Define Your Brand with

Branding is incredibly important and one of the most pertinent aspects of your brand is your logo. Can you imagine where Nike would be if it did not have the swoosh? Whether you run a brick and mortar store or you want to brand your popular blog, you should get a unique logo.

Normally, hiring a custom logo designer can prove to be a pricey endeavor, but such is not the case if you go with a service like instead. In this review, we’ll take a look at their standard logo contests, as well as a new logo marketplace that was recently launched.

Host a Design Contest

Rather than relying on a single designer with a single vision, lets you tap into a growing community of designers. This way, you can gain access to the widest variety of options for your company logo.

This is done by hosting a custom design contest. You give the community any guidance that you would like to provide, like your company name and preferred color scheme, and you wait for them to come up with some beautiful logos for you.

Shown above are some of the recent winning logo designs. As you can see, the scope of the logos is quite varied. To ensure that you get what you want, guarantees that you get at least 40 logo concepts. If you don’t, they’ll refund your payment, no questions asked.

How Much Does It Cost?

So, how much money do you need to put forward in order to get a custom logo design? Well, that’s partly up to you.

You need to define the “prize” amount associated with your logo contest and this prize must be somewhere between $200 and $1000. In addition to this fee, which will be awarded to the winning designer, there is a 10% administration fee and that’s where makes its money.

If you’d like, you can also pay the $50 upgrade to launch a private contest. This way, the contest is only visible to registered members of the LogoMyWay design community and not to search engines and competitors.

Get a New Logo Right Now

Logo contests can last anywhere from five to fourteen days, but you may not want to wait that long for the designers to submit their concepts. Perhaps you’d prefer to see some ready-made logos instead. That’s where the new logo marketplace comes into play.

This is an entirely different kind of transaction. What you do is browse through the existing marketplace of logos and select the one that you would like for your company. The text is changed to your company name within 24 hours, making for a much faster process.

You don’t have to worry about everyone else getting the same logo when you use the marketplace approach. Every logo design “is rigorously approved for uniqueness, high quality, professionalism, and customizable before it’s available for sale.”

From what I can see, the going rate for a unique logo from the marketplace is $295. That’s the case with this robotic logo design, for instance, that may be appropriate for a sci-fi company of some kind.

A Professional Logo at a Reasonable Price

Your brand is one of your most valued assets and a good logo plays a very critical role. You don’t want to leave something like this to chance.

Whether you opt for a logo contest or you choose a ready-made logo from the marketplace, you are assured of its uniqueness. It might sound like a lot of money to spend $200+ on a logo, but you should view this as an investment in your company’s future.

In fact, the logo on John’s new business card was actually created by the LogoMyWay design community. There are over 5000 designers creating these unique logos, so one of them is bound to make something you like.


30 thoughts on “Define Your Brand with”

  1. Say no to crowdsourcing!

    1. d3so says:

      Why would you say that?
      Crowd sourcing is a great concept that benefits the customer.

      1. Melody says:

        Crowd sourcing kills and devalues the efforts of the design community. There’s actually a huge movement against it.

      2. There dose seem to be a lot of people agents it now a days.

        1. Would love to see the website of Richard Wilkins.

          Richard if you are reading this tell us about your website. Would love to see your view.

        2. jtGraphic says:

          I can go both ways on it. It’s like being a democrat or republican…

  2. Definitely a great concept to get a logo. I was thinking of doing something like this for affiliate sites of mine!

  3. I’ve heard of this site. Some of the logos are actually pretty decent.

  4. Why not use crowdsourcing? It is a great way for companies to use these services.

  5. I think that I am going to need their servie soon.

  6. Melody says:

    Wasn’t there previously a “design John Chow’s logo” contest on logomyway? How did that work out?

    These sites are actually known for their lack of quality and originality, copyright infringing/clipart rip offs, and unpaid contests–leaving potential logo designers with no way to protect original designs or even get paid for them.

    1. Matt says:

      As John said in this post his business cards were created by logomyway designers.

