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Entrecard – How To Get a Free Ad on John Chow dot Com

written by John Chow on December 3rd, 2007

Entrecard is the new venture of Graham Langdon, the creator of the Million Dollar Wiki. Entrecard brings the concept of exchanging business card onto the Net. In this case, the business cards are 125×125 buttons.

How Entrecard Works

Once you sign up for a new Entrecard account, you need to install the Entrecard Widget on your blog. There are three widget sizes to choose from. I’m running the 250×127 wide widget. The widget allows other Entrecard users to drop their card. You get one credit for every card dropped. Additional credits can be earned for dropping your card on other Entrecard blog and by other blogs buying an Entrecard advertising spot from you.

The Entrecard Control Panel

entrecard.png

The Entrecard control panel seems overly complicated but it’s really simple once you get use to it. The dashboard shows information about your account, your ads, sites you bought advertising from and sites that wants to buy advertising from you.

Your ad price is based on how many people drop cards on your widget and how many cards you drop. Currently, this blog is the most expensive to buy advertising from. You will need to build up 97 credits before you can purchase a spot on John Chow dot Com. Even if you have that many credits, the wait time is 13 days.

entrecard1.jpg

Before everyone gets all excited about getting a 125×125 button on John Chow dot Com for free, there are a few things you should consider. The first is the button only shows for one day. The second is the button is placed below the fold so it wouldn’t get as many clicks as the normal $500 sponsorship buttons. However, this hasn’t stop other bloggers from lining up for an ad spot.

Good Traffic Source for Small Bloggers

Because credits are build by having members drop their card, EntreCard can be a good source of traffic for the small blogger. Your control panel shows the blog that stop by and dropped their card. This in turn encourages you to visit their blogs to drop your card. This does bring up the question about the quality of traffic. Are people visiting your blog to read it or just to drop a card? In the end, it shouldn’t really matter because a visitor is still a visitor and it’s your job to turn them into readers. If your content is good, they’ll come back even if their original purpose was just to drop a card to build credits.

Since its launch at Blog World, Graham has been busy adding new features to Entrecard. There is a now a review function for people to make recommendations and tell what they like and don’t like about your blog. The stats page has been greatly improved and the help guide has been revamped.

The success of Entrecard will be largely based not on its ability to sign up new blogs, but on its ability to sign up the big name blogs. So far, Graham has been doing a good job. Beside this blog, Entrecard is being used by Shoemoney and Problogger.net. If you’ve ever dreamed of getting a free 125×125 ad on the “Big 3″ then you better join Entrecard now.

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  1. Entrecard is a nice service, but I think the “entrecards” are visually lacking.

    ———
    Win an iPod touch
    http://filelime.com/contest.php

  2. I’ve been using it and so far I’ve got a decent amount of traffic. For smaller sites it is definitely worth a try. Some sites are reporting decent ROI in the entrecard forum

  3. Although not meant to be one, EntreCard is a better traffic exchange network than the much hyped BlogRush.

  4. It sounds good, I went to the site and watched the explaining video, but I got lost in the middle of that.
    But If I’m not wrong you can sell credits… that sounds evil.
    I hope this service is not for english only websites.
    Blogrush was english only and I was disapointed at first, but now I don’t see many of them around the web.

    • Well you are going to see one less.I’ve decide to dump blogrush and reclaim that space in my sidebar. I’ve had thousands of impressions and very few actual click throughs to my site.

  5. I had signed-up like two weeks ago, and never got around to actually inserting the card widget on my blog. I just tweaked it and added it, go drop your card. :grin:

  6. I was just checking out EntreCard today. I’ve been seeing it all over the place and I’m going to join already.

  7. Thanks for the info, I will be joining and trying it out. I have heard good things so far.

  8. I love Entrecard. It’s the only way I’ll ever get my ad on John’s site for free! :mrgreen:
    I’d advertise with you again, but your spot is always full! :evil:

  9. These new ways of free advertising (BlogRush, EntreCard) are just the beginning. I have a feeling 2008 will bring some really innovative techniques.

    Now, if I could just think of one first..

  10. I really like Entrecard, and I agree that it’s great for small bloggers, but your article is a little misleading. You didn’t mention that the owner of the blog you want to advertise on has to approve the ad before it runs. I’ve submitted my ad to be run on both John Cow’s blog and Shoemoney’s blog, and both were denied. So really, it’s not a guaranteed ad spot, but at least it makes it available to those who don’t have the money to pay for an A-list blogger’s ad spot.

