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Blog Income Report – February 2008

written by John Chow on March 1, 2008

How one lazy bum made $176,697.50

Hey! It’s a brand new month and that means it’s time to the famous John Chow dot Com blog income report. These income reports came about because of a case study I started way back in September 2006. I wanted to see if money could be made by blogging and using this blog as a test case was a logical choice. Before September, John Chow dot Com was a personal blog for me to ramble about whatever was on my mind and did not make any money.

Starting with just Google AdSense, the blog made $352.94 in its first month as a monetized site and quickly grew from there. Last month, the blog made $30,616.35. Not only was that a new income record, it was the first time the blog broke $30K. Being the shortest month of the year, February normally results in less income than January. However, the final number is still quite impressive.

Total Blog Income for February 2008: $29,643.01

While blog income is down from January, the per day income has gone up to $1,022.17. If February had the same number of days as January, I would be posting another income record. Here’s the income breakdown.

Blog traffic in February was 253,227 page views from 134,931 visitors, according to Google Analytics. If you take the blog page views and divide it by the blog income, you will get a site wide eCPM of $117.06. What this means is for every 1000 page views, John Chow dot Com makes $117.06, or 11.7 cents per view. How much would your blog make if it made $117 for every 1000 page views? February represents the first month that the blog broke the $1,000 per day barrier.

Blog expenses for the month were $487.56 for contextual advertising on Google AdWords and Bidvertiser. Hosting for John Chow dot Com is sponsored by BlueFur Web Hosting. They provide this blog with great service and amazing uptime. Use coupon code JohnChowRocks to get 15% off any BlueFur hosting packages.

How To Be a Six Figure Blogger

Making money from blogging requires you to do only two things: drive a lot traffic, then maximize the income from that traffic. These are the only two elements you really need to work on. If doesn’t matter how great your content is if nobody reads it. If you have a ton of traffic but just running Google AdSense, then you’re leaving a ton of money on the table. If I had stuck with AdSense and never tried anything else, this blog would be making about $1,000 per month instead $1,000 per day. Check out my recommended money makers to see what ad networks I used to produce my blog income.

I also recommend you download my free eBook, Make Money Online with John Chow dot Com. The book explains the methods I used to create content, drive traffic and make money online. You can get it for free by signing up for my free newsletter at the top center of the page.

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woow thats a lot of money

Great John!
After going through your earning stats I found something very common between us!! hehe ...

Even, I make more money from TLA than Google!

God Bless and may your tribe increase!
warm regards

thanx for your advices...

:D i really appreciate that.

Fantastic. I'd be happy with one tenth of that.

Impressive stats ! Makes my $30 a month from Adsense seem rather derisory !

:grin:
greeting Mr. John Chow!

i just wanna say thanks for the e-book, but its feel so hard when we start and only have "free blog website".
Most of "money maker website" rejecting the free website. Could you give us solutions ?
(mmm... please give review about my blog, anything... even it good or bad, thank you so much) :wink:

this is amazing, wish I could be like you!

Great article. I used to make more than $30K per month in my previous occupation before I retired and crashed and burned. Now I am on the comeback trail to make the money by giving good value in my blog. Been there, done that! Nice to know that it can be done by blogging. Drop by my site and sit by my campfire any time you wish. Rick

John, the most valuable part of this post was the mention of your free ebook...I can't believe I never noticed that link til yesterday,so I downloaded it and was amazed!

I was compelled to write a review on it that I'd like you to take a look at. The post is called The Best eBooks I've Read So Far...please leave a comment and tell me what you think.

$30K per month? i am speechless now.. :mad:

Wow, the numberes are amazing! Bravo!

John Chow is actually the greatest. 30.000 a month is great. I wish I had these numbers, too. Right now I make about 30$ per month, except from January when I earned 80$ from private advertising, and February when I earned 50$ from affiliate ads.

"I have decided to donate the income from the blog to my church and other charities. John Chow dot Com is my personal blog and making a profit from it just seems strange to me." 10/1/2006

Are you still donating the $30K per month you make?

John the way you describe the math to figure out eCPM is wrong.

page views/ income doesn't equal 117.06... you get that figure by doing this:

Income / page views * 1000

29643.01 / 253227 * 1000 = 117.06

I just wanted to clarify this in case anyone is trying to figure out how much their own eCPM is.

Amazing. And at the same time a little disheartening. I found this site I think from a Mashable piece on Ebooks you need to read. Because right now I'm Ebook and software experimenting crazy. After making I think around 3 bucks from Adsense last month with 22,000 pageviews I was like "something is REALLY wrong here."

So John, your site is a testament that it CAN happen. Plus even some of your comment people are having success in as short as 8 weeks or 1 month. Crazy.

Really Impressive income just for blogging.Congratulation dude.

