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Blog Income Report – November 2007

written by John Chow on December 1st, 2007

It’s the start of the month and that means it’s time once again to find out how much John Chow dot Com made the month before. For some reason, the income report is always my most popular post of the month. There are two ways to look at this. One, it’s a good way to start a new month on a high note or, two, it’s all downhill after this post (until next month anyway).

These income reports came about because of a case study I started way back in September 2006. I wanted to see if money can be made by blogging and using this blog as a test case seem logical. Before September, John Chow dot Com was simply a personal blog for me to ramble about whatever was on my mind and didn’t make any money.

The blog made $352.94 in its first month as a monetized blog and by November 2006, it pulled down $2,139.93. Last month, the blog did a record $23,448.59 and I’m sure everyone is wondering if that record got broken. Here’s your answer.

Total Blog Income for November 2007: $27,240.83

November is traditionally the best month for making money on the Internet and it was certainly the best month this blog has ever experienced. It’s amazing to think that only one year ago, the blog made “only” $2,13.93. Here is the income breakdown.

  • Private Ad Sales: $12,854.84
  • Affiliate Commissions: $6,579.67
  • ReviewMe: $4,400.00
  • Text Link Ads: $2,012.66
  • Kontera: $1,000.00
  • TTZ Media: $348.50
  • Subscription: $40.00
  • ShoppingAds: $5.16
  • Grand Total: $27,240.83

Blog traffic held steady at 323,572 page views from 185,386 visitors, according to Google Analytics. If you take the blog page views and divide it by the blog income, you get a site wide eCPM of $84.19. That means this blog makes over $80 every time 1,000 pages are viewed, or over 8 cents per page. How much would your blog be making if you can achieve this level of eCPM?

The high eCPM rate was achieved by maximizing as many revenue opportunities as possible while still preserving the user experience.This blog started with only Google AdSense. Since then, I have experimented with dozens of monetization methods. Some have worked really well while others were a complete flop. The key is to always be tweaking and not stand still. If you haven’t touch up your revenue mix in the past six months, it’s time to get your hands dirty. If you don’t have a revenue mix, then check out my recommended money makers to see what ad networks I used to produce all this income.

Blog expense for the month include $566.52 for Google Adwords advertising and $25 for a private ad. Hosting for John Chow dot Com is sponsored by BlueFur Web Hosting. Use coupon code JohnChowRocks for 15% off any BlueFur hosting packages. However, the coupon doesn’t work for their current $10 for 1 year hosting deal because it’s a super deal already.

Want To Make Money Online? Read My eBook!

I highly recommend you sign up for the John Chow dot Com newsletter (sign up form at the top of the page). Not only is the newsletter free but you’ll also get my eBook, Make Money Online with John Chow dot Com, for free when you sign up. Every time I post an earnings recap, I get bombarded with emails from readers asking how I did it and how they could do it too. Many of these questions have already been answered in the eBook, which comes with a 1 million times your money back guarantee. Please read it before sending me your questions.

I do not expect to beat the November income this month. December is good for the first three weeks but it’s pretty dead in the last week because of Christmas and New Year’s Eve. However, this doesn’t mean I’m not going to try. :twisted:

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  1. When will it stop growing!? Impressive as always.

  2. Oh my goodness…that is amazing!!!! More power to you!!! Congrats!!

  3. That is more than I make in a year…and I don’t mean blogging – I mean as a teacher!

  4. omg, great man…I already read your ebook and it’s starting to work for me ^^, thanks keep growing

  5. Congrats John! Great job.
    I´m so close behind you in earnings, maybe my chance comes in December. :wink:

    Cheers
    Marco
    http://www.marcorichter.net

  6. Looks like November was a great month for me too … :grin: let’s rock it for December …
    John you reach the average American income by year in one month… I bet some people will seriously start doing a blog… I smell opportunities here :) :evil: :evil: :evil:

  7. growing as always, just shows how well you utilize the internet

  8. Well.Never doubt about it… John chow and been one of the best Blogger as far as i have seen compared to many blogger. John Chow Hard Works are paying off :shock: …. Means everyday writting and searching google.
    Wish you all the luck
    Happy Earning.

