Blogs and Sales Pages with Authority Pro WordPress Theme

WordPress is an incredibly powerful content management system that can be used as the framework for a wild assortment of websites. We’ve seen it used for blogs like John Chow dot Com and Beyond the Rhetoric. We’ve seen it power wikis and e-commerce sites. But what about something for all the Internet marketers in the audience?

It certainly isn’t alone in this realm, but the Authority Pro WordPress theme aims to be the WordPress theme engine for people who want to use it for Internet marketing. As we make our way through today’s review, we’ll take a look at some of the features that Authority Pro offers and how it is more than “just” another WordPress theme.

A WordPress Theme for Internet Marketing Pros

We start with the basics. Authority Pro, at its core, can be used to build and power high quality optimized SEO blogs. Have a look at the demo site for a general sense of how it looks, bearing in mind that the demo does not utilize all the features available in this theme.

As you can quite plainly see, the Authority Pro theme is clean but very functional. There are widgets for popular and latest posts, 125×125 ad placements, featured content with a jQuery slider, and so forth. Behind that, you’ll find a slew of SEO features, including many advanced SEO options. Additional “SEO boosters” are also built into this framework.

All of these are accessed through the custom WordPress admin area, which we’ll discuss a little later on. According to its developers, the framework of Authority Pro was designed with SEO in mind. The lightweight code offers easy customization and a high level of flexibility. The inclusion of 13 custom AP widgets helps too.

Beyond Blogging to Sales and Squeeze Pages

Blogging is one thing, but we have to remember that Authority Pro is catering to the marketing end of the equation first and foremost. That’s why built into the theme are utilities for creating your own custom sales pages and squeeze pages.

The sales page for Authority Pro is itself powered by Authority Pro. Creating new sales and squeeze pages is just the same as creating a new blog post, since a button is added to the main navigation within the dashboard to create these types of pages. If you go to the demo site and look to the Squeeze Pages and Sales Pages sections toward the top, you can preview several of the included templates too.

These aren’t any old sales and squeeze pages, however. Once again, no coding knowledge is needed, as everything is done through a simplified interface. There are shortcode functions for such elements as sales bullets, testimonial boxes, product module boxes, multiple product order form tables, opt-in forms, and so on. Squeeze pages using these templates, according to the developers, have seen consistent conversion rates of 40-50%. These figures are based on their own last five product launches.

Custom Settings, Theme, Tools, and Resources

The WordPress dashboard will be pretty familiar to most of the bloggers in the audience, but Authority Pro expands on it to provide its own set of custom settings and tools.

The main dashboard is still there, but you’ll notice a few extra options along the left column, as well as the four main sub-sections toward the top: settings, theme, tools, and resources. Under each of these are pulldown menus for further sub-sections, like changing your SEO settings, adjusting your content settings, accessing the AP custom widgets, and so on.

It will take you some time to make it through all of the various sections and sub-sections, but the actual setting changes and adjustments are easy enough to understand, especially if you’re already familiar with some basic WordPress fundamentals.

The Exclusive Members Area

In addition to the theme, sales pages, and custom dashboard, Authority Pro also comes with an exclusive members area.

Here, you’ll find a range of support and training, including the iTrain video feature. Here, you’ll find a training video for nearly every feature found in Authority Pro. You’ll also find supplementary resources, like marketing tools (keyword search, backlink analyzer, etc.), AP webinars, and AP case studies.

How Much Does It Cost?

While other premium WordPress themes offer multiple licenses based on how you are going to use them, Authority Pro is much simpler. There is just one license and it allows for use on unlimited sites. The “regular” price is $197, but Authority Pro 2.0 and its associated lifetime membership are currently available for $97.


91 thoughts on “Blogs and Sales Pages with Authority Pro WordPress Theme”

  1. How friendly can this theme be setup for Facebook marketing? E.g. Does it come with built-in Facebook commenting, sharing and liking?

    1. I was going to ask the same question and also I have checked the demo site, the theme doesn’t look good to me cause it’s layout looks like ThemeJunkie newspro theme.

      1. I am sure you will get the liberty to modify it according to your requirements.

        Thesis also come in very simple design but look how much changes you can make with it.

        Even John Chow’s design is on Thesis.

        1. John why Thesis is not showing your website in their finest folks run thesis segment ?

        2. But isn’t Thesis supposed to be complicated and code dependent?

      2. The theme looks too * Professional* to me. I mean it doesn’t give a hint that it is a blog.

        1. Erwin Miradi says:

          Yeah that theme looks good indeed. But I personally think that we don’t need to spend any money on themes if we know just a little bit about php and css. That’s all it takes anyway.

