If two heads are better than one, then two hundred heads must be that much better! That’s the fundamental idea behind crowdsourcing, because it means that you are able to tap into the collective knowledge, expertise and creativity of an increasingly large number of people. You see crowdfunding in the case of Kickstarter, for example, but what about when it comes to design work.
For that, you might turn to DesignCrowd. While it is technically still in beta, DesignCrowd is very much up and operational. As we make our way through today’s review, we’ll take a look at how DesignCrowd works, what you can use it to do, and how much it’s going to cost you.
Crowdsourcing Your Design Projects
The conventional way to get a new logo is to hire an individual graphic designer or design firm, working with them on a one-on-one basis until you get the results you desire. Part of the problem with this model is that you are inherently only tapping into the creativity of one person (or a small group of people). And that’s why crowdsourcing can be so intriguing.
DesignCrowd lets you post a project on their site and then it works essentially as a design contest. You submit a description of what you want created and you can define your own budget. If you look at this logo project, for instance, you’ll see a brief description, as well as examples of what the person wants. Toward the bottom of the page are a series of sliders, allowing the client to indicate whether they’d prefer the logo to be playful or serious, feminine or masculine, economical or upmarket, and so forth.
With this particular project, the client received 122 design concepts from 35 designers, paying the “winner” of the contest $360. They also offered two $20 “participation” payments. It’s up to you how you want to structure the payment; some customers choose to pay the top five designs, for instance. From the designer side, a good deal of money can be made too. Millions of dollars worth of projects have already been completed and the top designer has already earned over $150,000 through DesignCrowd. The best part is, if you’re not satisfied with any of the submissions, you can opt out completely and receive a full refund.
The TimesSquare Case Study
One of the most prominent examples of a DesignCrowd design project is the $10,000 logo competition held by TimesSquare.com, a publisher looking to rebrand the site and the response was tremendous.
The top prize and eventual winner will get $5,000, but there were also payments issued for those who placed second through fifth, as well as sixty $50 participation payments. All in all, over 5000 logo designs were submitted for the contest. For such a prominent project, the people behind TimesSquare.com could have just as easily spent $10,000 or more with a higher-end design firm, but there’s no way that they would have received the same kind of variety of concepts.
More Than Just Logo Designs
Undeniably, logo designs are a big part of what happens on DesignCrowd. However, a wide range of other design projects can be posted on the site too. One example is this web design contest that recently closed.
With a budget of $700, the customer received 64 fully functional web designs, each with a unique look and feel. DesignCrowd can also be used for stationery designs, business card designs, poster designs, and even t-shirt designs. In fact, DesignCrowd just added 16 new projects to its portfolio, including app designs, book cover designs, and Facebook page designs.
Maybe You Prefer Ready-Made Designs?
DesignCrowd says that most projects receive over 100 submissions within a few days, giving you a good variety of options when it comes to your design work. Even so, perhaps you’re the type that prefers to have something ready to go right away.
For that, there is a supplementary site and service called BrandCrowd. This focuses much more heavily on branding and logos, but this style gives you the ability to browse through available logo designs when you may not be quite so sure what you want. Pricing ranges considerably, but most designs fall in the $200-600 range. Designers set their own prices, but these are negotiable. You can also get your logo modified upon request.
Given that price point, I think I’d still personally prefer to host a design contest through DesignCrowd. That way, you have more variety, you have the ability to request feedback from the community, and you can ask for minor edits and alterations until you get exactly what you want. And with the growing size of the DesignCrowd community of designers, you’re sure to get some pretty great results.