The start of a new month (and in this case, a new year) means it’s time once again for the blog income report. These income reports came about because of a case study I started way back in September 2006. I wanted to see if money can be made by blogging and used this blog as the test case. Before September, John Chow dot Com was simply a personal blog for me to ramble and didn’t make any money.
The blog started 2007 with $3,440.66 in monthly income. Eleven months later, the figure had mushroomed to $27,240.83. December is traditionally a lower traffic and income month for web publishers. This is because nothing much happens during the last week of the year because everyone is out shopping and partying. How did this effect the December blog income? Not as bad as I thought it would.
Total Blog Income for December 2007: $25,040.36
Despite lower traffic due to the holidays, the blog still managed to post its second highest income figure to date. Here’s the breakdown.
- Private Ad Sales: $10,480.00
- Affiliate Commissions: $5,701.48
- ReviewMe: $5,400.00
- Text Link Ads: $2,097.74
- Kontera: $1,000.00
- TTZ Media: $321.14
- Subscription: $40.00
- Grand Total: $25,040.36
Blog traffic for December was 244,164 page views from 130,587 unique visitors, according to Google Analytics. While traffic is off from last month, eCPM has set a new record. If you take the blog page views and divide it by the blog income, you get a site wide eCPM of $102.56. This represents the first time the blog has broken the $100 eCPM mark. What this means is for every 1000 page views, John Chow dot Com made over $100. How much would your blog be making if you made $100 for every 1000 page views?
Blog expenses for the month were $329.81 for contextual advertising and $25 for a private ad. Hosting for John Chow dot Com is sponsored by BlueFur Web Hosting. Use coupon code JohnChowRocks to get 15% off any BlueFur hosting packages.
Total 2007 Blog Income: $180,305.94
For those who are wondering, this blog made a grand total of $180,305.94 in 2007. When I started this case study, the goal was to make full time income with part time blogging. There are very few full time jobs that will pay $180K a year. And those that do generally require you to work more than full time hours. I expect the blog to make a minimum of $300,000 in 2008.
Want To Be a Six Figure Blogger?
The key to making money online is to drive a lot of traffic and then maximize the income from that traffic. Most blogs don’t do this. I’ve come across countless blogs where the only ads running are Google AdSense. If you’ve been reading John Chow dot Com for even a short time, then you know that Google is not the only game in town. Check out my recommended money makers to see what ad networks I used to produce my blog income.
I also recommend you download my free eBook, Make Money Online with John Chow dot Com. the book explains the methods I used to create content, drive traffic and make money. You can get it by signing up for my free newsletter at the top center of the page.
Now that 2007 is behind us, I’m really looking forward to see what this blog can do in 2008. Better put on your seatbelt. It’s going to be a wild ride!
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{ 174 comments }
Awesome. Just awesome
Holy moly, that’s a lot of pho…
Now if only we could convince John to treat us to some pho… or at least an iced coffee or two.
Haha! Good point…but when you mention pho or iced coffee, you actually mean $50 burgers at Feenie’s, right?
Not bad, but Shoe still beat you with $200k in 2007.
Actually, Shoe said he made about $200K. I guess if I was being general, I can say I made about $200K too.
You must’ve made more than 200k this year no?
You could bet Shoemoney, John!
The $180k is from John Chow dot Com alone. John’s main source of income is TTZ.
lol making 200k++ … you’re a jerk
what do rich people do with all that dough?
You can do a lot of things with that money. Why does earning money with hard work make John a jerk?
Didn’t you here? Success is bad!
~ Dave
You sure earn a lot and great work.
He also said that he made “right at” $30k this month but I’m still willing to bet he beat you. It’s ok John, you can comfort yourself with your 25g lol.
do you pay taxes on any of that? in canada that is?
I don’t think you’d publish these kinds of earnings for long without paying taxes.
Shoe said he has made $30k for the last 2 months in a row.
And thats not including TTZ, right?
$180k from just one site is damn good.
that is one amoun to be envy and work towards too.
Congrats. =)
Yes, it’s really awesome
That’s pretty huge right there John!
Have you heard of, or had any experience with Pay Per Play, as I see they have a beta program for their audio ad network that is shortly closing off for affiliate sign ups?
Well done! Looks like I’d better get to work making some new graphs!
All done…the graphs have been updated for December.
http://www.johnchowgraphs.com/2007/12.htm
Happy New Year everyone…
How much are you making with just putting John’s income in chart form?
