Entrecard Launches Ad Sponsor Special for $10

Advertising on the Internet can be an expensive endeavor, but that doesn’t necessarily have to be the case. You just have to know where to find the best deals.

You might remember using Entrecard some time back and you might even be using it today. Well, there’s a new Entrecard promotion for new advertisers and that’s why the network has ordered up today’s review. Is it worth your effort? Let’s find out.

What’s the Special?

Under the regular EntreCard system, you place the widget on your site and accumulate ad impressions. These can then be traded in for credits that can be spent on advertising for your own products, services, and websites. It is also possible to buy advertising credits and that’s where the special comes into play.

The “super discounted advertising special” is available for a limited time only (though they don’t say when it’ll be taken away) and it gives you more impressions at a significantly reduced rate. Pay $10 and EntreCard will guarantee a minimum of 40,000 ad impressions.

That works out to less than $0.25 CPM, which is 65% off the regular rate with the EntreCard network. The restriction is that you can only use 125 x 125 banner ads (which is the only format for EntreCard) and that you have to advertise across the entire network. If you choose a specific category, the CPM is higher.

A Super Simplified Dashboard

From what I can see, this advertising special seems to be a little separate from the main Entrecard system as it has a separate login section. That said, it’s likely that you can integrate it with an existing Entrecard account as well.

The main dashboard is remarkably simple and easy to understand. You can see the latest buzz from Entrecard, your current account balance, your current rate cards, your current campaigns, and links to viewing your transactions.

Adding money to your account is done simply with the “increase balance” link in the left sidebar. After choosing the amount you’d like to add, you are directed over to PayPal to complete the purchase process. Your funds are added instantly and can be spent immediately.

Adding a New Campaign

When it comes to adding a new campaign in Entrecard, the interface is even simpler than that of the main dashboard.

You only have a handful of fields to consider. You upload your 125 x 125 pixel ad banner, define the target URL, tick a checkbox if necessary, and select the category. In this case here, you can see the ad I set up for my blog. I also set up a campaign for the book I co-authored with John.

Both of these are visible from the main dashboard shown above, as well as their current status, number of impressions, number of clicks, CPM (cost per 1000 impressions), CPC (cost per click), and click-thru rate (CTR). This is all straightforward and easy to understand. To track conversions, you will need to use a third-party tracker of some kind.

An Entrecard Bargain?

Relative to some of the other advertising options that are available on the Internet, the Entrecard sponsorship deal sounds like it can be quite a bit more affordable. However, it’s not entirely clear how effective this form of advertising is and your mileage will surely vary.

The lack of targeting at the reduced rate is also unfortunate, because it means that you are advertising across the entire Entrecard network. Your ad will be showing on blogs that are not relevant to your niche and these can be viewed as “wasted” impressions, so to speak. That said, with a CPM of under $0.25, you can’t really complain.


41 thoughts on “Entrecard Launches Ad Sponsor Special for $10”

  1. d3so says:

    I haven’t used entrecard in years!
    It’s a pretty sweet deal but I know a place where I can get
    $.15 CPM 😉

    1. Dino Vedo says:

      What is it D3so? Spread the wealth 😉

      1. d3so says:

        I’m keeping it a secret for now. Subscribe to my list because I’ll be releasing it in an ebook with some of my own ninja tips and tricks.

        1. Now you are growing … and going in the right direction … 😉

        2. PPC Ian says:

          That’s awesome. I will sign up for your list. Can’t wait to hear more!

        3. Way to build up the suspense! Hopefully it will lead to more subscriptions!

          1. d3so says:

            I bet about half of John’s readers use this network but don’t realize the cheap CPM costs 😉

          2. Those people who are serious about their blog I am sure they use.

  2. What I am interested in is how effective the promotion through Entrecard is?

    1. Zero, to put it in one word. I used Entrecard in every possible form and combination and it converts to – nothing. The only sense I see is to quickly connect to other blogs in the same niche as they are all nicely sorted into categories. But as for click through rate and conversion they they are not worth a dime, imho, SY

      1. I’d imagine what’s why they’re offering such a great deal. Trying to get people interested in their system. Maybe they’ve changed their network around since you last used it? Might be worth another try.

        1. No, it isn’t, there is a build in flaw in the system that favors high bounce rates and low conversion rates by making it simply too easy to just ‘drop your card’ without the need of reading actually any of the content, SY

    2. I didn’t have any luck my first time around with these guys. I’m willing to give it another shot though.

      1. Ya I didn’t have any luck my first time too.

        1. As Michael point sout at the end of his post since this advertising is not targeted and goes across all the nitches the results are in doubt.

          Thanks SY and everybody else for sharing your own luck with it in the past.

          1. Spelling correction: I do know that niche has no t in it. I meant to say niches.

    3. d3so says:

      I didn’t have any luck with them 2 years ago. They fell off the map and I don’t think they’ve changed.

  3. Wow! I didn’t even realise that Entrecard was still around.

    1. d3so says:

      lol well said. I suppose this is their last stand.

    2. Yes that one is … and may be this promo is an example that they want to be at here.

  4. Wow these days show many offers are coming … seems to me that this is offer season.

  5. Christina says:

    By reading the above comments I have found that even though they are cheap they have bad conversion rates. I suppose all of the traffic is untargeted referrals then.

    1. More like click&run traffic, SY

      1. PPC Ian says:

        Haha! I have not tried Entrecard but statements like this definitely don’t make it sound too good.

        1. It is not good, even the worst designed adsense ppc campaign has converted better for me. SY

          1. Completely agree, better options.

  6. The post looked good, and then I started reading all these negative comments. Seems like this might be Entrecard’s last ditch effort to make it back into the big leagues and it just might not work.

    1. They were never in the big league, no matter the owner, they changed hands several times, the idea was good and could have worked out if implemented better, SY

      1. Yes proper and aggressive marketing can save them.

  7. Caleb says:

    I use EC from time to time mainly to find new blogs to check out and I am very curious to see how the campaign for the Book turns out..

  8. Ok maybe I will retry this, I was not happy before when I used this netork, but at this price… 10$ is really not a huge test!

    1. If you indeed go ahead with it, please let us know how it works out for you.

  9. I feel Entrecard never draws that much traffic so I am going to pass on this one.

  10. From my previous testing with Entrecard I always found the traffic to be very high-bounce.

    Haven’t used them for over a year though, so not sure how it is now.

    1. The same, no reason why it should have changed, SY

    2. Huge bounce rate, makes it not worth the investment.

  11. Ya I didn’t have any luck my first time too.

  12. I have used this service before and I believe it is not even worth the time to setup the campaign. They are struggling to stay relevant and I don’t know how long they will be around.

  13. Seems like they have poor quality traffic for the right price and sounds too good to be true.

  14. Jan says:

    I quit using Entrecard a few years ago. The blogs in the system are mostly newbees just starting out. The established blogs got wise and left. Even blogging communities quit paying PPV bloggers who had traffic coming from Entrecard. The bottom line is….too high a bounce rate. Now if Entrecard required an action to be taken on each blog that someone visited instead of hit and run then they might have something.

Comments are closed.