fusion Razors and MORE!!

    1. I do agree to some extent but people use those reasons so they can gain credibility from their readers or provide of some use to them in some way or another.

      social bookmarking demon’s last blog post: Review Of The Email Messenger “Mostly Known” As AWEBER

      1. Jake Stone says:

        I would say that in many cases proof is actually more important than so called quality content.

        If you have readers trust, anything you write is regarded at least somewhat important. Only thing one needs to do in that situation is to avoid churning out complete garbage.

        Jake Stone’s last blog post: Business cards for book publishers

  4. Michael Zhao says:

    I agree! I need to break out the blue print of my site and evaluate it again!

    Michael Zhao’s last blog post: End of Second Week.

    1. this will in thus ensure your blog is a much better more loyal in terms of online presence and credibility.

      social bookmarking demon’s last blog post: Review Of The Email Messenger “Mostly Known” As AWEBER

      1. Michael Zhao says:


        Michael Zhao’s last blog post: Time…is not on any bodies side.

  5. “We start to take it for granted that big bloggers can continue to come up with current discussions on their topic of choice.”

    Yeah. I don’t take this for granted as it certainly hasn’t been true anytime lately, unless you’re regarding product shill posts and “I just ate a hamburger lol” as discussions relevant to the “big bloggers” nominal topics of choice.

    Anyone else remember when the “big bloggers” used to post (gasp) actual useful and relevant content on their sites? I can. Barely.’s last blog post: An Introduction to Pay Per Click (PPC)

    1. well it seems now that their only interested in advertising and maximizing on their current sites income.

      social bookmarking demon’s last blog post: Review Of The Email Messenger “Mostly Known” As AWEBER

    2. With respect to this point, I would say that the consistency I was describing also includes maintaining a similar proportion of informational posts to product posts. If a site has a 85/15 ratio in its first few months, and is continuing a similar ratio now, there is no lack of consistency present for readers to use in speaking negatively about the site, as it has been the same way all along.

      On a related note, I see a lot of useful product posts on larger blogger’s sites, or descriptions of new start-up sites that provide a service I had not known about.

      1. Jake Stone says:

        Come on guys, it’s recession give them a break! The mantra of these times is maximize, maximize and maximize – monetize, monetize and monetize.

        Mister Spurlock should do a document about max monetizing blogs.

        Jake Stone’s last blog post: Business cards for book publishers

  6. getting content consistently is one problem that almost most blogger is not able to do it. To be honest, blogging everyday is not my cup of tea, and sometime, is just human thoughts that we sometime like to compare with others.

    The Bad Blogger’s last blog post: An Open Post To Anyone Who Is Serious To Make His First Dollar Online And Is Now Ready To Make His First Serious Step !

    1. so true what usually happens with many people they experience a brain fart when it comes to writing consistent quality content in which takes a lot of work and effort as you need the great ideas to mesh with your article’s meaning.

    2. The Bad Blogger: On that point about comparing with others, I would say that it is best to compare with others either right when taking action, or after action has already been taken. Comparing and putting out effort have to be done together, or else you are left with thoughts of why the other person is doing so much more, which is only true at the time due to your inaction.

      If a person is not planning to put effort out, comparing to others is not a beneficial decision.

    3. I guess it depends on the kind of blog you have. For me, blogging every day isn’t necessary.

      TYCP Entertainment Magazine’s last blog post: Marie’ Digby Covers ‘Umbrella’

  7. Matt SF says:

    Well said. At the end of the day, it always comes back to content and consistency.

    Matt SF’s last blog post: 20 Questions to Ask Yourself Before Choosing an Online Discount Broker

    1. well anyone can say that but do they act on it no which is why it doesn’t really matter what you say if you don’t take the necessary actions.

    2. Yep. Content will always be king & the main bloodline for blogs.

      TYCP Entertainment Magazine’s last blog post: Marie’ Digby Covers ‘Umbrella’

      1. Michael Zhao says:

        Indeed…and having an attractive front page would also help…with lots and lots of digital media!