  7. Andrea says:

    My question is not regarding these logo’s, but a few months back you sent me a email (with link) regarding what company you recommended for sending your emails to your readers (example feedburner). And I can’t seem to find it anywhere. Can you please send me the link again?

  8. Andrea Barr says:

    Hi John
    I am so glad that I have subscribed by email to your updates. I have found Affiliate Networks you recommend to be top notch and you are always letting me know of my second love, entering contests, that are happening. Another good recommendation is which I will be sure to utilize and enter their contest as well.

  9. interesting topic regarding the crowdsourcing, never knew about the impact it had in the design industry.

    But how is it different than outsourcing your programming piece, article writing, seo strategy, to other service firms?

    1. Melody says:

      It’s different because potential clients begin (and already are) equating logo/graphics design to low costs because of crowdsourcing.

      Many clients fold on ever paying designers as it is. For whatever reason people think designing is “easy” and therefore only worth $50 for a major branding element like an original logo. Clients also risk amateur designers stealing logos/clipart online for submission.

      It’s called “spec work” and you can read the many cases where clients don’t pay on these sites, leaving dozens of designer’s without ever being compensated for their work…

      1. Sean says:


        You sound like a record label executive clinging to vinyl and CDs, trying to stop the digital music revolution.

        As a business owner I want to get submissions from as many different designers as possible.

        This is the way that the design world is going and either you hop on board and try to find a way to make it work, or you go by the way of the record labels.

        Best of luck,


        1. Brendan says:


          The analogy commonly used is asking four different dentists to clean your teeth, and then you pay the one that you like the best.

          The analogy works in the sense that a graphic designer has to put out a completed project and possibly not receive any compensation. The analogy doesn’t work because, unlike cleaning your teeth, creating a logo takes hours and hours of work.

          There is a market for cheap logos, just as there was a market for people who went to their local print shop and picked their ready-made logo out of the book. If you’re a small company with no budget, then I understand the appeal. But, take a look at any design on a crowdsourcing site, and then compare them to logos like FedEx, IBM, ABC, Apple, etc. – the quality will never compare.

          Crafting a logo involves getting to know the company, pulling elements from its heritage, meeting with the client and coming up with a quality solution together. And identity/branding is more than just a logo – who’s going to put together the letterhead, envelope, business cards, magazine ads, web ads, web site, etc.? Creating a holistic graphic identity system is a monumental challenge, and should not be left up to the crowd.

          On top of all of these things, there are issues with spec work, such as people ripping off clip art (this is well documented), child labor violations, and designers not being payed for their work.

          You are free to talk to as many designers as you like, but know that the best designers will never play that game. Crowdsourcing is an unfortunate reality, but in my experience, those who truly understand the value of branding don’t consider it.


  10. Sounds pretty reasonable considering how important a logo is for a company.

  11. Awesome idea! I can’t believe I haven’t seen this business model before. This way you hope to get several submissions from several people – which is the best way of diversifying your logo options (instead of several from one person).


    1. there’s def a few sites that do this, but I don’t think they’re well known…great idea having a review from John…great exposure for people looking to start/ grow their brand.

  12. I think its similar to 99designs. I like the business model they have and designs seem pretty good….

  13. Thanks for the service information. I’ll keep it in mind!

  14. Sean says: is the one that i have always used. Its been around for a while and John, the owner is Vancouver based! 🙂

    1. Same here…but its always good to have a few in the rolodex to scroll around 🙂

      1. Sean says:

        Totally. Thats a great point. I also noticed that the fees for this site are A LOT less expensive than

        There are some pretty good logos on here. Hmmmm

        1. Matt says:

          And Logomyway specializes in just logos so the quality looks much better than 99designs

  15. Charles says:

    Logomway sounds good I use 99 designs but I’m going to check it out.

  16. As a designer, I think it’s great. I never had an education as a designer, but I sure have the experience. Thanks to this post, I just registered and am designing logos already.

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