I am back in the Tesla Model X for this episode of Driving with John Chow. The reason for that was because I had two passengers: Sally and her friends. I would have taken the Jaguar otherwise, because the weather was perfect for top down driving.
I used this driving episode answer a reader question, and in doing so, explained one of the founding principles of marketing and advertising. After watching the video, you’ll understand why you need to keep repeating yourself.