Direct Traffic For A Dollar Per Letter


We’ve seen plenty of web directories before. We’ve also seen an innumerable number of paid wikis. In yet another effort to sell you some web space, the Word Directory has been launched and they’re selling English words at $1 per letter. This review will probably be one of the most straightforward ones I’ve ever done for John Chow dot Com.

Redirecting Words to Your Site

The introduction pretty much explains the entire premise of the site. You can choose nearly any English word and then have that word transformed into a link to a site of your choosing. The Word Directory doesn’t state so explicitly, but the assumption is that you’d own the word for however long the site stays live.


On the main page of the site, you’ll notice that there are certain terms that are featured and then there is also a list of recently purchased words. Each of these stands out as a small gray box and when you click on any given one, it redirects you to some website. Words are sold at a dollar a letter, so “ipod” costs four bucks, whereas “business” goes for eight dollars. Strangely, there’s no mention of how you’d go about getting your word “featured” on the site.

Paid Backlinks: RSTLNE

Like other paid directories, the Word Directory is essentially a repository of paid links. The difference is that details surrounding your particular website are not listed. Instead, all you get is an obscure link buried somewhere in the website. Purchased words are surrounded by a gray box, whereas words that are still available just look like regular underlined links.


Yes, money is already taken, but there are literally thousands of other options still available. Checking out the stats in the footer of the site, I found that only 41 words have been purchased to date. This leaves over 170,000 words that can still be bought, but I’m not sure if any of them are worth your while. I imagine that you won’t get much traffic from an obscure word-based directory and the link juice is probably pretty weak too.


As you’ve probably noticed, the site design is remarkably barren. There are no flashy banners or even any real splashes of color. All you’ll find on the Word Directory are, well, words linked to websites. I understand that the Web 2.0 phenomenon is pushing toward increased white space and I’m not saying that the site should be “loud”, but as it stands, Word Directory is one big snooze-fest.

Launch Your Own Clone

Think you can take the concept and make it better? The developers of Word Directory certainly want you to try. The script that powers the site is available for purchase and it goes for a measly $18.95. You essentially get the same website and then it’s up to you to make a word directory that’s more valuable.

The sales pitch reads: “Sometimes people just think it fun to buy themselves or friends a English word!”

There are at least two grammatical errors in that statement, above and beyond the fact that I don’t think it’s all that fun buying a word. I can’t possibly be the only one with this opinion.

The DoFollow Movement

In the footer of the site, there is a small link to a DoFollow blog search engine. Many of you may already know about the “U Comment, I Follow” movement in the blogosphere where people are removing the “nofollow” from their comment forms. People love getting the free link juice when leaving comments, so a directory of such blogs could prove useful.


Unfortunately, I don’t really see how this search engine works. All the icons at the top point toward and the only search box is that of Google Custom Search. This does not return dofollow blogs. The only links to these blogs comes as a random smattering of four links under “what’s happening now”, so there really is little value in this search engine… seeing how it’s not even a search engine.

Might I Have a Word With You?

In the end, I don’t see much value in buying a link on the Word Directory, unless you happen to have a few bucks kicking around that you don’t know what to do with. It might be a fresh take on the paid directory and paid wiki trend, but it’s not enough to captivate my interest for long. It’s going to take a long while for the developer to recoup the costs of this review, one dollar at a time.

62 thoughts on “Direct Traffic For A Dollar Per Letter”

  1. I think I’ll pass on this one

      1. Your comment fails me LOL

        What does ++ mean?

        1. I noticed that too. Apparently that’s his thing.

          1. I think It means the site will die but anyway I seem to be seeing alot of similer sites being created just did a post about a site very similer to this one. I think there trying really hard to come up with the next big idea

    1. NEM says:

      uhm! I think so :mrgreen:

    2. Mayank Rocks says:

      Same here. I have already tried such a thing and made over $100. But not beneficial for even 1 buyer, so its like earning in return giving nothing.

      Google will anyway not count as it will be immediately discovered as paid links.

