Blog Income Report – April 2008

It’s the first day of the month and that means it’s time once again for the world famous (OK, maybe just Internet famous) John Chow dot Com blog income report. In last month’s record breaking income post, I ended the report with this comment:

If I were to believe all those โ€œIโ€™m going to unsubscribe from your blog because you Rick Rolled me!โ€ comments, this blog is going to hit a record low for April. I guess weโ€™ll find out next month.

Next month is here and guess what? I do have a record low! Well, it’s a record low for this year anyway.

Total Blog Income for April 2008: $29,569.05

Making $29,569.05 for the month of April is lowest this blog has made all year. Blog revenue went down $1,872.19 from the previous record month. Here’s the income breakdown.

  • Private Ad Sales: $14,380.00
  • Affiliate Commissions: $8,257.55
  • ReviewMe: $3,750.00
  • Text Link Ads: $1,745.79
  • Kontera: $1,000.00
  • TTZ Media: $398.50
  • FeedBurner: $17.21
  • Subscription: $20.00
  • Grand Total: $29,569.05

So far this year, the blog is averaging $30,317.42 per month so April is kind of a disappointment. However it was not unexpected. Advertising generally slows down as we enter the summer months. Nearly all my income sources went down with the exception of affiliate commissions and TTZ Media. I’m pretty sure I’ll be removing FeedBurner from the revenue mix. This blog has over 24,000 RSS subscribers and FeedBurner was only able to make $17.21 from it?

Traffic to the blog held steady at 289,736 page views from 153,127 visitors. Blog expenses for the month were $485.52 for contextual advertising on Google AdWords and Bidvertiser. Hosting for John Chow dot Com is sponsored by BlueFur Web Hosting. BlueFur provides this blog with great service and amazing uptime. I highly recommend them. Use coupon code JohnChowRocks to get 15% off any BlueFur hosting packages.

How To Be a Six Figure Blogger

The secret to making big money by blogging is to drive a lot of traffic, then turn that traffic into cash by running as many advertising options as possible while still providing a good user experience. If you’re just running Google AdSense, you’re not maximizing income. Check out my recommended money makers to see what ad networks I used to produce my blog income.

I also recommend you download my free eBook, Make Money Online with John Chow dot Com. The book explains the methods I used to create content, drive traffic and make the big bucks. You can get it for free by signing up for my free newsletter at the top center of the page.

If I can go through this year and be able to say, “In my worst month, I made only $29,569.05.” I think I can live with that. ๐Ÿ˜ˆ

132 thoughts on “Blog Income Report – April 2008”

  1. david cheong says:

    John, i think you will gain back double the amount difference from March and April. Fully support.

    1. Next thing we know, “The Death Of Blogging” reports will be popping up all over the net. ๐Ÿ™„

      1. Unfortunately I’ve already seen several, not based on this report, just from uninformed supposed experts that don’t have a clue about what blogging really is.

        1. Sava says:

          Don’t worry … a bunch of shitty ebooks will be launched every month by morons. I’ve read a lot of ebooks … 2 or 3 had good infos in it …
          I like John’s ebook cause it really tells you exactly what he does and what he uses to make money … other ebooks just contain income reports and testimonials and make you buy another shitty ebook with the secrets to be a millionaire in 3 days ๐Ÿ™‚

          1. david cheong says:

            I’ve read John Chow ebook, and i think its the best I’ve read. Really helps a lot.

      2. MR. NICE GUY says:

        $29K JOhn is still a very impressive monthly income. I think it can still live up to the dotcom mogul lifestyle hahaha. Good for you and congrats still. ๐Ÿ˜† ๐Ÿ˜† ๐Ÿ˜†

    2. You spent too much time at the park and at conferences, Dot Com Pho etc. and your income suffered. ๐Ÿ˜›

      1. Thiago Prado says:

        I’m sure John chow don’t depend on this blog to live. He has other projects that makes money for him.

        1. david cheong says:

          Yup i think so too. But this blog i think he is good at it and the best.

      2. Paolo U says:

        Other than blogging he is also investing his money on advertising other affiliate programs. We can’t also deny the fact that he is the owner of TTZ.

      3. Flimjo says:

        Good points. I do recall a lot of posts with videos of being in different places, etc., and fewer posts about how to make money online. That might have been the reason for a drop (although the drop in earnings wasn’t much at all).