  11. It seems like a pretty cool concept. Be good to see if it works.

  12. Hey, I see my alternate blog logo there :) Bloggin-Ads.

    Once I saw that the evil John Chow is running an Entrecard, I quickly tried to get in on the fun, but I missed it by a whole lot. I missed it until the tech team removed all the pending cards and it actually freed a spot. I took advantage of it and now, similar to a few of you, I’m waiting in line.

    -Mike

    • Yeah me too… all i am wondering is, how the hell did John rack up so many credits in like couple days since he signed up? I’ve been with EntreCard since the beginning. Graham must have hooked up john for sure… which isn’t a bad thing at all.

  13. Ok, I join one hour ago and start understanding just by using it.
    It’s easy and really funny. Go drop your card if you like, hehe :grin:

  14. Hey Cant Get Rich, I agree with you. I just happened to be on EntreCard when it appeared that ProBlogger.net signed on. It said 1 hour and 2 credits. So of course I jumped on it. But alas, I was rejected by the great Darren Rowse. I would like to know why. While my blog isn’t a powerhouse, I have had some good success at passing SEO techniques and tips on to other beginners.

    Oh well. I can only imagine what a day on ProBlogger.net would have done for my blog. I have only rejected one and that was because it was way off subject and when i checked the site there was no content.

    Unless your blog is way out there, I will approve so drop by NoviceSEO and drop a card…..

    eric aka NoviceSEO

  15. This is a great way to network with other bloggers and possibly run ads on some big blogs. I ran an ad here on JC for a day, and I got a significant amount of clicks from JC that I never would have gotten had he not been a part of the program. :mrgreen:

  16. I just tried it today and I already got comments on my articles from members who have already joined.
    It would be good to get a spot with the big guys but to be honest,it’s best for the small blogger like me who can now be able to network amongst themselves. Already got a few friends there.

  17. eh, how to put a higher rate for the advertising price..mine was 2 credits/day

  18. I’m trying to spread the word to a multitude of decor bloggers… I think we might prefer to think of it as an old fashioned “calling card” instead of business card ~ evocative of Victorian days when callers left a card ~ though, entre sounds very French Chic! I sincerely hope that I sharing my enthusiasm will be a catalyst for a flood of new registrars in the Home and Garden genre. SO FUN! Thanks.

    PS. Between now and that flood I’m anticipating, sure hope I can figure out how one goes about requesting ad space… :(

    • Yeah, I agree, EntreCard is not really a business card but a blogger card. Really only suits bloggers so maybe they should change the motto to, “Blogger Business Card 2.0″ or somethin’

  19. Getting some good traffic from it myself, looks like it will do big things.

  20. I like it as a small blogger because it helps with networking and such – the underlying idea of a business card.

    However, I always wondered what is in it for the “big 3″?

    Why do you guys make room for the real estate and will you continue to do so? Is it only for the purpose of this review?

    I know you can sell the credits but is it really worth your while?

    Regardless, like I said, it’s a great networking tool for the small blogs.

  21. I love the idea. I wonder what issues will come up once many people start using this.

  22. Great, cool new thingy, fun too !
    Got more traffic and things are looking good !
    Thanks !

    Joakim

  23. This is probably the best free advertising for blogger where other actual “bloggers” come to your site, not just some bs traffic. Well, yes, I’ve become an Entrecard evangelist already, why haven’t you?!?

  24. I think this video is awesome, it’s like Graham embedded the whole thing in his brain for a year before the interview.

    On the side note John, I’ve picked up on the EntreCard way before Shoemoney’s post by the way, it was on your first Blog Expo post here:
    http://www.johnchow.com/blog-world-expo-day-1-photos/

    I recognized Graham and thought, “Hmmm…he must be promoting some new site…” I didn’t even know it was even his new site yet…

  25. God.. i am bored, i am trying to move http://bedzine.com over to a new site but my phpMyAdmin keeps hanging on me so I gotta hang out at JohnChow’s new post… Don’t blame me… :p

  26. j

    great way to get more traffic. :]

  27. oh yeah! great idea…i will have to keep commenting in a this over-worked IT-Tech-Guy fashion…

  28. I have gotten over 400 unique hits in 20 days from Entrecard. Here’s the post I wrote about it almost a week ago:
    http://heavilytrafficked.com/my-entrecard-results-traffic

  29. Entre Card tells you to come and leave a comment Ɣ.ó
    Well, I’m having fun leaving cards, and I have many new feeds for my reader, cool :mrgreen:

  30. I like the EntreCard concept, but I’m a little disconcerted the big guys are already jumping all over it and shutting out exposure to smaller users by denying ads. It looks like what could be a good way for small blogs to get more exposure is simply going to be exploited by the self-proclaimed big dogs to continue a stranglehold over the blogosphere. Too bad.