  9. Congratulations dude, that’s impressive blog income!

  10. Another month, another blog income record. No surprise there. Congrats John.

  11. This report is motivational for many bloggers. John, you are doing a great job for the Bloggers by inspiring them to strive for more and do better!
    Keep Em coming!

  12. John, you are lucky..I learned something on how to manipulate the Google Page Rank -> I did it !! Make $5k in a month, thanx JC for inspiring me on how to slapped the big G bitch !! :)

  13. That’s insane Chow! You made $4K more than last month. I’d just take the increase at this point.

  14. 74% of that income came from private ads and affiliate sales. I think it’s become obvious now that a blogger’s best chance to earn a living is through direct sales and affiliate marketing. :grin:

    $5.16 from ShoppingAds though???? :shock:

  15. This is just amazing. I’m new here and relatively new to blogging. I knew a good deal of money could be made, but this is just insane. Congrats and keep it up.

  16. Joey

    Does kontera have a income cap or what?

  17. How far do you expect this to go John?

  18. m

    These are my favorite posts from all the pro bloggers. I like the other posts just as well (most of the time) but I really want to know where all the cash comes from. It’s nice to know the person telling you how they make money online actually does make money…. there are plenty of liars out there happy to say they make lots of money when they don’t yet.

    If you want to get really cheesy about it these posts are ‘inspiration’ for all wannabe pro bloggers.

  19. Again, I have to give kudos where kudos is due. Definitely an inspiration and motivation for me, John.

    Next month I’d like to request that you provide a chart of each month’s income from 2007.

    My prediction is that one year from now, Dec. 1st, 2008 JohnChow.com will be making $42,000 a month.

  20. It’s because of the traffic. Not rocket science. :wink:

  21. Congratulations! You’ve almost caught up to me John :twisted:

  22. It’s the 80/20 rule. You made more than 80% from your first three sources of income. Why not follow the Tim Ferriss approach? Stop messing around with the lowest five sources of revenue, and focus on the top three?

    Pierre

  23. sounds great, traffic is the hero, but even with that much traffic the normal person can not make that much, i get almost 200,000 impressions and just make a little more than 1500

    ClickforNick-Income Nov $1,345.

  24. You’re so great!!!
    What an achievement :twisted:

  25. Congrats from adflora.com.
    I only make shabby 6k amonth.

  26. John, i am astonished, if you created 3 more blogs as popular as this one you would be a millionaire.

  27. I noticed your Shopping Ads only made $5.16 this month and I just have to wonder if anyone is making money with them. I’m not sure what’s going on, but my stats aren’t even updating any longer.

  28. If you were still running Google Adsense and extrapolated, how much do you think you would have earned from it?

  29. Earned $1200 with a third of your visitors … and I so want to have that superhigh eCPM. Grrr :D

    Well, next month perhabs, but who is going to pay me 4-figures for ads on a private blog which is about nearly everything and nothing? :mrgreen:

  30. BTW..do you think you could have made so much per month if you did this part time and worked a regular day job during the day?

  31. Wow very nice :shock:
    i have very litle question!
    Does domain name highly depend of site popularity?
    If someone using subdomain or .com?

  32. Congratulations again John, you the man!

  33. Every month, i see a rise in your earnings and it will never stop!

  34. Just like I said last month, why do you bother with the shopping ads?

  35. impressive john, very impressive. how much does revenue canada take away? :twisted:

  36. How much George W. Bush makes a month? May be close to you. Congratulations! You have established yourself as a brand name. Thats the key of making money in my opinion. We got something to learn from you. I think this is inspiring.
    I run one free advertising site webcosmo.com, earns 0 from it. Thats my test pig to see if I can beat CraigsList in some years from now or I get vanished from net. From last month I started making money from my blog cosmocentral.com In November earned 30$ Very close to yours with some zeros.