    3. I agree – I really don’t see this blog’s income really ever significantly declining. Too many people like John. *=)

      I’d say it was a good month, considering it was April… my own businesses generally decline in April too.

      1. Flimjo says:

        What is it about April?? Everyone returning from spring break and unwilling to click/spend money? Just an overall downturn in attention to subscriptions, hobbies, etc.? Are people just busier with the end of the school year (either with themselves or their kids)?

    4. rohaizad says:

      yup, we all know that you will do something about it. we also know that you will not let your income “down”. so what is your next planning john?

      Share with us? ๐Ÿ˜ณ ๐Ÿ˜‰

  2. Dave says:

    I’d say that’s a pretty good bad month to have. Congrats!

  3. That is a pretty high record low :-).

  4. Haha, it’s a record low, but still, well, ok I suppse. ๐Ÿ™‚

    But man, Feedburner must be a mighty letdown. What’s up with that?

  5. roc21 says:

    very good!!! ๐Ÿ˜ฏ

  6. You actually weren’t that far off average.

    Stanley Bronstein
    Attorney, CPA, Author, Blogger & Professional Motivational Speaker

  7. Excellent John! I wouldn’t be mad about $29,000 either!

    1. david cheong says:

      True also, i myself also wish that i have that much earning in 1 month. Congrats to him also.

  8. I’ll have to check my income tomorrow, but if you drop in income and I keep going up, I just might pass you someday.

  9. kellex says:

    Oh John…I’m sure you won’t be able to pay the bills with that 2008 record low.

    Maybe you should take some tips from me ๐Ÿ˜›

  10. well attending conventions should have given some boost.

    Well thats how the market is….

  11. Clog Money says:

    Well I don’t think thats too bad at all. Considering the current climate I am shocked the revenue didn’t go down further, all this people tightening their wallets and credit crunch business must be affecting all genres of business.

    However I would think the make money online niche will suffer less as people look for further ways to diversify their income not wanting to rely on just their salary in insecure times.

    1. Flimjo says:

      The make money online niche that pays for John’s services isn’t suffering as much as other consumers. The people who pay for John’s reviews (huge source of his revenue) are business owners who are entrepreneurs and, for the most part, understand how to create money and go into good debt and not bad debt (credit cards).

  12. Aductions says:

    Hey John Chow,

    You are A+ blogger !!

  13. It is always interesting to see how much you make. It is quite amazing you are doing so well, even if it is a record low for the year. ๐Ÿ™‚

  14. Thiago Prado says:

    if you charge $500 to review a product. how come the income was $3,750.00?

    1. ReviewMe only pays 50% for the review. So if the review is $500, I think John only makes $250.

      But wait a minute… if that’s the case, John why not just start selling the reviews yourself? Or do most of the reviews you do come from the ReviewMe platform? Do they allow you to sell your own “Non-ReviewMe” reviews on your own site for a cheaper price?

      1. Money Talks says:

        I agree John, cut out the ReviewMe and do it yourself and keep all the cash. I know that you said that you don’t want to do it to them, but its time to start being greedy!

        1. Ronnie says:

          John talked about this one time and he said that those companies basically helped him get to where he is now, so he is going to stand by them and use their service.

          1. Sava says:

            yep … you should always remember where you started and what and who helped you.
            If you become greedy … you surely will fail.
            As John says … blog cause you like blogging and if you monetize the website it will generate cash … if you blog for money …. then you failed before you started.

          2. Why not offer both?

            Meaning, if someone orders a review through the “ReviewMe” site, they pay $500. If someone finds John’s site directly, and clicks on the advertise page, then they can pay less.

            Actually…nevermind…that would probably tick off a lot of people, thinking they overpaid for the ReviewMe review.

      2. david cheong says:

        I would dare to say that, if John do sell his own reviews, the best that i guess is, john will be receiving doubling the amount of email each day he receive before he start it. I’m sure a lot of company would ask for him ๐Ÿ™‚

  15. Well, you beat me “slightly” this month John. I posted my very first income report on my blog as well this month. However, my income grew by 341% from last month while yours dropped slightly, so it’s just a matter of time now! :mrgreen:

    1. Tyler Ingram says:

      My Google AdSense revenue increased by over 500% lol

  16. John, That is an outstanding figures. I am just a beginner of the blogging world so mind to visit my site and give some comments on it. Besides that, I’m reading your E-book and still following the way you do.

