Case Study – How a Bum Increased His Donations By Over 100%

Since you guys enjoyed the local SEO case study by dk so much, I figured I’ll give you another one. This real life case study comes from my friend and fellow Internet marketer, Ian Ferrando. In this case study, Ian shows the power of split testing by helping a bum on the street increase his passer-by donation by over 100%. It’s the most controversial and heart warming case study you’re ever going to read. Some of the highlights include:

  • Why a cardboard is a bad way to relay your message to the public
  • A great story isn’t compelling enough for someone to feel sorry for you
  • Your Call to Action needs to be to the point and stronger than your last cardboard
  • Making it easy and enticing for your user base to participate in what you want them to do
  • Positioning and location is a crucial part of your advertising campaign
  • How colors can change someone focus and catch more eyes for more exposure

There are more strategies Ian did with this real life case study. Go download the case study now and see how these small changes can help with your own Internet and blog marketing campaign.

Download The Case Study – How a Bum Increased His Donations By Over 100%

41 thoughts on “Case Study – How a Bum Increased His Donations By Over 100%”

  1. d3so says:

    very humorous and interesting application to life.

    1. Zach Crawley says:

      yea, this is great! Love the picture lol.

      1. Handbags says:

        I never saw this before. It is funny. That is great your friend helped this man out so he could get more money πŸ™‚ That was cool of him.

        1. Agreed! Although, if people haven’t already donated it does provide that extra added incentive to donate – proof of why a/b testing is important!

        2. I have seen this somewhere else before.

    2. Patrick says:

      Hmmm…. Free sanitizer from a street bum?

      Isn’t that a little bit like free sushi from a sanitation worker?

      1. Although it does provide an increasing incentive to donate, if you haven’t already!

      2. How did he get the free sanitizer?

        1. Make Money says:

          I am sure that there are ways….lol, it wouldn’t be hard to “borrow” one from a CVS or Rite Aid I am sure…

    3. Very inventive I’ll say. And a great parallel on how offline methods apply online. You will not believe how many offline clients I snag using online methods!

    4. Funny marketing gimmick.

      1. Make Money says:

        Awesome Marketing gimmick that truly works.

  2. Interesting. I’ll download it and check it out. Thanks!

  3. Richard Ng says:

    Nice sharing!

    I guess what works in internet world works in bricks and mortal world as well.


    1. PPC Ian says:

      I agree, its neat how online applies to offline. I’m glad Ian was able to help this man get more money.

      1. Online/Offline are they same. They both deal with PEOPLE and that’s why a lot of methods work.

        You’ll also be surprised at how many offline methods (which may seem trivial) work online and aren’t used!

        1. Make Money says:

          Nicholas pretty much hit the nail on the head. I have used several offline marketing techniques online that have worked wonders. When they did though it definitely took my by surprise.

  4. Louie Sison says:

    Funny yet very interesting πŸ™‚ Thanks for the story John!

  5. Tara says:

    Hah, great story!

  6. PsychicJim says:

    I love this! Wisdom within the common place of life. Very Tao.

  7. The same goes for everyone else then. Your call to action is a must for anyone asking for donations.

  8. It is funny but very interesting

  9. Wow i am inspired by this post,so funny and cool too…

  10. I really enjoy reading most part of the article.

  11. thanks for the article, really useful for me to retain the process again.

    1. A/B testing should definitely be implemented and integrated into any website or service you offer!

  12. fas says:

    What is the bribe? Did not get it!

  13. Make Money says:

    This reminds me of a video I saw on youtube of two guys, one of which was giving away free hugs and the other was charging $2 for “premium” hugs. The guy that was charging actually got more hugs and averaged $50 an hour or so doing it! The power of perception I guess

    1. There’s nothing better than a premium hug πŸ˜‰

      1. Make Money says:

        Premium hugs just make you feel better!

  14. Most people don’t realize that bums are great marketers and sales people

    1. Make Money says:

      How else would they get paid for nothing product related?

  15. Another example of how A/B testing is extremely important!

  16. Awesome and imaginative ideas for marketing.

  17. mattscradle says:

    Bums actually catches my sympathy.

    1. Make Money says:

      They used to, until I caught the same guy doing the same gimmick of being stranded without gas with his family down the road. I found his trick and was very angry. Fool me once, shame on you, feel me twice….not gonna fool me again -G Bush

  18. Wow that is little bit funny…good banner…so interesting post…

  19. I am inspired your article and pictures,i really live it….

  20. Kevin Kimes says:

    Split testing is one of The Most Important concepts to implement in this business. Split test everything!

    Split test your blog logo, the blog theme, the fonts, the colors, everything.

    Split test your advertisements, your buttons, your graphics wherever you have them.

    Studies consistently show so much evidence of the effectiveness of split testing, that it’s a wonder if anyone can survive in this industry without doing it.

    Some cases have shown many hundreds of percent increase in ROI from a single split test.


    1. Make Money says:

      Not split testing is about as smart as not turning in a winning lotto ticket. You will get by but you could be doing so much better!

Comments are closed.