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Congrats To Ryan on The World’s First Ad Flip

written by John Chow on August 14th, 2007

Ryan Stewart of eleven21.com has done it! He has successfully flipped the 300×250 ad spot he purchased from me for $1,000. The new owner is Rich4Life.Us (you can see their ad running right now), Rich4Life did try to buy the ad space directly from me but Ryan and Bidvertiser beat them to it.

Ryan had his ad running for two days before selling it. He walks away with a $400 profit and over 1000 people clicking on the ad to visit his blog. The spike in traffic shot his Alexa to 13,754.

This is the kind of story that gets people excited about the possibilities the Internet offers. Ryan saw an opportunities and seized it. Congrats man! If nobody knew who you were before, they sure do now.

Jacob said on August 14th, 2007 at 1:00 pm

Seems like a good deal for him, that’s for sure. Think your new ad placement for adsense is going to increase or decrease your profits?

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Carl of PseudoPower said on August 14th, 2007 at 1:38 pm

My guess is that it’ll stay about the same when you factor in that the adsense drought is almost finished and that john chow is getting more visitors by the day.

Let’s see if i’m right.

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Debo Hobo said on August 14th, 2007 at 3:46 pm

That is really creative thinking outside the box!

The First ever BlogWorldExpo is being held in Las Vegas. All the top bloggers will be there to share more great blogging methods. Ryan and John I hope to see the two of you there as presenters?

Read about it here:
http://www.debohobo.com/2007/08/14/blog-world-expo-let-it-ride-in-las-vegas-flight-hotel-starting-at-182/

Reply to this comment
Ryan Stewart said on August 14th, 2007 at 3:49 pm

I’m thinking of going. As a presenter, I kinda doubt it. I am looking forward to making the most of this 15 minutes of internet fame though :)

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Debo Hobo said on August 14th, 2007 at 3:54 pm

This fifteen minutes should last longer than that, your name should be listed as the inventor of that maneuver. “The Ryan Ad Space Shuffle” or something like that.

What do ya’ll think?

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mason said on August 15th, 2007 at 10:13 am

15 minutes? whaaat… I’m sure your fame will hold strong for a few weeks if not months.

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Storm Chaser Videographer said on August 14th, 2007 at 1:09 pm

Congrats to all 3 sites on the flip. :razz:

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Terra Andersen said on August 14th, 2007 at 1:50 pm

Congrats! This is really thinking outside of the box… but now that everyone knows about it, I bet we’ll see this happen more.

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Blogging Experiment said on August 14th, 2007 at 2:32 pm

That’s just what I was thinking. I wonder how many people are going to be trying the exact same thing? Might be the next big wave to hit the web. Arbitrage ad space!

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Ziela Rich said on August 14th, 2007 at 1:19 pm

Hey good looking people!
I am glad to help Ryan and John make some money. I appreciate this opportunity in sharing with you what the Law of Attraction is. I think the money will be well spent. If I could change your life with this website, it has more than covered the investment to bring this to you.

Rejoice!
See you inside! Make sure you guys watch the movie, and leave comments on the blog, and let me know what you all think. Have I done enough to bring this to the world?

Any advice? Comments. Leave them on the blog: http://www.Rich4Life.us/blog

IT is very exciting to know that I am part of a great milestone for John Chow Dot Com. John, I wish you all the best. I am sure this sort of ads will do better than Google Adsense.

Reach For The Riches!
Zeila Rich

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David said on August 14th, 2007 at 3:04 pm

That was a really nice introduction movie that I saw from your site. Did you make it? Is so professional that the music, video, and words really stick to my mind.

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Michael Kwan said on August 14th, 2007 at 1:29 pm

Hey John, I noticed that you replaced your TTZ 500 banner under each post with an Adsense 468. I guess you weren’t quite ready to drop Adsense cold turkey, huh? I’ve seen limited clicks on my TTZ banners too.

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Carl of PseudoPower said on August 14th, 2007 at 1:41 pm

Looks like an affiliate marketer got the spot :).

Anyway, I’m actually a fan of The Law of Attraction stuff. As long as people don’t get upset when they expect a Ferrari to pop up in front of them.

Anyway, expect an article on the law of attraction soon on my blog.

John, you seem to have a magical way to keep things exciting.

Reply to this comment
Zeila Rich said on August 14th, 2007 at 1:47 pm

Hi Carl.
Looking forward to that article.
If you are interested, you can sign up as an affiliate from my website too! Then, your article about law of attraction would be maximized to its full potential!

Ciaos!
Zeila Rich

Reply to this comment
simon said on August 14th, 2007 at 1:43 pm
Amanda said on August 14th, 2007 at 1:53 pm

Congratulations ryan! that is amazing!

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Ryan Stewart said on August 14th, 2007 at 4:58 pm

Thanks Amanda. I think I’ll treat myself to a massage to offset the stress it caused. :)

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mason said on August 14th, 2007 at 6:11 pm

LOL! I wondered how comfortable you felt when doing this lol. :mrgreen:

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Power of Positive Thought said on August 14th, 2007 at 1:54 pm

I usually refrain from going negative, but this book is a scam in my opinion. I want to share my views to others and save them time and money.

I couldn’t even finish the book. Positive thinking can help get you positive results. (a well known concept, and generally something I believe in)

There, saved you time and money. The rest of the book is just nonsense / junk science. I could go on and on, but it isn’t worth the time.

On a side note I plan on a small party with my friends to watch the ‘movie’. Should be worth a good laugh.

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Stockshaker said on August 14th, 2007 at 1:59 pm

John,

You say he only made 400 between flip from 1000 to 1500?

Did you get a cut of 100 because you were promoting his technique in the last three posts?

