Did You Know About Google Hot Trends?

Many people use Google Trends already, but did you know Google also has Hot Trends? I like to use regular Trends as a supplement to the free overture keyword tool but if you’re looking to go an extra step in your research, you can head over to Hot Trends and see what people are searching for every few hours. That’s how often Hot Trends are updated.

If you click one of the hot trends (which you can sort by date), you can see the popularity of searches per hour as well as stories about the keyword. For example, today’s hottest trend is “spanx undergarments”. I had no idea what this was until I clicked it and did a more thorough search.

Why Use Google Hot Trends.

Since these trends are hourly and any news story will sway the search results, you don’t always find pertinant information but this is yet another great way to see what is becoming popular today. Add this as another research tool because the key to starting a successful web site is to research every corner of the niche. Don’t leave any rocks unturned.

This post was guest blogged by Jane May. She teaches readers how to create and monetize blogs on Daily Web Ideas.

41 thoughts on “Did You Know About Google Hot Trends?”

  1. Nomar says:

    That is a very interesting point you made here Jane !!

    This is something I definitely need to give attention this week to try it out.

    1. Some people are searching for some strange stuff…lol

      1. JaneMay says:

        It’s all about the thinking outside the box mentality 😀

        1. Ankur says:

          A question i have, does anyone agree with the thought that the hot trends must not just be targeted as they are, but only target whats related to your niche ❓

      2. Derrich says:

        The cool thing is that it includes a broad search related one topic. So, people searching for “Jack Bauer 24” or “24 season finale” or “Kiefer Sutherland” might appear under the “24” category. Kinda cool.

    2. It’s literally about “surfsearching”. Researching what people are searching for.

      It makes cents* to get in tune with what’s hot if you can provide some point of value to the reader or internet user searching for the information.

      Now we just have to take action on this!

      Do you find that you are overwhelmed at times with trying to stay ahead of the trends? How do you manage this to make it work Jane?

      1. Jane May says:

        Staying very organized as to what i need to do each day and what the priorities are for each component I work on.

  2. Shaun says:

    Awsome! Thanks for letting us know about this service. This is something us bloggers need to use more often.

    1. Marc says:

      If you’re trying to hitch your ride to the latest trends yes. Not every blogger’s in that game though.

      1. Jane May says:

        Good point. Many bloggers are blogging to blog and not make money. But the ones here I think tend to be in it for the latter 😀

  3. Homemom3 says:

    Thanks John, had no clue. You do know that yahoo has something like this as well right? Yahoo Buzz, headed over to check out googles. 🙂

    1. JaneMay says:

      Hey, I wrote this post!! 😛

      1. LOL, it’s John and his evil 👿 persuasion skills happening all the time. He has his readers zoned into commenting about him all the time. . . ..

        Way to honk your horn Jane! 😛

        1. Jane May says:

          lol..honk, what honk, all i hear is my fingers on this keyboard…i’ve been in front of the computer for tooooo long!!! LOL

      2. Marc says:

        Well written post Jane, you’re doing a great job filling in Mr. Takes-Lots-Of-Trips 🙂

        1. Jane May says:

          Thanks Marc…I appreciate it!

      3. I think it’d be nice if guest bloggers would indicate who they are at the beginning of each post, because I always assume it is John’s words when I read here, and then when I find out it’s someone else I feel deceived.

  4. Homemom3 says:

    oops just realized it wasn’t John that posted this. Thanks Jane.

    1. JaneMay says:

      LOL…i just realized you caught this. 😀

  5. I think that one would have to use a little critical thinking… to find what is likely going to be hot in a few days or weeks, once your website is ready, googled and searchable. Chasing today’s hot trends may not provide much traffic two weeks from now.


    1. I agree. We did a profile of Chris Gardner when he went on the Oprah Winfrey show and we had it indexed by the time the movie Pursuit of Happyness came out.

      This was a good example of predicting a popular search term because the movie was not yet released.

      By the time Google picks up your content for many of these keywords the time to pounce will have passed.

  6. Shaun Carter says:

    I like reading these top search things on the different search engines. Where on earth do people come up with some of these searches?

  7. Bryan says:

    It is really interesting and surprising to see what people are looking for on the internet. Good resource for making $$$.

  8. Alex says:

    Is a good service

  9. Ankur says:

    Thats somewhat similar to Technorati Pop, but ya, worth paying attemtion.

  10. ➡ 😯

    Bingo, I’m launching a secret smoke screen project after this post! 😉 The evil one to make money… Everybody stay tuned for the next announcement.

    1. JaneMay says:

      Well, you have me interested 🙂

    2. Giddy Up! Let’s have it 😎

      1. Ankur says:

        Some 😈 Scheme ha, is John involved? Any ways, count me as an enthusiast!

  11. Marc says:

    excellent post jane thanks for the info

  12. I’ve been using this for a while now and it’s a really useful tool actually, I agree.

  13. susi says:

    Thanks Jane…
    You let us know about this…Strange but interesting..:-)
    Today’s Hot Trends(USA) only.How to see hot trends at another country ?

  14. At least it gives some good ideas on what you can blog about when you run out of ideas to keep the content fresh. I worry about being able to use the tool for SEO purposes though since by the time Google indexes your page the trend will be long gone.

  15. Derrich says:

    I’ve been using it for several days now. I posted the video about the Mississippi Braves manager and his ejection, and I was getting hit from Google like crazy. My post appeared in the #1 spot for the last 2 days. I think I’m #2 today. Sweet site. Kinda like Nielsen’s BlogPulse.

  16. James says:

    A great tool Jane. I was not aware of this one.

  17. I’ve been hearing a lot of webmasters say they’ve been using this tool — some who actually pick up something good along the way, some who simply use it out of curiosity, and some who just want to kill the time.

  18. green says:

    Trends being used in our country mostly.

  19. Anyone know if this tool will be showing info for other regions to, say other countries?

    1. Derrich says:

      I think it does. I got a search from the .cn version for the “Mississippi Braves” manager meltdown. I’ll have to check that out for the link.

  20. Michael says:

    google hot trends is very useful. I use it often if I don’t have any good ideas for posts.

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