I’ll be posting that on 365ToFreedom.com in a week or so…
Heh good reply
all you’re missing are pretty graphs
The prey graphs are on the other post.
The minimum money earner is TTZ media. Any idea why is that?
you are missing your graphs so.
WOAH. John is rocking the money making market. Talk about making big bucks while working less. You sure know the value of time mate.
That is a great result! It has been awesome watching your blog grow over the past year and seeing that something this big is possible!
Hey John, any prediction on how much you’ll make in 2008? I guess the sky’s the limit for you!
Unless he edited the post after this comment, you need to read a bit more carefully. John predicts 300k for 08.
I bet he will make more than 400k in 2008.
300k is about right. I don’t think he can get much more than he currently makes because his private ad sales can’t be much higher. He can probably work on the reviewme side though to bring the income up.
I see he finally changed his “ReviewMe” graphic to $450! I hope I was the last one to buy it at $400! Any more than that I would be homeless!
He didn’t “finally” change it, the price increase didn’t go into effect until today.
Read what I wrote again… “he finally changed the ReviewMe GRAPHIC”
Everybody knows he raised his rates on BOXING DAY!
I thought it was $500. Did I remember wrong?
Understand now?
GEE WHIZ Thanks for pointing that out BloggingExperiment. I’m just a poor little retarded medical student who can’t read.
By the way your sister looks hot in that picture! You guys are awfully close I see.
You can get offended if you want but I simply pointed out that he wasn’t late in updating his ReviewMe graphic as you suggested. It’s not a big deal but when you make a big show about trying to prove yourself right, don’t expect me to back off. You were wrong, accept it and move on.
Dude, I’m not offended. Maybe I was wrong and it was a little childish of me to make that comment about your sister. I’m sure she’s a lovely person.
Also, I see you left a comment on my Million Dollar Loan site and to prove to you that I’m the real deal I want to give you a $90 spot for free. How do you know if something is bad before you even try it? I hope you take me up on this offer and see it purely as a nice gesture. Just leave a comment on my blog to accept.
For some reason I missed that 300K figure. Then again I posted the comment a little after he posted it.
He might be able to achieve that if the readers still like to visit his blog.
Way to go! You managed to keep the income levels up despite the holidays. That eCPM number is amazing… it will be hard to top.
WoW! Congrats for December and for the whole year. I thought December would be significantly higher that November in revenue though.
well done john…
hoping you do do better than expected again this year and you double that 300k…
lets wait and see.
While you still smoked me in terms of income, I can take solace in the fact that I doubled my income in December, while yours dropped
Way to look at the glass half full!
Right now would be a good time to start a new blog. I have a few in the stockmarket, restaurant review, ebay area but I’m not ready for prime time yet.
Fantastic! my blog income for 2007 total is roughly 3K! ( 7 months roughly)
That’s not bad! Good luck in 2008!
Nice income there John. The $180K for the year isn’t too bad either. You should probably see a nice spike in income in January with a full month of solid traffic. Many people thought you would make more in Dec than in Nov, but with the drop in traffic from Christmas to New Year’s that’s hard to do. Best of providence for the New Year!
Congratulations John for crossing the $100 eCPM barrier (I believe that Shoemoney, another blogger I appreciate, has managed to earn over $100 for each 1k impressions with his blog as well). And the slight drop in traffic is perfectly explainable this time of year.
Best wishes,
Alan Johnson
Great stuff! $100 ecpm is quite good. I believe I have about 15 ecpm
Not too bad Moneyning! I am currently at about $5 eCPM. But it has been only a few months blogging for me and I look forward to this number growing in 08
I don’t think there’s any way to stop these figures from soaring
. Congratulations and best of luck in 2008!
I really think that $300k for 2008 is really LOW!! The way that I see it is that John Chow is going to get even SMARTER with advertising by being able to charge more for private ads. If he was able to generate $25k for December when it is suppose to be a slow month just wait until word gets around about this. My 2 predictions for this blog are: 1) John Chow will have a $60k month, 2) he will earn $450k for 2008 from this blog.
I’d say that he will earn a lot of money with his other projects as well, by taking advantage of the brand he’s created for himself as a blogger.
Alan Johnson
Sweet numbers for the year… I just started my blog rev case study for December as well.
