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Blog Income Report – February 2008

written by John Chow on March 1, 2008

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Hey! It’s a brand new month and that means it’s time to the famous John Chow dot Com blog income report. These income reports came about because of a case study I started way back in September 2006. I wanted to see if money could be made by blogging and using this blog as a test case was a logical choice. Before September, John Chow dot Com was a personal blog for me to ramble about whatever was on my mind and did not make any money.

Starting with just Google AdSense, the blog made $352.94 in its first month as a monetized site and quickly grew from there. Last month, the blog made $30,616.35. Not only was that a new income record, it was the first time the blog broke $30K. Being the shortest month of the year, February normally results in less income than January. However, the final number is still quite impressive.

Total Blog Income for February 2008: $29,643.01

While blog income is down from January, the per day income has gone up to $1,022.17. If February had the same number of days as January, I would be posting another income record. Here’s the income breakdown.

Blog traffic in February was 253,227 page views from 134,931 visitors, according to Google Analytics. If you take the blog page views and divide it by the blog income, you will get a site wide eCPM of $117.06. What this means is for every 1000 page views, John Chow dot Com makes $117.06, or 11.7 cents per view. How much would your blog make if it made $117 for every 1000 page views? February represents the first month that the blog broke the $1,000 per day barrier.

Blog expenses for the month were $487.56 for contextual advertising on Google AdWords and Bidvertiser. Hosting for John Chow dot Com is sponsored by BlueFur Web Hosting. They provide this blog with great service and amazing uptime. Use coupon code JohnChowRocks to get 15% off any BlueFur hosting packages.

How To Be a Six Figure Blogger

Making money from blogging requires you to do only two things: drive a lot traffic, then maximize the income from that traffic. These are the only two elements you really need to work on. If doesn’t matter how great your content is if nobody reads it. If you have a ton of traffic but just running Google AdSense, then you’re leaving a ton of money on the table. If I had stuck with AdSense and never tried anything else, this blog would be making about $1,000 per month instead $1,000 per day. Check out my recommended money makers to see what ad networks I used to produce my blog income.

I also recommend you download my free eBook, Make Money Online with John Chow dot Com. The book explains the methods I used to create content, drive traffic and make money online. You can get it for free by signing up for my free newsletter at the top center of the page.

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