  37. Yey, we’ve contributed $1000 to your income last month! :)

  38. John, I love your monthly income posts. It inspires all of us to try harder and get closer to what you have become, but sadly, it also raises standards for visitors visiting smaller blogs.

    -Mike

  39. thanks for this post! I just discover yor website. I think it is time to go to sell private ads on my blog…

  40. Nice achievement John, what was your fan base like before you started trying to make money off the site? How much has the site grown since the Google Adsense post? And how much do you think the two are related?
    Really nice achievement indeed.
    Jake

  41. Congratulations on the record month John! You are an inspiration. It would be interesting if you could post on what kind of click-through rates and conversion rates your advertisers get. Might spawn some new ads (if you want them).

  42. Congratulation John!
    You are the best blogger making money from blog that I’ve ever known.

  43. Damn, you know another month has gone by when I see the John Chow monthly income reports in my RSS reader. Nice work John!!

  44. Abc

    Johnchow Rocks! C`mon he writes a minimum of 2 articles per day and can go up to 4 (sometimes with ReviewMe Review). I like him because he writes a lot. Most bloggers probably write one article per day or some only once every two days. He deserves it. Shoemoney’s alexa is close to Johnchow but you compare their articles, You know who is the winner. :twisted:

  45. Nice job John! You are a great inspiration to many of us.

  46. Anon

    Okay Last month you made like $8 with shoppingAds
    Now you have made total $13 with SHOPPINGADS
    I think you gave it a good test run.. Its obvious..there cheating your clicks or it truly is crap! :lol:

  47. You income report is always the most popular and anticipated of your post. You seems to be doing better and better every month.

    One small point, I notice even with your massive traffic, you only managed to score $348.50 from TTZ media.

    Is it because of the niche compatibility or TTZ media is not performing well?

  48. Its amazing how your revenue climbs every month! Incredible…

  49. Congratulations!
    You are truly an inspiration to many of us.

  50. Congratulations John.
    Have a good december

    Ty

  51. Wi

    Amazing! Congrats. I’ll bet your December income will be going through the roof.

  52. wow, looks like a nice increase over last month, keep up the good work. I always love reading this particular post each month, great inspiration if you are trying to make money with your blog en devours.
    Scott

  53. Congratulations Mr. Chow. This amount of income is amazing. Keep up the good work.

  54. mo.

    since three months i am reading your blog and some of the other bloggers who talk/write nearly the whole time about making money online.
    while blogging about making money pays the bill, i currently ask myself: “are there the same possibilities for other blogs with other subjects”.
    if you don’t talk people into or convince them using an affiliate money maker, you don’t get money by recommending your reader to subscribe to a service. this kind of “trafficking” new customers to your affiliate can’t be used on a music-blog for example.
    there you write about music and artists. what would you suggest to do, john? or are there only possibilities to show ads on the blog to earn some money?

  55. How can you get that 300++ income for your first month of blogging? That’s considered very good. I hope you can share it in one of your post. Most blogger don’t even get that sort of income after 1 year blogging!!! Please tell us how you made it for your first month. Thanks

  56. Omg , that’s like wow! I’m gonna subscribe to the newsletter right away. Your blog inspires me in ways more than one, keep rocking :D

  57. well, where is my comment? it seem dissapear. congrats for you john :razz:

  58. You know, if John Chow burned out one day and gave up blogging altogether and stopped posting, this blog would probably still go on receiving significant traffic and hits for at least a year to come on auto pilot. The last entry would probably end up as a forum of sorts for bloggers.

  59. Congrats! John. Yes, you truly are an inspiration to many of us.

  60. Congrats, John. Really inspiring. I just signed up for the free news letter. I hope I can find the answers to getting traffic in your e-book. Thanks for letting us downloading your free e-book. You are a really open book, when it comes to your online earnings.

  61. You income report is always the most popular and anticipated of your post. You seems to be doing better and better every month.

    One small point, I notice even with your massive traffic, you only managed to score $348.50 from TTZ media.

    Is it because of the niche compatibility or TTZ media is not performing well?