  17. Joe says:

    I’ll take that as an all time record low… ๐Ÿ˜• Still working to get it even close to what you have. Great job man!

  18. I’m stuck off of how you made almost 9,000 off of affiliate commissions with that amount of traffic. I get more pageviews on my site, but it is based on the industry of fashion from a business point of view..not that many affiliate programs surrounding that area….I need help I email me john please.

  19. David S says:

    Good to see you’ve built up quite a stream of income for yourself. I just started following your income growth and some of your postings. Very interesting stuff. I like how you’ve diversified your streams within this one stream as well. Thanks for the advice on your site…. and thanks for the 10% off on the WordPress theme (and you’re welcome for the commission haha). All the best!

  20. Norhafidz says:

    Congrats John, even it’s disappointing you, it’s still a huge sum of money to me ๐Ÿ™‚

  21. Sheesh John get over with that “we will unsubscribe” the fact is the joke sucked big time and you should already forget about it and not remember.

    Another fact is that since the day of the joke I am visiting your blog less and less (have you in RSS so I just click on URLs with interesting title) but its not like before I would read each and every post.

    Aside that, hell yeah you can live even with $29k a month ๐Ÿ˜›

  22. Dan says:

    Those numbers are still great.. I could see a reason for concern if you were in the low 20’s.

    Maybe if you had featured Sally earlier in the month you would have met your goals… she had my son (16 months old) glued to the screen chasing the geese!

  23. clickfornick says:

    amazing… i get even more page views than yet you manage ten times the income…awesome Click for Nick

  24. BuzzBop says:

    A damned shame, John. Maybe a little less Pho and a little more hard work will get you respectable numbers.

    Let’s try to pick it up a bit for next month, eh? ๐Ÿ˜‰

  25. says:

    Boy, have I got a long way to go. Everyone bow to the Chowster!!!

  26. Ashley says:

    John – couple of questions.

    Are the feedbrunner ads the ads we see in the feed below the:
    “This Post Was Brought To You By”

    They’re usually pretty well targeted to your niche, so I’m surprised you only made 17bucks.

    I read your ebook and understand your method for creating urgency on affiliate products with a good sales page. I’m curious, though, could you give us a few exact examples of affiliate products on this site, and then break down your affiliate revenue a little more so we can see how it splits up to the different affiliate products. For instance, I noticed you had the affiliate link in the last blog post about the pro WordPress themes – I assume they paid you guys to write the review, but it looked like you also make money through the affiliate program, too. Is that correct? Again, could you actaully break down your affiliate income into a few sub-categories?

    Last question – I noticed last month Kontra paid you $1000. It looks like they just pay you a flat fee, almost as an advertisement for their service more than anything. Do you know what you would have earned if you had been paid by them usuing the normal method? I actually installed them on my sites and while I like the idea of it after two weeks it’s resulted in maybe 10-20 clicks per day which only amounts to around 30 cents. I’d be curious to compare what you would really earn through them as opposed to the $1000 flat fee they pay you.

  27. Paolo U says:

    Your income seems to decline!

  28. Wade says:

    Still some nice profits. Heck I would like to make 29k off my blog for a year. I would have a heart attack at 29k in 1 month. You might sell some more ads if you lower the price a little? I understand the paid reviews because actual companies can pay for a review. But 250 for a sidebar 125×125 button is a little expensive imo. Maybe some contests for free advertising for a month, or 50% off advertising on JC? I don’t really see you promote the site too much. It looks like you are just relying on word of mouth and links. Paid keywords and such. What about finding a high traffic site, heck even a business site like neverblueads or something. I’m sure you could strike up a deal with many many very high volume sites.

    Shudogg Dot Com – Make Money Online Blogging

  29. Good stuff John. Thanks for all the good info.

  30. team ray says:

    lol i was waiting all day for this

    keep up hard work man


  31. pileofblogs says:

    only $29,569.05?!?!?!?!

    uh oh looks like it’s the start of the next great depression…

  32. Siddharth says:

    Well, thatโ€™s a great news John. May be summer is getting things cool, I am sure things will get hot soon with more $ in revenue! Best of luck.. ๐Ÿ’ก

  33. Live on Mars says:

    John, make it double this month, come on!