Good work John. What is strange is that your TTZ ads are more prominent that most of the other ads, and yet you don’t quite make much with it. Also, are you still a believer about what you had said in one of your first posts about not making a profit from your “name” and would like to donate the money to church? Must be hard to part with $180k to your church I am assuming.
wow… did I ever mention that you are a true inspiration? I wonder how many people you have inspired to start making a living off the internet.
You have come a long way Mr. Chow and I congratulate you for your success
-Mike
Congrats on the amount John, 180k is quite impressive, and its only from part time blogging, which I think is the real kicker. $hoemoney made his 200k, I wonder how much Darren made this past year. Can you imagine 5 bloggers making a combined million in 1 year? No? Well, add me in to the 2008 stats, and we’ll see.
it is great…as always….
waiting for something new for year 2008
Congratulations on a great year, John!
Here’s to a healthy and profitable 2008.
Sean
http://GlobalMasterPlan.com
Hey John quick question, roughly how much of that money do you set aside for taxes and such?
Canadian corporate tax is, I think around 11-15%. You can look it up online.
I think I will have to incorporate this year. I’m paying around 20% I think personally…
Great!!! I wonder when I can reach that much money! COngrats, that income is suitable for your hard work!!
Congrats John my mentor in blogging! Hope 2008 will be a great year for you. Who knows 1 Million$$? When i showed my friends those figures they were saying that come on… How can it be real? Not realistic!
But to me, i do believe in that figures. So keep up the good work and take care!
John,
Good job, I do believe within the next two year you will be able to break 6 figure income per month with your blog.
GentleTip.com
Yes that would be something incredible
John may i ask you something, i have a number of visitor when i started blogging around 2 weeks ago and i always heard of “Unique visitor” what is that actually about, does it mean different readers instead of the same readers that always visit my blog?
A reader visiting your homepage – 1 unique visitor/1 hit
A reader visiting your homepage and one additional page – 1 unique visitor/2 hits
A reader visiting your homepage and x additional pages – 1 unique visitor/3 hits
Two different people visiting your homepage from two different computers – 2 unique visitors/2 hits
Two different people visiting your homepage, but one of them visits an additional page as well – 2 unique visitors/3 hits
Hope it helps,
Alan Johnson
Thanks for the information and i hope i will get 3000 unique visitor for the next month.
Congratulations!!! I’ve read the book and tried implement the ideas but with not much success. I tried Kontera and a few others for about six months and saw no earnings. what am I doing wrong?? I’ve since pulled kontera and the others.
Great John, I was wondering, what kind of background do you have ?
Education wise.. What was you last “real” work ?
A quote from his first post:
“Before discovering the internet, I was a partner in a local Richmond printing company. After over a decade of running a print shop, I decided it was time for a change, and the internet was where I was going to stake my claim.”
As far as other aspects related to his background are concerned, the about page and the first post don’t reveal anything (he might have mentioned other aspects in some of his other posts though).
Alan Johnson
He has a business/financial degree of some kind from BCIT.
So wonderful, John. I wish I could make 1/10 of your earning.
An awesome post John, You’re in inspiration to us all. I hope you reach your 2008 goal and more. Good luck to you, Aspkin
Well done on the affiliate commissions man!
Well done on your earnings!
Wow, it’s a big income John. I’m looking forward for your next posts. Nice blog.
John, you mentioned back in August 2007 that you would show us all that a nobody could create a successful blog that pulls in 3k per month. Are you close to the 3k mark yet ?
Do you still believe that 99% of blogs out here can’t earn more than 100.00 per month like you said in a comment on that thread ?
How about an update!
Heres the link for anyone who missed that post. http://www.johnchow.com/from-nobody-to-somebody-part-1/
I;ve missed this one.There is another post with updates or John is still working?
I’ve been asking for this for a while. I don’t know whether he’s ignoring me or just hasn’t seen the comments. Either way, I’d love to have an update as well.
Your blog success inspires me so much, John. I am a beginner and I’m reading all your post to follow your track. Great success!
Being inspired is the first step, don’t let it go to waste by losing momentum. A lot of people become motivated for a short while and then give up, don’t fall into that trap. It is extremely important that you have the determination to act rather than just be inspired and leave it at that.
Alan Johnson
Thanks Alan. I’ll be consistent with it.
Congrats John, What an awesome year.
Happy New Year 2008 and hope you will continue to have another awesome online income for 2008!
It’s only now that I’ve visited this site. John, you’re awesome.. Thanks to your free report.. I read it..