          1. And many theme can you soon get free download, maybe even thisone.

        2. Pete says:

          What makes a theme give a hint that is a blog.

          1. anaokulu says:

            You have to find yourself

    2. Panax says:

      Actually it is the time of making money in a short time, so stock market is the best place for it, but it has so many tricks and jumps. A great post on this market analysis. Thanks.

  2. Looks like a pretty slick theme for some thanks.

    1. Yes you will get awesome liberty if you know little coding and all.

      1. Any idea how good the community support regarding customizations is?

    2. Erwin Miradi says:

      Yeah it is. But I’ve seen this kinda theme downloaded somewhere for free though.

  3. Justin Dupre says:

    Great looking theme with great functionality. I recommend this for anyone involved with affiliate marketing.

    1. Yes! Exactly! The theme is perfect for a website related to affiliate marketing but for a blog? NO.

      1. Are not most bloggers just affiliate marketing?

        1. Hell no. Affiliate marketing is just one of the many hundreds (maybe thousands) of blogging niches.

        2. No way! Only a small part of them!

          1. Erwin Miradi says:

            I think it’s a whole different niche. When you try to do blogging and affiliate marketing at the same time you won’t do so good. Both of it takes too much focus so you need to either do blogging or just affiliate marketing. Not the two of them at once. That’s what I think.

      2. Would you care to elaborate on that?

      3. Erwin Miradi says:

        Yeah you’re right. But I still like the idea of doing affiliate marketing things on blogs. That’s better I think, remembering the fact that blogs built with better OnPage SEO.

  4. I looked at the demo. Theme is looking superb. Neat and clean. And not too crowded. Other than sales page kind of blog, I am very sure that it can be used very well for blogs on Technology niche.
    Thanks for this review, John.

    1. Your blog layout is also simple and unique.

      One thing which I would like to change is Title colour of your posts. Blue background and blue font colour is not going well together.

      1. First of all, thanks for visiting my blog and having sometime to suggest on how can I improve it.
        When I thought to write a blog for me, one thing was very clear in my mind… design and theme of my blog. I decided to not to copy or use any of the existing theme or layout.

        Yeah… even I feel that post title should be changes as it does not suit well. However due to ‘less understanding of color’ (though I am not a colorblind. You know I was having an impression that my blog post title is green until you wrote that its blue 🙁 ) I am not able to think better in this direction.
        If feasible, please suggest a color for my blog post title.


        1. Erwin Miradi says:

          Oh yeah I’ve seen the layout too. It’s nice and simple. It’s a blog but it looks more like a website to me. You know I was once tried to make a theme with round corners at every border lines just like your theme. And it’s really hard because you would need to put a round image at every corners so I bet the author of your theme was going back and forth PhotoShop a lot in making it.

          1. correct. Though my theme is not independent (based on WP DaVincy), I have tried to make it unique in terms of color and layout. Round corner was one of the exercise to make it unique.
            Honestly speaking, my blog never looked like a website for me (may be because I have designed it and now I am thinking only in one direction and my eyes refused to visualize it as a website), but I will definitely ask some of my friend to give their opinion on this matter.

  5. Mark says:

    Price seems a little high.

    1. Dealbulous says:

      Price should not be a concern if the product is really good. People take time and money to develop.

    2. You earn no money without investing a little money,

    3. No good theme is available at cheaper price in market. Thats sad but true.

  6. I think it’s an appropriate theme for affiliate marketing. I think he has good conversion.

  7. Nice theme and really good for sales page.

    1. Yes, I love that you can create your own custom sales pages and squeeze pages.

    2. Panax says:

      I read your entire post it is too good and I like this most your information is too useful for me, I hope in future you will be provide to all member of this site such type good and useful information.

  8. Looks very good. I’ve found that what works best for me is to start from scratch with a nice template. Then I totally clean that out and remove all unnecessary stuff. This way I can optimize for speed and structure while at the same time have a unique code and layout.

    Lately I’ve put a lot of focus on “load speed” for the WP themes and sites I’ve built. You WP theme looks very good though and is something I could have taken on as the “foundation” for my sites.

    Great work!

    1. Geez. That sounds like a lot of work.

      1. Erwin Miradi says:

        No I don’t think it is. All you need to do is enable the page cache, minify the html output, get rid of the spaces and the unused css.

