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Blog Income Report – March 2008

written by John Chow on April 2nd, 2008

Normally, the blog income report is the first post of the month but it was April Fools days yesterday and that meant I had to do a few tricks to take advantage of the linkbait fest. Now that it’s done, I can get back to business as normal and present the monthly blog income.

These reports started out as a case study to see if money can really be made by blogging. The original goal of the case study was to make full time income with part time blogging. That goal was achieved within three months of starting the study. Since then, the goal has been changed to how high I can push the monthly income.

The blog income has seen amazing growth since the case study started in September 2006. I watched it go from $352.94 to a record $30,616.35 in January 2008. Last month, blog income was down a bit to $29,643.01 because of fewer days in the month. March is a full 31 day month so there’s no excuse not to beat the February figure. And I don’t have any excuse to give.

Total Blog Income for March 2008: $31,441.24

The blog was able to maintain its $1,000+ per day level and registered another record breaking performance in March. In the first three month of 2008, the blog has made $91,700.60, or $30,566.67 per month. At this rate, the blog will have no problems beating the $300,000 goal I set for it. Here is the income breakdown.

Blog traffic for March was 282,424 page views from 152,523 unique visitors, according to Google Analytics. This help achieved an insanely high eCPM of $111.33. The means this blog makes over $100 for every 1,000 page views. The blog RSS readership grew at a great rate by going from 20,000 to over 23,000 readers over the course of the month.

Blog expenses for the month were $520.45 for contextual advertising on Google AdWords and Bidvertiser. Hosting for John Chow dot Com is sponsored by BlueFur Web Hosting (that means I don’t have to pay for it). BlueFur provide this blog with great service and amazing uptime. I highly recommend them. Use coupon code JohnChowRocks to get 15% off any BlueFur hosting packages.

Want To Be a Six Figure Blogger?

Everyone thinks there’s some secret to making money by blogging. There isn’t. Making money from blogging requires you to do only two things: drive a lot traffic, then maximize the income from that traffic. Everything I do on this blog either helps drive traffic or maximize income. Maximizing income is achieved by running as many advertising options as possible while still providing a good user experience. Too many blogs run Google AdSense and nothing else. If I had stuck with AdSense only, this blog would be making about $1,000 per month instead $1,000 per day. Check out my recommended money makers to see what ad networks I used to produce my blog income.

I also recommend you download my free eBook, Make Money Online with John Chow dot Com. The book explains the methods I used to create content, drive traffic and make money online. You can get it for free by signing up for my free newsletter at the top center of the page.

If I were to believe all those “I’m going to unsubscribe from your blog because you Rick Rolled me!” comments, this blog is going to hit a record low for April. I guess we’ll find out next month. :twisted:

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  1. I bet a lot of readers completely forgot about your monthly earnings report after the Rick Roll Extravaganzas of yesterday :) Congarts on the new record!

  2. Looks like you’re right on track to earn 100k per month at the end of the year :cool:

  3. Nice work John. Now let’s get back to the Rick Rolling…LOL! :mrgreen:

  4. Totally awesome. :smile:

    I want to earn $30k a month. :cry:

  5. Another good month for John!

  6. Nice work John. New record is always a good start :grin:

  7. John;
    I’m new to the site. I’m using many of the same methods to monitize my site (not quite at your level, however). I noticed your single biggest item is “Private Ad Sales” – how do you get these private ad sales? Do they just come in to you through word-of-mouth or do you or someone who works for you go out and actually sell ads on your site?

    I’m doing around twice as much on text-link-ads as I am with “Private Ad Sales”, but I just basically wait for people to email me asking for ads.

    Ashley

    • I’m curious about this as well. Unless I’m completely missing something, in his “make-money-online.pdf”, John doesn’t mention private ad sales. This might make a good post in the future for John (I’d read it anyway :eek: )

      - Dave

      PS – I like your website Ashley. I’m a big NBA fan (The Sixers are my favorite team. They’re really overachieving this year. I think Mo Cheeks deserves some votes for coach of the year)

      • Private ad sales are something you can only get once you have a lot of traffic. The things in the ebook are designed to get a blog off the ground and successful. I guess an ebook part 2 will explain private ad sales.

      • He also mentions that his website has a PR 6 … but now Johnchow.com has a PR3.
        Maybe he should update his ebook and also mention private ad sales ;)

      • Thanks for the props on my site. I’m actually in LA and I saw the Clippers play the 76ers a month or so ago – man the Clippers are terrible! But yeah, the 76ers are making a good run.

    • Andrew

      If I were you Ashley I would approach anyone you think may be interested in placing a private ad on your site. I think you have to be pro-active. I imagine when your blog is as popular as this one you’ll get offers like John’s blog.
      Why not just fill up any unsold ad spaces by offering free trials for a month as a teaser? They can then see the performance of the ad and from there you can start charging. I imagine it’s difficult to gage exactly what to charge at first. However, if their willing to pay a price, it obviously means theres something in it for them.
      Another idea would be to simply exchange ads with others in your niche to help drive traffic to your blog. If there are a couple of good quality blogs in your area why not trade an ad on your blog for an ad on theirs?
      In the long term, once you’ve got a lot of traffic, the private ad sales will grow.

