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Facebook Ads Launching Tonight

written by John Chow on November 6th, 2007

facebook-ads.png

Facebook, the social media network, will become the advertising network tonight when it launches Facebook Ads. Facebook made the official announcement today at Ad:Tech New York. The new ad network fires a shot across the bows of Google, which is trying to take Facebook head on with its own social-networking platform call OpenSocial.

Facebook Ads is comprised of three parts:

  • Social Ads: Ads targeted at Facebook members using their profile data.
  • Beacon: Ad widgets that advertisers can put on their own sites that allow Facebook members to become product endorsers, and spread that endorsement to all of their friends on Facebook through their personal feeds.
  • Insight: Aggregated profile information that is exposed to Facebook advertisers that tells them what kind of people are getting their ads and who is clicking on them.

With over 50 million users and a very targeted demographic profiling of those users, Facebook is going to be very attractive to brand advertisers. However, I have a feeling Internet marketers will be finding ways to make money off the new platform as well.

worknplay said on November 6th, 2007 at 5:51 pm

And who would those internet marketers be ? You ;-)

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Jack said on November 6th, 2007 at 6:59 pm
David Wilkinson said on November 6th, 2007 at 10:51 pm

Hella - count me in too! :twisted:

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Teejay said on November 10th, 2007 at 5:03 am

I’m in too.

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SEO Optimization said on November 6th, 2007 at 8:05 pm

And many others within that 50 million number.

I will definitively give them a try

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Blackysky said on November 6th, 2007 at 8:13 pm

Do you smell money at facebook ahahaha but there is a problem no by using kids profile data … to know what they really want.. it’s a litle bit silly no? do they provide a privacy setting ?

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Jamie Harrop said on November 6th, 2007 at 5:52 pm

Is that an “I already have something planned” smell that lingers around this post, John? :D

Honestly, I probably won’t be taking advantage of this move as an Internet marketer. As a result, and as a regular FaceBook user, I just hope the adverts don’t take FaceBook to the same place as Myspace (the trash can).

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iantrepreneur said on November 6th, 2007 at 6:10 pm

hmm..very interseted in beacon and insight

social ads didnt play or work for me not too sure if it is just like facebook flyers pro - but I found it to be useless - since I keep getting rejected for my ads not too damn sure!

I willw ant to try these 2 new features tho!

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bmunch said on November 6th, 2007 at 6:12 pm

Yes, I really prefer the clean and simple interface of Facebook than the spammy MySpace.
But I wonder how an internet marketer can take advantages of this opportunity.

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Ventrilo Server said on November 6th, 2007 at 8:04 pm

I totally agree, I can’t stand myspace

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Neil Duckett said on November 6th, 2007 at 10:58 pm

Likewise …. joined Myspace but never access the site. Facebook is much cleaner and easier to use.

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Teejay said on November 10th, 2007 at 5:07 am

I don’t think the cleanliness will last long with the upcoming ads.

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Wayne Liew said on November 7th, 2007 at 5:13 am

Other services like MySpace and Friendster will be losing out their members to Facebook really fast with the introduction of such simple money making opportunities for their members.

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Money Blue Book said on November 6th, 2007 at 6:26 pm

I bet Google AdSense wishes they can get into this racket somehow.
-Raymond

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David Finch said on November 6th, 2007 at 6:27 pm

It will be interesting in the next few days to see how this new platform is used. I believe we will continue to see the clean interface and the new adds will stay within this framework.

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Joe Ngo said on November 6th, 2007 at 6:48 pm

This is interesting because the Facebook crowd is the kind that will click on a lot of stuff I think. I mean, they have to click to do almost anything on that site. I’d like to see what the click thru rate is.

There is also potential that it may be lost in all the applications that are available. It’s already pretty cluttered as it is.

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Kenneth said on November 6th, 2007 at 6:50 pm

Microsoft get the good thing this time.

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Etienne Teo said on November 6th, 2007 at 7:15 pm

It is time Facebook start monetizing their site to make more money, With so many targeted members, offering adspace within will surely be a considerable offer for marketers who are serious to make a turnover. :mrgreen:

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Magnus said on November 6th, 2007 at 7:37 pm

Everything’s going to the advertising bandwagon. I like facebook as it is but who would not want extra income, right?

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Ventrilo Server said on November 6th, 2007 at 7:52 pm

This is very big, and they’re open about its capabilities now

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Chris Jacobson said on November 6th, 2007 at 7:55 pm

As said above, I hope Facebook doesn’t turn into another MySpace. It’s bad enough there’s already so many applications which clutter pages, the last thing they need is ads.

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Wayne Liew said on November 7th, 2007 at 5:15 am

We shall see if this happens. Ads as a money making opportunity for member might be an attraction but sometimes things can go wrong like MySpace.

Stay tuned. :mrgreen:

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Jeff Kee said on November 6th, 2007 at 7:56 pm

FINALLY ITS HERE!!!!