  8. RealTruthMLM says:

    That’s my problem! I’m not consistent and my articles/posts are not up to par (yet), but I know I just have to tough it out and keep writing and keep learning.

    “You just can’t climb in the ring with Ali ’cause you think you can box.” -Jesse “The Fast and the Furious”.

    RealTruthMLM’s last blog post: Basic WordPress Settings

  9. Cam Birch says:

    That certainly rings true for me. A while ago I was wondering why people like John Chow constantly get richer and why everyone else gets left behind. After actually taking some time to read the posts here and with other major bloggers its quite obvious. They don’t do this for money, they do this because they want to. The fact that they get paid is because they have taken their hobby and made it work. But love and quality are definately the first ingredients here.

    Cam Birch’s last blog post: Steps To Business Success – Choosing Your Business

    1. Cam: Although I didn’t discuss the motivation that leads to consistent production, your point here is certainly valid; you couldn’t pay anyone enough to put out as much content as the prominent individuals we know of by name do, if they didn’t want to be publishing and managing the content. There is only so much we can take that is outside of our interest set.

  10. I do agree that once you take a hobby they do very seriously and taking action on them do you really succeed online. They have made something they love so much into something that gives them a guaranteed income month after month, year after year

  11. I’m still not convinced that missing on keeping a consistant post schedule really causes too many to unsubscribe.

    It actually makes sense that more would subscribe so they don’t have to check the site everyday for the next time a post is written.

    I’ve gone weeks without writing at times because of more important family matters that pulled me away, but each and every time, I’ve always seen my subscriber numbers significantly increase.

    I think those bloggers with lower subscriber numbers see bigger changes when a consistent schedule isn’t followed, which leads to a big misconception of why those numbers actually do drop.

    There will be people who unsubscribe if you don’t post consistently, but they will be a minority, most especially if you write great content that readers are interested in.

    I think the majority of the decreases in traffic to a blog when consistency isn’t adhered to, is the traffic coming from places like social media sites.

    Steven-Sanders’s last blog post: Reading To Become A More Successful Blogger

  12. I always hate how some people feel the need to top other people when it comes to their blogging income. Just do your own thing & make money for yourself.

    TYCP Entertainment Magazine’s last blog post: Courtney Van Dusen Interview

    1. exactly…being a trailblazer and going a different direction might be harder at start, but it could very well open up the next big money making opportunity!

      [email protected]’s last blog post: Freebie Monday #23 – Free Gillette Fusion Razors and MORE!!

  13. Charles says:

    I don’t agree. Consistent posts is NOT important.

    Just look at John Reese, Rich Schefren and Frank Kern. They NEVER post on a consistent basis, but still gets massive hordes of readers.

    The only consistency that counts is having a consistent PERSONALITY, or consistent OPINIONS.

    If John Chow is controversial and suddenly becomes conservative, I’m pretty sure he’ll lose readers like a losing water from a collapsing water dam .

    Your readers need to trust you before they come to you for advice. Without a consistent YOU, trust cannot be built. Having a consistent YOU is all that really matters.

    Consistent posting is just something that shows people you are a consistent person.

    Charles’s last blog post: How to Attract a Massive Crowd of Readers the Starbucks Way (Part III)

    1. Yeah. I said up above that it depends on your blog. A blog like this one John has would have to have new content at least 1-4 times a week.

      Although one of the reasons John Reese gets so many readers is because of the things he accomplished [like making 1 million in 24 hours.]

      TYCP Entertainment Magazine’s last blog post: Marie’ Digby Covers ‘Umbrella’

  14. I agree what Armen said above but i think Numbers do matter. ask me am doing hard to increase those. with off course offering good content on my blog.