  9. Nice theme with good functionality

  10. Nice to read your internet marketing system to promote our business through wordpress blog. Thansk John.

  11. It’s expensive! Better themes can be bought for much cheaper!

    1. fazal mayar says:

      I agree such as thesis 😀

    2. Erwin Miradi says:

      I’m sorry for the author but yes, I agree that it’s expensive. I mean for such theme it wasn’t supposed to be that expensive. Especially because most bloggers can build that kinda stuff on their own. Well, at least I can.

  12. Panax says:

    I agree, that is great value for money, for sure. I haven’t seen similar or comparable offers in awhile, anywhere.

  13. Panax says:

    I want to purchase a domain and don’t have budget to purchase web hosting with it.I am making a website mainly informative and I think 500-600 MB web space will be a great option.

    1. And you are telling us this because?

      1. Erwin Miradi says:

        Because it’s a spam comment that the spam filter didn’t catch. LOL

      2. anaokulu says:

        What do you mean Sir

  14. Panax says:

    I had wondered about these things being scams. DO you know of any particular one that are good and trustworthy?

  15. Panax says:

    I hadn’t thought of that, but now that you mention it, yes it is quite a weak name. Unless you have a picture of an octopus in front of you, you’re gonna think of pus or puss….not exactly the best words to associate with a site.

  16. Panax says:

    Yeah after re-reading the name a few times I finally got the reference to “octopus” as it sounds very similar when you pronounce auctionpus compared to octopus. I guess well just have to see how the name affects it in the long, it’s definitely a great concept though!
    Till then,

  17. Panax says:

    Really very nice tactic. 8 auctions a day concept is really good. It will help people to buy their desired domain in budget. I will too see if i find any relevant to my theme. Thanks for sharing good post.

  18. Panax says:

    After long time i seen new idea of business, very different concept may some like some not like but as far as domain business consult, its very unique concept.

  19. fas says:

    I think the overall theme design looks really good.

  20. wordpress themes always looks great love to have blog on it

    1. Party Ideas says:

      Agreed Facebook & another thing if you start searching Google for free WordPress themes, you ll get thousands of results. The majority of free WordPress themes and templates are overused.

      1. If you can not afford $ 97 then you have too small a budget to run a business. 🙂

  21. yes it is really good for sales page.

    1. Dealbulous says:

      ya, it is hard to find a wordpress theme that comes with a sales page customization too.

  22. Party Ideas says:

    Beautiful theme & a theme with many different roles and capabilities.

  23. Party Ideas says:

    The above are great example of theme, tools, and resources.i would like to say thanks for the useful sharing with us.

  24. Party Ideas says:

    & bundle of thanks Michael for letting us about regular price.

  25. Their admin panel is quite different and bit easy.

  26. Faizan says:

    This theme is great !! Keep up the good work !!

  27. Faizan says:

    The price and the license to use the theme on unlimited sites are my favorite features of this theme.

  28. Panax says:

    I like the new Google Instant feature that predicts, completes, and suggests different search terms for you as you type.

  29. Good Theme to deal with.

  30. Party Ideas says:

    Impressive theme indeed..!

  31. Pete says:

    It has some really good ideas. I particularly like the members area. I had recently added a splash page option to a theme I use. I almost want to buy this one to see what services they are providing for the members area.

  32. WordPress is the best, very impressive stuff.

    1. PPC Ian says:

      I agree. WordPress is just great. I could not imagine running my blog on any other platform.

      1. Why change, never change a winning team.

  33. To state the obvious. A product coming from Chow is a reliable, dependable and sure value for money products. And as a theme creator myself, I will tell you this is a great theme. Go for it.

  34. wordpress is best suited for any sales because its cms concept which will be more useful

    1. And it going to better now when WordPress 3.3 is expect to be released at the end of November

  35. PPC Ian says:

    Seems like a great theme at a great price. With something like this you could make back the purchase price quickly via increased sales.

  36. Party Ideas says:

    Worth appreciated article & i love the members area..

  37. Party Ideas says:

    John I hope in future you will be provide to all member of this site such type good and useful information.

  38. Authority Pro WordPress Theme is really good for sales page.

  39. panax says:

    beautiful but very complex themes. Is there a plug-in SEO?

  40. Pam Britton says:

    Yet another theme choice for the discerning internet marketer. A bit slick for my taste, though!

  41. aatif says:

    Great looking theme with great functionality . demo looks cool neat and clean

  42. Their sales page is nice and good admin option.

  43. and i have it for one of my product, i like it.
    Thank’s Authority Pro WordPress Theme.

  44. wordpress themes is the best cms module which will more easy to access

  45. terrymolb says:

    Numerous themes in market, noting is better than wordpress. I am using one of them. Cool, neat and clean look in demo page of wordpress and that is reason it is best cms module.

    Rural Shed

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