  62. Congrats, John. That’s very impressive. Just a nit, but I think you mean $2,139.93 for last year.

  63. dfw

    I would have thought TTZ Media would have done better for you since it’s your own company but I guess that as a whole doesn’t have to do with this blog. Still, nice job man!

  64. Great job John!
    Hopefully next month it will be even more. I always enjoy reading these kinds of posts, they are always inspiring.

  65. I had a goal to make $25k per month this year, but didn’t even come close. And here’s John 2 years into his blog already stomping on that! But hey, it’s great motivation.

  66. It’s another month of great income from you again.

  67. WOW!! That is truely amazing…very impressive! You are a true inspiration to us all.

  68. Incredible! Very impressive John. Feel like I am watching someone win the lottery day by day as they pick numbers (and even share them) throughout the month lol.

  69. damn..sweet mother of God…how high can you go man???

  70. Very nice John!

    I just started blogging and you are great inspiration!

  71. Hi John, Its great to hear $27K. Truly amazing. It shows your hard work and dedication to your blog. Really you are inspiring thousands…..Keep Going….. Best of luck for your December Earning. May when you will post your December earning in new year….. will make huge hits than ever…

  72. Wow, that ECPM is amazing. I have a blog that does a third of your traffic and it only makes 1/20 of that income.

    I sometimes laugh at the unrelated content on this blog but there is no laughing at the conversion rate. That really does rock

  73. $20k over for practically doing “nothing”? Nice one.. I guess you are the top motivator for lots of us bloggers to stay blogging and hoping :)
    Congrats and keep the report up!

  74. Practically doing nothing? Doing a post on JohnChow.com every day for 2 years and putting up a gadzillion pages at techzone.com is nothing. I see there’s a major misconception here about how making money on the net works!

  75. Another enviable monthly result, congrats John. From what I see for site like this the private add/posts sales are way to go into the future eh?

  76. I’d say congratulations but what do you need that for when your making close to a 1000 a day??? :twisted:

  77. I am wondering if you have ever calculated your per hour revenue? That would be interesting to see an estimate of that.

  78. Very well done as always, John Chow showing how it is done once again!

  79. Surprisingly this page load in more than 2 minutes on my computer. So many comments. Thanks for sharing your revenue and expenses with us, John. I know you most likely not have time to read this comment but… I admire your works. I wish you could share a bit about “Private ad sale”, not revealing information about who bought it, but about what it is. Thanks.

  80. ben

    USD27,240.83 per month is equivalent to Malaysian Ringgit 89,000+ per month. That’s more than 99.999% of what Malaysians earn. :shock:

  81. People all think too easy on johnchow blog, you need to put in extra effort if you have just started, dont get the wrong concept that making money online is that easy.

  82. Pretty impressive numbers, but I do have one question that I don’t think was covered in the eBook. That question is: How do you contain yourself with that much money, I’m sure your bills are covered but you probably still have around $20k left. Wild to think you make enough online to buy yourself a new car :)

  83. plain impressive. you are truly one of those guys that makes other guys start blogging to earn a living…

  84. omg… that is so unbelievable. $27K from a blog?!? You’re living proof that nothing is impossible :shock:

  85. Well John…my web consultation on traffic really paid off for you!

  86. Nice work m8

    Your income keeps rising and rising.
    It just shows you know what you’re doing, or you just got tons and tons of luck :grin:
    I sure it’s the first one :)

  87. To funny John, I think by now do people care how much your making, no I dont think so, you could write a hundred books on how much you make and I really dont think anyone cares. Try just putting how much traffic comes to your site, that alone will sell your stupid blocks for advertisement that people love so much to pay for.

  88. Wow John, you almost made as much as me! Keep up the good work, and you’ll be there soon :cool:

  89. I have given a monthly report myself but the earnings aren’t considerable near yours as it’s my first month yet. I hope to catch you soon :)
    http://www.bloggerdollar.com/2007/12/03/monthly-earnings-report-november/

  90. That’s an incredibly high eCPM!!! Especially for blogging. Congratulations!

  91. Guess that puts my $90 to shame! Well you gotta start somewhere :-)

  92. Deo

    I make pretty good on Adsense and with Widget bucks, close to $75.00 a week, and that with not so much monthly traffic… maybe it just means that my blog is boring and they must click on something just to have something to do….escape!!!
    Nice blog I always come back here. Lol

  93. make that money Chow! good stuff and i hope to be there soon.

