Building Online Assets and Flipping Them for Profit

When it comes to real estate and commodities in the real world, you can probably expect some fluctuations. Investing in those kinds of properties, you are bound to market conditions and it can take quite a bit of work to produce any kind of profit. When it comes to buying and selling websites, however, you are not bound to any single economy and you can never run out of stock. When done correctly, this practice can generate quite the healthy income for the right individual.

The challenge, of course, is figuring how to do this correctly and consistently. The Equity Millions System by Brian Owens promises to teach you how to develop web properties and “quadruple (or better) their value before selling them off inside 60 days.” Brian requested this review, so let’s have a look at what the Equity Millions System has to offer.

This is Not an E-Book

While you may encounter a good number of e-books out there that seemingly teach the same thing, the difference with this online asset building system is that it is comprised of several videos. There is some other stuff in there too, which I’ll get to in a moment, but the core material comes from the eight hours of video lessons. You’re not reading a book; you’re taking a course.

The goal with Equity Millions is to train you on how to develop web properties, build up their value, and then flip them for massive profit. The monthly subscription fee for Equity Millions is pretty comprehensive, not only instructing you on the process of building online assets, but also providing you with some of the tools that you’ll need along the way.

Modules and Homework

Equity Millions is a course that teaches you how to build “online assets with real value” and it walks you through the entire process. Currently, the course material is broken down into four modules, each of which contains several lessons. For example, the first module (Success Begins with Day 1) is comprised of ten individual lessons.

Each lesson starts with a brief text introduction, but the real meat comes from the video. These are not short five-minute videos either, so be prepared to sit down for about a half hour at a time. I wan’t able to grab a screen-capture, but the first lesson — The Equity Millions System Overview — was done through a screencast using MS Paint. Brian Owens uses MS Paint as his whiteboard and I felt this was unprofessional. The math described in the video was also a little off. He says that to make $3,000 a month from a website, you need to only sell a $97 product thirty times. That works out to $2,910. I get his sentiment, but he should be more accurate. Owens admits that he’s not exactly high-tech, but he could have easily done something like a simple PowerPoint presentation instead of using MS Paint. Thankfully, the rest of the lessons appear to be much better.

Other lessons in the first module include Getting 24 Times The Value, How to Find Good Domains, and Dissecting a Successful Site Flip.

Upon completion of Module 1 and Module 3, you will be presented with a homework assignment. I did say that Equity Millions was an online course, didn’t I? In fact, your homework assignment — which is presented to you in the form of a video — must be submitted and it will be graded. If you happen to fail, they’re not going to kick you out of school, but they will “hold your hand” as you try to make the appropriate corrections.

Blog, Forum, Daily Flip Alerts…

Aside from the main course described above, the Equity Millions System is also comprised of a few extras. For starters, all members receive free hosting for their websites. You are limited to one gigabyte of storage, but you can create an unlimited number of mySQL databases and host an unlimited number of domains. This hosting plan is equivalent to about $5-$10 in value each month. There are also site builder tools and 4,500 templates at your disposal.

Although there isn’t much there yet, Equity Millions also has a blog, which is freely accessible to both members and non-members. There is also a members-only forum where you can discuss the individual modules (think of it as an online study group), as well as anything related to the building, buying, and selling of online properties.

Other features include daily “flip alerts” with details on how to buy specific websites and build them, monthly site selling summits (webcasts), and joint venture contests where members have a chance to work on flipping a website with Brian Owens himself.

Invest, Develop, and Sell

Obviously, I didn’t have the time to go through all eight hours of online videos, but from what I did see, the material is easy to follow. With a little ingenuity, dedication, and practice, you may be able to flip websites on a regular basis for big profit too, but just know that it won’t be easy. It’ll take some hard work, but at least Equity Millions can provide you with the tools (and the helping hand) to lead you in the right direction. To get started, you can sign up for a 30-day trial for $9.95. Each subsequent month costs $47.


42 thoughts on “Building Online Assets and Flipping Them for Profit”

  1. Chris says:

    E-training for E-profits. What will they think of next? 🙂

    1. I know, right? I guess you have to be the first to create it.

  2. Jarret says:

    This looks really familiar………*cough**cough*

    1. lol. The SHOE MAN gets brought up.

  3. I find this very interesting because as my blog get almost automated I have been spending
    more time exercising the powers of php and ruby to maybe make the next digg.
    Something interesting and came from blogging and testing if this widget etc would work.
    With a Google laying low on snapping up social networking sites who knows who is going to make the next “it”.
    Can’t fault the kid for trying at least he’s doing something 😉
    My mantra is ABB-“always be building”.I got some sites worth some money now 😉
    plus it keeps you out of trouble which is always good.

  4. CanJohn says:

    Looks like video courses are fast taking over the normal e-book. I’ve seen a load out latley.

    I think you should get on it john, after seeing your ‘talking shit’ video, i’d happily buy anything on video from you.

  5. Andrei Buiu says:

    $47 per month, if their stuff is right, it’s a small price to pay… But the site’s design looks pretty cheap.

  6. Joe says:

    Can we start a petition to get John to write some good blog posts, rather than having Michael keep doing these paid for reviews? Come back John 😉

  7. Jon says:

    This is a nice idea that seems well planned out but they left-out a big thing… CHANCE. There is more chance in making money than most successful people care to accept.

    Jon – Create Unique Memories

  8. Do you really think that it’s necessary to pay $47 monthly to understand the flipping business?

    1. There are people who will pay more than that 🙂

  9. Too bad the monthly fee is more than most bloggers and internet marketers will make in a month. For the less established, this fee puts this program, and those like it, out of our range. I am sure there are hundreds of people making thousands of dollars per month, but most people make about $2, which does not even cover our hosting costs.

