Dealighted: Perfect Example Of A Deals Page Done Right

I first profiled Scott Wainner back in November 17 of last year. Scott and I go way back – all the way before the dot com boom. Unlike me, Scott sold his sites for millions before the Internet crashed. Then he pulled a dot com coup by buying back one of them for pennies on the dollar. Scott’s story is a great epic of a man who may have the longest Internet winning streak in history.

Scott is trying to keep that winning streak going by ordering up a ReviewMe review of his newest Internet venture call Dealighted. And I have to admit, this is exactly the kind of stuff I expect from Scott Wainner.

Dealighted From The Reader’s View

Dealighted is a tool for online bargain hunters to help them quickly find fresh new online deals, coupons, and free stuff (we all love free stuff). The site aggregates user contributed deals (around 650 each day) posted to sites like Slickdeals, Fatwallet, and Anandtech, and identifies those deals that are the most popular (usually around 125). As soon as a popular deal is identified, the deal appears at the top of the Dealighted homepage.

Dealighted is unique because they’re aggregating user forum posts via a spider instead aggregating editorialized deal posts written by a website staffer. Unlike other deal aggregators, Dealighted doesn’t “barf” all deals out to the user. Instead, Dealighted’s homepage aims to weed out the bad deals and only show those truly hot deals.


Dealighted also features a price search engine that lets you see retail prices for a product at different stores, along with any recent deals and coupons that might be available for that product. To my knowledge, there are no other sites that mash current deals and coupon data into a product price comparison engine, like There is one site that tries to do this manually (called, but they only have deals available for 50 or so products each day whereas Dealighted have user contributed deals for thousands of products.

Dealighted From The Web Marketer’s View

Finding a great deal on the Internet is nice but if you’re reading this blog, you want to know how the site makes money as well. Dealighted is a web marketer’s dream. While it looks from the outside like the site has an entire staff updating deals and product prices, Dealighted is in fact, completely automated – the site runs itself. The deals are pulled from other deals forums and the product prices in the Dealighted shop are supplied from the same service that supplies TTZ Media.

Dealighted’s main income source comes from the product price links and not the deal links. When you click on a store link on any of the product pages and visit the vendor, Dealighted makes money. Supplementary revenue comes from Google AdSense ads at the bottom of the page. I’m surprised Scott hasn’t added hot deals from his ResellerRating site to the mix. I assume he wishes to keep Dealighted on a strict CPC model.

While the site may run itself, it’s pretty much useless if no one visits. This is where Scott’s Internet marketing experience comes in. In addition to ordering reviews on my blog and Shoemoney’s (there maybe others), Scott is leveraging his two other sites, TechIMO and ResellerRating, to promote Dealighted. ResellerRating gets over 1 million unique users each month, so that alone should send Dealighted a great deal of targeted traffic.

Being a private company, I have no idea what level of income Dealighted is pulling in and Scott refuse to share the figures. However, I have a feeling Scott won’t need to wait too long to make his money back from these reviews. I didn’t nicknamed him Scott “Winner” for nothing.

33 thoughts on “Dealighted: Perfect Example Of A Deals Page Done Right”

  1. Kumiko says:

    Would you be able to reveal which service you use for pulling the product prices?

    1. Peter-Jan says:

      Yeah I would also like to know that.

      Also, the first link of this article does not seem to work.

      1. Scott Yang says:

        Looks like they are using, pushed to, which powers

  2. Tim Fuchs says:

    The first link is broken.

    1. John Chow says:

      Thanks for the heads up. It’s fixed now.

  3. Dealighted is extremely user-friendly; I like it a lot. Sign-up is a breeze, too — and it’s free! Hot deals and free stuff here I come! 😈

    1. Dave says:

      It does sound like a great service. We get deals on stuff and Scott makes money…. win – win

  4. Matthew says:

    That was a good move selling out before the crash 🙂 That domain is also a smart domain name!

  5. Mubin says:

    Yea, John wherre you getting the prices from? I am really interested in setting up a site like this.

    1. John Chow says:

      I am working on a deal to make those TTZ Media ads available to everyone.

  6. Gdog says:

    Way to keep up the quality posts John…even on vacation! 😀

  7. Brajeshwar says:

    The price thingy? Do you mean the one that says in its footer – Powered by TTZ Media and a link to TTZ Media.

  8. Does Scott make money on affiliate sales too?

    1. John Chow says:

      Not at this time.

  9. Thor Schrock says:

    Wow, dealighted is really making the ReviewMe rounds in the blogosphere. Shoemoney did one for them about a week ago.

    1. Garry Conn says:

      No doubt… quite a bit of money being invested. But the site is awesome! and well worth the investment in the long run.

  10. Matt Jones says:

    This scot seems to be a clever guy… I’m surprised I havn’t heard of him already

    1. blabWire says:

      I hadn’t either. I really dig this concept. Instead of putting content up there and hoping people click on ads that interest them, really making the ads/aff links an important part of the content.


  11. Cognoscente says:

    I discovered Dealighted a few days ago on Shoemoney’s site and have been visiting it regularly. Love the concept and execution.

    After reading John’s post and learning more about Scott and his past successes, it seems Dealighted has laid a solid foundation and will no doubt take off.

  12. Garry Conn says:

    What could be better in life than selling your domain for millions and then buying it back for a fraction of the original sale price! Nice work! I hope Scott’s winning streak continues!

  13. uncle sha says:

    I went to your old entry, it seems you closed that comment .. i was abt to comment that your entry about Scott inspires the aspiring budding entrepreneurs out there, myself included

    good one john 😀

  14. Matt Jones says:

    Hey John,
    I know this is off topic but how come your feedburner subscription count dropped by nearly 200 over the course of the day?

    1. Alex says:

      Feedburner subscriber stats falsely change from time to time.. The actual subscriber number doesn’t really change..

    2. uncle sha says:

      is it due to bots i think

      my feedburner, half the subscriptions are bots

      don’t ask me why, it just does :mrgreen:

  15. Gath says:

    Hi John,

    Do you know if Scott has an agreement with FatWallet, GottaDeal etc to aggregate thier content? These sort of sites can be great unless one of your content ‘suppliers’ decides to pull the pin on you.

  16. Dealighted purchased a review on my site a while back and it’s good to know they’ve change some things since then. Hopefully more features are to come.

  17. Hello,

    First time reader, found your site through ReviewMe

    Thanks for the heads up on Dealighted. I hadn’t heard of them before, but I checked them out and I am impressed.

  18. Thanks for the feedback and well wishes. If anyone has any comments/questions/suggestions, please feel free to use the contact form (, as that gets emailed to me directly.

    To answer some questions:

    -Our price comparison engine is powered by’s API. The code that we’re using to harvest/aggregate deal forums is a combination of a spider that we wrote in-house, plus a basic RSS aggregator (not all forums provide an RSS feed).

    -We do not make money on affiliate sales at this time, but that will change in the near future.

    Thanks for the great review, John.

  19. You know how in other vendor sites you can actually convince yourself that you don’t need another gadget, pair of jeans, new off-road crocs? Totally not the case with Dealighted — I just gotta have them all! 😈

  20. rsachoc says:

    Bit of a typo, it’s streak, not steak (first paragraph)

  21. Amanda says:

    A lot of people have been talking about Dealighted quite a bit he’s obviously doing something very right.

  22. Simonne says:

    I tried it and I found it very easy to use and convenient.

Comments are closed.