Bubble Burst for Here’s Comes Another Bubble

The Richter Scales, creators of Here’s Comes Another Bubble had their bubble burst by a photographer who got upset because the video used one of her images.

Lane Hartwell, the photographer who took one of the pictures that was included in the video, complained that she wasn’t paid for her work. She hired a lawyer, who sent YouTube a DMCA notice and forced YouTube to take the video down. At the time the video was removed, it was coming up on 700,000 views. TechCrunch’s view on this is Hartwell claims wouldn’t stand up in a copyright fight.

I spoke with a copyright attorney this afternoon and described the facts to him. He confirmed my thoughts on the matter. Copyright is a structure around prohibitions, not permissions, he says. That means it lays out rules for things people cannot do with your work – it does not give you the right to demand permission before any use is made.

The Richter Scale video was almost certainly fair use of the photo. A court would look at a variety of factors in making the determination. Among those factors, a court would decide if the use is likely to adversely affect the incentives of others to create copyrighted works, and whether their decision one way or another would tend promote the progress of science and the useful arts. In this case, the inclusion of the photo in a parody work would almost certainly be held by a court to be fair use, the attorney said.

You can read more about the story at Wired, where Lane Hartwell is a frequent contributor. The only thing I have to say about this is, what a party pooper!

While YouTube may have taken down the video, it’s already spreading to other video sharing sites. I have a feeling Hartwell’s lawyer is going to be really busy sending out DMCA notices. In the end, all she’s going to get is a big lawyer bill and the video will still be on the Net (it’s call viral marketing for a reason). For those who haven’t seen the video, here it is. Enjoy before they take it down!

76 thoughts on “Bubble Burst for Here’s Comes Another Bubble”

  1. This is why watermarking was invented.

    1. BuzzBop.com says:

      Oh, yeah, we’re definitely in “Web Bubble 2.0” and we’ll be here for a year or so. Perhaps this will be a more cautious bubble. Maybe not.
      There’s still opportunity here, but it will be the savvy ones, the ones with a historical perspective, that will do well.

      When there’s a gold rush, its the folks who see the bigger picture who make the gold…

      1. This is why residual commission rocks so much.

    2. No kidding. I was wondering where that video went… now I know.

      And thanks John for posting it again. Nice touch. :mrgreen:

      Lane Hartwell on the other hand… I don’t know her, but I already don’t like her. Someone needs to lighten up.

      1. Steven says:

        They should make a parody video on lawsuits in the US and how she’d get fuxored over by the lawyer bill LOL

        1. ROFL that will definitively make yet another big bubble buzz lmao. I wonder how would she really feel after that?

          After all, what does she requires to be paid off? Because she clicked SNAP while he was smiling and she even published it on the net without watermark.

      2. Yea! LOL. It made me smile that he posted it again. HAHAHA.

      3. She’s probably just trying to get some cash out of someone else’s success.

    3. This is one great video πŸ˜› it has viral written on all over!

      1. Guess the woman who wants to sue them…doesn’t consider the massive free promotion shes receiving ❗

        1. Not really. She’s received no mention or anything till she complained.

    4. Robert says:

      It would have better all around if an arrangement had been agreed upon. Now only the lawyer benefits.

      1. As someone who plans on law as a career choice (I’m still in high-school)…that’s good. :mrgreen:

    5. Etienne Teo says:

      Putting 2 hands on the table to say that is right.

  2. MoneyNing says:

    That was a great video and I hope that it spreads. It’s unfortunate that only the lawyer would benefit in this case where no one else wins (as usual).

    1. max says:

      I think the video will spread virally because of the lawyers and all this crap happening. These guys might get on the news soon! πŸ™‚

      1. 700k views already? I’m pretty sure it’s already spread virally.

        1. Etienne Teo says:

          That is pretty normal when techcrunch post,the videos soars.

      2. It already spread virally πŸ˜‰ it was in techcrunch

  3. Adrian Keys says:

    Lane could not have done Richter Scales a better favor. Yes the suit will be an annoyance, but if the video was popular before…the sky is now the limit.
    I can hear the viral cranking as I write.

