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written by Michael Chibuzor on November 26, 2014

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Imagine your blog getting hot traffic!

I’ve just discovered a simple way to determine whether or not your post will be read, shared and promoted by your target audience, even before you create it.

This is so important because it’d be so discouraging that after spending hours writing your post, no one really cares about it.

When you’re doing business online, one of the things you’re most concerned about is qualified traffic.

You need the right people to read your content, if not you might be getting out of business pretty soon. You can ask every successful marketer out there – even those who have brick-and-mortar businesses, gaining new prospects and repeat customers daily is the key.

Can you guarantee viral content?

viralNo, there is no guarantee that your content will go viral; everyone talking about it on Twitter and fellow bloggers citing it and telling their friends about it. But you can DETERMINE the potentials of that piece of content from off the bat.

All you’ve to do is use the right tools. The beauty of internet marketing is there are tools for everything you want to achieve in your business. If you want to get the right keywords, you’ve Google Keyword Planner, Long Tail Pro, WordTracker and the rest of them.

What about automatic tweets, scheduling and monitoring the activities on your timeline, there are tools to help out also – a quick search in Google is all you need.

Want to create viral content? – spy competitors

There is no better and easier way to create content that generates traffic and links for you, than spying competitors.

Spying has become a popular marketing practice, and even the authority websites have in-house staff, specializing in monitoring other competitors to determine what they’re doing correctly and why they’re ahead.

The first thing you need is to identify your top competitors. Usually, they’ve to be authority and trustworthy sites. So if your niche is blogging, there are over a million authority blogs you can spy.

When you do, you’ll quickly discover their most popular posts, how many tweets it received, the number of times that particular post image was pinned, the Facebook likes and LinkedIn shares.

In other words, you’ll unravel the social signals and value of your competition. It means you don’t have to waste time thinking of an idea to write about, because you can literally create a unique post, even a better one and get the link juice and traffic, too.

The site I love so much is copyblogger.com. I learned all about content marketing from there, and because I wanted to find out what their most popular posts were, here’s what I did:

I visited buzzsumo.com

Typed in the domain name and hit the search button. That’s all.

Take a look at the screenshot:

copyblogger spy

Boost Your Website Traffic

From the screenshot above, you can see the potentials of your content even before you write it.

If you’re struggling to beat writer’s block, this tool can help you out. If your blog is fairly new and you’re thinking of hot ideas that can stand the test of time, you’ll need to track what industry leaders are doing.

You never have to reinvent the wheel. Follow the same path and you’ll succeed.

Disclaimer: The results from your content marketing efforts will definitely vary. Because if your competitor has a lot of social media fanbase, they can expect to reach more people.

Use the idea in this post as a guide, but keep testing for yourself to determine what your target audience truly wants.

As usual, do you’ve any other tool for spying your competitors’ content social shares and mentions? Feel free to leave a valuable comment below. See you at the top!

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written by John Chow on November 26, 2014

uopm

On this episode of Driving with John Chow, I give you stats on what happens when you increase and decrease your content levels.

As many of you know, I am in the middle of a 90 day video challenge. I’ve been doing a video a day since the challenge started.

This is significantly more than one to two videos a week that I normally do. What did this additional content do for my traffic and income? How about a 60% increase in YouTube income? Watch this episode of Driving with John Chow to get the full details.

Get John Chow’s eBook and Learn How To Make Over $100,000 a Month

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written by Michael Kwan on November 25, 2014

The whole business of search engine optimization can seem awfully intimidating for the uninitiated, especially when you consider all the different terminology that you have to learn. Even when you do pick up on all this new vocabulary, you might not know what to do with the information presented in SEO reports. You can see that you don’t rank very well for your target keyword, but what can you do to improve that ranking?

Taking some of the guesswork out of SEO for small and medium-sized business owners is UpCity, a simple yet robut search engine optimization tool that could be particularly useful for local businesses. Let’s get started with today’s review and see what UpCity is all about.

Move Your Rankings Up in Any City

Right at the top of the main page, we are reminded that “SEO is hard,” but “UpCity makes it easy.” The core goal of this tool, of course, is to help you “get free traffic from search engines and social media” so you can “increase profits and beat your competition online and off.”

upcity-main

Rather than looking at potentially outdated metrics like Google PageRank, UpCity is much more direct in its approach> You get reports that are clear and simple, outlining your keyword rankings and backlinks, as well as offering competitive reports and information about local rankings. Most importantly, everything is actionable, so you can actually do something about your search engine rankings.

The Free SEO Report Card

To get started with UpCity, you can generate a free SEO report card. This gives you some quick, at-a-glance information about how your site stacks up against your competition.

upcity-report

After providing some basic information, including your phone number and e-mail address (though neither gets verified), you get a report where your site is given a score out of 100. This compares your site directly against the competitor of your choosing for a keyword of your choosing. You can see how both sites rank for that term in Google, Bing and Yahoo, plus how many backlinks both sites have.

The free report also provides information about your on-site SEO, accessibility, trust metrics like domain authority, and current indexing.

Comprehensive Search Engine Optimization

Of course, the free SEO report card can only get you so far and you’ll want to make use of the full UpCity suite to see what you can do. No credit card is required for the free trial, granting you full access to the dashboard and many of the sales tools.

upcity-dash

In some ways, the UpCity utility is incredibly robust and offers a lot of features and options. In other ways, the navigation may be too simple, as it is not immediately obvious how you can get to the different sections of the dashboard. That’s both a blessing and a curse.

