One of the coolest session at Blogworld Expo in Las Vegas was the State of the Blogosphere presentation by Technorati. The SOTB was a survey of 2,900 bloggers plus interviews and profiles of 20 leading professional bloggers. Combined with Technorati index data and Lijit data, Technorati CEO, Richard Jalichandra, was able to tell us how the blogosphere is doing. In a nutshell, it’s doing pretty well.
Key take away points are 72% of all bloggers are hobbyists and blog for fun, with only half the hobbyists hoping to make money from their blogs someday. Of the professional bloggers, two-thirds are male and 60% are between the age of 18 to 44. They are more affluent and educated than the general population and hobbyist bloggers. Half have an annual household income of $75,000 and one in three pro blogger have an annual household income greater $100,000 a year. See the video and PowerPoint below for the rest of the stats.
Technorati SOTB 2009 –