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Commercial Break Time

written by John Chow on February 22nd, 2007

I like to this time to thank all our advertisers and blog sponsors. They help keep the lights on and pay the bills around here. OK, there aren’t many bills but they are helping to build up a big pool of cash for me to donate and put into my daughter’s trust fund!

When an advertiser buys ad space, I want them to feel like they got more than their money’s worth. They put their money on the line so they should get a return on investment, plus something extra. Dealing with advertisers is the same as dealing with readers - it is a relationship that goes both ways. You have to under promise and over perform. With that in mind, I like to acknowledge all the advertisers who made a direct advertising purchase this month.

Our Banner Advertiser

LearnVisualStudio.NET Video Tutorials actually purchased the top 468 ad spot through AdVolcano than directly though my advertising page.

Bob Tabor created LearnVisualStudio.NET back in 2002 when some colleagues asked him for help learning how to harness the power of Visual Basic.NET, C# and ASP.NET. So he made a few dozen video tutorials and gave them away. The tutorials instantly gained attention as a great way to learn the new .NET technologies before they were even officially released by Microsoft.

The 500+ video tutorials can be subscribed to and downloaded for less than $6 a month. Subscriptions entitle you to a members-only area where you can find the download locations for all the video tutorial files. Lifetime subscriptions also receive access to the exclusive member forums.

Our Text Link Advertisers

A text link on this blog cost $200 per month from Text Links Ads. You can get a $100 coupon here. However, it won’t do you any good right now because I am sold out.

Our ReviewMe Advertisers

ReviewMe is running a 50% coupon this month and quite a few advertisers took advantage of it. A big thanks for all those who ordered a ReviewMe review.

Other Sponsors

Thanks goes out to Text Link Ads and AdVolcano for not only selling advertising for me, but for also buying advertising on this blog via Google SiteMatch. Both are great ad networks and I recommend all bloggers sign up for them. I also wish to thank 1234Pens.com sending me that box of pens to give away.

Unlike Google ads, I can encourage all readers to visit our direct advertising sponsors. These are the people and companies that support this blog and they deserve your support because of it.

Thank you.

Ryan said on February 22nd, 2007 at 12:47 pm

Have you ever gotten a “thank you” from an advertiser for doing this for them?

I’m sure some of the advertisers visit your blog on a regular basis and appreciate the extra exposure, but I’m wondering if an advertiser that doesn’t visit all that often notice an extra traffic bump and say “hey, thanks!”?

Either way it’s a nice little added bonus for them.

Reply to this comment
Jonix said on February 22nd, 2007 at 8:41 pm

good point ryan, but of course that john would warn his advertisers of his “extra” posts about them :) I’m right john?

Reply to this comment
Paula Neal Mooney said on February 22nd, 2007 at 1:12 pm

Yeah, AdVolcano looks cool. I loved their ad that had your name so boldly displayed on it: JOHN CHOW USES ADVOLCANO…or whatever it said..

It caught my attention so I went over to AdVolcano and signed up to sell ad space on my blog.

Thanks much,
Paula

Reply to this comment
Edward said on February 22nd, 2007 at 1:24 pm

John,

You have “I” twice where it should be “I’d”

Guess that slipped through the old check-up and review.

Reply to this comment
Bob said on February 22nd, 2007 at 1:31 pm

Thank you for the write up about LearnVisualStudio.NET (which was above and beyond what I paid for with the little text link, and is much appreciated!) Actually, today we’re celebrating the 5 year anniversary since I launched the site … 2/22/2002.

Reply to this comment
Saman Sadeghi said on February 23rd, 2007 at 11:53 am

I guess the advertisers do check the site!

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Ali said on February 22nd, 2007 at 1:33 pm

yep they pay the bills all right and they should be thanked too.

I’ll visit your advertisers.

Reply to this comment
Nomar said on February 22nd, 2007 at 1:45 pm

It is worth more than the money they are spending i guess !! great job

Reply to this comment
David said on February 22nd, 2007 at 1:50 pm

Good job john, its nice to see you not only putting the adds on your site, but writing about them and promoting them too…

Reply to this comment
Mr. Gary Lee said on February 22nd, 2007 at 2:27 pm

Do you include the clicks you get from your posts in your ad sheets when you promote your ad space? Do you think your advertisers now take that into account when deciding whether or not to buy an ad on your site?

Reply to this comment
John Chow said on February 22nd, 2007 at 2:57 pm

They better not. The price stated on the ad page is just for the ads. These thank you post are not part of the deal there is no guarantee that I’ll post one.

Reply to this comment
Michael Kwan said on February 22nd, 2007 at 3:06 pm

It is an excellent “bonus.” If they want the full John Chow meal deal, then they should get a text link ad AND a ReviewMe :)

Reply to this comment
Marc said on February 22nd, 2007 at 2:35 pm

Always great to take time out to thank your supporters. I gave AdVolcano a spin after you first mentioned them but they just didn’t pan out for me. I think most of those advertising brokers are great for high traffic blogs but are still void of advertisers for lower traffic blogs.

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Michael Kwan said on February 22nd, 2007 at 3:07 pm

Likewise. I haven’t had any luck selling ad space through them either.

Reply to this comment
Jonix said on February 22nd, 2007 at 8:46 pm

Patience is a virtude my friends. Don’t give up, never! and you all will succeed. The great secret of the world to succeed in anything is “great persistence” and “research”. Many fail because the lack of “great persistence”.

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Collis said on February 22nd, 2007 at 2:49 pm

I must admit John, you do take care of your advertisers. I’m constantly seeing links back to my site and it makes spending the cash for an ad (or review) more worthwhile because you provide extra value.

As always, very shrewd Mr Chow.

Collis

Reply to this comment
ilker said on February 22nd, 2007 at 3:05 pm

OFFTOPIC: Hey John, I was looking back in your archives of posts and I came across “Web 2.0 Bubble”.. I wanted to comment on it but it said “comments on this post now closed.”

I wonder what are your thoughts on that today?

Reply to this comment
Jonix said on February 22nd, 2007 at 8:47 pm

It’s a wordpress plugin. Posts after 30 days can’t have comments anymore.

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Jeff said on February 22nd, 2007 at 3:14 pm

How much traffic do you get these days? You should do a post on that sometime soon.

Reply to this comment
John Chow said on February 22nd, 2007 at 6:24 pm

I’ll recap all that in my monthly blog earnings update.

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HMTKSteve said on February 24th, 2007 at 5:54 am

Have you thought about dumping AdSense and selling those spots to advertisers?

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Allen.H said on February 22nd, 2007 at 3:50 pm

I’ve been collecting notes on your review and it’s effect on my blog traffic, readership and RSS subscribers, I hope I can publish it this weekend.

Thanks for another link John!
Allen.H

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Nick said on February 22nd, 2007 at 6:22 pm

Why not mention the advertisers on thetechzone too? :P (just joking). I purchased a link a few days ago through text-link-ads.com. They gave me the $100 discount coupon:)

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James Britton said on February 23rd, 2007 at 3:02 am

So with some quick math, you’re making $2000 a month just from Text Link Ads?! You make this look like a lot more than a few hours of work per day.

James

Reply to this comment
HMTKSteve said on February 23rd, 2007 at 3:16 am

Sold out on adspace? Wow!

I just got my text link ads code up and running, no bites yet.

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Ajith said on February 25th, 2007 at 9:47 pm

Sometimes the EVIL also shows some good right?
:mrgreen:

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katnkari@blogspot said on February 27th, 2007 at 5:20 am

hi jimmy, can you share with us your critical success factors. i noticed you promote your blog thru adsense.

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