The reasoning is that UpCity is not designed for advanced SEO people. Instead, it is geared toward people who want to improve their search engine optimization, but need some help getting there. Half of the appeal here is that UpCity provides you with step-by-step instructions, teaching you about SEO “as you optimize your own web presence.” You get a real workflow with an easy-to-follow action plan and specific tasks to complete. Should you require further assistance, UpCity has SEO experts ready to help starting at $199 per month.

The wizard helps you pick suggested keywords, providing you with “points” to quantify the SEO impact of the steps you take. You’ll work on reputation management, becoming an authority, improving your conversion, and growing and retaining your customer base. Part of the tools include a ranking report, a backlink explorer and a social site submitter. For instance, you can see what backlinks your higher-ranking competitor has so you can attempt to mirror the same.

Pricing Plans and Affiliate Program

After the free trial period, you’ll have the option between a few different pricing plans. If you are working on just your own site as a small or medium-sized business owner, then the $39/month Small Business Basic plan is for you. If you’re working on multiple sites and multiple campaigns, then the Agency Pro or Agency ProPlus may be more appropriate.

upcity-price

To recover some of those costs, you might consider joining the affiliate program through ShareASale. It offers 20% recurring commissions for any customer you refer. If you’re looking for easy-to-follow SEO reports with real actionable steps, UpCity might be for you.

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written by John Chow on November 24, 2014

Fig & Olive is a chain of high-end restaurants founded by Laurent Halasz. The restaurant has done very well catering to the fine-dining foodies, and has grown to four locations in New york, one in Chicago, one in LA, and one in Newport Beach, which was the location we had lunch at.

The Newport Beach Fig & Olive is located in the super high-end shopping mall known as Fashion Island. If you have never been to Fashion Island, you owe it to yourself to visit, if only to see how the 1% lives.

The room is extremely huge for a fine dining restaurant. It has over 12,000 square and can seat 330. Keeping such a big restaurant full can be a difficult task, especially when the average dinner bill is over $50 per person. This is where the Fig & Olive Prix Fixe menu comes in. By offering a 3-course $28 prix fixe lunch ($45 during dinner time), Fig & Olive hopes to attract the lunch time crowds that would normally go for a $14 lunch at the local fast-food spots. For only double the cost of the average lunch, you can have lunch at a swanky high-end restaurant that has mastered the art of upselling! Watch the video to understand what I mean.

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written by Michael Kwan on November 24, 2014

Measuring the relative importance and popularity of a website has always been a rather tricky affair and several different metrics have emerged over the years to quantify this kind of quality. The thing is that the nature of the Internet has continued to change and evolve, arguably reducing the relevance of these metrics.

Seriously, aside from a handful of networks and the random inquiries of some media buyers, when was the last time that you had someone bring up an Alexa ranking in any sort of real meaningful conversation? And sure, some people will argue that Alexa is still relevant and that you should care where your site ranks on something like Compete.com, but at the end of the day, the only thing that really matters are your actual traffic numbers.

How many unique visitors are you gettting each day? How many page views are you getting each month? How long are visitors staying on your site? What is your bounce rate?

For many of us who have been making our living on the Internet for the last several years, Google PageRank was the metric that we wanted to chase. Google says it’s used to describe a page’s importance. (Fun fact: PageRank was named after Google co-founder Larry Page and not necessarily after webpage.) Each time that Google went around updating the PR of all the sites on the web, we anxiously refreshed our PageRank toolbars to see if our blogs went up or down. Today, as far as I can gather, Google hasn’t done a broad sweeping update of PageRank for over a year.

pagerank

PageRank, for most intents and purposes, just doesn’t matter all that much anymore and it seems like Google is giving PR progressively less and less weight. A site with a high PR can still easily get outranked in the search engine results page (SERP) by a site with a lower PR. And many sites that haven’t seen any meaningful update in years can still hold very high PR for some inexplicable reason.

In many case, the PageRank a website has just doesn’t make all that much sense. Sure, JohnChow.com has a respectable PR5, but why is TheTechZone.com, John’s tech site that hasn’t been updated in over two years, still a PR5 too? And why would my basic HTML landing page at MichaelKwan.com have a PR3, while my nearly daily updated blog at btr.michaelkwan.com get stuck with a PR0?

pagerank1

We can debate and discuss the rationale until the cows come home and it wouldn’t matter. Google, with updates like Panda and Penguin and others, has continued to shift its search algorithm to factor in other considerations. They’ve been punishing the keyword stuffers. They’ve been keying in on links where the anchor text is a little too relevant. They’ve been paying far closer attention to social factors and how well the page is being shared. And while it seems like they’re punishing anybody that sells paid links, this doesn’t seem to be all that big a deal if the content is still relevant and provides value in more of an organic sense.

But I’ll leave the details to all the SEO experts out there. For the rest of us, as John has said on so many separate occasions, if you live by the Google, you die by the Google. Yes, you should be mindful of how you present and configure your content. Yes, it is nice when your content ranks well in the search engines.

And if you want more people to discover your content, write it for them and stop worrying about PageRank. No matter what updates Google pushes out next, with or without PageRank, good content will always be good content.

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