Blogging Mistakes That Make You look Like An Idiot!

Blogging can be very lucrative for those who approach it the right way. You need to be able to resonate with your readers providing them information which is NOT easily found online. In other terms, this means to provide visitors information which is better than all the rest, more in-depth and provides a complete solution when they’re searching for one. When I started blogging 7 years ago I was disappointed at the lack of effort that many people would put into their content. They failed to understand that creditability is the most important asset a blogger can have. For example, with credibility comes profit, a following, blog growth and not to mention bigger opportunities. You’ve probably noticed that top bloggers are in constant communication with other big players in the industry. It’s a secret society which opens up greater opportunities for you.

Over the years I’ve seen many mistakes bloggers are making online which pushes readers away and keeps their growth stagnant. If you’ve been blogging for years or are just getting started, it’s important to avoid these blogging mistakes which will make you look like an idiot.

blogging_mistakes

1) Not Knowing Your Audience

The biggest mistake I see with bloggers is they fail to understand their audience which causes problems later in the future. Without understanding your audience, you’ll lose guidance in the type of content you should be writing. Your content should is based around what resonates with your audience and without knowing your readership you’ve lost focus on your content. It’s important to always analyze data so you understand where traffic is coming from, the keywords targeted, gender and popular landing pages. How can you use this data?

First, landing pages is a great indication of the type of pages your readers are engaging with. This information allows you to create more content around the same topics because you know they’ll do very well. Next, understanding “targeted” keywords will help you with SEO and organic traffic when writing content. One of the hardest things is to come up with a solid SEO campaign based around keywords which drive traffic to your blog. Having an idea from analytical data will provide the ground work for the type of keywords you should be using.

Free analytical tools like Alexa.com will provide upstream & downstream statistics which is important to understand the flow of traffic. For example, upstream data provides a list of websites visited by people before arriving at yours. This provides great information on referral traffic and allows you to understand the type of websites your audience finds attractive. Downstream data will provide a list of websites visited after yours which again provides a better breakdown on the audience you have visiting your website.

Use this information to understand the mind frame of your audience and the content they engage with. This way you stay focused on your niche and produce content which increases traffic and social engagement.

2) Not Passionate About the Niche

If you started blogging just to make money your going to have a tough time staying motivated. Success has a lot to do with motivation and the drive to push forward doing something even when there is NO monetary value associated with it. This is not to say you won’t be rewarded for your hard work but you need to love what you do so that you’ll put 150% effort every day. I’ve had the pleasure to work with top bloggers who didn’t make any money when they started out but kept pushing forward because they wanted to make a difference and were passionate about what they do. It’s a huge mistake to get involved in something which you have no passion or knowledge about.

Blogging is very tough especially when your going to have extreme competition throughout the years however you need “passion” to help persevere when times get tough. You need to love your work and this will be the difference between you succeeding or failing. If you haven’t started blogging it’s time you decide what you love to do. This can be a very simple process because all you need to do is brainstorm some ideas and look back at your life over several years. This strategy will help you determine what you’ve enjoyed doing during different parts of your life. Next,

Once your able to brainstorm a few ideas, you need to come up with a game plan which involves researching the marketing, content and growth potential.

3) Not Collecting Emails

Another huge mistake is not collecting email addresses from visitors as they read your content. Email subscribers are a great way to keep engaging with your readers and have them come back to your blog. You’ve probably heard the phrase “the money is in the list” and this statement is true. Imagine having 35,000 email subscribers on your list and blasting out an update on new content you just published. This means you can potentially drive 35,000 people back to your blog any given day. If you review a product or service and have affiliate links within your content, you’ve increased the chance of making a sale through these visitors.

The important thing is to keep providing the best content keeping your readers happy which can translate into profits later down the line. Why is it so important to start building your list from the start?

The web can be very competitive so each time you delay you’ll be losing visitors to your competitors who provide similar content. When people visit your website for the first time there is no guarantee they’ll return unless you find a way to get them back. This is why bloggers try and capture the visitors email address immediately so it opens up the path of communication. You can simply email visitors when you have something to say increasing the chance they’ll click-through to your blog.

4) Holding Back The Good Content

There is so much competition online and holding back your good content isn’t going to have a positive effect on your growth. Google always rewards websites which publish FRESH high quality content on a consist bases. Did you know they have built a freshness update into their algorithm?

It’s important to keep in mind why someone keeps coming back to your website. People are always searching for high quality content and NOT publishing the best can drive regular visitors away. Remember people have arrived on your website because you provided something different compared to other blogs so keep that credibility and frequency going. When you write awesome content it’s important to publish right away so visitors will keep coming back to your website.

