A few weeks ago, I blogged about Casey Serin. He’s the 24 year old real estate investor from Sacramento who is facing foreclosures on all his properties because he didn’t follow basic investment rules. I Am Facing Foreclosure is Casey’s blog about what he did, how it all went wrong, and what he is going to do about it.
I like Casey’s blog a lot. Here is a guy who is laying it all on the line. He is not afraid to write about his mistakes so others can learn from it and I truly admire that. I was talking to Jon Warass about Casey and we both agree that we should try to help him out. We began by donating $20 each to his tip jar. The money won’t get him out of his financial mess but we felt we got enough value out of his blog to give him something for his troubles.
I also sent Casey an email with some tips on optimizing his Google ads. I told him that he will see an increase if he adds a 300×250 AdSense unit under each post. Casey did as I suggested and over the weekend, I got this email from him
Yeah I placed my AdSense more strategically (under the first two posts) and my revenue doubled. I am getting some good ideas about monetizing the blog from reading your posts. Thanks for offering to help. As I start to experiment with more stuff, I may have some questions for you.
www.IamFacingForeclosure.com <- my story
Casey’s blog has enough traffic that he should be able to make $3,000 or more per month if he monetizes it correctly. Add this to the $3,000 income he is making from his current job and the combined total could help him a lot – especially in light of this recent post where he states he needed to make some serious money quickly, or risk having his wife leave him.
She asked me if I have a plan. The base salary with Chris is not enough. She is saying that almost three years of marriage on a financial roller-coaster is getting old.
You see, I unintentionally gave her the impression that I was successful when we were dating (I still had some money left from my first condo flip).
Later, right before the wedding, she found out that I was really “broke as a joke”. I even bought the ring on a credit card and went into debt for the marriage expenses. She came into the relationship with no debt and excellent credit expecting stability and married into a financial storm without really knowing it.
Unfortunately, I am not as good at dispensing relationship advice as I am on money advice. My advice to Casey is simple. He’s sitting on a very high traffic blog that can make him a lot of money if he monetizes it correctly. I recommend he start looking at other revenue sources besides Google AdSense. On my blog, Google accounts for 40% of revenues but that percentage will go down this month as the FeedBurner and Text-Link-Ads kicks in.
Good luck Casey. I’ll be keeping an eye on your progress.