    1. I was just thinking. There’s no publicity like any publicity. πŸ˜‰

  4. Phamen says:

    Let’s wait the result.

  5. Shaun Carter says:

    That’s a great video, I’m really not sure which rock I’ve been hiding under to have not seen it before today. The fact that the photographer is demanding payment for a picture that does not look professional is pretty sad.

    Here’s a thought… if you put it up on the Internet, someone is bound to use it and not pay you!

  6. BrannRay says:

    Honestly, I think the video is brilliant. And all Lane Hartwell is doing is creating more publicity for the video. It’s not going to do her any good to try and sue for the money for one picture in the video, because in the end the lawyer bills are going to cost way more than what she’d get paid anyway! I bet the guys at richterscales.com are loving this, because it’s causing the video to go viral! So good for them! πŸ™‚

    1. I don’t even think she’d win!

      How did she notice the picture in all that confusion.

      1. BrannRay says:

        I don’t think she’d win either lol And I have no idea how she found it! It’s like she had to be looking for it already!

  7. Wow, great video. I hope that Daily Motion doesn’t crumble as easy as YouTube on this.

  8. rodel says:

    can i use this video as well for FREE? :mrgreen: great video.. ford compared to facebook? not bad.. 😈

  9. Unfortunately, she’s just GUARANTEED that 700K views will double, and that resilient bloggers etc… will just reupload the video again and again… Heck… you could even host it on a site outside of the US…

    Let her use a lawyer in another country!


    1. max says:

      I remember when this video first came out, it was only at like 1600 views. It has spead virally….yes, if you post it on an international video site, you might be okay….

  10. Jason Heath says:

    This video is awesome! What a whiny, litigious society we live in, that this one brief photo can trigger a take down notice. Ridiculous.

  11. Dan says:

    Sounds like a setup… like you said the other day… there’s no bad press.

  12. 😯 I love this video!

  13. Remember, There Really Is No Such Thing As Bad Press. Lane Hartwell needs to get over it. There’s something called fair use. Besides we need new rules, because this is a completely new era.

  14. Persuasion says:

    Good press, bad press… makes no difference. It drives traffic. Especially the latter!

    1. Yup. Good point. But now I think that person is pretty lame for filing.


  15. ArahMan7 says:

    It make me wonder, what John Chow gonna do if his picture were on the video? Sue? πŸ™„

    Greetings and lotta loves from Malaysia.

    1. LoL why not wait for the big guy to come over and tell us what he would have done πŸ˜›

      LoL I’m sure he wouldn’t, he loves his pictures being taking and published all over the net and on the front page of a lot of magazines πŸ˜›

    2. Joel says:

      The 700K would be 1,400K if that’s the case.

    3. John Chow says:

      I would have loved it if I was in that video. More press for me! 😈

      1. Joel says:

        That separates the entrepreneurial spirits πŸ’‘ from the greedy spirits πŸ‘Ώ

      2. ArahMan7 says:

        Yeah, I thought so too, lol! πŸ˜‰

  16. Hmmm, people like this really annoy me. They get all worked up about something that really doesn’t matter.

    ~ Dave

  17. m07 says:

    gr8 video.keep up the good work.

  18. Great video hehe, good work

  19. More importantly, there really could be a 2.0 bubble burst. Facebook being nearly as high valued as Ford, does that make sense?

    1. ram says:

      who’s buying Ford these days?

      1. True, but how is Facebook generating revenue besides a trickle of advertising?

        1. “Trickle” is not quite the word I was thinking of. ;-p

    2. Actually it says a lot more about what Ford is NOT doing… and that is making a profit/good cars/people happy. In some ways, while facebook is creating value, ford is destroying value.


      1. Maybe Ford should start a social network and a blog.

  20. Yeah, hi, I’m from Ford Motor Company’s legal department.

    John, I demand you take that video down instantly because of the use of our copyrighted logo.

    The DMCA is in the mail.

  21. Neil Dobbins says:

    This is ridiculous. I can’t believe somebody could be so anal to actually to claim the rights used to a single photo in this video. It’s amazing how money hungry some people can be….