      • That’s probably good advice – I think I will try and approach some advertisers and see if I can pro-actively bring in private ad sales. It’s worth a try. I guess my hesitation is that it’ll be time consuming and not really result in too many sales. But there’s only one way to find out. We’re all in sales I guess!

  8. james

    Keep at it.

  9. Ya,is quite hard to earn from adsense,”Don’t put all eggs into one basket”,this is what John Chow did.Impressed!

  10. Congrats on reeling in $30k!

  11. I am very impressed. I am glad I started reading my daily dose of John Chow when it was hitting records. $30,000 per month is amazing. With your average you should hit about $360,000 for the year. My goal is $2000 per month. Not so I don’t have to work, but in case I don’t find another job here soon, then I can still survive. If I made that much I would work at McDonalds or something.

  12. in malaysia, we will say your re sult in expression way “Walau A!!!”
    means very exicted=) :shock:

  13. The Rick Roll was a lesson. If John Chow listens to Rick Astley by choice, then you should too! :D

  14. congrats john :) I want to earn like you. I hope I can do it [-o<

  15. Really great… congratulations for your success!

  16. :roll: :roll: :roll: :roll: :roll: :roll: :roll: :roll: :roll: :roll: :roll:
    I just don’t get why this blog is so special?

    • The irony is that it’s not really that special. People come here BECAUSE it makes so much money and as a result of this extra traffic, it makes even more money.

      • A case of the rich getting richer!

        • The rich getting richer? Puh-leeze. John has worked hard to make this blog a success. He doesn’t have any secrets and disclosed everything in his ebook. The tools are available to make money blogging. It just takes some effort and dedication to duplicate this blog’s success.

    • Your here aren’t you?

      JC doesn’t get my click through but he gets my traffic, and why well because of Scott Wainner
      Mr Chow isn’t saying his blog is special he’s telling you right from the start he’s making money off of telling you what to do! thus the title “I Make Money Online by Telling People How Much Money I Make Online”

    • Sha

      Why would you even come here if you don’t find it special? Maybe you wish you were making that much?

  17. Thats some impressive stats this month too :)

    Can you tell me more where i can find things about the Pepperjam network and how to join them as a publisher.

  18. Excellent income there John. It looks like your traffic is down a bit from 6,000 per day to 5,000 per day, or am I wrong? Oh, I see that your eCPM is way up…that explains it.

  19. Wow! I’m so impressed with the monthly income. Congratulations!
    I’m still struggling to make money online. It’s really nice to get an income of $30,000 a month in April :smile: *trying to use the Law Of Attraction here* :grin:
    Thanks for sharing your income info. It gives me some motivation.
    Chetz Yusof
    http://www.chetztv.com

  20. Very impressive, for sure! Congratulations, John!

  21. John, you’re always spending about $500 per month on pay per click, what landing page or pages are you sending people to?

  22. :shock: :shock: Thats too much.
    I dont even make $500 from my blog. :cry:

    Please give some affiliate tips. :wink:

  23. Rob

    Holy jeez! That is an insane amount of money. I’m just starting this blogging thing out but I’m sure I will be able to make a few bucks. Thanks for the report John. It really inspires me to work harder at this.
    Seeing these numbers just makes me believe that it is possible and that I can do this.

  24. Great Going John!! How is the dog-ear ads doing?
    Another thing i had read in one of the marketing sites was that internet ad income is at a low this month…LOL..doesn’t look so from this report..

    How are the others doing? Have your incomes dipped?

  25. TYPO:

    so there’s no excuse not be beat the February figure
    – should be -
    so there’s no excuse not’ to’ beat the February figure
    :razz:

  26. Truly awesome, hopefully my little site will one day grow. But it’s refreshing to come by here and get your outstanding growth results keep up the good work.

    :roll:

    • If you read John’s ebook you should know that “hopefully” is not a good word for you.
      You should be more optimistic … My site will grow in the next 2-3 months for sure. I will take care of that.
      Since I started thinking like that and working not only that I got a lot of visitors but my income also increased to about 200$ / month :D

  27. This Blog is special in my mind.
    You actually write good content that I find useful.
    Plus I always like to look at the life of a rich person!

    Keep going!

    failureblogger-16 year old blogger

  28. Way to go John. Your eCPM is really sick.

    Your joke yesterday did suck, but I’ll stick around.

    :twisted:

  29. BlueFur sucks!
    They just suspended my account and says one of my site is phishing. Actually, there is only a PayPal hiding affiliate link. They probably don’t know about what is redirect and what is phishing :???:

  30. My monthly earning report is getting closer to yours every month. I have already earned my 100$ and I’m gonna catch you soon you evil one :twisted:

    And here is my humble report:
    http://www.bloggerdollar.com/2008/04/02/monthly-earnings-report-march/

  31. Re-read the whole post, and realized like WOW just $500 in advertising on other blogs through ppc programs. Thats still more impressive.

  32. great income. Take a look at my Income Report. I earn only $170 a month.

  33. The Chow seems to be doing ok with this blog at the moment, but I have always wondered, Does He Want To Blog Forever??

  34. Wow, all of that with just $520.45 in expenses? That’s amazing. I’d like to add some advertising on my blog (Biz-tone.Blogspot.Com). Any suggestions? Anyone?

  35. Nice figures John. Congratulations!