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written by John Rampton on January 26, 2015

Skyrocket your ranking!

There have been many times we have covered Google Adwords here.  It is obviously a very robust platform with a lot of different options for how you can use it to help run your campaigns.  This being the case, I get asked quite a bit about random odds and ends about Google Adwords.  Obviously, Adwords are the ad results on the top of your search page(and the side, too) when you put in a query.  

Before you get too far into using Adwords, I would like to let you guys know of a few things about it that often are not known, and remind those of you that may have forgotten.  This is not an all-inclusive list of Adwords functions, but I think it will be a fantastic start of a few things many people simply do not know.

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One of the first things that I realize is not common knowledge is that the Ad position does not actually affect the Click-Through-Rate.  Let me explain.  The range of the position of your ad on the first page of Google search results is anywhere between one and eleven.  

What most people seem to find, is that the Click-Through-Rate does not really get affected by where you fall in this range.  This is usually shown to be true by Google actually bolding the keyword that is being searched for by the end user.  This being said, the user is going to see his keyword bolded and click on your link, regardless of if it is number one or number six.

Another thing I think worthy of note is that there are actually three types of keywords that your users use when searching online for something to buy.  The first would be and exploratory or research phrase.  This may be something very generic, like “cars” or “gaming consoles” as they likely do not know exactly what they want, only a general idea.  Secondly, they will move on to a comparison search term.  

I want to add on word to this, and that would be “review.”  This is where they have an idea of what they want, and now they want to research that specific item.  They want someone with some authority to tell them it is a worthwhile purchase, or to warn them if it is junk.  I would advise against bidding on this type of phrase, as the user typically is not quite ready to pull the trigger on the purchase at this point.

When it really gets fun, is when they throw in phrases like color, size, model, brand, etc.  This lets you know they are in the third search category, the buying category.  After I finally decide the wristwatch I want to buy, I am not searching for “G-Shock Mudman” or something of the sort. These are what you want to bid on.

Take these ideas, and implement them into your next Adwords campaign, and check back on progress after a week!

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written by Rizvan Ullah on January 26, 2015

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Because social media is changing the way we communicate online, I thought it would be a good idea to share some cool things I learned. I was skimming through some blogs I read and there was an interesting post on Twitter. Around 85% of businesses online have a Twitter account and at least 65% of them are on it daily. With so much activity, it’s important to know what actually produces the most results. In the end, I found a few cool statistics that I wanted to share with you quickly. The next time you are going to share content on Twitter, you might want to keep these stats in mind so you can optimize the response you receive from your audience.

Here’s the statistics of the type of content that is shared the most on Twitter.

Before we continue…

Neil Patel analyzed to analyze 1,000 Twitter users and 398,582 tweets to see if he could figure out what type of content gets shared the most.

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Text Performs Better

This is a shocker! You would think images would perform better than text because they stand out more and can be attention grabbing, however, statistics have shown otherwise. For example, 93% of the tweets analyzed were text and didn’t contain any images and videos. 65% of those were text-based tweets that contained a link and this is the most important part because it increases the chance of engagement. By embedded a simple link within your tweet, you create the potential of driving traffic back to your website. Next,

Statistics showed out of 259,078 text-based tweets analyzed, 86% of those were “retweeted”, which, again, can drive more traffic through the link to your website. In the end, we’ve learned that text-based tweets are more popular and have a higher chance of engagement compared to images and/or videos.

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Next,

How about images or videos…Let’s find out…

Images Perform Better Than Videos

The percentages here are strictly compared between image and videos. In other words, Neil analyzed the 398,582 tweets for images and videos to check engagement. These images and videos do and don’t include text, but the overall assessment is a comparison between tweets containing images and videos.

Users on Twitter tweet images 361% more than they tweet videos and images get 128% more re-tweets than videos. In terms of strictly “Favorites”, videos are favored 49% more than images.

It’s a good idea to understand why one outperforms another and the following assumptions have been made. First, videos tend to be much harder to create and when they are tweeted, they get “favored” because users understand the effort put into them. Next, 62% of images shared on Twitter are humour based, which is why it is easy to share on Twitter. You simply find an image and re-tweet it, using social shared buttons or uploading.

