COTD – 25 Cent Clicks Vs. $40,000 a Month Edition

The commentator of the day (COTD) belongs to Jacob Donnelly of Blog Revolter for his comment on my Why I Don’t Run Google AdSense On My Blog post. I think Jacob’s comment boiled it down really well.

Everyone keeps saying, “Oh, but for us average bloggers, we have to use Adsense…” Stop whining first off. Everyone started as an average blogger. You don’t HAVE to monetize with Adsense because, let’s be frank, the cost of running a blog for a year is almost nothing, so you don’t HAVE to break even. Therefore, focus on what is actually going to work.

Instead of putting an Adsense block on your site that will take people away from your site, and thus perpetuating a cycle of you trying to constantly get new people, why not, instead, put Aweber there? Collect people’s e-mails. And remind them that you exist every once in a while so they come back. Suddenly, you’ll start to see your traffic rise because you’ll have return visitors. And then…Yup, you can sell private advertising.

So, for all those people whining about “us average bloggers HAVE to monetize with Adsense,” just remember that if you want to succeed, stop whining and succeed. Short term quarter clicks is nothing in comparison to $40,000 a month. Just ask John.

New readers to my blog may not realized that for the first 8 months of the blog’s life, it had zero advertising on it. The goal back then was to build a readership and you can’t do that if you’re trying to send them away by clicking on ads. You might make a few bucks here and there but you’ll be missing out on the pot of gold at the end of the rainbow.


33 thoughts on “COTD – 25 Cent Clicks Vs. $40,000 a Month Edition”

  1. Mathew Day says:

    Nice! The average blogger isn’t going to make much from Adsense anyways. Unless you’re content making peanuts from a few clicks everyday. JC knows what he’s talking about, selling your own ad space just makes more sense.

    I really like the idea of getting rid of your Adsense block and catching emails instead with a reputable company like, Aweber. That’s just smart. 🙂

  2. I agree.. i think that you should wait a few months before monetizing your blog. So many people are trying to make money with adsense but 1$ a click won’t bring you much money at all!

  3. Deepak Yadav says:

    nice, he is right any average blogger when starts his first aim is to get approved by adsense then he thinks about anything else.

    But for a blogger like john chow he can neglect adsnese from his blog but still he will be making tons of money from his blog to live a average life style.

    1. Jacob says:

      That wasn’t said anywhere in what I said. Any average blogger shouldn’t look to get approved by Adsense. Personally, I wish I had never signed up to Adsense. The goal of any average blogger, before he thinks about anything else, should be to just write great content and harbor relationships.

  4. Brent says:

    I may have to take this advice. Adsense just looks tacky, too. However, to the new blogger, like myself, $1.00 a click is kind of exciting.

    I think the hardest thing that some of the average bloggers would have, is to remove what they think is their main source, or only source of income. It probably feels like they’d have to give up the only way they think they can make money. I should probably make the switch now, before I get too deep in the game!

  5. exsuit says:

    John – Do you suggest not monetizing new blogs (like yours for the first 8 months) until a readership has been developed?

    1. John Chow says:

      It really depends on your goal. Do you see your blog as a side project to make a bit of extra cash or do you see it as a potential full blown business that can support your family and lifestyle? I will say that all the big blogs you see today (TechCrunch, Engadget, etc.) had no ads on it when they started.

  6. Kris says:

    Well business and everything in life is all about scarcity and limited resources. If you are to focus on one thing, it should be churning out great content.

    Secondary is to monetize that content. So I do agree with the writer.

  7. Thanks for sharing this comment with us John – as always, you find all the great nuggets of useful information and provide it to your readers. Keep up the great work.

  8. Patrick says:

    To take that reasoning one step further, you should have advertising for only your own products or services, since even your non-Adsense advertising is taking traffic to another site. 😉

  9. Keith says:

    john, i think you may have forgot to mention about how accurate does adsense split their revenue with their publishers?

    take adsense for content for example. if we checked that the estimated cost per click is $30.00 for a particular keyword, how come when there is a click for us yet we are making around only $3.00 per click? we used to think that adsense split 45 – 55 with us but how do they explain the huge gap here?

    i see no transparency in adsense program as they do not report how exactly the math is calculated and i voted to get out soon. however, i am not a smart blogger that’s why i have to learn to make money like a turtle 🙁

    1. Work online says:

      Hey Keith,
      I like your thinking,you are great commentator.

  10. PPC Ian says:

    I think there are many ways to make money online and what works well for one person might not for another. I think it really depends on your site (blog vs. website) and also your vertical. Personally, I have had tremendous success with AdSense across my web properties and am a huge fan!

    1. I have very good success with it as well, not 40K but it’s doing well!

  11. Techabouts says:

    Just another way to make money online

  12. Need to give enough to audiences first before they can get enough traffic to actually make money from blog or site.

  13. joree l says:

    earning in adsense now a days is becoming more difficult….

    1. This is so true, it’s very hard to make substantial money with it.

  14. Having good traffic for our blog will help to earn a lot

  15. Work online says:

    I would like to say another way to make money online,so thanks john and keep it up.

  16. fas says:

    Some blogs dont have affiliate marketing work for them. Specially here in India, on automobile blogs.

    1. Maybe you’re trying the wrong things on the site. I know a few people doing very well with auto blogs!

  17. guru says:

    You need tons of traffic to make money from adsense, however in terms of effort required. Its better to focus on selling your own adspace, there is a good chance you might make good money that way.

  18. Edgar says:

    Its easy to say, private ads make more money, true, but its not easy to find vendors who will pay for an ad when your website is brand new and has no followers. Whos going to pay for that?

    and most people who buy private ads want big name websites with alot of traffic.

    1. John Chow says:

      You miss the entire point of the post.

  19. Good point John. Google Adsense can be an instant hit because it can give you money in a snap but it is not profitable if you compare it with the other advertising options.

  20. good work dude, i like that $40,000. keep it up.

  21. how long did you use google adsense on your blog before deciding to stop use it

  22. Work online says:

    That is really good post,Thanks for sharing this comment with us John.

  23. Great post, I think that relationships are the key to a successful site.

  24. Nasif says:

    Jacob is a genius, I really like his idea of putting an awber form instead of adsense ad

  25. I like his idea great piece of work !

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