  34. D&D says:

    Obviously I haven’t been paying as much attention as I used to. $30k/month so far this year?! Wow…

    *starts brainstorming more ways to drive traffic*

  35. Mike Huang says:

    All time low for this year, but still making more than anyone I know of ๐Ÿ™‚ As for the feedburner ads, maybe most of your subscribers are e-mail?


  36. says:

    Hey John, I think you should start a John Chow Scholarship program, to give a hand to those of us who are not fortunate enough to pull $30K per month.

    1. Thiago Prado says:

      This is really a good idea, something like a online course. He already has a book and write articles everyday but should be something more targeted to beginners. I think should call John Chow University. ๐Ÿ˜€

  37. Marty says:

    Seems to me the key is revenue from private ad placement to really earn the big bucks. Thanks for posting the breakdown. Very informative.

  38. Terry Tay says:

    $29,569.05 is more than some make in a year so a very good “record low” month indeed ๐Ÿ˜‰


  39. Paolo U says:

    This is just normal on a business. We can’t expect every month to be as much profitable like the other months.

  40. LA Lawyer says:

    A lot of companies suffered in April. A lot of people held on to their wallets and spent less on things. So in that context, you did very well for April with $29,569.05

  41. Zero and Up says:

    I wish my record high was anywhere near that, much less my record low for one month :mrgreen:

  42. joshuaun says:

    we just can say “WALAU A!!!!”=)

  43. broalex says:

    John has make somewhere around 1000 X times more than me this month so I would say it`s a large amount of money wherever you live. John keep the good work up. (I just started a new blog) Does Adwords advertising work for blogs ? I always wondered about this subject. ๐Ÿ˜€ If traffic converts into cash ? :mrgreen:

  44. wisdom says:

    your still on pace to make over $360,000 this year.

    1. He is on the way to make complete his 1 million this year

      1. Sava says:

        I think you have some trouble with your math ๐Ÿ˜ฏ

        1. Matthew says:

          TTZ was probably included in Shankar’s maths.

          1. Clog Money says:

            Is TTZ media’s income even published? Also John is your tech site still being worked on or has it now been abandoned?

  45. broalex says:

    The secret to making big money by blogging is to drive a lot of traffic, then turn that traffic into cash by running as many advertising options as possible while still providing a good user experience. If youโ€™re just running Google AdSense, youโ€™re not maximizing income. (JohnChow) .. This is one of the real secrets , now it`s up to anyone to figure out the best way to drive traffic for their own niche. ๐Ÿ˜€

    Good luck John & Everyone .. I mean 150.000 UV / month means a high Alexa Ranking so no doubt your earnings only from Private Ad Sales would be around 15K :mrgreen:

  46. Sava says:

    Nice. Keep it up … ๐Ÿ˜ฏ
    If you continue like this you might make 400 K per year

  47. Its simple John, You made less money this month due to the fact there are fewer days in April. Congrats on the month.

  48. Mats says:

    Really nice average income this yeat, really inspiring! ๐Ÿ™‚ Summer months are crappy on the internet anyway, but it’s not affecting you too much! Keep up the good work!

  49. Eric says:

    I think it’s good resault for this blog

  50. GettyCash says:

    Congratulations John ๐Ÿ˜€

  51. Hammad says:

    congratulations John….Hope you break all your records this month

  52. Flash online says:

    My April income up 50% but is 2.5% of your April income… ๐Ÿ˜•

    1. Flimjo says:

      It’s all in the numbers.

  53. Shawn says:

    Congrats John, You are becoming an inspiration source for me!!! I have just started earning and can see my future now….

  54. Steven Finch says:

    So not so good this month Chow. The blog doesnt really talk about too much news not, just random stuff.

  55. I think it will rise pretty soon John. All the best ๐Ÿ˜†

  56. Areezul says:


    Dear John ?? are u mad or what 29K … still not ok for u??

    I only got 12.30$ with adsense and until now I’m try to find how people can make money so easy with Google…. can you teach me John… TQ :mrgreen:

  57. Areezul says:

    Dear John!

    To me u are so fantastic…. until now I only earn 12.30$ with google… please give me a tip John… I wanna to be like U… everything I have done but nothing much change….Help me John

  58. Penantang says:

    Wow..With more than $30k average per month, you are so awesome man!

  59. Sha says:

    I like how some people are playing this off like it’s something big. Had he gone below $10,000 for whatever reason, than he’d have a problem, but $29,569.05 is still a lot of money no matter how you slice it.