Next,

There are so many brands that are sharing content in Twitter and when you view social engagement from a “brand” stand point, it’s easier to share an image than a video. Brands find creative ways to manipulate images for marketing purposes because it’s easier than having to create a video each time. Social activity can be very demanding so you need to stay active, which images allow you to do.

Content .vs. Content?

Now that we’ve determined which format of “tweet” performs better compared to the other, it’s time we dissect further. Images are simply pictures and videos can be considered a form of media. Text-based tweets can be various different kinds like how-to, list base, questions, and even quotations. It would be awesome to find out what “type” of text performs the best. Thanks to Neil Patel, we have a breakdown…

First, personal tweets based on someone’s day or what they are doing performed the least best. I guess people don’t care as much about what people are up to unless you’re a celebrity with power status like Oprah, Clooney, etc. However, as always, I’ve encouraged people to write content that solves a common problem and social statistics have again proven my point. For example,

Tweets and “retweets” were the highest when people were linking to how-to or list-based articles. After analyzing 259,078 text-based tweets, Neil Patel determined tweets linking to solution based content received “3” times more retweets than any other type of text-based content.

Next,

Not everyone writes content based on solutions and not everyone is a blogger who has something creative to say. Many people on Twitter do enjoy tweeting about their personal lifestyle so here is something that will help the next time you log into to Twitter. Start tweeting or re-tweeting text-based content on improving your lifestyle or luxury lifestyle because those tweets did the best. Tweets based on a fancy car, watch, home, or a yacht performed the highest and you would get more favorites than if you were to tweet about what you ate for dinner.

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written by John Chow on January 25, 2015

Welcome to step three of my four-step million dollar sales funnel. In case you missed it, here are the previous videos in the series:

Step three is where we make our money. The core product is a high-end product that cost over $1,000. It is only offered to customer who have purchased our tripwire. The high profits built into a core product will more than make up for any losses created by the lead magnet and tripwire.

Lack of a core product is the number one reason new Internet marketers don’t make money online. They spend all their time and efforts promoting low priced products that barely cover their advertising expense. What they failed to understand is, if a customer buys a low priced tripwire product from you, he’ll buy a high priced core product from you. If you don’t have a core product, then you’re leaving all your profits on the table.

Watch the video below to find out how to make and market a core product. If you need a step-by-step blueprint, then download my new eBook. It will show you how I make six-figure monthly income, and live the Dot Com Lifestyle.

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written by John Chow on January 24, 2015

I got so much coverage for today’s Dot Com Lunch, that you will get two videos instead of one!

We had a lot to talk about after returning home from Affiliate Summit in Las Vegas. The video features some of the highlights, like the naked sushi girl, and the best water bottle we got from the show.

There were only four RSVPs to our Dot Com meetup, but 12 people showed up. That’s a very nice turn out. However, if you’re going to come to one of our lunches, it would be nice if you RSVP so we can get a better idea on what size of a table we will need. Anyone is welcome to join us for the Dot Com Lunch. Find out when the next one is being held at our Dot Com Lifestyle meetup group.

As I’ve stated above, I have two videos for you. The first is like our regular Dot Com Lunch video, which features the GoPole Bobber. The second is a test of the 120 frames per second speed of the GoPro Hero 4 Black Edition. By filming at 120FPS, I can slow the video down four times to get super clear 30fps slow motion videos. The results are pretty cool, especially the slow motion bitch slap. Enjoy!

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written by John Chow on January 23, 2015

Another Affiliate Summit has come and gone. The show was awesome as alway, and I came away with a renewed sense of purpose and direction on how to take my online business to the next level.

I posted a total of twelve articles about #ASW15 during the three days of the Summit. That’s much higher than the normal two posts per day, and it is possible you may have missed a post or two. Well, fear not. Here are links to all my Affiliate Summit posts.

And just for good measures, here are a few more photos from the world’s largest affiliate marketing show. The next Affiliate Summit will be in New York. I hope to see you there.

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