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Make Money Online said on November 6th, 2007 at 8:12 pm

Why should Google be the only one to earn. Will just have to wait for the facebook IPO :razz:

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Bedroom Furniture said on November 6th, 2007 at 8:21 pm

More evidence of the increasing importance of social networking platforms i guess.

And weren’t you complaining earlier John, that Facebook does not know how to make money? They must have heard you. :wink:

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WebProxyTalk said on November 6th, 2007 at 8:24 pm

As long as they keep ads restrained to that little sidebar Im happy.

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Rob said on November 6th, 2007 at 9:31 pm

So how can we exploit this to profit? Something I’m sure you won’t tell us….
*runs off to figure it out himself*

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Blog Contests said on November 6th, 2007 at 9:50 pm

Will have to check it out

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MoneyNing said on November 6th, 2007 at 10:12 pm

Hmm. I bet Facebook will find a way to make millions of dollars. Hopefully it won’t be as annoying as adsense ads!

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chetan said on November 6th, 2007 at 10:34 pm

Had heard about this a few days ago.. now good to see this being launched.
Would be a great one!

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Domtan said on November 7th, 2007 at 3:31 am

Rivalry is always a good thing. Hopefully we will all gain from this competition.

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Wayne Liew said on November 7th, 2007 at 5:11 am

Wow, sooner or later, every money lovers will be fleeing social network sites like Friendster and MySpace just to make money on Facebook.

Facebook for me is the greatest ever social network site. This will be a big step forward for them

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John said on November 7th, 2007 at 5:52 am

Wow, its hard to believe that there are so many social networking sites that are even that successful. With myspace, facebook, hi5, xanga, friendster…

I’m surprised these networking sites stay so popular!

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Tree Hugger Outdoors said on November 7th, 2007 at 5:53 am

I launched a group on facebook a couple months ago in order to promote my blog. Never had much luck. I’m thinking that the fact that my company can have an actual profile now will change that.

Myspace on the other hand…. lots and lots of traffic.

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Voice Of Dingchao said on November 7th, 2007 at 5:59 am

That’s good for facebook. But I don’t know if we can really make some money from facebook. Can anyone tell me?
Thank you very much.

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David said on November 7th, 2007 at 9:55 am

Money can definitely be made on Facebook…you just gotta work it right… :twisted:

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Home Recording said on November 7th, 2007 at 6:27 am

Google’s open platform announced is for a revolutionary technology to give smartphone users access to the web. It will take time however and the mobile phone industry apart from, MS are jittery. Facebook have also announced that it is with the permission of their subscribers only information about them will be shared with advertisers.

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Egonitron said on November 7th, 2007 at 6:41 am

Bastard, rolling this out right as BlogWorld Expo starts? I guess I’ll have to wait until Monday to exploit this.

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Adam Mckerlie said on November 7th, 2007 at 6:42 am

Haha great, another thing that’ll just clutter up Facebook. I personally liked them much better before their applications. If this affects the layout in a large way it’ll probably be the last nail in the coffin for me.

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MoneyNing said on November 7th, 2007 at 11:27 am

The only thing facebook does for me is the photos, wall and private messages. Anything else is like spam :)

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Effected said on November 7th, 2007 at 9:51 pm

Well i’m testing it now….got a few ideas going. Let see if any actally works…

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innova pixel said on November 7th, 2007 at 10:23 pm

Yes you can make money on facebook! i was testing yesterday when they launched Facebook Ads, and Flyers Pro stopped working.

I made two sales for one secret product you know? :twisted:
You just need to find a niche were young guys are interested (hint *cough*girls*cough*) or girls too.

Thats not an affiliate product, because they are not acepted :wink:

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Dave (The Other One) said on November 8th, 2007 at 3:02 am

I’ll never understand why Facebook seems like such a lucrative deal. To me the site is totally boring.

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Gary Grant said on November 8th, 2007 at 6:58 am

This may sound shallow, but given that most of my online income arrives via paypal, it pisses me off when a site doesn’t accept paypal.

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Shawn Jooste said on November 8th, 2007 at 12:45 pm

What an awesome opportunity to monetize the largest network in the world.

Facebook, is like the internet within the internet. I can think of a dozen ways to make money off facebook with this type of advertising.

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Geiger said on November 8th, 2007 at 1:10 pm

They have a long way to go. They don’t tell you why you get disapproved and their tracking is non-existent. I didn’t realize they did not accept affiliate links until I read it in these comments. I can’t even find where they have their Terms of Service.

This is completely Bush League!

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BareFly said on November 10th, 2007 at 1:26 am

Cool! Now facebook will be earning six figures a month!

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Teejay said on November 10th, 2007 at 5:02 am

@BareFly. LOL.
Let’s hope we can get something out of it.

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bloggernoob said on November 17th, 2007 at 6:28 pm

i’d better join facebook and other social networking sites. i should have joined years ago, but then again i should have started blogging years ago. better late then never

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