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Email From Reader

written by John Chow on December 17th, 2006

It’s always nice to receive Email such as this. It lets me know that my advice is making a positive impact and what I write isn’t falling on deaf ears.

Hi John,

Just a quick thank you for giving us those precious advice about AdSense optimization.

Yesterday night, after browsing a few weeks worth of blog entries on John Chow dot Com, I decided to follow some of your tips and apply a new ad format to the top of my 3 most popular posts (these receive over 500 hits from Google everyday).

These 3 blog entries usually get me around 7-8$ per day during the week, and 2-3$ during the weeken.

Now, barely 12 hours after having made the change, my earning for these posts alone went up 400%.. and at the end of the day, I’ll have earned about 1000% what I usually make in in a single weekend day.

The implication of what I’ll get during the week is pretty staggering. If I get the same kind of results.. I should be making around 100$ per day with these posts alone.

Here are the URLs in question:

I don’t think I’ll be changing the ad format for this position on the rest of the blog though, my readers would probably hate me if I do that.

Thanks again.

Kiltak [GAS]

After the day was over, Kiltak Emailed me again to say his final day revenue went up 600%, and not 1000% as he predicted earlier. Still, that’s a nice improvement and if I was him, I would find it hard not to implement the tweaks site wide.

HMTKSteve said on December 17th, 2006 at 5:06 pm

But, can his site survive the “johnchow” effect?

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HMTKSteve said on December 17th, 2006 at 5:07 pm

Ummm… I could be wrong but, after looking at this site, isn’t it against AdSense TOS to put images to the left of your AdSense ads?

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Steve said on December 17th, 2006 at 5:14 pm

Yea I would suggest that he check with google on that. I did a similar thing on one of my sites and they made me change it :\

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Kiltak said on December 17th, 2006 at 6:11 pm

I searched google for “placing pictures beside adsense”, and almost all the resulting blog posts were reporting that this practice was legal..

So, what do you think John??

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Jeremy said on December 17th, 2006 at 6:42 pm

I’ve done a little researching on the topic as I use images next to my ads. I’ve never found a clear answer, but it seems that images next to ads are alright as long as they don’t appear to be part of the ad. (i.e. put a border around the ad, a dividing line between the images and the ad, or make sure there is a significant space between the ad and the images.)

Also, the link you have posted for your Adsense Optimization article doesn’t work.

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John Chow said on December 17th, 2006 at 9:00 pm

Google does allow images near an ad. However, as Jeremy said, Google also wants the images to not look like part of the ad. Sometimes they will ask a publisher to put a line to separate the image from the ad.

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Jason said on December 17th, 2006 at 9:18 pm

Interestingly, I just got an email from Google Friday telling me that my adsense pages were breaking the TOS. I had the images to the left and had to remove them. Here is the relevant passage from the email they sent me.

“Publishers may not implement Google ads in a manner that disguises the ads in any way, for instance, by formatting neighboring content to look similar to the ads, or by making ads look like games or forum threads. Additionally, publishers may not attempt to associate specific images with the individual ads appearing on their sites. Such an implementation may confuse users who assume that the image is directly related to the advertiser’s offerings.”

If it’s not the images that were the breach of TOS, I hope I figure out what it truly is soon so I don’t get kicked out of the program…

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HMTKSteve said on December 18th, 2006 at 7:04 am

I think the problem with your adblock is that the hard drive pictures line up with the advertisement links too well. It gives the impression that they are not ads.

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Kiltak said on December 18th, 2006 at 7:18 am

I added a line on the right of the drives.. so, do you guys think the whole thing is more “legit” now? :)

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Blogspotter said on December 19th, 2006 at 4:25 am

Hi Kiltak, can you teach us how to change the type of ads of certain posts in Blog*Spot blog?

How do you change the placement of only three posts in you blogspot blog? I thought if you change the ad placement in the template code, it would affect all the posts, not just three posts as in your blog.

Mind to share your codes to do this? Is it a JavaScript? Or any technique have you used?

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Andy said on December 26th, 2006 at 3:58 pm

I have had similar results and contacted you via MSN
Your advice has helped greatly

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