BlogWorld Keynote with Mark Burnett

Blog World Expo 2010

BlogWorld Expo opened today with an afternoon keynote from Mark Burnett. He’s the guy who produced all those hit realty shows like Survivor and the Apprentice. The topic of the keynote was call “Convergence of Media and the Future of Unscripted Drama on the Web.”

This was really more of a fireside chat than a keynote presentation. Mark sat down with Brian Solis and talked about a range of topics. None of which I can really report on because the sound in the ballroom was so bad. I could make out bits and pieces but had a hell of a time trying to get the whole picture. Hopefully, the other sessions will be much better.

The bits and pieces that I did get from Mark included:

  • Don’t wait to line up all your ducks. Just bloody hell do it!
  • Produce content that people will want to talk about.
  • Be a great story teller. Survivor is all about story telling.
  • Getting Jimmy Johnson on Survivor was a coup for Burnett.
  • Do not change thing that are working. If the formula works, stick to it.
  • You have to put yourself out there if you want to be noticed.
  • No state tax in Alaska and everyone who lives there gets a check every week. Yes, they have to paid people to live there.

Mark’s new show is call Sarah Palin’s Alaska, a documentary series that take viewers into the country’s final frontier through the eyes of one of it’s most citizens – Sarah Palin. Look for it to premiere on TLC November 14 at 9/8c.


22 thoughts on “BlogWorld Keynote with Mark Burnett”

  1. asadisae says:

    This seems to be a day where you will be busy ..

    1. That’s what all about of Blog expo … observing new technology, new things and building new network as well.

      1. There is a lot of opportunities there and John sure will take it. I hope I will be able to attend activity like this in my place..

  2. Click Hero says:

    Let’s move to Alaska.

    1. Haha lol.. You gotta love the place that you stay now.

  3. Abhik says:

    Nice extracts john,

  4. d3so says:

    I wonder how much you get paid living in Alaska.

    1. The money people receive is not a bribe to stay in Alaska. It is a share from what the state collects from the oil royalties paid to the government by oil companies who extract oil there.

  5. Zac Johnson says:

    This was a good sessions. However, they need to have the speakers up higher on the stage. No one could see them!

    1. d3so says:

      lol. It’d be nice to see them. Could you at least hear them?

      1. From what John wrote in this post he couldn’t hear that well either.

        I find it amazing that the organizers couldn’t get the basic things right.

        This event is talked about a lot, having a lot of top bloggers attend and then people can’t even hear and see what’s going on.

        Hopefully they correct this right away after getting feedback.

        1. Well I think the organizer never expect things going to be as bad as this..There might be other technical difficulties too. So they were not to be blamed.

  6. Thanks for the information, I run a personal training business in Melbourne , Australia that will definitely benefit from these tip! Thanks Guys

  7. Techno Lab says:

    Good points by Burnett.

  8. mra says:

    Great John, you keep your readers updating about the show. Good to know Mark Burnett. I never heard of him before.

    1. Rajnish says:

      Yes you are right I also haven’t heard of him before but now its good to know.

      A big Thanks to John

  9. Bidet says:

    Good information Burnett provided. He must be a great guy to come up with all those ideas for reality tv.

  10. Alex Dumitru says:

    Great tips from Mark 🙂

  11. Great tips… and yes, the only way I’d live in Alaska, after I found a good reason to do so, would be if I got paid to live there. If they ditched the checks, I wouldn’t even consider it. Even then, the check just covers a coat, snow removal, and damage control.

  12. Such a short and informative tips he give us. Thanks for the summary John.

  13. I would love Alaska except for when its dark for six months

  14. ikki says:

    Great tips from Mark, great post

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