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Blogging Without Passion: Can You Make Money Like That?

written by Michael Chibuzor on June 21, 2013

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Put your ears down. There is an argument going on in the blogosphere right now.

Most experts advised that when you’re choosing a niche to build a blog on, or a topic to write about consistently, that you should identify your passion.

In other words, start blogging on what you enjoying talking about or doing.

There are two sides to this coin. In this post, I want to lay the mat down so that you can decide what you truly want to focus your attention on.

I’ve also done a thorough study on the effect of passion when you’re running a business, whether on or offline.

The benchmark of passion

If you desire to build a blog on your passion, then you MUST be clear on what your strongest passion is.

Because my passion and zest in life/business might be different from yours. For instance, most people find the business of website flipping a lucrative one.

And they do it because of the money in it, not necessarily because they love to wait for the auction to end and do all those DNS transfers and escrow payments.

In the same vein, if you know how to mend broken hearts and marriages, then the chances of succeeding in that niche with your blog are increased.

But did you realize that thousands of bloggers who are so passionate about their chosen fields are TOTAL FAILURES?

A lot of people have not identified what they’re truly passionate about. Just because their friend or relation launched a “money making blog,” they also followed the same route and assumed it’s their passion.

True passion doesn’t die

This part is really vital to your blogging success. A friend of mine who left blogging for a 9-5 job once claimed that he had passion for business startup. In the first year, he gave up and went back to the corporate world.

Why? What really happened to my friend? The truth of the matter is that he was never TRULY passionate about “business startups.”

I presume he followed the latest trend where everybody is becoming the BOSS. Of course, there is nothing wrong with being your own BOSS, but is that where your true passion lives?

True passion never dies. Look at John Chow; he’s been sharing his knowledge and products on how to make money blogging for years and still has a lot to share.

If John didn’t love “talking about making money online with a blog,” I’m sure that he’d have given up a long time ago. I might be wrong. Maybe we should ask John.

Do you feel lonely or unhappy each time you want to write a blog post for your blog or reach out to other bloggers (networking)?

I know that several factors contribute to that, but lack of passion (love for what you do) is the main disease.

The big question:

blogging argument

Can you make money blogging without passion?

Answer: Yes you can!

I know people who don’t like to write, but they’re making good money as freelance writers and bloggers.

Some other people hate to sell products off and online, but their business model is information and affiliate marketing. And they’re doing pretty well.

Most people work a day job they hate with passion, but they’re making over six figure income yearly.

The issue of making money in any business model or field is clear: if you work hard and provide what potential customers need, you’d succeed. So, with or without passion, any blogger can succeed if he or she works hard and has a clear plan.

Let’s get the answer clearer

Even though you could make money online blogging in niches where your passion is zero, there is every tendency that you’d quit and complain at the teething stage of your “no passion” business.

And that primary stage is the most delicate, because when you lack the motivation to stick to a course at the beginning, failure is already looming.

When you don’t have passion, you could still make money in strange blogging niches, if you play your cards well, but it’s going to be harder. If I’ve passion for public speaking and you don’t, I’d be more confident in my business than you.

What you should do now…

So many bloggers I know actually started a blog about “blogging.” Is that their true passion? 90% of the time, it’s wasn’t what they loved doing.

I can’t advice you to stop blogging just because you made a mistake in choosing your niche wisely, but I’d seriously recommend that you start working harder.

The good news is that you can still profit, but it all depends on YOU. If you enjoy reviewing electronics, you might want to talk about the vizio led TV. But if you don’t have passion for writing reviews of any kind, go for what you love.

If you’re not making enough money from your blog, because you hate the niche, don’t quit yet. Strategize again and work harder and smarter this time. Outsource some of the tasks you dislike and focus on what you enjoyed doing.

And if you’re passionate about your chosen niche, you still have a lot of work to do. If you fail to nurture your passion, it’d soon grow cold and that is not good at all.

Do you think that passion is the ULTIMATE ingredient that bloggers need to make money online? Please share your passionate comment below. See you at the top!

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