  2. Steven says:

    $1 per letter, I can get a cheeseburger instead and a full meal if the word is long enough :mrgreen:

    1. Mayank Rocks says:

      hahahahaha. Great thought :mrgreen:

  3. ForexTrader says:

    A good idea, but without good traffic or a good PR, definitely not worth much. Doing your own better however could be worth it.

  4. How many will it take to be worth anything of real value? It’s definitely worth testing but my first impression is that my $’s would be better spent elsewhere.

  5. Nice review Michael. Maybe if I try one of these:
    Pneumonoultramicroscopicsilicovolcanoconiosis – 45 letters
    Titin for short but the full chemical name is – 189,819 letters

    1. btw… the first is still available but the site crashes when I try the second one. πŸ˜•

      1. RacerX says:

        Thats Funny! Think of this like the whole, “Buy a Star” thing!

        Pretty soon John will own the word “review” there fore every review will be sponsered by John and we will owe him $500 each…Genius!

  6. Steve Reeves says:

    I’ll be in shock if anyone who purchases this script actually makes money with it. There are way better solutions available online that are released either under the GPL or they’re released for free with some restrictions.

    The only people who will make any decent money selling words with this script is hxxp:// They’ll also make a killing selling the script at 18.95 a pop.

    It makes me wonder if these guys didn’t just take a free link directory script, slightly modify it, and then sell it to the public as a new product.

  7. colbert says:

    anyway I got this script for free. I hope I can at least make some money for a few Starbucks. Update you guys later.

  8. wisdom says:

    Pretty bizarre if you ask me.

  9. Joseph says:

    I don’t really think is worth it.

    1. Mayank Rocks says:

      Absolutely, that is why everyone, don’t waste time on buying links, may it be even $1. Not worth. Put your dollar elsewhere where it’s worth. ❗

      1. Nino says:

        Blind ignorance.

  10. πŸ’‘ πŸ’‘ πŸ’‘
    Hello, you guys. This is the owner of
    πŸ’‘ πŸ’‘ πŸ’‘

    15 words & 1 copy of script sold so far from the posting of this entry, and still approx. $390 to go. =)

    I have a special offer for all of you: Buy any word, even ‘ex’ and ‘na’ would count, I will email you the download link of the script and database needed to set up your own project.

    And, that I am willing to spend $500 for a paid review at least says something about my resolution to promote this directory in future, and for just less than $10 you can buy a permanent link on it.

    Good luck earning everyone!

    1. jidu says:

      hey man can u teach me how 2 make money through this ad jobs

  11. Mike Huang says:

    Most straightforward and shortest review ever πŸ™‚


  12. Bibokz says:

    traffic always matter, get tons traffic and used some tested money making program, if you ask me.

  13. How to Blog says:

    Its a good idea but I dont think its one i’d be interested in. How many variations are there of the word blog, not that many and all cost more!

  14. Neat idea, but I doubt it’d bring much traffic.

  15. I like those new concepts, though $1 per letter gives you also other options to spend your advertising money! Often new concepts are very hot in the beginning and might be worth to jump on the band wagon as long as it lasts!

  16. MrBeachBum says:

    If Google was selling words at $1 per letter then, heck yeah, we would all be buying this… So yes, it’s a good concept but they need to have some real value in terms of PR and traffic stats in order to make this worth a damn but I see nothing on the site that shows their “plan of attack” for building up their site.

  17. Not sure. But, I won’t try it. I’ll buy it then to be buried for years in my HDD until I remove it later (if I encounter) πŸ˜†

  18. Brilliances says:

    here’s the original do follow search engine:


  19. I think the concept is alright… i guess… but how do you take anybody who writes such a sentence sriously β€œSometimes people just think it fun to buy themselves or friends a English word!”… Who knows… 41 words where sold !!!

    1. ANother says:

      He’s Korean based on whois.

  20. Simon Lau says:

    Seems like just a way for them to make some money, I don’t see how you’ll get a good ROI back by buying a few words

  21. natespost says:

    Not very quality traffic I would assume, and search engines are cracking down on paid directories.