  10. Again a course that offers information for a price that you can get other places for free. But good if you want an all inclusive place to get it.

    BTW, does Michael Kwan always do only the reviewme stuff?

    1. Michael Kwan says:

      Typically, I only do reviews on John Chow dot Com, but I write for a number of other websites as well, including my own blog.

      Check out Beyond the Rhetoric at:

      I talk about personal development, professional development, freelance writing, arts and entertainment, and so on.

  11. says:

    more info to review and try your best to stand out in the competition

  12. Michela says:

    Another paid review? 🙁
    Crappy unprofessional stuff, sorry to say it.


    1. Right on! Sick of paid reviews.

      1. Paid reviews aren’t bad if they are for decent products. Heck just looking at the site made me want to avoid it like the plague. I’m not a great designer but dang I would have picked a more professional looking template.

    2. I never get why some people whine about this. Don’t read them if you don’t like them. Simple as cake.

  13. battman says:

    I don’t see why so many people are going out of their way to say it’s crappy when they haven’t even tried it. The design looks as good as most of the stuff we see on clickbank. If you watch the video a little ways down on the page where he shows a site he sold for $13,000, it’s obvious there’s something he knows that most of us don’t. He’s only asking a measly $10 to give it a try. I guess I’m the only one that’d like to sell a site for over $10,000?

  14. Affiliation says:

    That’s why i offer to all my visitors a free way to understand all!

  15. Hi. came after a long time. Well, i dont think flipping websites is a big deal. Its too easy. Buy a product-create value-brand that value-sell it off.

    Simple. Its just common sense. And combined with the evil mind of John you can earn more benefits.

  16. I don’t know, it just has that cheesy Clickbank looking sort of spin to it even though it’s not a CB product.

    1. I know! Could’ve paid me to creat a $100 website. The idea is a good one though.

    2. battman says:

      ummm…it IS a clickbank product…

      1. I stand corrected. I guess I didn’t look close enough at the initial order screen since it wasn’t a standard ClickBank looking order page.

  17. Whatzz up with all MMO blogs talking about site flipping off late , looks like a clutter niche already

    1. I think the online real estate market has also reached a peak.. Who said bubble 🙂

  18. Brian Owens says:

    Wow, I wake up and the review has been posted…that was fast.

    Easy guys…I know I’m no web designer. In fact, it kinda shows you don’t have to be to make money selling websites.

    I’ve got a lot of happy members, I know that though. The concept is pretty basic, obviously. Build value, sell it off…

    Equity Millions is a membership site where I pick web properties for sale with potential to be flipped for a lot more in a short amount of time, then give the step by step instructions for my members to go and execute and make a lot of money. Plus the hosting, monthly webinars, forum, course updates, and JV contests where members get to flip a site with me.

    Just because its a CB product doesn’t mean I’m the devil. lol…geeeeeze. Not like I’m doing a big hairy product launch for $1,000…Its $9.95 for cryin out loud. lol

    You’d be surprised how many people, no matter how simple the concept, have no clue how to make a website valuable.

    1. Brian,

      Thanks for taking the time to comment on this post. I am wondering what made you decide to teach people to flip websites, rather than take these opportunities yourself and profit even more? I can imagine that there is a limited amount of website that could be flipped for profit.

      In addition to that, what is your own success rate flipping websites? I imagine that not all sites turn out to be profitable and valuable, do they?

      Best Regards,

      Dividend Growth Investor

      1. Brian Owens says:

        Hi, thanks for the question.

        There actually isn’t a shortage of websites for sale. alone does over a Million Dollars a month in transactions (and only 33% or so of their auctions get a buyer). That doesn’t count ebay, flipsquare, digital point, earners forum, or any private transactions, where the REAL money is.

        Virtual real estate is booming. Also, I think my members enjoy the *FLIP ALERTS* because they learn how to find good buys, and how to spot one they can build value into quickly.

        The last reason why I teach others instead of doing it all myself is because usually I build to sell, instead of buying and selling. Most sites for sale can be replicated pretty easily. Unless they have a HUGE amount of traffic/customer base, I would rather start a similiar site from scratch and build it up.

        As for a success rate for flipping sites, I can’t give you a %, but obviously not every project is a 50k winner…Some don’t meet your expectations, but if you focus on building to sell rather than flipping existing sites your success rate will be much higher.

  19. Brad says:

    looks quite interesting…

  20. Neeshes says:

    The key is obviously the content of the program, not the design. Then again, there isn’t much in this review that says you’ll make money from it. That’s not to say you won’t – the next great website developers may well be the next great real estate giants.

  21. This isn’t really for me. As for real estate, I know a good number about it thanks to my aunt who has been one for 20+ years.

  22. VeRonda says:

    This is a great deal of info to digest… Would this possibly be a consideration for you, John, at the right time or are you thinking you’ll be in this for the long haul?

  23. mikerambling says:

    What worries me is the duplicated looks, though you may change the appearance a little, it would still feel and looks a bit the same, though most web nowadays feel that way and as it is at monthly basis i would hesitate to do it though maybe taking one month tour wouldn’t hurt a lot.

  24. says:

    OMG what an original concept. NOT
    Thank god they are still using that same old eBook brainwashing template which makes it easy to recognize a low quality product. Anyone promoting this garbage please give yourself a pat on the back, Job well done, everyone is proud of you.

  25. Oline realestate has only value if they serve a usefull purpose. In other words, when people are visiting your online realestate they do it because it is improving their life in some way.

  26. charles says:

    Is StomperNet the same with this one?

  27. Keral Patel says:

    I recently wrote on my blog about my lost deals 🙁 Why because I was too much in love with my online assets and when they were fetching good prices I was not willing to sell it.

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