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Bypassing The iPad 2 Lineup At The Apple Store

written by John Chow on March 11, 2011


Today is iPad 2 launch day and all across America, brainwashed Apple fanboys and fangirls lined up like a bunch of cattle headed to the slaughter. We got to the Bellevue Square Apple Store shortly after 4:30PM and the line up stretched across two wings of the mall. The person at the front of the line had been there for over 13 hours!

It doens’t matter to me how great the new iPad 2 is, I can’t imagine lining up 13 hours for it. I can’t imagine lining up that long for anything! Luckily, I don’t have to. Watch the video below to see me bypass a 1000 feet long lineup to get 11 iPad 2s ahead of everyone else.

iPad 2 Lineup

iPad 2 Lineup

iPad 2 Lineup

iPad 2 Lineup

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Abhik March 11, 2011 at 8:30 pm

“brainwashed Apple fanboys and fangirls “, huh?

PPC Ian March 11, 2011 at 10:55 pm

I laughed out loud when I read that! :-) 13 hours of waiting sure is crazy!

ZK @ Web Marketing Tips March 12, 2011 at 12:26 am

these people simply have patience …. Amazing.

design flyer March 12, 2011 at 3:15 am

And they are true fan too.. there is great excitement in waiting for your favorite item.

Email List Building March 13, 2011 at 2:42 am

Hey John,

You put it very directly. I too would not line up for 13 hours for anything. It almost seems that some people love to line up. It’s amazing and amusing to witness that kind of behavior.

d3so March 13, 2011 at 1:24 pm

Everyone their must’ve had a wtf moment when he bypassed the line, lol.

PPC Ian March 16, 2011 at 11:35 pm

Totally agreed! :-) I was laughing out load. It is amazing to witness. That said, if I had a lot of free time on my end, I would probably line up for something like this if I got myself really hyped up about it.

Penny Bid Auction Sites March 13, 2011 at 6:02 pm

It’s not patience, it’s a mental condition.

Pangeran Wiguan March 12, 2011 at 8:27 am

Actually, that’s just normal.
Ever heard more than 100 people que up for 3 days before the PS3 come out in Tokyo?

batik March 11, 2011 at 8:45 pm

Wow, apple has made people fascinated. It looks like we’re celebrating innovations. John, it’s so great that you already get it. Jealous, jealous. :)

Yogesh Sarkar March 11, 2011 at 9:10 pm

That was brutal, poor fanboys/gals :D. But seriously, why would any one stand in line for something, which they have to pay for anyways? :p

Mac March 11, 2011 at 9:29 pm

Why does anyone stand in line at the amusement park? Duh

Email List Building March 13, 2011 at 2:52 am

Amusement park is different. There is a perpetual line up there and it never takes 13 hours to get your turn. At Apple stores there is this kind of line up only when new products are released. You can get them without standing in line with a bit of patience a few weeks later.

ZK @ Web Marketing Tips March 12, 2011 at 12:37 am

do you watch any kind of sport … Have you ever bought a ticket for famous match of such sport ?

If yes than I am sure you stand in line … Now tell me why did you do that ?

Abhik March 12, 2011 at 3:52 am

well.. those people just love to stand in a queue.. that’s probably why.

Lakhyajyoti March 12, 2011 at 7:07 pm

Actually they are true fan of Apple.

Email List Building March 13, 2011 at 2:47 am

They are true fans of Apple but they must also like to demonstrate it by lining up like that. It seems that they want to be among the first people to get the newest model.

Why they do it is an interesting question. Whatever the reply to it it will likely not be very rational.

design flyer March 13, 2011 at 10:56 pm

They are crazy about telling people I was the first one to get it.

Crystal Healing Pendant March 11, 2011 at 10:31 pm

To line up that long is crazy. I have a thought, what if ipad had a cliché and could only launch the ipad in a month’s time that means I would only receive my much loved ipad in a month’s time so for me i will imagine this is the case and get one then.
Are people that desperate to keep up and be the first to get new technology, I can never understand queuing for anything including Harry Potter’s books.

