When it comes to PPC blog posts, there are new ones every day – some of which produce great content each and every time, some that hit great content like the luck of the draw, and others miss that content entirely. Here we have put together a list of six ways you can become a better PPC blogger!
First, learn the basics of WordPress. By learning basic tags and functions, you will be more able to effectively and efficiently format your post. Here are some tags to use often:
– Header: this allows for headline emphasis. Each tactic headline in this post is an <h2> tag
– Strong: this tag gives greater emphasis on specific words. Each of the bullet points in this section begin with a <strong> tag
–  : Though this is technically not a tag, this is a non-breaking space and is used to break up text. This is being used before and after these bullet points.
Another important section of WordPress is SEO. Many SEO plugins are available for download through WordPress and help to ensure your posts get a correct page title and meta description.
Once you’ve gotten the basics of WordPress down, the second tip for writing blog posts is to simply write posts about everyday activities.
It can be difficult to come up with ideas for posts, we get that. However if you take a look at what you are doing everyday, you should be able to come up with a few good ideas! Every day you are working on creating new campaigns, running reports, improving internal efficiencies, communicating with clients, and optimizing your existing campaigns. All of these topics can be used for a blog post! Use moments from your day to create conversations and dialogue with your blog readers.
Another great way to ensure that you have blog ideas at the ready, is to create a list of ideas that pop into your head at any given time. Keep a list on your computer, or on your phone, so when something happens that could be turned into a post, you have a place designated to remembering those ideas.
Lastly, when creating posts, keep it aesthetically pleasing. Compare each post to a PPC landing page – it needs to capture attention with it’s appearance as well as the words you are using. Use pictures, diagrams or other visually stimulating content to keep readers attention.
Once your post is created, always have a colleague that you trust look it over – check for spelling or grammatical errors, as well as read through for content errors. Along with the proofreading, your colleague should be honest about the content and how interesting/relevant the information was.
Now that you have a few tips to create posts that will be informational and interesting to your readers, it’s time to get to work!