Driving with John Chow – Episode 15 Branding and Marketing

On this, the 15th episode of Driving with John Chow, I kept the Mercedes SL550 in the garage and brought out my Lexus RX350. I figured I should mix it up a bit.

I used this episode to answer another common question that I get, which is, “I got $200 to spend on advertising. What should I put it on in order to make $400?” The amount varies, but the question is always the same: how do I make more than I spend?

In addition to answering that question, I show off the mic system I use that allows me to drive my Mercedes with the top down and not pick up any wind noise, and I give you a chance to win a few limited edition “I’m with John Chow, Bitch!” T-shirts.

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Ken is with John Chow. Watch the Driving with John Chow episode below to find out how you can be with John Chow, and get a T-shirt to prove it!

Click Here To Find Out How I Got The Driving with John Chow Mercedes for FREE!


11 thoughts on “Driving with John Chow – Episode 15 Branding and Marketing”

  1. I. C. Daniel says:

    I never knew you have Lexus John. Awesome car that’s for sure!

    Best regards from I. C. Daniel

  2. Michael Wu says:

    Your right John Chow! I put 30 bucks on pay advertising and didn’t get lucky at all! It’s about values and getting them to see multiple times before they buy your stuff! Thanks for being honest and helping others along the way!

    1. Zourkas says:

      Hi Michael,

      For me, advertising to some degree is a science! People try to calculate all their expenses and the possibilities to have a positive ROI before even they make any action. I believe that if you want to make more than you spend in advertising, then prepare to lose some money in the first place in order to see what works and what doesn’t work for you. 🙂

      Thank you,
      Zourkas

  3. Erwin says:

    Hi everyone,

    nice video John and I’ve liked the part about marketing that we need to advertise all the time in never stops and that is true as you’ve said even hte big companies do it constantly.

    Thanks for good tips. I won’t do the mistake to put all my money on one project but to test small amounts for different strategies.

    All the best and see you on top.

    Erwin.

    🙂

  4. Michael says:

    I always love watching the “Driving” videos. Seems much more personable than just reading the text.

    I agree with creating an advertising budget per month. If done right, it can yield impressive dividends.

    Thanks for offering the t shirt to a few of us!! Hope I win one.

  5. faisal says:

    You should really buy a Ferrari.

  6. Steve says:

    My wife loves it when I use the B word. Send me one of those TShirts.

  7. Jim says:

    Excellent information as always John. I am always able to get usable information
    from your website. The Driving with John Chow Episodes are really good also.
    Have a great day,
    Jim B.

  8. Lawrence says:

    I like this video — probably my favorite, out of all affiliate marketing blogs and videos.

    “I got $200 to spend on advertising. What should I put it on in order to make $400?”

    You share a dark viewpoint, or a viewpoint based on reality. Most make money online blogs,ads,videos,etc…just shed sunlight on this whole game. Paints a picture of roses and rainbows. — but it’s not that easy. Not an instant gold mine.

  9. Tammy S says:

    Hi John,

    I wanted to add to your comment about testing and adjusting your ads and landing pages to optimize click through rates. There is something called A/B testing which allows users to land on either website page A or B, and each page has one different variable. You can then measure the clickthrough rates for each page to garner which one is more attractive. For example, page A has a red button and page B has an orange button. You can continue to change a variable and test until you’ve honed the page to deliver a decent clickthrough rate. If anyone is interested in further info, just Google A/B testing.

    Hope that adds some value to your chat!

    Tammy

  10. ivan ong says:

    Hey John!

    im a big fan of yours and i’m from Singapore.. I would love to get one of your T-shit and have it posted on my blog too!

    Awesome content on marketing btw. I always learn a ton of stuff from you via your driving with John Chow videos!

    Cheers!

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