I am wondering about bidvertiser. You pay them but don't report any income from them unless it is grouped in with affiliates?

I signed up with them two days ago and I did not like the ads they were posting plus I tested the clicks and it did not register any clicks from a trial run. This was not from my own computer or IP address. I'm not going to signup and run ads without doing some testing.

Steve

I don't run bidvertiser ads on this blog. However, I do make money from their affiliate program.

You do good sir, you do good. And the best part about it is that you share your success stories! Keep on keepin' on.

The reason this post has so many comments is because it deals specifically with what anyone come to this blog for. THE MONEY! Keep up the good work, John!

150+ comments.. Wow John Chow is the man!

Wow, that's a lot of money. Nevertheless, what's the matter?? Couldn't break $30K again??

you seem to be the top blog earner I have met. hats off for you...

That is great blog. I just place Google Adsense on my blog and a small buck has been made every month.

Well, if you get a lot of traffic, at the start, even google adense can give good money. And then just get traffic, more traffic means private ads sales. Or try selling Ads on webmaster forums etc.

Congrats John.... I also just posted mine on my blog although not as high as yours.. it's only about $5k :razz:

great achievement John. Congratulation.

congratz on another great month.

Hi John
I am certainly glad that you just switched to start using an Aweber auto responder. I first subscribed to your mailing list with an inbox.com e-mail account around the first of the year, but got nothing. So I tried with an e-mail account on my server, but still got nothing. On Jan. 5th, 2008 I subscribed with a Yahoo e-mail account and managed to get your first e-mail. So I was able to download your e-book but got nothing after that.

Since you have switched to Aweber I first received your notice to my e-mail account on my server so I confirmed to receive your e-mail there. Since then I have also received your Aweber confirmation e-mail to my inbox.com address, which I didn't confirm. I have not received your confirmation e-mail to my Yahoo address yet. Today, two months later after initially subscribing, since you switched to Aweber I finally received your first e-mail.

I'd have to predict that your blogs monthly income is going to increase even more because of Aweber. :smile: Now myself and probably a lot more will be notified when you make your blog entries. It goes to show it's worth paying for the best.

Thanks
Mike

how to make income like that.. my adsense only got 10 cent per day average.hUHUhu :sad: :sad: :sad:

It seemed like yesterday when John had 16k subscribers...

Amazing, it looks like every time I visit your blog lately your rss readers have increased by more than 1,000 per day Are you noticing an increase in traffic in the last week?

I guess success breeds more success for JohnChow dot com

As others learn about John's site and blog about it, their readers come and visit, and subscribe as well. It's like a viral video speading around the internet like wild fire.

Eventually anyone searching for ways to make money online will come across this site.

~Terry

Wild fire? Bad comparison, no way JohnChow could burn. His website would survive a nuclear bomb thrown on the hosting company's headquarters...

Absolutely great incomes, in particular for Ad Sense. Is it the first program fo monetize a blog or a website?
Just for information: I have my italian website (a newspaper) and I have Google Ad Sense with other programs like tradedoubler... The italian programs of payperclick can give you only 2/4 eurocents for a click... ridicolous in front of the Ad Sense payments. In Italy we are 100 years behind.
John if you wanna open a .it website in italian, just send me an email!!

I'm still not the RSS subscriber here. I wait to be the 22000th :lol: :lol:

Hope you reward me 4 it!

Lol there are changes in numbers in hundreds of subscriptions so no one will be sure what number you were when subscribing ;)

John Chow, those are absolutely awesome results! Great inspiration for any budding blogger. Keep up the great work and I hope you keep going from strength to strength.

$30K/mo.? I would be happy with !0% of that. Still haven't gotten the E-book, John. How long does it usually take?
You're probably tired of hearing it but, nonetheless, you are an inspiration.

My question is, what is the NET income, after expenses?
How much did you spend on advertising, hosting, and other items for the month of February?
It'd be nice with your monthly income reports to also show a monthly expense report!

I did read the entire post..You stated:
"Blog expenses for the month were $487.56 for contextual advertising on Google AdWords and Bidvertiser. Hosting for John Chow dot Com is sponsored by BlueFur Web Hosting."

Is that ALL you spent, and by your hosting being sponsored by BlueFur, are you saying that you dont pay any cash for it??? If so, you rock! How many hours would you say you put into the blog over the course of a month?

That's all that was spent that was related to the blog. I guess I could include dining out but the blog doesn't need to eat. Sponsored by BlueFur means I don't pay for hosting. Not only do I not pay for hosting, BlueFur pays me to use them. :twisted:

wow..there's a great discussion going on here! well anyway, i am just here to congratulate the man who made big in blogging. i really didn't know JC back then but i always see his name in all blogs that talks about making money with their blogs. again congrats both for the income and the increase of RSS subscribers!

Wow, another great month!!!