Big Email Marketing from Big Response

We’ve got another familiar face popping up on John Chow dot Com again. Perhaps you already know about Mitchell Harper from his old blog. Maybe you’re more familiar with the company that he co-founded, Interspire.

Well, after a year’s absence from ordering a review on John Chow dot Com, Mitchell “Harpz” Harper is back with a new product. As its name implies, Big Response is a program that will help you get a big response from your potential customers. Can you guess how it does that?

Why Email Marketing?

Seeing how Mitchell Harper is already well-ensconced in the world of email marketing, it should come as little surprise that Big Response tackles this world as well. According to the main page on the site, “Email marketing drives sales. Period!”

Some people may say that email newsletters are a thing of the past, but they are just as (if not more) lucrative today than they have ever been. Speaking for myself, I subscribe to the email newsletters (e-flyers) of a couple major electronics retailers, as well as the John Chow dot Com newsletter.

The key advantage to email marketing is that it’s a passive experience. The potential customer doesn’t have to actively visit your site or subscribe to your RSS feed, because your targeted updates are sent directly to their email inbox. This helps with continued brand presence and the promotion of your latest content, sales, or whatever else you’re trying to promote.

Personalized Emails and More

It is important to have good management software when you embark on an email marketing campaign. You could try running it from your regular email client, but you’ll quickly learn that this simply does not suffice. It’s too slow, too unorganized, and too inefficient. Big Response sounds like a much better solution.

While there are certainly other selling points, Big Response focuses on four main features: build your subscriber list; create professional HTML emails; send personalized messages; and track open and click thru rates for emails.

Big Response comes with the ability to upload your existing subscriber list directly and it is loaded with dozens of premade templates. They say that if you can use a word processor, you can use Big Response.

A nice feature is being able to send personalized HTML emails. Instead of “Dear subscriber”, it’d read “Dear Michael.” Further still, you can target the list and message based on criteria like age, sex, and geographic location.

Tracking Your Performance

The Big Response user interface is organized by a series of tabs near the top of the window. These guide you through the various sections, like those handling contact lists, custom fields, and autoresponders. This appears to be very intuitive and simple to follow. Don’t worry. Support is close at hand if you need some help. Big Response is a part of the Interspire portfolio, so you have access to all of its resources.

Just as you need to track the traffic coming in and out of your website, it is important to track the performance of your email campaign. Big Response can do that too. You can keep an eye on the number of contacts, number of unsubscribes, number of click-thrus, and so on. This helps you tweak your campaign to gain greater success.

Pricing and a Free Trial

The pricing plans for Big Response are based on the number of email messages that you would like to send out each month. For example, if you think that you’ll have 100 subscribers and you send out a weekly newsletter, then you can expect to send 400 messages. This would barely squeeze in under the cheapest ($10/month) plan.

Ramping up from there, up to 1000 emails costs $15 per month, up to 2500 emails costs $29 a month, and so on. You can upgrade (or downgrade) at any time. The largest plan on the site accommodates 100,000 emails a month for $649. If your needs exceed this, you’ll need to call for prices. These are in Australian dollars.

Not sure if Big Response is for you? Try them out with a free trial. No credit card is required and you have access to the full functionality of this email marketing software. You are only limited to 100 emails, but it gives you a taste of what to expect.


33 thoughts on “Big Email Marketing from Big Response”

  1. someone says:

    hmm.. Interesting product. I may use it once my website will get bigger.

    1. Logo is a massive rip off GetResponse!

      Maybe its a GetResponse private label site? Doesn’t look like it though

      1. Nate says:

        LOL are you serious? Interspire are massive compared to GetResponse so I doubt it. Last time I chatted to Mitch they had 25,000 customers and were doing serious 8 digit revenue so you might want to rethink that comment.

    2. Ryan McLean says:

      Once my website gets bigger is the key. Cant afford to invest into it now

  2. izzat says:

    it very cheap consider the package.. but john chow not using it..
    why should we.. 😀

    1. Because you should be original. John Chow doesn’t have all the answers. There are plenty of things that he hasn’t tried that could and do work for others.

      You’ll never go anywhere my mimicking the work of others. You have to be original and creative.

      1. I agree. What may not work for John doesn’t necessarily mean that it won’t work for you.

  3. IsaacAds says:

    exceptional program, I’m surprised for traffic Big Response’s monitoring,

    1. Is it really any different than any other kind of e-mail marketing agency? It just seems like there are other companies that can do the exact same thing for you.

  4. Andrei Buiu says:

    Well, looks like it’s a very good product for this money. Maybe I will give it a try before spending any money on it.

  5. Blackhat Way says:

    To be honest, I fail to see what’s great about this. It’s just another autoresponder and that’s not considering the fact that there exist better-established AR’s which are more competitively priced.

    1. Well, not every AR is for everyone so letting us know what is new through a review or personal experience can’t be bad. It does get to a point that no matter what is out there you will stick with what works for you. I would like to see maybe a side-by-side comparison of the major AR’s. I use aweber because of what Chow and Shoe said about it. So far it has worked about great and I don’t think that the time that I have invested in it will cause me to leave anytime soon.

  6. Dinh Trung says:

    Yeah, this’s really a good tool !. Thanks for your post.

    Dinh Trung

  7. This is cheaper compared to other program.

    1. I think so too, would be worth a try for the ten bucks

      1. CoolProducts says:

        Exactly, I’m not seeing what separates this from any other email marketers, but hey whatever, for $10 I might as well give it a try.

  8. Paul Legan says:

    The installed version of Interspire’s Email Marketer software is very powerful – I have been a customer ever since it was called SendStudio. And no, I wasn’t paid to say this.

  9. IDoBlogs says:

    They do seem to be highly similar to all the other email marketing agencies out there already, but there’s always room for another.

    1. I know! It is very similar to other e-mail marketing agencies. I’m not really sure there is room for another e-mail marketing agency unless it is offering us something a little different. I guess I will have to check it out and find other reviews that might tell us why it is actually a bad e-mail marketing agency.

  10. How do I switch from Aweber to this one….can I import my list to this email tool

  11. Tushar Dhoot says:

    Nice Review.

    Seems like a very promising site and service, will definitely look into it.

  12. Catie says:

    Well, I like how it has different option based upon budget. I also like the tracking ability. Seems like it cool be a very useful program. I will look into it and see what it may offer. Thanks for the info!

  13. Looks like really great prices. I think I’ll look into it.

  14. This product continues on the current trend of having more items of communication personalized and customized to send to each person. The program fills in the role of adding more subtle nuances that add more of a human aspect to what would normally be a more cut-and-dry messaging procedure.

  15. I’m going to give it a shot.

  16. Keral Patel says:

    If someone has tried this and has some conversion or other stats then please share it with us here.

  17. I’m not too sure If i am a big fan of email marketing.I guess if you do an email caption, this is a good method, but I am still kind of not convinced about the results. I usually do craigslist email marketing.

  18. cool stuffs.
    looks good
    i will try them out.. thanks for the info

  19. Caleb says:

    I found an autoresponder service -allowing you to send unlimited emails- that you simply install onto your site except w/o monthly fee…but you can only get it along with other highly needed IM TOOLS from the FREE Ultimate SuperTips eBook.

  20. Ben Pei says:

    Yeah e-mail marketing is the way to go.. Thanks for the infor!

  21. I’ve done email marketing before and it works. You just need to do it in big numbers and you will get result’s!

  22. nggablog says:

    interspire have commercial software. Comparing with bigresponse, what is the difference? Which one is more profitable to rent or buy software and hosted its own?

    For you are market affiliate products seriously, build a leads kingdom is a must.

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