    Good going, John.

  60. John,
    Aren’t you actually cannibalizing your online revenues by having multiple ad sources? Ever since I added Kontera and Adify to my blog, in addition to Adsense, my earnings have been declining..

  61. Minal says:

    John, How is it that you always get 1000$ from Kontera. Have you struck a deal with them. I had to remove Kontera from one of my sites since the payout was way less than the other ad options.

    Please advise

    1. Sha says:

      Yeah, he had mentioned before that he pretty much has a deal with them & they pay him $1000 every month.

  62. Minal says:

    One additional thing i observed was that the other ads do not appear like ads on teh site..however the new pepperjam ads displayed next to looks quiet odd!!

  63. 30 Grand.
    That’s 1000$ a day. Just sit back and think about that for a second. Amazing. It really is, in ANY industry.

    I know it’s not popular, but Adsense is kind of a project for me. So in Feb I made 10 cents a day
    March I made 1.00 a day
    May I’m doing 10.00 a day

    1. Flimjo says:

      That’s a nice trend. Congrats.

  64. John Chow,
    You are the man. US$29k for April and is your worst month this year.

  65. david cheong says:

    Really amazed and impressed on how much John earn for April ๐Ÿ˜ฏ

  66. Chris says:

    Your summer already starts in April? What are you using next month as a reason the income went down? Overall you’ll see fluctuation by a few points either way. It’s not a trend. It’s not a specific reason – it’s just how income from advertising on the web works. ๐Ÿ˜‰

  67. Impresive numbers ๐Ÿ™‚

  68. Tom says:

    You Stupid ShitHead, It’s good money ๐Ÿ™„

  69. Tommy v says:

    I love money…. Just need to make more

  70. alifahru says:

    every body talk about you. I see your post and I believe you are sure a great people. thank for your information

  71. vhiel says:

    i wish i could make that much money.. heck i’ll be happy with half of that…

  72. liciece says:

    Seeing the situation of my blog,I need to spend more than 100 years to catch up yours.. ๐Ÿ˜ฏ

    1. MR. NICE GUY says:

      Oh..common Liciece hahaha. Have you run out of adrenalin to continue blogging seeing the outcome of your blogging career? Just kiddin man. Discover and explore more about blogging. ๐Ÿ˜€ ๐Ÿ˜€

    2. Sha says:

      Content is king & traffic is queen. Good luck!

  73. Paul B says:

    I’ve been doing my catch up on the make money bloggers and it looks like everybody is reporting a down turn in earnings for April. Personally I make my money in quite different ways to you (I mainly concentrate on high traffic PPC) but I’ve also had a crap month.

    One thing I would say is that you’re very lucky to get the $1000 straight from Kontera without relying on clicks, they have been one of my favourite networks for a long time now but in the last 6 weeks my earnings are down about 75% from the same traffic and clicks. Widgetbucks have also turned to [email protected]

  74. Areezul says:


    Sorry I,m going to write in Malay Language….

    Saya rasa John Chow ni giler ker???
    Pendapat sebanyak 29K USD tak banyak bagi dia…. tapi aku masih ada 12$ saja dalam akaun google… ada sesiapa boleh tolong tak… harapkan John Chow sampai la tak nak tolong ….

    I fell so regret until now… cannot make money as John Chow??

  75. Syed Balkhi says:

    John your yearly low is too darn high … I think you will make up for this month in May …..

  76. David Chew says:

    Congratulation john, your income just increase a lot.

  77. Wohill says:

    We’re slowly getting there as well. Only need another +$29.000 ๐Ÿ˜†

  78. Flimjo says:

    Even a “low” of $29K is GREAT. Congrats on the numbers. It shows how successful this blog is when your potential worst month gives you just shy of $30K.

  79. Forumistan says:

    Nice, I earn 15$ a day

    1. I feel that the time in which I only make $29 569.05 a month is just around the corner. The value of the dollar has to drop even faster for that to happen though… ๐Ÿ˜€

  80. Adri says:

    Your blog is very famous !

  81. Noobpreneur says:


    THAT surely is a humongous monthly revenue ๐Ÿ˜ฎ

  82. Even for a “low”, that is still an impressive number.
    I’m still shooting and aiming for 10 percent of that ๐Ÿ™‚
    Perhaps May will give you a new record high

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