Build a WP-Powered Amazon Affiliate Site

Making money online can be a challenging and time-consuming endeavor, which is why passive income can be so darn appealing. One of the better affiliate programs out there is Amazon Associates, but do you really want to bother promoting single products one at a time?

Helping to automate the process for you is WP Zon Builder, the premium WordPress plugin that serves as the subject of today’s review. According to the developers, this plugin will let you “build Amazon affiliate sites in just minutes.”

How Does WP Zon Builder Work?

Normally, you’d go to Amazon, find the product you want to promote, generate the appropriate ad code, and embed that HTML code on your site. WP Zon Builder significantly streamlines that process.

Installation is a breeze. You simply download and unzip the plugin package, uploading the folder to the plugins directory for your blog, and then activating the plugin from within the WordPress dashboard. This creates the separate sidebar section shown above.

From here, you’ll be able to display Amazon products on your site and they’ll be shown with the product name, price, description, image, and more. This plugin comes with quite a few features that simplify the process. You never actually have to go to Amazon to pull the code; it’s all done from within WordPress. You just need to supply your Amazon ID information.

Works with Six Different Countries

When I first heard about WP Zon Builder, I assumed that it would only work with the Amazon Associates USA program.

As it turns out, it plays just fine with the programs in the UK, Canada, France, Germany, and Japan too, though it can only work with one at a time.

Building and Posting from the Queue

Each individual product that you choose to promote from Amazon will generate its own individual blog post. To start, you find the products using the queue-building utility.

You can search by category, choose your sort order, and define your keywords. There are additional filtering options too. After you’ve built up your queue, you can start posting. They can all go live immediately or you can “drip” them out over a time period that you define.

The post layout can be defined within the general settings area, choosing whether you want customer reviews to show up as comments, whether you want the plugin to pull the product description from Amazon, and so forth.

The timed release is very important for SEO purposes, because it will allow your new Amazon affiliate site to be updated on a regular basis. Search engines love “new” content and this will help to show that your site is active.

Looking at the Net Result

I tested the plugin on to promote the book I co-wrote with John. While the plugin does what it promises, the net result isn’t quite what I expected.

Here is the blog post that I generated using WP Zon Builder. It was good enough to pull the book cover image, the book title, and the current pricing, but it was not able to grab the product description or details. This is with, so I wonder if the plugin was designed to work primarily with (US).

You’ll also find that the product title looks duplicated, as the top one is the title of the blog post, while the second one is within the post itself. This almost looks like an error, even though it’s not.

Special Deal for John Chow dot Com Readers

I think that WP Zon Builder is a valuable plugin and its core functionality is very effective. However, it is not without its faults. It wasn’t able to pull the product description for me, for instance, but I do appreciate the timed release capability.

The regular price for WP Zon Builder with an unlimited site license is $69.00. However, you can use coupon code “jcjc” to get a 20% discount. This coupon code is only valid for 72 hours, so buy now. If you’re not happy, use the money-back guarantee within 30 days.


51 thoughts on “Build a WP-Powered Amazon Affiliate Site”

  1. Hmm, if they can fix it so it properly grabs everything, I can see that being VERY useful.

  2. Thanks for sharing this, Michael. Seems like it would be a pretty powerful tool, maybe for autoblogs?

    1. I’d be careful with the auto blogs as Google is disabling entire adsense accounts if sites are found linked on the same account…

      1. from everything ive found this is the furthest thing from the truth.

  3. Brian says:

    For the actual “content” would it use reviews from Amazon users? I couldn’t really see using this plugin unless it had some sort of input from somebody.

    1. Yes, it will pull reviews from Amazon users and post them as comments.

  4. I was ready to buy a copy and see it to my self. The price is really cheap but the problem is that they only accepts paypal. They should accept other type of payments. (try google checkout or 2checkout).

  5. Thats a great idea and something I am going to pursue in the near future.

  6. Harry says:

    Worth taking a look for many after the mass ebay bannings.

    1. I have been trying endlessly and still cant get an EPN account.

  7. I can verify it does pull the description/details from the US store, as that has been tested extensively.

    Michael, I will look into why the descriptions aren’t being pulled from the Canada store, and if it is a WP Zon Builder bug, I’ll have a fix out immediately. Thanks for pointing this out to me.

    The product title is duplicated because testing this increases conversion rates. In fact, I have never done a test where this DIDN’T increase conversion rates by at least some amount. This isn’t a mistake, it was put there deliberately because it results in more sales commissions.

    You could remove it if you wanted by editing the template files, but I would obviously recommend against that.

    1. Thanks for the in-depth answers. BTW, just out of curiosity, do you know why duplicating the title results in more conversions? Thanks!

    2. its a great plugin to say the least, keep up the good work.

  8. Certainly good for those people who is into amazon.

    Would love to see some feedback from other members of John Chow’s community.

  9. d3so says:

    The concept is great. Scraping the product info & reviews are features that stand out but since you mentioned it not working properly raises questions.