  22. Joel says:

    Maybe someone wants to be famous but ended up paying lawyer’s bills. :mrgreen:

  23. I’ve had a similar experience with lawyers. When they do this type of work, you typically end up paying a lot of money with really nothing to show for it. An honest lawyer would tell you so, but most of them just happily mail and fax their paper dud rounds all over the globe on your wallet’s behalf.

    The better move is to jump on the fame. Hartwell should have just figured out a way to gain recognition for her contribution to the video. I’m sure she’ll end up with some now anyway, but she could have done it without the big bill.

    Maybe she’s a “steady paycheck thinker” instead of a “risk/reward/entrepreneur” type thinker. Her actions here certainly suggest that.

  24. The video is one of the funniest things i’ve seen! It’s giving her free promotion…i don’t see why she wants to sue them for it 😈

  25. James Wilcox says:

    Fair use always wins in parody. It’s sad that more people don’t understand copyright and business law. In art school we had to take a full semester about business law and copyright in order to graduate. I’m glad we did because a lot of that stuff applies to what I do now.

  26. Kila Morton says:

    We should not dislike her for TRYING to protect what she has worked for. I think you can clearly see why Lane is doing this if you read her blog. She has had many problems with people stealing her work. She feels fed up with constantly having to protect her work from people using it without paying her for it. On one hand, I think that this video is great, however, on the other hand I truly understand her point. She wants to be recognized for the work she does. Personally I think it may work out better for her if she just started a blog about making money online πŸ˜€ . We all know that NOBODY steals the articles of people who decide to do that πŸ˜‰ LOL! She has a post on her blog about how fed up she is that you can see here http://fetching.net/2007/10/please-dont-steal-my-work/ .

  27. Fat Man says:

    i’m lost. whats this about.

    1. ram says:

      lame hartwell?

  28. serge says:

    what a bunch a of crap, that picture does not make that video any better, its shown for like 3 seconds, or less…

  29. How hilarious. People get so bent over stupid things.

  30. Steve Mills says:

    Hey I just wrote a post about sustainable online business… how apt.

    The scary thing is that this rings true, pity people with no sense of humor are the ones that can afford the lawers

  31. Mike Huang says:

    John, you crack me up LOL! You just want that notice coming towards your way too…


  32. Hi there,

    I’m the photographer you’re discussing. I’m going to be putting out a statement of my side of things, but I want to clear up one inaccuracy immediately:

    There is no lawsuit against the Richter Scales.
    from my blog:

    As previously mentioned, I will soon be releasing a statement in regard to the Here Comes Another Bubble video created by The Richter Scales. I’ve said very little publicly regarding the matter out of respect to all involved parties, including the Richter Scales, whom I’ve been in negotiations with. It’s been very difficult to sit by quietly and watch this explode online without having a say, but I felt it was the right thing to do.

    In no small part due to this effort to keep things out of the public eye, certain people, rather imaginatively, have filled in their own details and jumped to some pretty wild conclusions. For the time being, I feel it is necessary to tackle one giant misconception. It has been erroneously reported in various media outlets and blogs that I have either filed or am in the process of filing a lawsuit against The Richter Scales. This is simply not true. At no point has there been any talk of filing a lawsuit on my behalf. To make matters worse, I have yet to be contacted by even one of these media outlets or bloggers to verify the authenticity of my supposed lawsuit.

    This type of unchecked β€œreporting” only serves to hamper the negotiation process between myself and The Richter Scales, both of whom desire a rational and calm resolution to these complex issues. It certainly is easy enough to contact me. My email address is readily accessible on my website and I read my FlickrMail daily as well.


    Lane Hartwell

  33. Rudy says:

    Once again, you should never believe 100% inn what’s written on the internet. Check the source, check the references.

  34. ROFL. Wow. I … loved it. =)

  35. 3cpxbro says:

    Hopefully there’s a few more years in this bubble. Make your money, then get out. Something I should have done the first time.

  36. I’ve watched this video at least 8 times, it’s so damn funny. πŸ˜† It’s really ridiculous that Facebook worth 15 billion dollars, like Ford.

  37. If she’s throwing a fit over one photo like this, she must be a real joy to be around. How lame!

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