    • Well, that’s what I thought too because Shoemoney kept rejecting my ad although he advertised on 3 of my sites. I keep using it and keep submitting ads though. Why not? Keep trying until they accept or they have to accept you some time, right?

      It’s not against the rules, and it’s not spamming either. I didn’t get my 1-day’s worth on Shoemoney!?!

      okay, enough rambling….

  31. I think EntreCard is more addictive than anything… You just want to keep droppin’ cards like you’d comment on John’s blog at some random times during the day.

  32. Yeah, John. Entrecard worked fine for small time blogger like me. I was wondering if any of my visitors read what I’ve posted on my blog? Let alone to leave a comment or two.

    As for me, I’ve added a link specially to Entrecard’s members who have read and post a comment on my blog. That’s the least I can do for them – spreading a little Link Loves.
    With Entrecard, I’ve the opportunity to meet and read many new awesome posts daily and I made it an habit to leave a comment or two whenever possible.

    I know it gonna slow me down, making it (still) cheap to advertise their cards on mine, but it’s well worth it. I got to learn many new stuffs that I’ve not know exist. Fyi, I’ve yet to bid on your JohnChowDotCom for lack of credits because of it but I’ve manage to bid on Joel Comm’s. Just waiting for his esteem approval :mrgreen:

    Thank you John. At least if this comment pass your moderation, I am more than happy. ecstatic, to be exact! What’s more can I ask from an A-listed blogger? :oops:

    Greetings and lotta loves from Malaysia.

  33. p/s So far I’ve never rejected anyone who wanted to advertise on my blog. Contents or no contents, it make no different. I remember when I was a Novice who don’t know the different between HTML and my elbow, a great Blogger from Malaysia, Mr. Peter Chen a Blog*Star on Google AdSense and Blogger forum took me in.

    One thing he taught me was to be humble. All of us started from zero, including the great John Chow! One thing is clear, I shall never reject any blogs who wanna advertise their cards on mine.

    I don’t wanna be thick-headed just because my contents are more and relevant, I rejected others who wants to advertise on mine. Gee, give me a break!

    Yeah, John. Entrecard worked fine for small time blogger like me. I was wondering if any of my visitors read what I’ve posted on my blog? Let alone to leave a comment or two.

    As for me, I’ve added a link specially to Entrecard’s members who have read and post a comment on my blog. That’s the least I can do for them – spreading a little Link Loves.
    With Entrecard, I’ve the opportunity to meet and read many new awesome posts daily and I made it an habit to leave a comment or two whenever possible.

    I know it gonna slow me down, making it (still) cheap to advertise their cards on mine, but it’s well worth it. I got to learn many new stuffs that I’ve not know exist. Fyi, I’ve yet to bid on your JohnChowDotCom for lack of credits because of it but I’ve manage to bid on Joel Comm’s. Just waiting for his esteem approval :mrgreen:

    Thank you John. At least if this comment pass your moderation, I shall be more than happy. Ecstatic, to be exact! What’s more can I ask from an A-listed blogger? :oops:

    Greetings and lotta loves from Malaysia.

  34. Alright! I finally figured out how to dump mysql database from command line! I will have to stop commenting on how great EntreCard is…well it is awesome! “Go get your Entrecard, a 125×125 pixel widget you put on your blog. Drop it on other blogs and earn credits and other bloggers advertise on your blog and you get to advertise on other people’s blog!” Was that good Graham, it came straight out of my mind. You should give out credits to top commentators of this post. lol…

  35. You know Graham is selling his MDW, I am strongly against it since it’s part of his “resume” for life. If I was Graham, it’d be nice to say I still own the very first site I created if EntreCard becomes huge.

    Maybe he can get some funding from Guy Kawasaki’s Garage?

    http://www.sitepoint.com/marketplace/auction/16778

  36. Thanks John for posting. I would just like to say that I’ve only been using Entrecard for a few days and have seen tremendous results as far as traffic goes. The E gets a thumbs up from me! ;)

  37. If EntreCard is a good traffic source for small bloggers, imagine what it did to mega bloggers (like JohnChow, Shoemoney, problogger). They are getting even bigger share of the traffic from EntreCard.

