Blogworld Expo 2009 – The State of the Blogosphere

One of the coolest session at Blogworld Expo in Las Vegas was the State of the Blogosphere presentation by Technorati. The SOTB was a survey of 2,900 bloggers plus interviews and profiles of 20 leading professional bloggers. Combined with Technorati index data and Lijit data, Technorati CEO, Richard Jalichandra, was able to tell us how the blogosphere is doing. In a nutshell, it’s doing pretty well.

Key take away points are 72% of all bloggers are hobbyists and blog for fun, with only half the hobbyists hoping to make money from their blogs someday. Of the professional bloggers, two-thirds are male and 60% are between the age of 18 to 44. They are more affluent and educated than the general population and hobbyist bloggers. Half have an annual household income of $75,000 and one in three pro blogger have an annual household income greater $100,000 a year. See the video and PowerPoint below for the rest of the stats.
Technorati SOTB 2009


23 thoughts on “Blogworld Expo 2009 – The State of the Blogosphere”

  1. Paul says:

    There is a lot of money to be made on the internet especially through blogging. Thank you for displaying the slide shows.

    1. More can be made through affilate marketing instead of just blogging.

      1. Ms. Freeman says:

        Come on woman lets increase our numbers!!!! 🙂

      2. Let’s say that if you want to make money you just need traffic.

        Once you get it, the more income sources you use, the more money you’ll make 🙂

        Thanks for the post John.

        1. Traffic is key, let’s face it. I suppose the “hobbyists” that build up their blogs over many years will eventually be able to cash in on their blog by having earned their authority and visitors. More of a slow process rather than a balls-to-the wall effort aimed squarely at maximum return in the shortest possible time.

      3. Better even is niche blogging / niche internet marketing 😉 SY

  2. Sarah says:

    Well that is really surprising to me if I have interpreted the numbers correctly as I would have thought the majority of bloggers are intending to make money.

    If 72% of all bloggers are hobbyists that means there are 28% that are intending to make money (pro bloggers), and on top of that only half of the 72% intend to make money someday, which means 36% are not in ot for money at all, and the other half only intend to make money someday.

    Have I got that right?

    1. Ms. Freeman says:

      I’m definitely in it to make money today…with woman making up only a third of the 72% where should one focus their content?

  3. EarningStep says:

    damn it.. i can’t believe this is real … john

  4. Mystery says:

    Not that surprised. Many bloggers aren’t into it to make money. It is just a hobby for them!

    1. Yeah, just take a lok at their blogs. And many of the bloggers that are in it to make money, don’t know what they’re doing.

  5. Kalvster says:

    That is simply amazing. Unfortunately not many people can make it that big!

  6. Charlie says:

    Very interesting stats. There’s a lot to learn from these. I loved the last part of the powerpoint. It just shows what the real experts have done. Blog passionately about your passion.

  7. Blogging is one way for seniors to earn extra cash without sweating it out, without taking risks

  8. So how many bloggers does it take to screw in a lightbulb then?

  9. fas says:

    Wooooow goes to show that if you love what your doing, money comes later.

  10. I do not think that you have applied these screen with any video. If this is long video of teaching than I must suggest that you should do in this manner.

    First time I saw this kind of in Matt Cutts presentation.

  11. Hey Yaro,

    This video is actually correct to the full extent. Many people start blogging to share their hobbies and also their topic of interest to the world.

    The money equation come later on, when the blogger comes to know about the benefits of his readership database.

    The document above is wonderful. Thanks for sharing it.

  12. Hey John,

    This video is actually correct to the full extent. Many people start blogging to share their hobbies and also their topic of interest to the world.

    The money equation come later on, when the blogger comes to know about the benefits of his readership database.

    The document above is wonderful. Thanks for sharing it.

  13. Interesting stats. I am amazed at the percentage of Bloggers that write and do not expect any income. I guess if you are passionate enough about an area of interest, the writing is payment enough.

  14. Believe it or not, many, not all, women are actually against making making money from their blogs, they want to keep them “pure and adfree”. I personally can’t understand this, what is wrong with making money online as long as you do it in an honest and ethical way? SY

    1. Johnn says:

      Women aren’t against making money from their blogs. I have my make money blog, and its about 60/40(guys/girls) who ask me how to make money blogging.

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