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What It Takes to Be a Successful Brand Ambassador

“Like Mike. I wanna be like Mike…” Do you remember the Gatorade commercials from the 1990s that featured Michael Jordan? Or maybe you remember the Larry Bird vs. Michael Jordan commercials for McDonald’s. Celebrity endorsements are certainly nothing new and they continue to be an important part of the marketing efforts of large, multinational mega corporations. But the rise of […]

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Why Goal-Setting Goes Wrong and How To Fix It

Its normal we all set goals and having them can help with your productivity. I’ve researched several successful entrepreneurs and found something in common with all of them – they all set monthly goals checking them off as they are completed. Did you know the late Steve Jobs and Bill Gates are prolific goal setters making sure they write everything […]

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