  22. Robert says:

    John, I might have to disagree with you on this one. This site might seem like a stupid idea, but people tend to flock towards two things: (1) exposure, and (2) limited real estate. When that kid launched The Million Dollar Home Page, everyone thought it was a dumb idea. One million dollars later, he proved everyone wrong. I think this site has some value. I’d give it the benefit of the doubt. People will probably be attracted to this because they can buy a popular word that others might search for frequently. If that directs significant traffic to their website, it’s worth the money. It all hinges, of course, on buying the right word or words.

  23. Jim says:

    Good deal, I like this whole business about U Comment, I Follow as well.. time to explore why all of the links point elsewhere πŸ˜€

  24. I guess the bright side is that you aren’t paying $10 per letter.

  25. Robert says:

    Yea, and $1 per letter sounds reasonable anyway. Some of those wiki page-for-sale sites charge a lot more per page. Here, you only have to pay $5-$10 for a word. That’s not bad. Moreover, if it’s a highly-trafficked word, you may have made a pretty good investment.

  26. Wait. So what’s the catch? πŸ˜† πŸ˜† πŸ˜† πŸ˜†

    1. Mayank Rocks says:

      Want to try wasting a dollar? Here is a tip how do to that. This is the catch…. :mrgreen:

  27. I love the candor in your review. It does sound so simple and stupid it might work as a viable directory though.

  28. Cindy Keery says:

    I read your article in The Province yesterday – very inspiring!


  29. Robert says:

    Jester, I agree. It does sound so stupid. But it can certainly function as a directory. And the concept is pretty cool. The innovativeness of it might, alone, attract a lot of attention. That in and of itself might be worth $5-$10.

    1. The internet is funny. I thought wikipedia was kind of foolish at first, because you couldnt validate the data. (It was especially odd how they had the profile, plan, etc of the Virginia tech shooter, hours after the news broke about him) Who knew it would get to what it is now.

  30. Michael says:

    Looks awfully familiar to — that site was making its viral-rounds a week or two ago. I even bought a few and actually recouped my $$$ within a few Adsense clicks.


    1. 2,168 words and counting. I’m doing the math at an average of 5 letters per word. That’s nothing to sneeze at! $$$$$

  31. Buy 1000 full page ad visitors on adbrite for 1$ πŸ˜‰

  32. Why not check out the original?
    The Big Word Project

    Posted on Daring Fireball on the 27th February


  33. COOLINGSTAR9 says:

    Good information.
    Have a nice day.

  34. Terry Tay says:

    This is similar to the cloud pages where you would purchase a word that would link to your site. Even at the low price I’m not sure this would be a good purchase with my advertising dollars. It’s a decent idea that could have worked alright a few years ago. It still might bring in a few dollars to recoup the review fee.

  35. Syed Balkhi says:

    this concept is old and it made alot of money once … but not these days

  36. watercarving says:

    I don’t get it either. Especially if I have a low paying word (keyword ads are low paying) that happens to be long. I have to pay more for it.

  37. Some Random Person says:

    commmmeeeeennnttting on stuff

  38. Aka says:

    Try a shot, let’s take a look at the stat πŸ˜€

  39. jidu says:

    someone tell me how to make money through this net ad jobs

  40. Chip says:

    I don’t like the sound of it. There are more better alternatives. However, 18 bucks is a small investment for an experiment.

  41. Mark says:

    Here is the same idea with cities — The Big World Project.

  42. Russell says:

    I actually think I might go with a 6 letter keyword with this. Why? Because it’s a once-off 6 bucks. It’s a gamble, but it seems that the owner is willing to put money into making this work so it stands a good chance. One question comes to mind, though.. Once we buy a word can we resell it ourselves at a profit to someone else?

    One mistake that the owner made, in my opinion, was not developing a decent PR prior to paying for this review. As it stands, the front page has a PR2. I don’t consider myself a SEO expert by any means but I can easily develop a PR3 on a brand new site within 2 months.

    Still, if the owner doesn’t throw in the towel and is willing to spend money to promote it I think it stands a good chance and is currently worth the $1 a letter price.

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