    1. Yup…and not sure if the bugs would merit the cost of the product.

      1. Currently, the only known bug is the lack of product descriptions with Canadian products. The fix for this is going to be available to customers in the next four hours.

        1. there is nothing worse then having a product page with zero product info on it.

  10. Another excellent example of the value to be had in creating WordPress plugins with specific tasks in mind. $69 is not cheap, but if you look at what spending that $69 can potentially do for you there is some good value to be had here. I’m sure they’ll sort out the glitches you were complaining about. Does this plugin come with free updates?

    1. Yes, updates are free for the entire 1.x release, and the fix for the only known reported bug is going to be fixed in the next four hours.

      1. In service industry after sales service or support is the back bone of the business.

        So keep this always healthy.

      2. I agree with ZK. Good on you for your quick response to my query. It is all about customer service, and these days you don’t get too many chances.

  11. Dino Vedo says:

    Oh man check out the new john chow logo?!? Much better i’d say..

    1. Yep, looks very nice and sleek! SY

  12. You have to be careful not to build a whole blog on it, especially when it pulls the descriptions / reviews from Amazon or Google gets you for double content, SY

  13. fas says:

    Looks very professional no doubt

  14. I’ve bought a few amazon site builders and this one looks like it works well.

  15. PPC Ian says:

    I’m looking to diversify more of my affiliate income with Amazon. So far, I have been using Amazon’s standard widgets. This looks like a great way to take it to the next level!

    1. I havent really had any luck with the standard widgets, how do you find they perform?

  16. seems like it has quite a few bells and whistles…has anyone here actually used it yet on their own sites?

  17. I tried Amazon’s affiliate program years ago when I was first learning about affiliate marketing..but had little success. I may give it a go again now that I understand more.

  18. Free Picks says:

    WOW another amazing wordpress plug in

    thanks John

  19. That’s a really cool plugin idea. I would consider myself to be a WordPress geek and I love learning about new plugins. Usually, I build things myself but this plugin could definitely save some time; although it does look like it needs a bit more polish from the looks of how it is implemented it on DotComPho.

  20. textbooks says:

    the Zon Builder sounds like a great way to build your Amazon product exposure. Hopefully they will work out the kinks soon, I am eager to hear more about it and what others think.

  21. Or you could always use, just make sure to add enough original content to avoid the double content penalty Google like to give to offenders 😉 SY

  22. Tiger Eye says:

    I think this is an amazing tool to setup amazon affiliate sites, but has anyone made real money off of Amazon Affiliates? I’ve only seen a trickle here and there.

    1. Tiger Eye, the main problem with Amazon is that their cookie only lasts for 24hours, means you have to aim at visitors in a buying mood, not just at people that browse for information, SY

  23. Lakhyajyoti says:

    Heard first time about this plugin.Thanks for sharing John.

  24. WE could just pull the ocde from teh Amazon site and save teh money.

  25. John says:

    Louis is basically an internet marketer scammer. He sells products that don’t work anywhere near as advertised and drags his competition through the mud, lying about them as he goes.

    I don’t compete with Louis in any market, but I got burned buying one of his products (“WP Review Engine”) in the past. It looks great on the site but it is barely functional and has unexpected behavior like the one John Chow saw in this post. He always claims to get fixes made, but doesn’t pay any attention to the fixes and ends up introducing more problems.

    On top of that, if you try to fix it code yourself, you’ll realize that he’s done all the programmign himsef, and has obviously never studied how to program – just trial and error until it works. His code is always a huge mess of weird hacks and poor solutions that make it nearly impossible to follow.


    1. Louis - WP Zon Builder says:

      Really? Because you sound just like a jealous competitor.

      On the off chance that you’re real, I’d LOVE to hear exactly how you were “burned” – I offer a 30 day money back guarantee to anyone who’s not 100% happy with my products, and I’ve ALWAYS honored that, and if you can prove otherwise, I’LL GIVE YOU $1000.

      So let’s get that proof posted publicly, asap, OK? You do want that free $1000, right?

      And where did I lie about my competition? Let’s have you post a link to where I said that as well.

      The comments in the following threads speak for themselves:

    2. @John
      Care to put your real name / website behind this statement? SY

  26. This seems like a great plugin to use. I’ve worked on my own site following simple rules too, and this may possibly be my next project….an amazon affiliate wp site.

    Have anyone tried it out yet?

  27. Tom says:

    This is pretty sweet, about time someone came up with this to make the process a lot easier.

  28. I’m just posting an update here to confirm all information/descriptions available through Amazon’s API are now being used by the plugin. Anyone who downloaded a version pre-1.16 can get the latest update for free in the customer area.

  29. We need more of this type of training. Well done. Always looking for more ways to make extra income.

  30. Thanks for the discount John.

    I would have never heard about this if I hadn’t visited your blog.

  31. I don’t think it’s polished enough for a paid product yet, but they’ll get there.

  32. Maine SEO says:

    The ‘timed’ updates is a great feature.. although not having the item descriptions really hurt the SEO value of this tool. I think I can wait for the update.

  33. Nico W says:

    Wow, it is a very great theme. I will try it.

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