FeedBurner Network Ad Default Problem

As most of you know, I’ve started running FeedBurner ads on the blog as well my full feed RSS. FeedBurner ads do really well and offers a high CPM rate. However, one of the problems I am facing is its inability to default to another network when there are no ads to show.

I’ve been checking my stats and according to the information, FeedBurner is only able to fill about 1/3 of my inventory – 2/3 of the time, there is nothing to show. Most ad networks allow you to default to another ad network if they have no paid ad to show. I emailed FeedBurner about this issue and this was their reply.

Hi John,

Thanks so much for shooting us a note and for using our ad network. The answer to you question is yes and no. Yes, you can run other ads when we don’t have an impression to run but you would need to create a script to say “if no FeedBurner ad then run x.” You can’t enable this type of thing through us. If you have any questions or need anything else please ping me. Take care and have a great weekend.



I forwarded the email to Justin. I hope that he can figure out how to write such a script. The ideal situation would be for FeedBurner to default to my TTZ Media Network if there are no ads. In the mean time, I’m going to try to run FeedBurner and TTZ Media at the same time for a few days to see how it does. 2/3 of the time, you’ll only see the TTZ Media ad.

The tweaking never stops.

12 thoughts on “FeedBurner Network Ad Default Problem”

  1. John, when you tweak the ads on your site, what time period do you typically use to monitor the changes to see if it is positive/negative?

    I have been making a few tweaks to my site and want to make sure I give the changes enough time to see if there is a swing to either side. It would be interesting to hear what you have found to be a reasonable time to test the tweaks.

    One tweak I have been considering is to drop the center bar on my site and go with just the content area and the right-side navigation.

  2. John Chow says:

    I like to give tweaks 1 week. Of course, the longer you go, the more info you have, but 1 week should give you enough.

  3. Thanks for the response. I’ve made a few minor changes tonight and will give them 1-2 weeks to test out. My traffic is nowhere near your levels yet so it might take a little longer to get a feel for my results.

  4. Gdog says:

    John, how often do you regenerate your AdsBlackList sites on Google Adsense?

  5. John Chow says:

    I haven’t updated it since I wrote about it. But I say every 2 to 3 months should be good.

  6. David Mackey says:

    Which adds are from FeedBurner? I am sure they will add that feature soon.

  7. John Chow says:

    The FeedBurner ads are the 300×250 display ad that appears above the TTZ Media price ads. You will only see it if they have an ad to show. Otherwise you’ll only see the TTZ Media ad.

  8. Bruno Torres says:

    I’ve made a piece of code to show alternate ads of FAN site ads.
    I did it primarily for adsense, but they told me it’s against their TOS, so I stopped using it. However you can use to any other ads or affiliate program you want.
    The magic is to create a div with display:none in its style and check via DOM for the presence of a div having the class “feedburner300250AdBlock”, or for part of it using a regex, feedburner.+AdBlock, for example.
    The code is like this:

    <div class="adbottom" id="fbalternate">
    > </div>
    > <script type="text/javascript">
    >    var divs = document.getElementsByTagName('div');
    >    var fbad = false;
    >    for (var i=0, div; div=divs[i]; i++)
    >    {
    >      if (div.className.match(/feedburner.+AdBlock/))
    >      {
    >        fbad = true;
    >      }
    >    }
    >    if (!fbad)
    >    {
    >      document.getElementById('fbalternate').style.display = 'block';
    >    }
    > </script>
    > On CSS:
    > #fbalternate{ display:none; }

    I hope it helps you.

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