  94. Hmm… I encourage readers to apply their own math to the numbers given above.

    johnchow.com gets less than 10k viewers per month according to Quantcast.

  95. That is absolutely amazing. My blog doesn’t make $20 a month so I could not imagine getting that kind of income. Looks like I need to read the ebook.

  96. Well, I’m no John chow, but I’m getting my 50$ from Adsense at christmas. I started testing my theories and others 4 months ago. So $50 in 4 months can’t be that bad. I think allot of people like to say they made XXX amount of money with no real proof. I agree with the others commenting that with adsense you need traffic. Come let other people know what actually works so we can all benefit at my blog. Wow, if i were only John chow. :smile:

  97. Wow! Thats a whooping amount! :shock: Congrats John :smile:

  98. Tom

    I earned about $700 for November on part time basis. I should frequently visit your site for tips and maybe I could go full time too.

  99. geeeez
    i just stumbled upon this posting today.
    Thats quite some money you are making with your blog.

  100. I now know what inspiration and jealousy feel like at the same time! Ahh, one day . . .

  101. Stefanie

    If I could make even a tenth of that per month, I could afford to move back home :cry:

  102. This post almost makes me hate you…but that’s impossible.
    ~ Dave

  103. Whoa! haven’t visited in a while, but glad you are blogging on your own blog again. ;p

    congrats on the great stats and income! wow, you set a high standard to shoot for.

  104. It is really wonderful to get this much money with blogs. Hope that I can also make money with blogs. But it is hardly $100 per month.

  105. I dont even know what to say. Im so amazed by your blog and your eanrning stats. WOW! you inspire me so much

  106. CJ seems to have worked well for you. Adsense however requires a lot of traffic. Good Luck.

  107. I wonder just how many people hit that $27k per month mark! :smile:

  108. Adsense is also so very unpredictable…and yes, does require substantial traffic

  109. Adsense doesn’t always require tons of traffic. I’ve had many months of an eCPM of over $100 with sites in the travel niche. It has a lot to do with ad placement as well.

  110. to many beginners out there, adsense will still be their first choice of moneymaking tool…

    btw, congrats john ^^

  111. adsense really counts on your traffic and contents that are relevant to your blog.

  112. I would be interested in hearing all of your money making startegies as compared to those of John Chow’s. what do you do the same as John and what do you do differently? i just started my blog Not John Chow dot Com on November 1st and I have made a total of 59 cents so far!

  113. Yes, I agree. Not a lot of traffic but a niche which has a good conversion. Placement too.

  114. This is the first month that Adsense wasn’t my main earner. Start Blogging is also a side-project that I’m working on and it’s my lowest earner out of 4 blogs that I own. I don’t expect much in terms of Adsense.

  115. to a lot of beginners out there, adsense is still their first preferred choice… the key is how long will it took them to experiment with other moneymaking tools…

    btw congratz john ^^

  116. I agree. Adsense can be a bit tricky, but with this much traffic, it’s hard not to see results.

  117. Congrats on your 59 cents! We all have to start somewhere.

  118. If you want to be like John Chow, you need to post pictures of your special events like wedding, trying out new restaurants and take pictures of the food. Just mixed that and money making online and you’ll be making money like John Chow within a year.

    Of course, you need to know what you’re talking about when it comes to making money online.

  119. i remove adsense from my blog, and so fat i make pretty good money with my blog.

    John, I don’t get it, why are you still keeping the shoppingads here? adsense is definitely gives you better isn’t it? and why not ttzmedia? as on my experience, ttzmedia gives me so much more money then adsense.

  120. The eCPM for my niche sites was $60 today, not far off yours John! I’d buy shares in john chow dot com if I could!

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