Driving with John Chow – Episode 9 Laying The Foundation

On this episode of Driving with John Chow, I show you how to lay down a proper foundation to build your blog on. Without a good foundation, your blog won’t stay up for long. Most new bloggers want to get right into the blogging and making money part. They don’t want to laid down the groundwork that will allow their blog to grow into something that can become bigger than themselves.

For the longest time, downtown Vancouver had a big hole in the ground at Georgia and Alberni Street. The hole was the site of the Living Shangri-La building. The Living Shangri-La is the tallest building in Vancouver. Construction on the building started in 2004 and for the first three years, the site was nothing but a hole in the ground because the workers were laying in the foundation. Once the foundation was completed, the 61-story tower went up in just over a year.


Today, people walking by the Shanhai-La see a beautiful building in front of them (the penthouse is for sale). They don’t see the years of work it took to lay in the foundation that made the building possible. The same thing applies to your blog. People see this blog and its huge readership, but they don’t see the work it took to get it to this level. Without a solid foundation, a building will not stand. Unless you build your blog on a solid foundation, its chances of joining the A-list rank are next to zero. Watch the video to find out the keys to building a solid foundation.

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8 thoughts on “Driving with John Chow – Episode 9 Laying The Foundation”

  1. Troy Vayanos says:

    Great advice John, this is something I’ve been reading with a lot of your stuff. Focus on building the list first and not get carried away with banner adverts on your website. I think part of the problem is as you mentioned we all want to want money straight away and a banner advert can be seen as a way of doing this. Additionally I think some banner adverts look nice and flashy in the widget and it’s easy to get excited about how they look.

    I’m looking forward to reading your book ‘blogging secrets’.

    Do you know when it is available on Kindle, can’t seem to find it there yet?

  2. Erwin says:

    Hi everyone,

    you are absolutely right the foundation is the key! We cannot expect resulat the next day or next week we will earn one million dollars.

    We must build trust and reputation.

    But if you and me will commite to our work on our blogs we will succeed.

    See you on top.


  3. Lana says:

    Hi John,

    Great advice about laying a foundation. I think so many people want to jump right into making money online that they forget there are a few crucial steps; branding, email maketing, and of course, content and product(s).

    Loving the whole Driving With John Chow webisodes 🙂


  4. Robert says:

    Building a Foundation – it is so obvious, logical and natural and everything we see around us that works, only works because it was build on a solid foundation.

    Yet strangely, almost no one (especially in the IM community) wants to invest time and energy into building a foundation. Everyone wants to get rich within a week and there are lots of courses, plugins and secrets that claim to teach you how to get there… , but almost no one is teaching the importance of building a foundation.

    Thanks a lot John for your great message.


  5. Hi John,

    Great Advice provided on laying the foundation really amazing one.

    Siddhartha SInha

  6. Faisal says:

    Wow, that pic from the top is so awesome.

  7. Riza says:

    Yours is a short read, John, but it speaks volumes. It has actually covered what most long articles haven’t. I like the comparison. Truth be told, only you can appreciate the hard work behind your success. I couldn’t find a more fitting guy to give this advice.

    Thanks, John!

  8. I. C. Daniel says:

    Buid your blog: I was thinking you will goigg to talk about a good platform(wordpress) + a good theme(thesis) + content + SEO, etc

    Best regards from I. C. Daniel

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