Cherry Picking The Best Ads with Chango

Chango is a new ad network that offers payout much higher than a traditional banner ad network. It does this by cherry picking the traffic going to your blog and serving ads only to readers from the US or Canada and who came to your blog via a major search engine like Google or Bing.

From an advertiser’s stand point, not all readers are created equal. The most valuable are those who live in the US or Canada because they spend the most money online. It’s also proven that readers coming from a major search engine are far more valuable than readers coming from any other channels.

What Chango does is allow you to capitalize on those high value visitors by serving ads only to them. If a reader doesn’t meet those criteria, then Chango can serve either a 3rd party ad (like Google AdSense), a house ad or it can collapse the ad and show nothing. By adding Chango to your blog, you are maximizing the revenue from all your ad spots.

Sign Up for Chango

Chango offers all the major ad sizes as well as customization for the color schemes. The ads are extremely easy to set up and install. Watch the screen cast below to see how easy it is to create a Chango ad.

Chango is completely free to join. If your blog gets a lot of search traffic, then I highly recommend you apply for Chango. The ad rate are significantly higher than what you’ll be able to get with a normal ad network that doesn’t cheery pick the traffic.

Sign Up for Chango Search Targeted Ad Network

38 thoughts on “Cherry Picking The Best Ads with Chango”

  1. Earl says:

    So does this mean I waste less money on “non paying” clicks?

    1. I wonder if it will replace Adsense for some people.

      1. Dino Vedo says:

        Hmmm, for some people but I just applied and they are looking for only sites that receive more than 50K page impressions per month which for some niches is quite hard to get!

        I doubt a lot of John’s readers are achieving that amount so not sure how many people will convert…

        1. d3so says:

          I don’t even get 50k per month, do you Dino?
          I guess they’re only accepting premium publishers.

          1. Dino Vedo says:

            No way, def not getting 50K per month but I applied anyways… doesn’t hurt to try plus they don’t tell you this until your actually filling out the application…. shady at most!

          2. I guess thats why its a free service. That allows them to be pickier with their clientele cause they have to get money somehow!

          3. Isn’t it free just to publishers? Advertisers on the other hand may fork out more than with Adsense.

      2. “By adding Chango to your blog, you are maximizing the revenue from all your ad spots.”

        Isn’t this better for the advertisers, rather than the publishers? I mean does the advertiser benefit more or the publisher, through this method?

  2. Dino Vedo says:

    Awesome! I’ve been using adsense and would love a higher paying ad network!!

    Excellent post John!

    1. d3so says:

      I haven’t made much from adsense but I’ll check this out.

      1. Do you now have the necessary traffic? But go ahead and check it out and let us know what you have found.

        In the meantime I’ll work on getting more traffic.

    2. Well, it is less profitable for Asian Blogs with native visitors to profit from this ad network. Plus, 50k per month are…erm…quite exclusive right? Anyway, I’ll try it when I achieved the 50k point. (by that time I would have much more option though). Good post John.

  3. I hope it works better than Chitika which doesn’t load but about 25% of the time even from search engine results.

    1. I agreed with you Wendy, Chitika loading time make my site much heavier…

  4. poorblogger says:

    haven’t heard about this advertising network…
    Maybe it is good to try..

    1. d3so says:

      It good to try different networks to see which works best for you.

      1. Paul B says:

        Its good to comment on every single other comment.

  5. Pumama says:

    I haven’t heard about Chango.
    I will looking for this and Will Try
    Thanks JC for sharing

  6. Dean Saliba says:

    I’m going to say that this would be better for advertisers rather than publishers.

  7. That sounds pretty much like Chitika to me? Any difference / advantages they have compared with them? SY

  8. Alex Sorokin says:

    Any other good ad networks for publishers that dont get 50k per month expect adsense?

  9. Jason says:

    I’ll apply and see if I can get into the network!

  10. Hi – Bryan from Chango SearchSpots here.

    I just wanted to respond to a few of the comments above:

    Yes, it’s true that our min. requirement is 50,000 page views/mo.

    I want to emphasize that our ads are best used to bolster your current ad strategy (ie: AdSense, etc.) vs. replace it. While we only show ads to search traffic, advertisers pay more for highly targeted ads. More relevant ads tend to increase CTR, and this often means more publisher revenue than from contextual ads alone.

    And yes, we are similar to the previous version of Chitika before they shifted to Chitika Select, but we consistently have higher payouts.

    I’m happy to answer any other questions & look forward to the opportunity to connect. Cheers!

    1. Thanks for clearing that up Bryan! I think a lot of people thought this was meant to completely replace their current ad strategy.

  11. It’s good for advertisers but it’s not good for publishers.

  12. Bidet says:

    This looks like a great replacement for adsense since it offers higher payouts.

    1. Yes but only if you have 50K page views per month – I wish…..

  13. Jason says:


    I’m getting a, “This site may harm your computer” and its the red screen that pops up.

    I went to your site in Google Chrome and in Internet Explorer and I get the same thing.

    I even searched through Google and they give that line under your domain that says it.

    Just wanted to give you the heads up! Just started getting it today.

    1. Dino Vedo says:

      Yep, same here! Its a virus everyone run for cover!!! lol

    2. John Chow says:

      Ya, it looks like my site has bee attacked by some kind of code injection. I’m cleaning it now.

      1. Looks like it’s sorted now! I had loads of problems last year with hackers and it’s so annoying and such a waste of time.

      2. S Martin says:

        I saw it too.. Maybe you can change the your file permission since we don’t really need to write some of the files for wordpress (since some is only updated once new version of wordpress released).

    3. Bidet says:

      It has been fixed as of today though, Im glad its working now.

  14. Stephane says:

    “John Chow may harm your computer”.

    I knew it all along. He’s evil.

    1. Oh, you don’t really mean that 😉

  15. J.C. Oan says:

    Seems to be an interesting option for websites that “get lots of search traffic”. I don’t think I can be included in that category for the time being…

  16. S Martin says:

    Chango is nice but the requirement is only for those in US or Canada and Came from major search engine. So for blog like mine where most of my readers is from Asia, that wouldn’t be a choice. Hope Chango would change their targeted customer by including people from asia too.

  17. jack says:

    It sounds like i will add Changeo to my ad strategy when i can get the $50K the people here talk about at my website.

    I didn’t get a red warning or whatever they were talking about but it sounds funny so how do I make that appear so i can see what the people are laughing aboutt?

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