Welcome to Part 3 of my series and I hope you have enjoyed the previous content. This is going to be the final part of this series and I want to wrap it up by discussing “2” more important content marketing changes taking place within the industry. Many argue content marketing is NOT important, however, the MOST success bloggers have stated numerous times that content marketing is going to be the only thing that matters going forward. Through a solid content marketing campaign, you can do the following:
- Add value
- Marketing products
- Increase traffic
- Increase social shares
- Build momentum
- Increase brand awareness
The internet is all about information and today, this can be provided through images, videos, text, podcasts, or even infographics. All of these formats can be used going forward to build your brand, too. Let’s jump into Part 3 and talk about “2” more important elements. Your feedback and opinion will be appreciated so leave your thoughts in the comment box below. Let’s jump right in.
Analytics Matter Even More
I’ve always believed, no matter what type of content you’re marketing, it’s important to keep track of your statistics. Having data will help you optimize your campaigns going forward, which is important because this can help with increasing conversions. However, I’m surprised by the amount of people who don’t make use of the tools available to them and I think it can be for the following reasons.
- They don’t know about the tools available
- They are lazy
- They don’t want to keep statistics
- Not serious about their business
Keeping stats will help you get the MOST out of your user engagement, which is why I recommend everyone implement some sort of tool in their backend. For example, imagine having a landing page where you are offering an eBook in exchange for their email address. It helps to know what types of form, headline, colors, and information converts the best. This way, you can continue to do what needs to be done to get as many conversions as possible. Google Analytics is a great tool you can implement in your backend. It’s FREE and very easy to install using a simple code.
For you to achieve optimal conversions, I recommend testing what works and then optimize your campaign.
Content will be Interactive
This is a tricky one to understand, but many have mentioned content will be heading this way going forward. As a matter of fact, you can start to see interactive content implemented into blogs already. Why is this important and what does it do?
First, it gets people involved in your content and builds the personal connection. When you have interactive content, it’s a great way to provide value by making certain elements clickable and this will help readers understand the value better. Next, it’s a different type of content than the usual available online so people will find it more engaging. Imagine when people share it on social media platforms and the response you’ll get. The point I’m trying to make is you’ll have to think outside the box to engage a new breed of readers. Blogs are not new and reading content is something that has been around from the start. It’s time to publish different types of content that will catch people off guard, but provide value at the same time.
- Make content interactive
- Add charts and graphs
- Add movable objects
To implement each type of strategy will take time, but after analyzing the data, you’ll find how some work better than others. Then you can optimize and add the same strategies to other content when you publish because you know they have worked well in the past. Content marketing continues to grow so you have no choice but to add it to your blog. The only difference is finding what works better for you compared to others.