Wow…and everything without Adsense. I make 6k exclusively using Adsense.
good luck
This is a brilliant case study John. Would you be tempted to try it again with another blog, to see if it would work twice using the same methods?
Do you think it would work well with a different type of blog?
I would have pulled in $15000 with your eCPM last month John. Nice work! Actual income was around $1500 for me.
10 ecpm is a little low for a website your size.. do you need some consulting work done?
It is cool. Thanks for sharing.
The numbers are my goal
Kevin
http://www.plentyofsoft.com
I think is lower than last month .I have to check
It is lower due to less traffic (which is normal this time of year), but his eCPM is better then last month, over $100 compared to about $80 for November.
Alan Johnson
Also, just a idea.John you should pick one of “guru wanna be” and do a small experiment.Take the person under your wing and make him a succesfull guru .(should not take more than 30 min per day to check his posts and give him tips.)
You can take 50% of his income also
Let it be me.
it is good
This is a brilliant case study John. Would you be tempted to try it again with another blog, to see if it would work twice using the same methods?
He’s supposed to be working on another blog from scratch. We will see in a few months how successful the other one is.
Some say it is Johncow.com
John has already said it won’t be in the make money online niche and JohnCow.com started well before John Chow wrote about the new project. I think it’s a pretty safe bet it’s not JohnCow.com
Yeah I joked about it too once but I think it’s not johncow.com since the tone of writing is different.
John also said that he won’t link to the new site from this one before.
If it’s not John Cow then I’m guessing it’s either in the exotic cars niche or has something to do with food.
I read your ebook, and I’m using it as my guide for sure. Thanks!
Good move. Pity Laaik.it is still pretty ordinary scalability wise. There were talks on wdgetising it but that hasn’t happened yet.
Well Done John…
Impressive income
Congratulation ! That’s a very good income indeed
It just proves the power of positive thinking and hard dedicated work and a well thought out plan. People can make good money from blogging , what are willing to do to make it? Ask John Chow what it takes, it can be done again………….
Great job Johnny Chow!
Exactly, making money though blogging is definitely possible, but no one said it was easy. It takes a great deal of patience and hard work to reach your goals, it’s not just something that can happen overnight.
Alan Johnson
Thank you for your blog, it inspires me to seek new ways!) Increased income for the year is visible, good luck in 2008
Very good result !
happy new year…next year I’ll do better then u….heeee
holy cow
nice work m8 awesome stats and gl for the future
If you cannot drive lots traffic to your blog, enter some blog contest and make money and win free stuff!
MyBlogContest won lots free stuff and money last year. That’s so easy!
Submit your blog contest and find blog contests at MyBlogContest.com
That’s one heck of an eCPM. You truly have showed us how to milk the cash cow
Seriously. That’s one of the most amazing ad revenues I’ve heard of.
hey john, i am not sure whether its something i am doing or whether its you my comments take forever to show up and some never do? whats up?
I am 100% that you will acheive your target of making 300k in 2008 because you are really an
(smart) guy. Good Luck
If he continues in this manner, he will most likely be making even more then $300k with the blog in 2008. He is now in a position which allows him to take advantage of his reputation as a blogger in order to have an important advantage as soon as he launches any new project (his ad network, for example).
Alan Johnson
I don’t think 300k will be difficult — that’s only $25k/month average and you’re already at that level.
As for me, my revenue actually went up for December vs. November. AdSense was down, but my two other sources were way up. I guess it all just depends on how you stir up your revenue mix
Under normal circumstances (in other words, if you don’t do anything special as far as promotion is concerned in December compared to the other months), your revenue drops this time of year as a result of the fact that traffic decreases (of course, if you manage to find a better monetization method in December, things can change), as was the case with this blog (revenue has dropped a little even though the blog has been better monetized this month, with an eCPM of over $100).
Alan Johnson
Right, everything I’ve read agrees with you. I had, essentially, a big promotion: I released a new version of the freeware software that I work on (Paint.NET, http://www.getpaint.net/ ). This resulted in donations jumping by 85% over November (which was already a record month!). This was also my first full month with Kontera, so that helped. AdSense was down 22% though, although it seems to be picking up again now in early January. In all, I was up by 5.6% and couldn’t be happier. Even if I had been down by 5.6%, I would have been okay with that.
I think making money online is like playing Geometry Wars (hehe, bear with me!). If you read the “Lasting Appeal” section of IGN’s review, http://xbox360.ign.com/articles/668/668593p1.html, it says simply: “Get the high score, then get it again.”