Stephen March 11, 2011 at 10:38 pm

Hah! Apple Fan Boy at 2:42 gets bitch slapped back into line! That’s the Jobs way!

Email List Building March 13, 2011 at 2:58 am

Hey Stephen,

Are you also using the bitch slap language? It seems to be fashionable these days. I guess regarding slapping people back into line it is not only the Jobs way. It will be demanded by all those who lined up and to keep them happy and in the name of maintaining order it would be done anywhere else too.

PPC Ian March 11, 2011 at 11:00 pm

Awesome video, John! I think it’s cool how the Apple employees are giving everyone high fives as they walk in the store.

John Chow March 11, 2011 at 11:10 pm

It’s all part of the marketing machine! Keep those fanboys and girls coming back for more and more. :P

ZK @ Web Marketing Tips March 12, 2011 at 12:34 am

such kind of environment makes their visit more interesting.

Certainly they know their customers very well.

Abhik March 12, 2011 at 3:55 am

And, that’s why people are just.. what do I say.. brainwashed to love Apple gadgets.

make money blogging March 12, 2011 at 5:33 am

Yeah, not only they have the best products, but also great marketers… The result of those two things combined is the video we just saw.

PPC Ian March 16, 2011 at 11:37 pm

Very true! :-) It’s an amazing marketing machine for sure. I still can’t get over AAPL’s market cap versus other big tech companies like GOOG and MSFT. Back in the 90s I would have never predicted any of this. I guess those that did don’t have to work anymore. :-)

ZK @ Web Marketing Tips March 12, 2011 at 12:27 am

we will wait for the coming dot com’pho to see ipad 2

Abhik March 12, 2011 at 3:59 am

That’s exactly what I was thinking.. :)

Alexis March 12, 2011 at 12:51 am

brainwashed or not I will never do that. Why can’t they wait a little bit before buying without queuing? Anyway that shows what happens when you have a good product and good marketing in the marketplace.

Backlink Checker March 12, 2011 at 2:16 am

Why 11 iPads?? You giving some away to friends & family :p?

design flyer March 12, 2011 at 2:59 am

Well I am impressed by fans of iPad 2.. John did it pretty good.

Khey March 12, 2011 at 4:00 am

Why line up when we can order online. iPad 2 is great but I wouldn’t throw myself in an Apple pit just to have one.

John Chow March 12, 2011 at 9:30 am

The online order time is now two to three weeks. Some won’t want to wait that long.

Tony March 13, 2011 at 8:31 pm

Make that 3-4 weeks. They’re selling like hot cakes!

Biharprabha March 12, 2011 at 5:01 am

I have never seen such die-hard Ifans. Dude, they could have waited one day for I-Pad

John Chow March 12, 2011 at 9:31 am

You would think so but many stores are now reporting low or out of stock. If you wait, you might not get one. :)

Justin March 12, 2011 at 5:22 am

I would only wait in line to take my son to see Santa. Describing the majority of people as cattle or better yet sheep is quite true. At least the salespeople should have a good day for sales commissions. John, you really get a lot of use out of your video camera by the way. Maybe I should start using mine more.

make money blogging March 12, 2011 at 5:29 am

God that was one hell of a queue :|

John, you should definitely went out and sold those ipads for $1K each lol or at least have tried it to see what happens..

Enjoyed the vids… Thanks John!

John Chow March 12, 2011 at 9:33 am

I’m sure I could have sold it. The question is, could I sell them before security boots me out? LOL

make money blogging March 12, 2011 at 10:01 am

Would love to see that lol Running away with a “I’m John Chow bitch” shirt

Tilen March 12, 2011 at 6:50 am

wow, look at this crowd :)

alam March 12, 2011 at 7:35 am

I look up at amazon and one seller put iPad 2 with insane price : $1000 . Perhaps for bypass queue :-)

Biharprabha March 12, 2011 at 9:28 am

13 hours of waiting sure is crazy!

christina March 12, 2011 at 9:58 am

Its so cost then the previous version of ipad but its looks cool

Lakhyajyoti March 12, 2011 at 10:11 am

Everyone is not lucky like you John.Hope you will write another article about ipad 2 very soon after using it for couple of hours.

make money blogging March 12, 2011 at 11:59 am

And what he’ll do with that ton of Ipads!

fas March 12, 2011 at 2:10 pm

YOu did not get white iPad 2 JOHN, any reason?