I know it can be difficult producing top-notch content 1-2 times a week however the rule of thumb is to produce epic content once a week. This gives you 7 days to get something “hot” ready for your readers. If you spread out your content writing to 400 words daily, you’ll have 2800 words written in 7 days ready to be published. Lengthy content ranging from 2800-3000 words allows you to generate some of the best content online way better than your competitors.

Word of advice,

Do some research before producing content so you can stand out compared to the rest. Visit your competitors and see what they’ve done. You can put a twist on your content before publishing by adding images, videos and infographics. Never hold back good content because visitors have no shortage of websites to go to if they don’t find what they are looking for on your website.

5) Not Interacting With Your Readers

It’s important to keep the visitor in mind and why they’ve come to your blog. A majority of people find your through search engines or referrals and are interested in your content as a resource. This means they’re going to have questions afterwards so make sure you take time to answer every single one of them. There’s a reason why blogs have a comment box and it’s for people to leave feedback and ask questions.

The most successful bloggers have even setup a personal forum online so visitors can ask specific questions and request tutorials. It’s important you built a one-on-one relationship with your visitors which plays an important role in growing your blog.

Here are things you can do to increase interaction on your blog…

First, a comment box has been the foundation for bloggers from the starting. They were able to get feedback about their content and even answer questions. If you don’t have a comment box enabled, it’s important you get one on your blog right away. Set the comments to NOT automatically post but go into the moderation queue.

Next, enable the contact us form to have an option to submit questions. It’s a great way to determine what kind of content your visitors are looking for. Wait a month and see what questions come in and if you get the same question several times, you can create an in-depth tutorial and publish it for your readers.

Many people don’t know surveys have been an awesome tool to build interaction on your blog. How? When people opt-into your email form you can shoot them a message asking them to answer 3-4 questions. Ask questions about the type of content they enjoy or what they expect to find on your blog. Going forward you can focus on creating content which your readers want instead of content which you think will resonate well with your readers.

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33 thoughts on “Blogging Mistakes That Make You look Like An Idiot!”

  1. Michelle says:

    These are all GREAT tips. I just started working on an email list and I regret waiting this long to start one…

    1. Rahul Dubey says:

      Hello Michelle ! 🙂

      Actually same is the case with me. I too recently realized the power of building email list and hence I recently started to build. I personally feel email marketing is best weapon for internet marketers.

      Let me say all the best for your email marketing campaign.

    2. Johnson says:

      Absolutely Right. Great Tips. Adopt tips as soon as possible.

  2. Ranuka says:

    Hi Rizvan,

    Second point is the most important one. Many newbies create a blog looking success about other bloggers.

    For exmple, Johnchow.com is a very success internet marketing blog. Then newbies create a internet marketing blog, but they only have little knowledge about internet marketing.

    As well as they don’t interest to write posts about internet marketing. So, how create a successful blog?

    That’s why many bloggers fail to make money.

  3. rakesh kumar says:

    You are 100% right about these mistakes. I was thinking that it is okey if we are writing great content on our blog/website but if we are not collecting email IDs then we are leaving a lots of money on the table. Using a proper email list we can extend our reach or our product reach at any time.

    Thanks for this wonderful blog post. Keep in touch

  4. Hi Rizvan,

    Not collecting emails is the biggest mistake we can ever make as a blogger. I have seen many bloggers making huge money with their email list only. As you said, “Money is in the list”.

    Other than money, i also find it the easiest way to improve SEO. When you have a list of thousands of people coming to your blog regularly, they start interacting with your blog. That is what Google is interested in.

    Regards,

  5. faisal says:

    As far as content goes, the best time to publish is now.

  6. Wess Stewart says:

    I’ve been struggling with this for a long time now. I’ve been shifting gears trying to come up with better content for my site. Finding time is kind of tricky these days, but I’m not planning on giving up. Great post. 🙂

  7. Dan Western says:

    Couldn’t agree more with you here Rizvan! There are a lot of bloggers who just aren’t passionate enough about the subject they’re writing, and they lose that connection between themselves and the reader.

    Great post Rizvan! Keep it up!

  8. RD says:

    Great post Rizvan. I completely agree with #2. In the past I have made blogs in niches that I wasn’t passionate about and obviously like almost everyone else I ditched those blogs.

    1. Rizvan Ullah says:

      Hi,

      I’ve made the same mistake and gave up half-way into the project. It’s good you realized it and are doing something you love.

