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Building Your Personal Brand

written by John Chow on November 17, 2008

Anyone who knows me know that I am big into personal branding. Another person big into personal branding is Rebecca Bollwitt, also know as Miss604.com. Rebecca will be giving a presentation on personal branding tomorrow at 7PM at the Granville Room – 957 Granville Street in downtown Vancouver. The event is free to attend but we do ask that RSVP to it.

Your blog is your personal brand, it’s your own corner of cyberspace with which you can express your thoughts, opinions, fears, hopes and dreams. It’s also an outlet for you to share what you are passionate about – making you an authority in your own right and this will ultimately help you build your audience. You don’t have to be an expert, you don’t have to know it all, but your voice is very personal and the way you express it will become your calling card – giving you your online reputation.

Rebecca will be addressing ‘blog branding’ questions like: How do you get an audience to begin with? How do you keep that audience? How to get noticed by mainstream media (should I even care about mainsteam media) and, why should I have a brand?

For those who can’t make the event, Raul at Hummingbird604 will be live blogging the session. I won’t be live blogging it but I may send a few tweets with some words of branding wisdom. I’ve written a few post on personal branding that you may want to check out.

See you at the Granville Room tomorrow!

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{ 33 comments }

Joe Tech November 17, 2008 at 11:39 am

This is an event I wish I could attend. I’ll be watching that liveblogging of it, though. Thanks for the heads up.

Trevor November 17, 2008 at 3:32 pm

Me too.

Live bloggin only =)

ZK@Internet Marketing Blog November 17, 2008 at 6:53 pm

Any live blogging sessions in Toronto ?

Ryan McLean November 17, 2008 at 3:46 pm

I think I will watch the live blogging too….way to far away for me to make it.

Steven-Sanders November 18, 2008 at 7:11 am

Way too cold for me to make it. I hate cold weather, and there is a bit too much of it going on around here for me.

Sohail November 18, 2008 at 11:50 am

same here

annoyedtrader blog November 17, 2008 at 11:50 am

very useful! glad theres a blogger to gives us the info!

Study Babes November 17, 2008 at 11:55 am

just outta curiosity, are most of your readers from vancouver? you blog about a lot of vancouver events, i know thats where you’re from, but do a lot of your readers show up?

John Chow November 17, 2008 at 11:57 am

62 people RSVP so far but I doubt most of my readers are from Vancouver. According to my stats, 80% are from the US.

Study Babes November 17, 2008 at 5:13 pm

oh ok, do most of your rsvp’s actually show? i wish they had more events in texas

BusinessX November 17, 2008 at 12:06 pm

Helping people like Rebecca by posting an event is nice. It does give me an idea to strengthen my internal links with posts links like those given.

Josh Mullineaux November 17, 2008 at 12:09 pm

I wonder if they will discuss the differences on branding a business you own, and your personal brand outside your business. Should be great either way!

Josten November 17, 2008 at 1:00 pm

y does this have to be in canada…..

Tyler Ingram November 17, 2008 at 2:05 pm

I’ve RSVP’d and should make it depending on traffic and getting my butt down there. I can park in my cool private parkade too and walk a couple blocks. No idea why I am going but thought I try and attend a ThirdTuesday (which the event is really called) :)

Ryan McLean November 17, 2008 at 3:44 pm

Personal branding is so important. It is one of the reasons I comment so much on other blogs. I want people to know who I am and to get my brand out there

Sohail November 18, 2008 at 11:52 am

That is right. Comments not only get you traffic but also people feel your presence in blogsphere

MLM Home Business November 17, 2008 at 5:14 pm

That’s an event I would like to attend. It’s nice we can watch the liveblogging of it.

Tanya (aka NetChick) November 17, 2008 at 5:39 pm

Hi all John Chow dot com readers! Third Tuesday is held across Canada — in five cities. Myself and Monica Hamburg organize the monthly events in Vancouver on a wide variety of topics based on social media and marketing.

I’m sure if you look at Meetup.com, there’ll be similar events in your major metro areas, as well. And, do watch the live blogging (we almost always live blog them on one of the local blogger’s sites) as there’ll be some great info there too.

Thanks for highlighting this event, John! Looking forward to seeing you tomorrow!

Play Games Win Prizes November 17, 2008 at 6:09 pm

Another event I won’t be able to attend :( It’s so limited to people without money or young.

-Mike

Whateverebay November 17, 2008 at 7:03 pm

Thanks for the heads up…………. and nice way to increase Twitter Followers :)

Seo Creations November 17, 2008 at 10:39 pm

Personal branding is so important that why I comments with my website name :)

German Romance November 17, 2008 at 11:51 pm

Hey John, are you ever comming to Australia for some speaking events? Peole here would like to hear what you have to say, thanks.

Seo Creations November 19, 2008 at 1:55 am

I think his answer will be NO

James - Lee McIntyre's Ops Manager November 18, 2008 at 2:13 am

Great post… I agree, Personal branding is of the utmost importance!

These days you can’t expect to hind behind pen names or screen names on forums if you want to get out there and start building relationships and trust.

Awesome stuff!

James

LayupDrill November 18, 2008 at 4:01 am

Your blog/website is your brand, no different that General Motors or Citibank are brand names(well, since both of those are doing bad these days, bad examples)

but you get the point…lol

goodwebguideblog November 18, 2008 at 4:37 am

I think branding is very important to any site/business. Using our site names when making posts is only a small part of it though!

Make money online November 18, 2008 at 5:18 am

Is she the same Marketleverage rebacca ?

Karl Hadwen November 18, 2008 at 8:28 am

I love blogging too check my blog out @ http://www.genxor.com :)

MoneyBlog November 18, 2008 at 9:26 am

Personal branding is important

Jack November 18, 2008 at 2:07 pm

I have been a believer in personal branding for some time. My last three jobs have come about because I marketed myself first. Resumes, job fairs and recruiters are going the way of the classified newspaper/Help Wanted ad.

rowell November 19, 2008 at 2:10 pm

Personal branding is nearly the same phrase as “first impressions”. You’re going to want to give a great first impression so that way you develop a great “brand” of yourself.

Commenting is a great way to do that as long as you keep yourself professional and respectful of others.

ProRanter November 19, 2008 at 8:37 am

Blogging is a great way to share your thoughts with interested people. Some agree and some disagree, that’s the beauty of it. It broadens human perspective on any subject.

Keg of Wisdom November 22, 2008 at 1:58 am

invest in you…