John how do you manage to make 1,000 every month with Kontera ? month after month .do you have an agreement with Kontera to get paid $1,000.00 evently.
Edgar
It must be since it’s $1000 even. He can probably earn more than $1000 if he actually has it turned on like other people though.
My guess would be that it is some sort of private deal as well since making exactly $1k for several months in a row is simply impossible.
Alan Johnson
John mentioned a deal that was made quite a while back where he gets a flat rate if I remember correctly. When you send them traffic they tend to be helpful that way
Wow
Congrats John
Great job John!!!!
Just read your money making advice at http://www.johnchow.com/make-money-online-recommended-money-makers/ and thought I would mention that your recommendations of DealDotCom are somewhat outdated.
Lately there have been many technical glitches, and the site is all too often down. I wouldn’t bet on a system that isn’t up all the time. If your visitors hit downtime you don’t earn a single cent.
Happy New Year. Hope you reach your 300K goal.
Congrats John!
To an even more successful 2008!
You are a GOD! I worship the ground you walk on! Every blogger should do EXACTLY what you do and sign up for all your money makers to make money. You are AWESOME!
“December is traditionally a lower traffic and income month for web publishers. ” Not for me, it was my highest earning month ever.
Well, obviously, if you spend more money on advertising or do a better job monetizing your website compared to the previous month, you will see both traffic and earnings increase. But under similar circumstances, traffic, and as a result income, tends to drop this time of year.
Alan Johnson
gr8 going john
Congrats on making $180k in 2007
i hope you will make more in the future.
Haroon
The monthly amount that you earn is my yearly income… I have goals too and I want that kind of monthly revenue
Good job John. Inspiration for me to do more to monetize my site.
Come on John, you should have to be happy at this result -:)
you enJoyed Christmas, new year everything and still earn 25K, wounderful figures MAn !….
Cheers UP ;
If you want to see wat happen within 9-5 jobs, check this HILARIOUS video -:)
[http://www.snackaday.com/2008/01/03/9-to-5-jobs-can-make-you-like-this-video/]
-abs (www.snackaday.com)
With those kind of numbers you should give even more back to the visitors of your blog. Don’t be evil.
adsense fall under which category of the income group??
great blog income, however i just got income from my blog only 1% of yours
Well Done John!
Well done John. Seeing that figure inspires me to work harder with my blog.
I decided to show others about your earnings this month.
What kind of Articles should I write in order to increase the sales of any product in generaly.
please give me tips to atract more audience towards my blogs.
Thankig you in anticipation.
Regards,
Ravi singh
http://a2zservices.blogspot.com
http://a2zservices.blogspot.com
Congrats, I have only just begun to Blog, but you have really inspired me to try and expand and improve my site. Thanks!
That’s impressive. All the best for 2008!
Jason Fox
Swiss Watch Boutique
http://www.swisswatchboutique.com
I’m impressed…. that’s a lot of cake!
I’m impressed…that’s a lot of cake!
Impressive. Anyone have any input on the new way to make money… pay per play? Apparently you get paid for 100% of the traffic to your site – the visitor doesn’t even have to click. Looks like it could beat Pay-Per-Click hands down. BUT, you can keep using Google Adsense ads.
NO cost to join. Free details are here:
http://onincome.net/pay-per-play.html
I only make 2900$ in DEC. I only ad for adsense. And now i want to ad more? Can you tell me which ad i can take recently?
Hey John great job!! is that income before tax or after?
really amazing income.
my total year income just 8k, that’s huge gap to that 180k.
$200k thats my goal.hehe
Unblieveble!!!
Looks good… How long did it take to get to this point though?
I am happy for you and I will try to do the same with a lot of work as you did but only part time as well
I know that the experiment started in September 2006. It looks like the key is within John’s SEO techniques. I would like to see him talk a little bit more about his SEO efforts. I’m not sure if I believe the large dollar amounts. To see for my self I started my own experiment at http://www.TommyBlog.com. We’ll see if that site experiment comes anywhere near John’s figures. Right now John seems to be one of the bigger bloggers on the net. Good for him! Hope he keeps it up!
HOORAH! Mucho Moolah! This is something to be passionate about. Do what matters most and what you care for, tops. What you do, John, is very inspiring.
So where is the Google income? Have you taken them out of the picture completely, must be because of the results problems. … I must have missed a post somewhere.
That is truly amazing! Good for you!