  9. Mark says:

    “Success has a lot to do with motivation and the drive to push forward doing something even when there is NO monetary value associated with it.” I think this is why many new bloggers never really take off and then they give up. They think that creating a blog is going to be some get rich quick method without a lot of work.The truth is that making a good quality blog requires time and effort. If you really want to earn a lot from it you must have patience to endure the preliminary time of earning very little (if anything).

  10. skilldrill says:

    I would also add that writing content with grammatical error is also a mistake that many makes. I had that habit and for that i stopped being a blogger. I now prefer to be as in forums. With time i too have seen many blogs gone dead because of the following mistakes. some blogger even make mistakes just following a big blogger than actually implementing the necessary thing said by a big blogger for his own blogs.

  11. Ovais Mirza says:

    Hi Rizwan,
    I do agree with you Rizwan as if we do lack even one thing we may loose good amount of visitors. As a blogger, we have to work on all these elements and should not commit any mistake if we would like to gain success in a long run.
    Regards,
    Ovais Mirza

  12. Aden Clark says:

    I find it hard to blog, as I’m not a blogger. I have always used other methods of driving targeted traffic to build my email list.

    Even though I manage to generate a good income online, I do see blogging as an important tool when it comes to building a relationship with my subscribers.

    I’m also trying out webinars too for the first time. I guess it’s just a case of taking action, finding out whats best for you and then running with it.

    Many people avoid blogging, as they think people will reject them or not listen to what they have to say, but if you don’t at least try, you will never know what results you can achieve.

    All the best,

    Aden Clark.

  13. Jeff Pettit says:

    Very timely information and I think you’ve pretty much hit the nail on the head. Consistency over time with all of the above five points is what can make a blog a spectacular success.

  14. Misterzu says:

    As everytime is amazing this post.. Thank

    Misterzu

  15. osman says:

    Thank you! This was very inspiring..

  16. John Ukonu says:

    Great stuff John.You are always a delight to listen to.

    John Ukonu.

  17. Enzo Testa says:

    True but it depends what type of website you have. If you have a personal blog yes it’s good to collect email addresses, but if you have a news site no.
    Do you see Mashable collect email addresses?…they don’t

  18. Andrew says:

    Great tips. I think the first 3 are the most important.

    Thanks for the post.

  19. Oscar Meza says:

    Great tips, thanks a lot!

  20. Jethro says:

    Thanks Rizvan for this list of blogging mistakes.

    Actually, no. 3 is the thing which I haven’t done yet but I’m willing to set up one even if using free like mailchimp just for testing purposes.

    I enjoy coming back in here coz I learn lots of great stuff. Keep writing. 🙂

  21. DJ Barrett says:

    “Success has a lot to do with motivation and the drive to push forward doing something even when there is NO monetary value associated with it” That is so so so very true. I am a very self-motivated person and I’m passionate about what I do and how I can serve other people. Another great post John 😀

  22. anthony says:

    Have realized the mistake I have been making all this time.

    3) Not Collecting Emails

    and Jethro, I will follow you and start using mailchimp

  23. wow awesome. thank goodness i subscribed to ur feeds, and saw dis important msg on my mail, am mostly conserned about collecting mails, how do i go abt it, wen i have few commenters on my blog, cant really use d paid mail service, aweber and mailchio

  24. I have made these mistakes myself but thanks to you for sharing this valuable information, i will improve these things to make a great career in blogging.

  25. Lesa says:

    One way to collect email addresses AND drive traffic back to your site is to offer your visitors the opportunity to subscribe to your RSS via a RSS-driven campaign via MailChimp. Unlike your standard RSS subscription, sending them through MailChimp allows you to access their contact information. You can also format the campaign using their standard campaign tools. I like this option because the emails go out automatically – I just publish to my blog and MailChimp does the rest. You can also set the sending frequency so if you publish every day, for example, your subscribers don’t get an email every day, but get an aggregate of your content once a week.

    1. John Chow says:

      Aweber invited that feature.

  26. umer Chadhary says:

    “There is so much competition online” Its true there a lots off content written on a single topic if we search on internet so its important to provide fresh content to your reader so they like to come back to your site.Do research before writing and try different styles to explain your points to make your content remarkable.

    1. Rizvan Ullah says:

      Hi,

      Many people keep increasing the frequency at which they produce content and quality suffers. The main thing is to publish 3-4 times a month and focus on research while creating the best content available online.

  27. Raza says:

    Great Article and i Learn many Things From Here and now i will try to Focus on Collecting Emails and Interacting with my Blog Readers and Try to Give my Best in My Articles.

    Thanks For Sharing This Article With Us.

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