Blog Consistency and Frequency Are Not the Same Thing

Several months back, I was invited out to an all-day workshop being put on by YouTube for YouTube partners interested in growing their channels. There were people there who did videos about fashion and makeup, people who had cooking channels, people who ran the social media for music companies, and more. It was quite the diverse group of content creators.

And while the workshop was understandably approached from the perspective of posting popular videos on YouTube, the key lessons can easily be extended and adapted to all sorts of other business endeavors, particularly in terms of online content. Two of the biggest take-home lessons there was that your content should be consistent and it should be sustainable. People who come to watch your videos on YouTube should have a reasonable set of expectations for what you’re going to show them and when, right?

Now think about this in the context of blogging.

Make Blogging a Habit

A very common piece of advice handed down with the best of intentions since practically the dawn of professional blogging is that you need to be consistent with your blogging schedule. If you want to grow your audience, if you want not only to attract but also to retain your readers, you need to be consistent. There may be some exceptions that crop up now and then, but readers of your blog, just like viewers of your YouTube channels, should have a decent idea of what to expect.

It would be completely out of the ordinary if you published 20 very short blog posts on Monday, post nothing for the next couple of days, come back with a 10,000 essay on Wednesday, and then not post anything new for another two weeks. It’s completely haphazard and is nowhere near the recipe for success.

You’ve surely heard this all before. How many times have you seen someone start a blog with a bursting well of enthusiasm? They publish multiple posts a day for several days, because they’re so excited about getting started. But the page views aren’t there, the ideas run dry, and suddenly the blog goes dormant for weeks at a stretch. That’s not the way to do it.

Can’t Finish If You Don’t Start

Hearing stories like that can be disheartening and deflating, so much so that you might not get started at all. How can I possibly keep up such a consistent blogging schedule when I’m so busy working on so many other things? I may as well not have a blog at all.

And this is entirely the wrong way to think about it. As you’ve likely figured out by the title of this post, consistency and frequency are not the same thing. They are not equivalent. You can be remarkably consistent without having to be overly frequent. It’s about being strategic about the content you release.

There are some blogs out there that indeed publish several posts a day and they do very well for themselves. Conversely, there are also some blogs where you’ll only find one post a week, but that one post is much more polished, much better researched, and offers much more profound insights. That’s a strategy that can work just as well, if not better.

Your Daily Dose of…

Don’t think that in order to have a consistent blog schedule, you must have a new post on your blog each and every day. Daily blogging isn’t a bad strategy, but it also isn’t the only strategy. I would recommend blogging at least once a week, if not more often than that, if you want to grow and retain your audience. Any longer than a week, especially if these gaps happen more often, and you could take some serious performance hits both organically and through search engines.

Google likes websites that are updated regularly. And so do your readers.

You need both consistency and sustainability. If you choose to blog daily, commit yourself to that schedule. If you don’t think you’ll be able to keep it up, that’s okay. A less frequent schedule can still be highly effective, but you need to sustain it for the long haul and it needs to be consistent for the long haul. Random delivery never served anyone well.

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3 thoughts on “Blog Consistency and Frequency Are Not the Same Thing”

  1. tomz says:

    Nice Article. If you commit to blogging daily let’s say for about 6 months and then for some reason you make it every other day or every 2 days does that affect your search engine position?

  2. Hi Michael,

    Amen brother.

    Long haul all the way on this blogging bit. I always saw beyond today, and tomorrow, years down the road….well at least I did when I got clearer on my direction and did less from fear, and more from love. But doing so required me to be patient, to be persistent, and to continually share helpful posts related to my blogging tips niche.

    Most bloggers believe that writing a bunch of blog posts – say like, 10 a day – for a month will bring them heavy traffic and great blogging profits. Not so. Writing 2-3 posts daily for 8 months can lead to heavy traffic and great blogging profits. Or writing one post weekly for 5-7 years can lead to heavy traffic and great blogging profits. But most bloggers are so impatient and terrified of failing or of running out of money that they do dumb stuff and back the stuff with a fear-filled, desperate energy guaranteeing their failure.

    I have blogged for a decade. I screwed up for years. But I also rode it out, learning how to create for fun, how to build bonds, how to freaking write and how to create videos, eBooks and courses. I have seen thousands of bloggers make the common mistake of blowing their blogging wad over weeks, or months, while the John Chow’s of the world created helpful content persistently, detaching from outcomes, to become online icons.

    Think beyond today. Get out of Survival Mode. Nobody cares about flash in the pan types because we pros have seen them come and go for years, or decades. The real blogging players are in this game for the long haul. For 5 or 10 years, or longer. These are the brutally persistent, consistent bloggers who share value for months, then years, gaining steam as the rest of bloggers out there drop like flies.

    I actually get more creative daily. I write and publish 1 travel page on my blog every single day. I also broadcast a live video on Facebook and share it on the Huffington Post as a guest post. I write and publish a guest post on Blogging Tips every day and also write an article for Medium daily. Toss in 1-2 more guest posts daily and I also write 3 posts weekly for Blogging From Paradise and you see what it takes, over the course of months, then years, to succeed in your blogging niche.

    No better way to live life because I love what I do, and have my freedom. There is no price tag on freedom. But you need to slow down, calm down and patiently create content at such a pace that you are persistently creating helpful content at a steady frequency that helps you stand out from the blogging crowd.

    Rocking message bro. Thanks for sharing.

    Ryan

  3. Susan Velez says:

    Hi Michael,

    Great tips and I agree consistency is the name of the game. It’s so easy to start a blog and think that you will see success overnight. Especially, if you spend a lot of time reading those income reports.

    Most bloggers don’t tell you that it takes months or years before you start to see any real traffic or money from your blog.

    I started out publishing one new blog post once a week. Now I publish a new blog post 3x per week. I’ve finally managed to create a schedule that I can maintain.

    Like you said, it doesn’t really matter if you publish one post per week or three. The important thing to remember is that you need to stay consistent with it. It’s going to take a long time to grow your blog, so don’t kill yourself trying to publish a new blog post every day.

    You also have to take into consideration that you need to market your blog as well. As long as you are promoting your blog and creating content on a consistent schedule, you will see growth.

    Just give it time and keep doing those daily actions. One day you’ll look back and see what you created online.

    Thanks for sharing this information with is.

    Have a great day 🙂

    Susan

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