John Chow March 12, 2011 at 2:42 pm

Because black is the best.

Jonathan March 12, 2011 at 3:24 pm

Is the lady your wife John?.

John Chow March 12, 2011 at 3:27 pm

No, that is Greg’s girlfriend.

Design Flyer March 12, 2011 at 10:21 pm

Yeah.. excellent choice. Black is the best color.

Email List Building March 13, 2011 at 3:04 am

The white color iPad might be good for a doctor or anyone working in a hospital, perhaps.

Fazal Mayar March 16, 2011 at 12:47 pm

i luv white for a laptop but my gadgets i want them to be white. Although, the white iPhones looks great!

semmy @ Make Money Online March 12, 2011 at 4:49 pm

Ah now you was uploading the video. The crowd is very huge!! It’s crazy to standing more than 13 hours. LOL

Allen Walker March 12, 2011 at 5:17 pm

Another easy way to bypass the lineup… Wear a blue shirt, black pant, tie something on your neck, and mingle with the employees at the last moment… :P

Matt Ringstad March 12, 2011 at 5:42 pm

John, Once again you show us all the back door. Bravo!!! I need to make a shirt with the slogan “My drug of choice is Bitch!”.

Chris Jacobson March 12, 2011 at 6:14 pm

Did Greg have to pay duty and provincial sales tax on the iPad 2 when he crossed back into Canada? If so, what a buzz kill!

John Chow March 12, 2011 at 6:51 pm

No duty but he had to pay HST at the border.

TYCP Magazine March 12, 2011 at 8:03 pm

The Apple store at the mall by me was packed today with people wanting the iPad 2. It was insane. And lol at you bypassing everyone. I bet others were wishing they could do the same.

Beard Trimmer March 13, 2011 at 4:50 pm

Really big line, but i guess it was worth for those who waited, maybe that way it will be even better in their eyes :)

design flyer March 13, 2011 at 10:59 pm

and thats a very good point. They will like it more..

christina March 13, 2011 at 10:10 pm

A big group is waiting to buy the ipad i think its pleasant to buy it

Peter Get My Ex Back Asap March 14, 2011 at 1:15 pm

None of those people could wait one more day and save themselves the hassle of the line up? They must be fanatical fans, lol


John Chow March 14, 2011 at 2:21 pm

If they wait a day they wouldn’t get it. All the stores sold out after the first day!

forex nick March 14, 2011 at 2:40 pm

I can’t believe people will line up for twelve hours! I-Lust is strong but not that strong :-)

Jeff Chin March 14, 2011 at 7:06 pm

I should win the iPad2 because I love giving back and devoting my time to non-profit 501c3 orgs during my spare time! Karma, baby!

raeshmy March 14, 2011 at 8:13 pm

Don’t expect less from the APPLE fans. Am one too.

Latest Technology News March 14, 2011 at 9:16 pm

i heard news about the iPad 2 was released on Friday afternoon to much fanfare and enthusiasm at the Apple Store in Dallas.

anitha March 14, 2011 at 10:09 pm

Everyone is more interest with ipad only as you can see the way queue standing

Nikole Gipps March 15, 2011 at 11:38 pm

I think you should give me the iPad so I can use it as a learning tool with my kids (ages 5 and 2)!!

christina March 16, 2011 at 3:12 am

Its pleasant to buy something new

Fazal Mayar March 16, 2011 at 10:24 am

you wonder whats the point of waiting that much if your chances of getting one are still slim. All sold got sold out during the first day i guess?

anitha March 21, 2011 at 10:58 pm

if you want the product then you have stand

jasmine March 23, 2011 at 12:26 am

i think this i pad with the cover is really good one.

entertainment news April 1, 2011 at 10:12 pm

everyone will love the products its show interesting to have it

latest technology updates April 28, 2011 at 9:45 pm

as i thought, every one will love the ipad 2, because it has everything to attract the people.