Advertising on the Internet can be an expensive endeavor, but that doesn’t necessarily have to be the case. You just have to know where to find the best deals.
You might remember using Entrecard some time back and you might even be using it today. Well, there’s a new Entrecard promotion for new advertisers and that’s why the network has ordered up today’s review. Is it worth your effort? Let’s find out.
What’s the Special?
Under the regular EntreCard system, you place the widget on your site and accumulate ad impressions. These can then be traded in for credits that can be spent on advertising for your own products, services, and websites. It is also possible to buy advertising credits and that’s where the special comes into play.
The “super discounted advertising special” is available for a limited time only (though they don’t say when it’ll be taken away) and it gives you more impressions at a significantly reduced rate. Pay $10 and EntreCard will guarantee a minimum of 40,000 ad impressions.
That works out to less than $0.25 CPM, which is 65% off the regular rate with the EntreCard network. The restriction is that you can only use 125 x 125 banner ads (which is the only format for EntreCard) and that you have to advertise across the entire network. If you choose a specific category, the CPM is higher.
A Super Simplified Dashboard
From what I can see, this advertising special seems to be a little separate from the main Entrecard system as it has a separate login section. That said, it’s likely that you can integrate it with an existing Entrecard account as well.
The main dashboard is remarkably simple and easy to understand. You can see the latest buzz from Entrecard, your current account balance, your current rate cards, your current campaigns, and links to viewing your transactions.
Adding money to your account is done simply with the “increase balance” link in the left sidebar. After choosing the amount you’d like to add, you are directed over to PayPal to complete the purchase process. Your funds are added instantly and can be spent immediately.
Adding a New Campaign
When it comes to adding a new campaign in Entrecard, the interface is even simpler than that of the main dashboard.
You only have a handful of fields to consider. You upload your 125 x 125 pixel ad banner, define the target URL, tick a checkbox if necessary, and select the category. In this case here, you can see the ad I set up for my blog. I also set up a campaign for the book I co-authored with John.
Both of these are visible from the main dashboard shown above, as well as their current status, number of impressions, number of clicks, CPM (cost per 1000 impressions), CPC (cost per click), and click-thru rate (CTR). This is all straightforward and easy to understand. To track conversions, you will need to use a third-party tracker of some kind.
An Entrecard Bargain?
Relative to some of the other advertising options that are available on the Internet, the Entrecard sponsorship deal sounds like it can be quite a bit more affordable. However, it’s not entirely clear how effective this form of advertising is and your mileage will surely vary.
The lack of targeting at the reduced rate is also unfortunate, because it means that you are advertising across the entire Entrecard network. Your ad will be showing on blogs that are not relevant to your niche and these can be viewed as “wasted” impressions, so to speak. That said, with a CPM of under $0.25, you can’t really complain.