  38. I am waiting for a chance to lay my hands to see your spot not full!!! hahaha!

  39. :mrgreen: I’m very happy with my EntreCard experience so far. It’s fun, creative and I see results in my traffic and my RSS subscriptions. I’ve got ads approved on some great blogs with thousands of subscribers…for free! How else could I have done that? EntreCard is also very good at building user confidence. They’ve delivered everything they’ve promised so far and then some. I think they use a WYSIWYG marketing strategy – they didn’t promise astronomical traffic, like BlogRush (insert deflating balloon sound here). EntreCard simply promoted what it does – affords you the chance to advertise on other blogs for free. They’re customer service is also fantastic. They’ve got a forum and a feedback form. I’ve used both and have gotten personal responses from EntreCard folks same day, in most cases. What are you waiting for…click over and sign up!

  40. I started using Entrecard last week and i’ve been impressed with it so far. It’s not just the additional traffic i’ve received it’s the increase in comments and subscribers that have been the most valuable.

  41. Yeah! Hope you give me some valuable traffics :)

    –blog for dream–

  42. I’m having great success with Entrecard, allowing me to advertise on huge blogs. It’s fabulous, and I love it. I’ve had my ad on the cow’s blog, and had over 50 clicks!

  43. I thought about waiting a little bit before I sign up for it.. an hour after I signed up I’m already getting traffic! I think I just spend 3 hours reading other people site!

  44. Hi!

    I’m the girl whose EntreCard is lucky enough to be displayed on John Chow’s widget today and on the screenshot too!
    Do drop by my blog to drop your card and there’s a C-string post [with pictures] waiting for you.

    Thanks John, for having my blog advertised here and for Graham for his concept in EntreCard :grin:

  45. I like it so far! But it’s early days, and I’d like to see how the site does in the long-term and once a lot of people have signed up (which I’m sure they will).

  46. I finally got http://Bedzine.com moved. It took me 6 HOURS to install SSL certificate because I forgot how I did it last time… anyways, no more comments for EntreCard…..until TOMORROW! :)

    Tomorrow, I gotta install LightBox module for Quarter Wiki.

  47. OOps, today is tomorrow…

  48. gLf

    Great way to increase your traffic and to discover new sites!
    Clean, simple and funny

  49. It’s a great find… I already joined Entrecard. Ihope to increase traffic and of course to advertise my blog on other famous blogs.

  50. I’m happy with the results. Sure, I just have a wee little personal blog to showcase my creative writing and personality quirks but this has worked out much better than BlogRush. I’ve had an increase in RSS subscribers and have made a few new loyal readers who’ve been stopping by to comment so, all in all I’m not complaining.

  51. Fun way to increase traffic and meet new friends online :grin:

  52. Okay, I signed up for EntreCard, but I’m going to wait to put the widget on my blog till I get to making my own card. The default ones are pretty cheezy.

  53. :razz: i wanted to thank you for introducing entrecard to me it realy helps me , thank you verry much

  54. I managed to get a spot here, should be up in few days :-) Will see what will it do :-)
    But I also managed to get a spot accepted on JohnCow site with 8 days waiting only to be rejected on a day the ad was supposed to run – today. Explanation – “technical problems, welcome to apply again” … yes, the 46 credits I paid were refunded at the time the same ad costs over 80 … As I found out on the Entrecard forum, I am not the only one that Mr Cow did this to …

    I have no idea what technical problems he has as the widget is still running on his site …

    Entrecard is great, but if people start pulling dirty tricks like Cow does, people will not trust it too much …

  55. Great! Since I installed the Entrecard gadget on my blog, it become one of my main blog traffic sources.

    I just love it! You should give it a good try!

    See you there!

