Blog Income Report - February 2008
written by John Chow
Hey! It’s a brand new month and that means it’s time to the famous John Chow dot Com blog income report. These income reports came about because of a case study I started way back in September 2006. I wanted to see if money could be made by blogging and using this blog as a test case was a logical choice. Before September, John Chow dot Com was a personal blog for me to ramble about whatever was on my mind and did not make any money.
Starting with just Google AdSense, the blog made $352.94 in its first month as a monetized site and quickly grew from there. Last month, the blog made $30,616.35. Not only was that a new income record, it was the first time the blog broke $30K. Being the shortest month of the year, February normally results in less income than January. However, the final number is still quite impressive.
Total Blog Income for February 2008: $29,643.01
While blog income is down from January, the per day income has gone up to $1,022.17. If February had the same number of days as January, I would be posting another income record. Here’s the income breakdown.
- Private Ad Sales: 14,450.00
- Affiliate Commissions: $7,553.06
- ReviewMe: $4,000.00
- Text Link Ads: $2,289.70
- Kontera: $1,000.00
- TTZ Media: $350.25
- Grand Total: $29,643.01
Blog traffic in February was 253,227 page views from 134,931 visitors, according to Google Analytics. If you take the blog page views and divide it by the blog income, you will get a site wide eCPM of $117.06. What this means is for every 1000 page views, John Chow dot Com makes $117.06, or 11.7 cents per view. How much would your blog make if it made $117 for every 1000 page views? February represents the first month that the blog broke the $1,000 per day barrier.
Blog expenses for the month were $487.56 for contextual advertising on Google AdWords and Bidvertiser. Hosting for John Chow dot Com is sponsored by BlueFur Web Hosting. They provide this blog with great service and amazing uptime. Use coupon code JohnChowRocks to get 15% off any BlueFur hosting packages.
How To Be a Six Figure Blogger
Making money from blogging requires you to do only two things: drive a lot traffic, then maximize the income from that traffic. These are the only two elements you really need to work on. If doesn’t matter how great your content is if nobody reads it. If you have a ton of traffic but just running Google AdSense, then you’re leaving a ton of money on the table. If I had stuck with AdSense and never tried anything else, this blog would be making about $1,000 per month instead $1,000 per day. Check out my recommended money makers to see what ad networks I used to produce my blog income.
I also recommend you download my free eBook, Make Money Online with John Chow dot Com. The book explains the methods I used to create content, drive traffic and make money online. You can get it for free by signing up for my free newsletter at the top center of the page.
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Wow, this is one of the first reports I have seen, just started reading your blog, but I’m amazed at how much private ad space is getting you.
Great John. I’ve been reading this blog for some time now, and thanks to it I made my own. You are all welcome… Today I published my first post, and John believe me - you are a big part of it!
Greetings from Krsto
Give us a shout when you hit the 30K a month mark, will you?
…He did last month
i think he meant krsto
Yes, of course!!!
We all can dream!
Tnx 4 being positive

just a reality
wish you good luck.
you’ve come a long way John, keep up the good work!
Profits look great for February. Nothing to be ashamed of.
This is one of the most popular regular blog income updates on the internet. I wonder how long it will take for this blog to earn 100K per month, because it doesn’t seem like the earnings upward trend is peaking. WOW! Mon Dieu!
I was lazy this month and have fallen further behind the great John Chow. I still like comparing my stats with John’s even though the graphs make my blog look non-existant (which it practically is!). It is still great fun to see a master at work. Thanks John and congrats!
Congrats! That darn February always messes things up! At least you got the extra day for the leap year! $30k+ next month easily.
That extra day was good for me since I closed a private ad deal on the last day of the month so it helped for me anyway!
Actually I don’t think this site cares much about how many days are in the month since most of the month is made with ads that is based on a monthly price and not based on the number of days.
That said though, I am sure John can pull down $30k+ next month too.
Zac, with all the coverage you got from ASW08, I think your blog earnings will be up there pretty soon. Good luck.
Down $1,000? Ouch!
When your blog makes $30k per month, $1,000 isn’t all that much.
Congrats! You survived the short month, so I expect to see another 30k month in March!
I am sure that the figure will be 31k
30k? He’s going for 50!
Congrats! At least I can say that Feb was my highest earnings month at $1253.43 while John didn’t hit a new high last month
That’s Great! Congratulations!
Wish you all the best in March.
Question: Do you have to pay for hosting? You say BlueFur sponsors you, does that mean they are hosting you for free in exchange for shout outs here and there?
John pays something like $3600 for his hosting for TTZ Media but I believed he’s sponsored by bluefur for this site.
I’m pretty sure bluefur pays for it. They get the publicity in return.
If a hosting sponsors a site it means that the site is being hosted for free of course. It is a good deal actually, they get featured at least once a month and get a shout once in awhile too, the value of the shouts and mentions estimated are well worth then the server cost.
Yet a great revenue, $1k a day thats yummie indeed.
I agree it is a great deal. Not only the shouts are worth, but they get a higher PR also, and they are certainly ranked better for some keywords/phrases. It’s magic, man.
Aye Carumba. Great consistent results. You’re doing well for yourself, JC, congrats.
john chow you da masn. hustlers around the world are bowing down to you

Big news John! Congrats on that awesome earnings report. I am trying to monetize my blog site as effectively as possible, and posts like this really keep my morale high, based on the fact that it is very possible to dominate the web and get some great value from a simple blogging website. Keep up the great work
Way to go John on another amazing month for earnings. You are definitely an inspiration.
I got inspired by John Chow to start my own blog. He is an awesome man. His hard work in the start inspired me a lot.
John was also an extreme influence in learning to blog, earning this kind of money each month just inspires anyone to have a go!
An inspiration indeed!
congratz for feb! but i’ve seen that you have lost another page rank point…now you are 3
I dont think he relies on organic traffic for this site.
Page Ranking is useless now that it has been bastardized by Google.
I agree somewhat other than the fact that the smaller sites (like mine) get more sponsors when the PR is higher.
Mine being PR5 does give me more inquiries but doesn’t really send much more google traffic.
Yep i too am one of those who will just ignore PR now..
This blog is a perfect example showing that PR isn’t everything for earning, traffic comes first.
agreed PR is just a thing of the past that i don’t use any more and recommend others to do the same.
What do you mean by bastardized? I think that one of the best ways to get income from blog is to get a high page rank!
Impressive figures as always John.
Classic John Chow. These income reports are pure genius. So much so everyone has copied the concept.
Wow, I want to be like you,I wish my blog starts to make bigmoney soon!
I’m quite amazed how much your making with private ads.. dang
Hello John,
I love your set up and for those who haven’t read your ebook, good all the more for me.
Seriously, though, the book is fantastic and I have already began to implement bits and pieces. I just need to drive lots more traffic.
Thanks - david
It really is amazing that this blog produces that kind of income. Can you imagine if you add up ttzmedia and ttz also what kind of bank he makes?
Great job John.
I’m proud to say that I’ve followed your lead on a lot of things and now have 450 to 500 readers and last month made about $175. I’ve only been doing this for 8 weeks! Not only that, but I got about 145,000 page views last month too.
Your ideas work. Period.
That’s incredible progress. Great Job!
I agree with RacerX. That’s incredible progress
Good job with the pageviews and subscriber count!
Excellent! John, Congrats!!
Congrats John. I see RSS Readership is climbing very fast. Good for you.