I think the new guy Rich4.. whatever, probably got the better deal because not only did he get the ad spot, but all the publicity that everyone talking about.

Or did you get the better deal? becuase you got a 1000 plus enough material to cover you for two days? HahHAHAHAHAH.

Or maybe ryan because he didn’t even have to do anything! You promoted his deal for him!

I guess, everyone won in the end. And that is probably the best type of business.

Reply to this comment
John Chow said on August 14th, 2007 at 3:07 pm

The ad space was for $1,500 for a month, or $50 a day. Ryan used up two days so he got $1,400 for it.

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click for nick dot com said on August 14th, 2007 at 2:21 pm

kind of risky? a thousand is a bit of money to risk in any case… though i suppose he did win in the long run… good job! :razz:

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Blogging Experiment said on August 14th, 2007 at 2:27 pm

Worst case scenario, he would have gotten a lot of traffic to his own site. 1k is a lot to risk if there’s a chance at not getting anything back but that wasn’t the case here.

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Ryan Stewart said on August 14th, 2007 at 3:52 pm

Dang right it was risky Nick. I won’t lie and say I wasn’t sweating bullets a bit. But, as they say, “nothing ventured, nothing gained.”
-Ryan

Reply to this comment
Bob said on August 14th, 2007 at 2:22 pm

Really the The World’s First Ad Flip? :idea:

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Nabloid.com said on August 14th, 2007 at 2:24 pm

John, you left $400 on the table… but you gained lots of press for it…

What filter do you have on to make sure only two spots are shown on the home page instead of having it on every single post? Is it the same filter we have for adsense?

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Cash Quests said on August 14th, 2007 at 2:25 pm

What a shame it can only happen once. Whatever it sells for in the flip will become the new standard price next time.

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Blogging Experiment said on August 14th, 2007 at 2:57 pm

Why do you say that? I’m willing to bet it could be done again and in fact, they could probably do it with the very same ad space. Advertising prices change and often people are willing to pay more to unseat someone so it could easily work again.

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Cash Quests said on August 14th, 2007 at 4:18 pm

Well next time around I’m sure that JC will ask at least $1500 for the ad space as that is the price that people are willing to pay. For it to flip, you’d have to find someone willing to pay more than $1500 and that market is less than those willing to pay more than $1000.

Every time the price goes up, so does the chance of the flip failing.

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Electronics Reviews said on August 14th, 2007 at 2:34 pm

Now they just need a new landing page…yikes!

Reply to this comment
Ziela Rich said on August 14th, 2007 at 2:42 pm

Can you please elaborate further?
How can I improve my landing page?

Thanks in advance!

Zeila

Reply to this comment
Glen Allsopp said on August 14th, 2007 at 3:32 pm

Terrible layout, no clear eye flow direction and no real call to action or incentive that stands out on why somebody should give you their email address

Constructive, not insulting :cool:

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Zeila Rich said on August 14th, 2007 at 4:25 pm

wow.
thanks for the constructive criticisms. appreciate it!

will get the design guys to work on it

Won’t blame them because it was done up in less than 48 hours.

Zeila Rich

Reply to this comment
John Chow said on August 14th, 2007 at 3:56 pm

I think this blog post would make a better landing page: http://rich4life.us/blog/?p=8

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shman said on August 14th, 2007 at 2:38 pm

Thats great, I would keep this ad space for me :).

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Glen Allsopp said on August 14th, 2007 at 3:30 pm

Hats off to him. Worked out better than I would have expected

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mason said on August 14th, 2007 at 6:08 pm

haha I knew he would be successful. pretty cool seeing it happen.

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Shaun Carter said on August 14th, 2007 at 6:31 pm

Guess this means the going rate will be more like $1500 per month from here on out…

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Richard - Moneyquill.com said on August 14th, 2007 at 7:18 pm

I had to say it was a great idea, he seized an opportunity as soon as he saw it. Congrats to him!

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Stuart Hannig said on August 14th, 2007 at 10:53 pm

Not sure if it was the first, but I pretty decent flip none the less.

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Mr Beach Bum said on August 15th, 2007 at 6:57 am

If you have the time and know-how, go and register flipyourad.com right now and start up a site where publishers can auction off their used adspace for a premium. If anyone does it, you at least owe me a few free ads!

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Vladi said on August 15th, 2007 at 9:52 am

World’s first ad flip? Hardly, ad spots have been bought and resold for a decade now, TheHun.com comes to mind with its $600 top link spots. Those get bought and resold frequently.

Reply to this comment
John Bennett said on August 15th, 2007 at 9:58 am

Why can’t I come up with a quick way to make $400 dollars?

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Indiansrock said on August 15th, 2007 at 1:54 pm

Congratulations, its amazing!

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chrisblogging.com said on August 16th, 2007 at 8:37 am

Way to look ahead and make this happen!

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Click Input said on August 16th, 2007 at 10:04 am

I was going to say how well this guy was doing until I saw the $3,500 figure that the purchaser already made.

That is insane money.

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SEO Optimization said on August 16th, 2007 at 10:21 am

huh i missed this post…

Well done Ryan, at least people can’t say you did not sweat for the $400 profit :P

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Blogging For Begginers said on August 18th, 2007 at 11:12 am

So easy to earn $400 and get free traffic

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Sunnye said on August 18th, 2007 at 12:21 pm

Very inspiring for those first time ad buyers. Keep up the good work.

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Deelip said on August 20th, 2007 at 1:04 pm

Clever Guy.

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Kevin said on August 21st, 2007 at 8:13 am

Wow, flipping ads… let me get in on this. Haha. Truly amazing.

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Global Travel said on August 21st, 2007 at 12:59 pm

an awesome way to make a little cash…

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