    Thanks John for this post. :razz:

    Kent

  56. It is a great way to drive targeted traffic i love it :lol:

  57. surprised more people didnt plug their entrecards here

    http://entrecard.com/details/1200

  58. I am completely hooked on Entrecard. I feel it is a very efficient way to advertise your blog to a very diverse group of readers. On my blog, I will be holding a raffle everday and giving away EntreCard Credits to my blog’s readers. If you want credits, should stop on by. :smile:

  59. M

    I’ve doubled my RSS subscribers using EntreCard… and John Chow ‘bought’ and EntreCard ad on my blog (it runs in 2 days). I joined EntreCard when there were few blogs in the network. Watching it grow has been great and it’s given me a chance to read blogs I wouldn’t have found otherwise.

    http://entrecard.com/details/902

  60. I had to submit my new english blog, EntreCard don’t allow spanish blogs :(

  61. I LOVE Entrecard!
    I just joined a couple of days ago, but already my traffic has increased and I’m getting more comments. :grin:

  62. Zeb

    Great service
    there is just a small annoying behavior on the dashboard :
    you can only see the first 10 cards other bloggers dropped on you…
    Beside that amazing initiative

  63. Pretty cool tool. Signed up, we’ll see if there’s any benefit to it… :)

  64. Entrecard has been working out REALLY great for me, I love it!

  65. K.

    Thanks for putting me up on this service John. I’ve got more traffic on my first day from this service than one month with blogrush. I think I’m going to take blogrush’s widget off of my blog and utilize that space for something more productive.

    Like you said in your post, entrecard is a really good service for us smaller sites that are just getting started. So far, I’ve got atleast 30 unique hits from them today. Mind you, I only generate a little over 100 unique hits a day so that 30 I got today was a big numbering considering my daily hit ration.

    Once again, good post. Cheers!

  66. I’ll give this a whirl but with limited expectations. Million Dollar Wiki was hyped everywhere and then left to die. Very disappointing.

    Even this site promises to drive “targetted” traffic. We all make spelling errors, heck, I’m probably making one right now. But when you have like 20 words on your homepage, you should get ‘em right!

    However, free traffic is free traffic!

  67. IMO, entrecard is a brilliant idea for traffic generation. I’ve met a lot of nice bloggers here more than I did at the other social networks.
    cheers!

  68. Hello,
    i have been using entrecard for one week now and I just love the concept, it is very easy to increase the visibility of small sites, as you are able to get little ads with no cost and high visibility that drives your traffic up.
    The article from John is very good and indeed reflects quite well the entrecard solution.

    Regards,
    D.

  69. The only problem I have so far seen, is the costs are probably too little. All the popular websites advertising slots are now full, meaning it will take a very long time to get listed. And other than the very large traffic sites, most are small sites lucky to give one or two clicks (which is still better than blogrush).

    So far, I would give the program a B. It’s a wonderful idea and has potential to bring great traffic to sites.

  70. K.

    Yes, I have to agree with Gary Hess. For small sites it is great, but eventually the wait for larger sites will be very long. They should have a feature where you could pick which ads are shown on your site first. Kinda like the drag and drop feature myspace has when you’re doing your top 8 friends. This way if you like a site better than the site that’s on deck then you could bump the one you like better up the ladder.

    Also, in the future, I see entrecard as a big oasis for spammers. I hope they have a plan ready for that.

  71. Might try entre card, does it come with crusty hot baked rolls?

  72. I checked my analytics report for traffic that came from Entrecard since I joined. So far:

    Avg. Time on Site is 19 SECONDS :shock: with 1.09 Pages Per Visit and a Bounce Rate of 93.62%.

    I may be getting traffic here, but the attention span from this crowd is even worse than Digg. :razz:

  73. I have been using them for about a week now and have seen a great amount of traffic from them. It is great and free to boot!

  74. I believe there’s also one other problem. Some of the blogs remove their entrecards.

  75. I’ve been using it for a couple of weeks. Even had one spot run on JohnChow.com and that was pretty cool. Did not break me into the A-List realm of bloggers, but I was famous for a day.

    Over all I’ve gotten a decent amount of traffic from Entrecard. ITs true that some of this traffic was from people dropping my card. I see the real value coming from the community that is building around Entrecard. Bloggers are commenting on other blogger’s posts and posting links to blogs outside of their niche. There even seems to be a budding ecosystem growing in the Entrecard forums. Overall I think this is going to help out a lot of people and really grow. We’ll just have to see how it works out going forward.

  76. Good to see people are actually getting some traffic from this!

  77. thx,i just sign up ma…

  78. A very useful post John. Thankyou.

    I have written about this on my blog and linked to your page.
    http://blog.jdonuts.com/2007/12/get-traffic-with-entre-card.html

    Also I’d like to add “keep up the fight against Google, don’t let those children-born-out-of-wedlock get you down!”

  79. Ugh…another widget traffic program..no thanks

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