    Shanker Bakshi’s last blog post: Here is Your Lethal Money Making Tool

  15. And in the end it’s all about content, nothing else really matters

  16. fas says:

    John Chow never really cared about making money from this blog, it was just an experiment and hence you can see how successful it is.

    fas’s last blog post: Online Marketing Is The Way Of The Future

    1. I’m betting that he somewhat cares now. Making money like this is a great thing.

      TYCP Entertainment Magazine’s last blog post: Marie’ Digby Covers ‘Umbrella’

  17. Crete a blog says:

    No matter how hard I try I am a failure when it comes to writing frequently. But due to the niche market I am targeting and thanks to high payouts of my affiliate programs I get a decent income and enjoy good levels of visitor activity.
    After reading this, I am determined once again to write more.

    Crete a blog’s last blog post: Recession Proof Blogging

  18. cars says:

    i’ve been looking for a good guide on how to blog better. well i think this is utterly important if you know what it takes to build a good blog. thanks for the info

  19. Well, sometimes I’m lazy writing articles–even more good and original blogs for my site. I think numbers really matter when it comes to blogging. But, of course, I think we should never compromise the quality of what we write.

    Internet Marketing Tips’s last blog post: Maverick Money Makers Review – Is it legit or counterfeit?

  20. Thanks for the commentary, as I picked up some items I hadn’t thought about as well. I would also add that I wanted to present a higher priority on general consistency in appreciating the interests of one’s audience, as opposed to consistency in specific posting amount and days, although that is fairly relevant as well.

    I want to thank John for the e-hospitality and opportunity to present the point that I wanted to get across, and which I saw as fitting for no other site.

    1. Charles says:

      You are welcome Armen!

      Hmm… if you don’t mind another comment, can I suggest you write in more layman terms?

      Charles’s last blog post: The Best Way to Get #1 Position in Your Niche (How to Attract a Crowd of Readers the Starbucks Way – Part III)

      1. Charles: Your comment is duly noted, and I am glad to have been provided with it. Thanks for that sir.

        Armen Shirvanian’s last blog post: Spend The First 30 Minutes Of Your Day Alone

  21. I remember the first video saw with John Chow being interviewed by a Canadian TV anchowoman. She snickered when John said he wasn’t doing it for the money, but it was more a passion for writing and giving advice. “But you’re making $30,000 a month”, she said. It was difficult to explain his concept. She only saw the part about $30,000 a month. Increasingly, I’ve come to better understand the passion, the fun, the need to show what interest him and to make friends. And that skill takes time, patience, persistent research, writing interesting blogs and wise decisions to link to others.

    1. Charles says:

      Well, I understand the part that says we are not focusing on the money, but for me I would be lying if I say I’m not doing it for the money at all.

      I intend to earn money from my blog. Besides, I’ve invested my time and my time is my life.

      What we bloggers are saying is we are focusing on adding value to other people through writing, and passion is what fuels us, not the money.

      When we help other people, we know that the money will come naturally.

    2. I remember that. She can snicker all she wants, but he’s still [most likely] making more than what she makes each year.

  22. Ekey says:

    Very well written post. It is very true that new bloggers after 6 months they start complaining that they are not making money. You have to understand none of these top guys just started out making money from the beginning. John said he write on avg. 3.8 posts on his blog a while back when I saw him speak. Which shows that it takes alot of work.

  23. Derrick says:

    Just another great post..

    I guess we just have to follow John blog to do better, thanks John.

    Derrick’s last blog post: What Is Affiliate Marketing ?

  24. Well put Armen, I think we must focus more on our own effort than others people success, maybe just looking at them to be motivated.

    Marketing Business Review’s last blog post: New Theme Finally Fix It

  25. i4VE JUST READ a similar post about this topic blogging frequency and it’s just as great .

    العاب شمس الدين’s last blog post: صائد الجزر

  26. Certainly quite agree with you. Consistency is quite important in every kind of work to get the success.

    ZK @ Web Marketing Blog’s last blog post: SEO Marketing by Digital Third Coast

  27. Nice post, finding a good post frequency that works with your lifestyle is a good way to get consistancy

    Tim @ Blog Tips For Beginners’s last blog post: 5 Things You Should Know About Making The Digg Front Page

  28. Top bloggers do make good money blogging but they’ve been at this for awhile. And in fact when you take away their income from blogging and the followers, you just have quality content. They got where they are today by writing great content over time.

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